promoting an online casino takes more than offering a welcome bonus

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Welcome Bonuses have always been the main tool that an online casino uses to promote their site and attract new players. In general, many casino operators feel that the higher the welcome bonus offers, the more players will be inclined to register.

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Page 1: Promoting an online casino takes more than offering a welcome bonus

Welcome Bonuses have always been the main tool that an online casino uses to promote their site and attract new players. In general, many casino operators feel that the higher the welcome bonus offers, the more players will be inclined to register. However, as time goes by, this concept has come under some criticism as many players are now avoiding bonuses that they feel are too good to be true. This is mostly due to the fact that so many casinos welcome bonuses are double edged swords, with high wagering requirements, game restrictions or cashout limits. Players are now taking a second look at these deals before they redeem them.

Affiliates don’t want to fool their visitors as they do not want to lose credibility as an effective online resource, so they are now making sure to outline all requirements and expectations of all casino bonuses so that players are better informed when they sign up. In addition to the welcome bonus, affiliates should focus on promoting other aspects of the online casino

Page 2: Promoting an online casino takes more than offering a welcome bonus

. These things can include the payouts, game variations, coin denominations and betting limits and many other things. Instead of focusing on the welcome bonus, casinos that offer more information on the benefits of playing online will be more successful in attracting new players.

Game Denominations: As a land based casino, players will actually want to know where to find the different denominations for a game, especially for slots. They want to know if they can play a penny slot or high stakes slot.

There are some online casinos that actually promote a specific game with their denominations to also attract a new player to sign up. 1 cent or 5 cent slot machines are the ones that are most popular, so casinos should definitely let players know exactly where to find these games, and the games should be promoted with appropriate marketing materials.

Game Bonuses and Free Play: All players want to get more for their money. Hence they tend to look for games that offer them bonuses to extend their playing session, offering them a chance to win even more. Slots and Video Poker machines, for example, offer more bonus rounds.

Page 3: Promoting an online casino takes more than offering a welcome bonus

There are some casinos that offer some type of free spin bonus for a limited time, such a 1 hour free play. This offer might be very appealing, but players need to make sure that offer is obtainable and that it makes the player feel good to continue playing in the casino for real money. You should use a landing page and banners to promote these bonuses. When doing so, just make sure to spell out any game restrictions that may be in place.

Comp Points: Rewards and recognition are important motivators for a player. They want to feel more appreciated for the money that they are spending with a casino. This is why the value of the points that casinos offer to a player also has value for an affiliate to promote and attract a player to sign up at a new casino. If possible, use banners to promote any comp points.

Winning Amounts: All players want to know how much they can win while playing a specific game. In the simplest of terms, the amount of money that can be obtained attracts potential players with the idea of “taking the jackpot home”.

These casinos should provide affiliates with marketing material with this type of information, ie. a progressive tickers, where the amount will be updated automatically on your website. Other casinos most likely provide you the list of their winners and the actual amounts that they won.

Page 4: Promoting an online casino takes more than offering a welcome bonus

Exciting Games: Players are always looking for thrilling and exciting games with good jackpots. Promoting the number of games and specific games that are popular with banners can also capture the interest of a potential player to sign up. Using a banner to promote the most popular games will also be beneficial.

By offering this information along with the available welcome bonus, casinos will be able to draw in new players who are looking for a rewarding experience. Since they will know in advance what the casino has to offer, they will be more inclined to choose an online casino that promotes much more than a simple welcome bonus.

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Article Resource: http://bestonlinegamblingblog.wordpress.com/2014/06/03/promoting-an-online-casino-takes-more-than-offering-a-welcome-bonus/