PROMOTING+INNER SOCIALNETWORKS ANDMOBILE APPLICATIONS

HANDH .RU

30 /09

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CURRENT TRENDS 2016

Merging online and offlineUber for XYour own social networks andmobile appsVR Big data 

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MOBILEPROMOTIONS

Advertising your service or product with a help of useful app (native hidden ads) Content ready for later PR and marketing via your app Working with target audience and analytics Reviews and forms 

PROMOTING NEWTARIFF OF MTS WITHMOBILE APP

Client wanted to create an entertainment app for iOSand Android users whee he can tell everмybody abouthis new tariff NonStop

CHALLENGE

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PROMOTION

Compilation of photos from your phone into one mini-video

Creation of 1-second and 15-seconds videos

Prizes

Sharing your videos to social networks

Unique hashtag

Teaching people the new trends in tele-connections

Native ads to promote NonStop tariff with 4G internet

Ways to switch to the new tariff right from the app

Increasing brand loyalty with promo #ДелайИнтернетСам

Gathering the data from target audience

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PROMO APP FOR MAKING VIDEOS

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More than 1000 participants by hashtag

Finding new clients with the help of entertainment

features of the app 

Increasing the envolvement of current MTS clients 

Switching to new tariff

RESULTS

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Gathering audience data and clever planning of future campaigns 

Brand awareness and reputation management

Easy working with clients

Inner social network always finds more impact than a regular one

Promotions outside the inner network by target audience forces

SOCIAL NETWORKS

INNER SOCIALNETWORK FORSPORTLIFE CLIENTS

Client wanted to create an app for the club customers(closed club) that will increase their loyalty and bringnew clients

CHALLENGE

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INNER SOCIAL NETWORK

STATISTICS OF YOUR PROGRESS

Interactions with likeminded people in the sport club

Organising sport events

Going together on trainings

Leaderboard and ratings (among customers and trainers)

Access to the useful statistics of your trainings

Comparison with the friends' statistics

Sharing of statistics into other social networks

Planning your schedule

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Loyalty + new clients

Rising trust int clubs'  personal trainers

Engagement growth into offline activities of the club

RESULTS

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More than 23 000 downloads from AppStore and 13 000 from

Google Play

7 000 ­ 12 000 sessions per day

2 000 ­ 5 000 active users per day

NUMBERS

COURSE ON DATA

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Working with data is becoming mainstream. Wikibon: up to 2020 the volume ofbig data will raise up to $61 mld. Every year this market grows by 17%. TheRussian big data market is growing even faster ­ by 40% per year. 

Data is a new driver of business growth. No matter which data you use (firstparty data or big data), working with data brings you the ability to prognose yourbusiness processes, raise your sales and brand awareness. 

Thank you!

Elena LysiakovaMarketing and PR specialist

el@handh.ru | +7 (963) 347 50 77

www.handh.ru