promotion and school visits 2012 teen summer reading program
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Promotion and School Visits 2012 Teen Summer Reading Program. Submitted By: Debbie Henricks Evergreen Community Library [email protected]. Promotions. Posters and Flyers. Posters and flyers should be colorful and eye-catching. Make sure all pertinent information is included. - PowerPoint PPT PresentationTRANSCRIPT
Promotion and School Visits2012
Teen Summer Reading Program
Submitted By: Debbie HenricksEvergreen Community Library
Promotions
• Posters and flyers should be colorful and eye-catching.
• Make sure all pertinent information is included.
• Use the KISS principle (Keep It Simple Stupid).
Posters and Flyers
Posters and Flyers
• Put flyers in hand posters in high traffic areas.
• Place items at eye level.
• Lights and/or other props added will grab attention.
Location! Location! Location!
• Put flyers throughout your community.
• Think about places where people have to wait: banks, Dr. offices, stores , schools, etc.
• Place (laminated) flyers near water fountains.
• Advertise in all local newspapers.
Displays
• Add a lot of variety to your displays. A display is more than books).
• Add color and lights to attract attention.
• Interactive displays work best (where they asked to respond in some way).
Promote Your Program in Teen Area
• Set up special displays in teen area advertising the theme and special programming you may have.
• Use one of your library’s display cases to showcase prizes.
• Large prizes can be displayed in teen area. (We have displayed bicycles on top of the bookcases in teen area.)
Outreach
• Contact all of the schools in your area. Private schools will usually let you come to promote a program.
• Go through the proper channels. Contact the principal and ask permission before you contact the teachers.
Outreach
• You are representing your library! Be professional.
• Let the teacher know how much time you will need and finish by that time!
• Let the teacher know what to expect. If you are dressing in a costume, bringing special materials or books with you, let them know ahead of time.
Outreach
• Keep it short and sweet. The teachers time is valuable.
• Ask when the best time for the teacher is for you to come in, and adjust your schedule accordingly.
Outreach
• Be enthusiastic! The students will respond to your presentation.
• Try to add as much fun to the presentation as possible!
• Try to include audience participation.
Outreach
• Send a flyer home with each student, including registration deadlines, program date and times and prizes you already have donated to you.
• Let the students see you having fun as well! This will give them a glimpse into your programs.
Outreach
• Try to give as much detail as you can into games and activities you have planned.
• Ask the students if they know where your library is located. If they do not, give them a small map to take home.
• Ask the office to announce a reminder to sign up for the program.
Outreach
• Ask to include information about your program in any school paper or parent updates the school has.