Bloodsuckers

Content Style Marketing Promotion

Design Genre/Themes Content Price

Twilight Young Sherlock Holmes

The Hunger Games

Content and Themes

• teenage girl falls in love with vampire

• iconic detective solves first murder mystery as a troubled teenager

• reality TV show turns into deadly survival of the fittest

Design • dark, gothic colours• link to films• paperback• coloured pages

• bright colours• eye catching graphics• macabre image

• graphic• futuristic• bold colours• violent imagery

Price • £7.99• paperback• part of series

• £12.99• hardback• part of series

• £6.99• paperback• part of series

The transition between child and adult is intense, and teenagers use fantasy fiction to explore and relate to mature themes

There is a clear link between design and the target audience group

Affordable RRP, however the popular series format makes the books more expensive as a whole

Series format attracts both teenagers and parents

How book shops attract teenage readers through:

Layout of store and section Presentation Promotion Service Stock

Waterstones

Selfridges Independent Bookshops

Layout Downstairs, clearly marked, by Children’s Section

Lower ground, in Children’s Section, difficult to locate

No Teenage Section

Presentation Appealing Confusing None

Promotion Lots of posters, Bestseller shelf, Recommended Reads, 3 for 2

Box sets, audio books

None

Service Very helpful None Very helpful

Stock Heavily stocked

Enough Poor

Distinguishable market for teenage readers Overall, the publishers our group has

chosen have met our perceived needs of the target group

Not all retailers cater to teenage readers, showing that they were not the target audience of selected stores

Due to the short lived nature of teenage trends, teenage fiction tends to have a short shelf life, and classics are remarketed to appeal to the current generation