PROMOTING LIBRARY SERVICES WITH FACEBOOK ABQLA: DIGITAL SPRING TUNE-UP

Jared Wiercinski

Digital Services and Outreach Librarian

March 10, 2009

Outline

Why Facebook? Facebook advertisements Example: Concordia Libraries Facebook pages Example: JSTOR

Why Facebook?

High traffic: Globally in Canada 1.9 million Montrealers (according to

Facebook March 2009) Supports:

advertising 3rd party applications (e.g. library

catalogue search widgets) Fan pages

Facebook advertisements

Features: Flexible pricing options (per click or per

impression) Highly targeted advertising (city, sex,

age, language) Excellent ad monitoring (and adjusting) Excellent ad performance reporting (how

many clicks/impressions per day, cost, etc.)

Example: Concordia Libraries

Example: Concordia Libraries

Example: Concordia Libraries

How did we do? Ad ran for 21 days (Nov 21 – Dec 17,

2008) 268,185 impressions 175 clicks 0.07% Click Through Rate (CTR) $0.46 Average Cost Per Click (CPC) Total cost: $79.83 USD

Example: Concordia Libraries

Facebook pages

Features: Set up a public page for your library Create a widget for your online

catalogue Post instructional videos Post news and events Users can become ‘fans’, post

comments, ask questions, start discussions

Example: JSTOR

Example: JSTOR