promote your app monetize with microsoft advertising ad mediation
TRANSCRIPT
Nir Froimovici, MicrosoftMatt Sullivan, Microsoft Vijay Rajagopalan, Microsoft
Monetize & Promote Your App with Ads
Monetize & Promote Your App with Ads
3-761
Developer Revenue by Source
Advertising delivers tremendous value for app developers
Advertising
In-App Purchase
Paid Apps
Total Revenue
Worldwide, Microsoft Internal, Jan–Mar 2015
Promote your app
Monetize with
Microsoft
Advertising
Ad mediati
on
Agenda
Acquire users through app promotion
Opportunity to grow revenue for
games (GDC 2015)
Multiple ad SDKs to
maximize eCPM and fill rate
The top 10 revenue-generating apps using the Microsoft ad SDK in 2015 are earning 70% more revenue compared to last year.1
1. Worldwide, Microsoft Internal, Dec FY2015 vs. Dec FY2014
Monetization with Microsoft Advertising has improved in the past year. Fill rates and eCPM are much better than a year ago.”
Iceflake Studios
Microsoft Advertising momentum
“
Windows ad mediation“Using multiple ad providers is very complicated”
Modify ad mediation without app update
“Must I update my app to change ad mediation?”
App promotion auto-targeting
“I want to run a targeted app promotion campaign”
Video interstitials!“I want more ad experience options”
You asked for… Announcing…
Windows ad mediation“Using multiple ad providers is very complicated”
Install tracking support“How can I calculate my CPI?”
Promote your app
Monetize with
Microsoft Advertising
Ad mediation
Available now! Promote your app from Dev Center Auto-targeting Age & gender targeting - at no extra cost! Track & analyze app installs (beta) Cross promote your apps for free!
Coming with Windows 10 BT & App Category based targeting Promote your app in new markets 3rd party install analytics & measurements Flexible payment options
Use your Publisher Earnings PayPal
Campaign budget increased to $10,000
“Promote Your App” is better than ever!
Microsoft’s ‘Promote Your App‘ solution acquires users at roughly half the cost of the Amazon Ad Network.”
“
Sam Kaufmann and Jake PoznanskiCo-founders, Random Salad Games
Windows ad mediation“Using multiple ad providers is very complicated”
Modify ad mediation without app update
“Must I update my app to change ad mediation?”
Windows 10 Ad SDK supports native games
“My game needs to run fast”
Windows 10 Ad SDK ships as OS Framework
“New day, new SDK version, new breaking change”
You asked for… Announcing…
Video interstitials“Can I have more ad experiences”
Promote your app
Monetize with
Microsoft Advertising
Ad mediation
Benefits High CPMs* Integrate ads during
natural pauses Rewards-based advertising
Availability Windows 10 beta universal
ad SDK – available now! Windows and Windows
Phone 8.1 – coming Summer 2015
Video interstitials ads are a great opportunity!
*Industry-wide, video interstitial CPMs are much higher than standard banner. Source: eMarketer, “Mobile Display Ad CPMs”, December 2014. Demand for video ads. delivered by Microsoft Advertising my vary by season and geography.
Windows ad mediation“Using multiple ad providers is very complicated”
Modify ad mediation without app update
“Must I update my app to change ad mediation?”
App promotion targeting and install tracking
“I want to run a targeted app promotion campaign”
Windows 10 ad SDK supports native games
“My game needs to run fast on low memory” One Portal to rule them all:
Windows Dev Center
“Do I have to visit pubCenter to monetize my app with ads?”
You asked for… Announcing…
Promote your app
Monetize with
Microsoft Advertising
Ad mediation
In summary
One Portal: Dev Center
Promote your app
Monetize with Micros
oft Adverti
sing
Ad mediation
Native SDK, shipped as OS Framework
Interstitial ads
Ad mediation extended to Windows
New targeting capabilities
Install tracking
• Link to Microsoft Advertising Build blog
• Link to case studies: AE Mobile Iceflake Studios Random Salad
• Visit adsinapps.microsoft.com and dev.windows.com
Learn more!