project report tocuh screen phones

8/3/2019 Project Report Tocuh Screen Phones

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A

PROJECT REPORT

ON

Smartphone (With TouchscreenCapability) Usage in Goa Institute of

Management & Elsewhere

A COMPARATIVE STUDY

GROUP MEMBERS:

THAKUR KESHAV (2011119)

ASHISH MITTAL(2011071)

GAURAV KUMAR DANI(2011078)

NEELANJANA BASU(2011092)

SANMEET SINGH WALIA(2011107)


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ContentsSUMMARY........................................................................................................................3

INTRODUCTION...................................................................................................................4

OBJECTIVES ...................................................................................................................4

HYPOTHESIS ...................................................................................................................4

STEP 1.......................................................................................................................4

STEP 2.......................................................................................................................4

STEP 3.......................................................................................................................4

Methodology ......................................................................................................4

STEP 4.......................................................................................................................5

STEP 5.......................................................................................................................5

DATA ANALYSIS:.........................................................................................................6

MANAGERIAL IMPLICATION:.....................................................................................6

CONCLUSION:.............................................................................................................6

RECOMMENDATIONS:............................................................................................................6

BIBLIOGRAPHY............................................................................................................6BIBLIOGRAPHY


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Smartphone (With Touchscreen

Capability) Usage in Goa Institute of

Management & Elsewhere

A COMPARATIVE STUDY

SUMMARYWith the advent of 3G phones, preferable with bigger screens, the demand

for smart phones has increased many folds. We believe that the students at

GIM are more tech savvy and use smart phones more as compared to

students from other institutes in India. Sanquelim, being a small town, has a

locational disadvantage of physical connectivity. Thus Smart phones seem to

be a good option for staying connected to the outside world. A majority of

the students come from different cities and towns outside Goa, and thus are

not so familiar with the Goa terrain. Smart phones come with dedicated GPS

navigation devices which help in locating where one is at that moment. It

also answers questions related to location of a particular destination and the

various routes to it. Being an MBA student in a B-school, we are supposed to

check our mailboxes frequently. Through the smart phones we can check

them at almost any time, thus our dependability on laptops and personal

computers is reduced. To compare the penetration of smart phones amongst

the students of GIM with the students elsewhere in India, we took a sample

of 87 GIM students out of which 41 students are using smart phones.

Another sample of 75 students from other institutes was taken, out of which

38 students are using smart phones.

INTRODUCTIONSmartphones combine the qualities of that of a PDA and a normal mobile

phone. In addition they also serve as portable media players and camera


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phones with high resolution touchscreens, web browsers through which

people can either GPS/navigate or browse the internet. The term smartphone

is usually associated with advanced amount of processing capability andconnectivity than a contemporary mobile phone. By conducting a survey

among the youth of Sanquelim (students of GIM) we intend to judge utility of

smartphones and how they cater to the consumer in the remotest location of

the world.

OBJECTIVES By tracking the smartphone (with touch screen capability) we intend to judge

if the students in GIM are more connected to the outside world to their

compatriots in other b-schools or colleges.

HYPOTHESIS

STEP 1

1. H0 (Null Hypothesis): Proportion for people using smartphones (withtouchscreen capability) from GIM(ps1) Proportion for people

using smartphones in other B-schools(ps2).

STEP 2

We shall assume the level of significance as 0.1 i.e. result accuracy of 90%.

STEP 3

Methodology

Here, we are considering two proportion means ps1, ps2 which depict thepercentage of smartphones (with touchscreen capability) usage within GIMand outside GIM respectively

This case requires collection of proportional data of the number ofsmartphone (with touchscreen capability) users inside and outside GIM. Weprepared a questionnaire which was circulated inside Goa Institute ofManagement for the sample calculation of first proportion while outside GIMin other colleges such as IMT, HMRITM, SRIT, GGITS, IIMC, IIMR, EMRC, IIT,JEC, UBS. The below given table reflect the overall data collected.


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To compare the penetration of smart phones amongst the students of GIM

with the students elsewhere in India, we took a sample of 87 GIM students

out of which 41 students are using smart phones. Another sample of 75students from other institutes was taken, out of which 38 students are using

smart phones.

Non GIM Smart Phone Users YES 38

NO 37

TOTAL 75

GIM Smartphone Users YES 41

NO 46

TOTAL 87

STEP 4

Sample size for ps1 (1) =75

Sample size for ps2 (2) =87

STEP 5

Formula: The analysis of variance between the companies is formulated

using the data gathered. The proportion mean values are compared with alevel of significance of .10 for accurate results. Thus the results can bepredicted with 90% accuracy. The formulas used during the process ofanalysis are

Pooled estimate of overall population (

p

) =21

21

nn

XXp

+

+=


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Test statistics for p1-p2 is

Lower tail test is depicted as below

DATA ANALYSIS:

Primary data: Questionnaire, the data analysis

Pooled estimate of overall population (

p

) = 0. 487654321

( )

+

=

21

21

11)1(

21

nnpp

ppppZ

ss

( )2

ss

1

ss

ssn

)(1

n

)(12211

21

ppppZpp

+


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For the sake of simplicity and actual calculation of our test statistic we

keep the value as zero.

Assuming

( )21

pp

= 0 and using the formula specified above we have

Z = -0.449496834

Z > -Z (-1.28) therefore we shall accept the hypothesis i.e. that the

smartphone penetration of students within the population of entire GIM is

more than people in the other b-schools.

CONCLUSION:

From the data analysis we can safely conclude that GIM students are more aligned

to the usage of smartphones.

BIBLIOGRAPHY

http://en.wikipedia.org/wiki/Smartphones
http://en.wikipedia.org/wiki/Smartphoneshttp://en.wikipedia.org/wiki/Smartphones


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