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    Project Report

    ON

    DR. RAJMANI NANDAN ULTRASOUND

    CENTRE

    Small and Medium Enterprie

    AT Old Bus Stand Road, Rosera,

    District- Samastipur, Pin-848210 (Biar!

    Prepared !"#

    M. $%ARATI & CO. 'C(artered Accountant)

    AT - "ARD #O$ 1%, ROS&RA,

    D'ST-SAAST'P)R

    P'#-848210

    (B'*AR!

    CONTRACT NO.*+,++-//0

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    DISCLAIMER

    The purpose and scope of this information memorandum is tointroduce the subject matter and provide a general idea and information

    on the said area. All the material included in this document is based ondata/information gathered from various sources and is based on certainassumptions. Although, due care and diligence has been taken to compilein this document, the contained information may vary due to any changein any of the concerned factors, and the actual results may diersubstantially from the presented information. !. "A"A" #$T!A%"'("T!( does not assume any liability for any )nancial or other lossresulting from this memorandum in conse*uence of undertaking thisactivity. Therefore, the content of this memorandum should not be reliedupon for making any decision, investment or other+ise. The prospectiveuser of this memorandum is encouraged to carry out his/her o+n due

    diligence and gather any information he/she considers necessary formaking an informed decision. The content of the informationmemorandum does not bind on !. "A"A" #$T!A%" '("T!( in anylegal or other form.

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    INDEX

    1. PURPOSE OF THEDOCUMENT ...........................................................................................

    .... 42. CRUCIAL FACTORS & STEPS IN DECISION MAKING FORINVESTMENT .............. 43. PROJECTPROFILE .................................................................................................................... 43.1 OPPORTUNITY RATIONALE ...................................................................................................... 43.2 PROJECT INVESTMENT .............................................................................................................53.3 PROPOSEDLOCATION .............................................................................................................. 5

    3.4 KEY SUCCESS FACTORS/PRACTICAL TIPS FORSUCCESS ....................................................... 53.5 THREATS FOR THEBUSINESS ................................................................................................... 54. MARKETINFORMATION ......................................................................................................... 54.1 MARKET POTENTIAL ............................................................................................................... 54.2 TARGET CUSTOMERS .............................................................................................................. 65. HEALTH CARE An O!"#!$%............................................................................... 5.1 I!"#$%&!'#. ........................................................................ 65.2 HEALTH CARE SCENE ( A COMPARISON......................................................... 65.3 NATIONAL HEALTH POLICY ) PRIVATE HEALTH CARE........................................ 65.4.SONOGRAPHY ................................................................................................. *. O!"#!$' () P"(*!+,

    ................................................................................... - 6.1 P"#+#!,"

    ....................................................................................... * 6.2 E-'!' S!0!% # !,U'! .............................................................................................. *

    6.3 E%'+,! 0&''!',............................................................................................................ * 6.4 C',!,,...................................................................................................................... * 6.5 F'0&'0 !',% ..................................................................................................................... * 6.6 O7,&!'8,

    ...................................................................................................................... *

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    -

    6.*C#&%'# ...................................................................................................................... *-. FINANCIALANALSIS ............................................................................................................ /

    *.1 PROJECT COST AND MEANS OF FINANCE ....................................................................... 9 *.2 PROJECTED BALANCESHEET ........................................................................ : *.3 PROJECTED PROFIT STATEMENT ........................................................................ 1; *.4 PROJECTED CASH FLO< STATEMENT .......................................................................................... 11 *.5 IMPORTANT RATIOS................................................................................................................ 12 *.6 BREAK EVEN POINT CALCULATIONS. ...................................................................................... 13 *.* CALCULATION OF FINANCE

    COST.................................................................................................... 14

    1. PURPOSE OF THE DOCUMENTThe objective of the project report is primarily to facilitate potential

    entrepreneurs in project identi)cation for investment. The project prefeasibility may form the basis of an important investment decision and inorder to serve this objective, the document/study covers various aspectsof project concept development, startup, and production, marketing,)nance and business management. The document also provides sectoralinformation, brief on government policies, +hich have some bearing onthe project itself.

    efore studying the +hole document one must consider follo+ingcritical aspects, +hich forms the basis of any investment decision.

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    2. CRUCIAL FACTORS & STEPS IN DECISION MAKING FORINVESTMENT

    efore making any investment decision, it is advisable to evaluatethe associated risk factors by taking into consideration certain keyelements. These may include availability of resources, academickno+ledge, past eperience and speci)c managerial and medical healthcare skill.

    At times evaluation and analysis of strengths, +eaknesses,opportunities and threats for a particular project serves the purpose of abasic tool in investment decision making. refeasibility study shouldcapture all the important factors that can play an instrumental role in thesuccess of a project. An idea of the competing centre and generalpractitioners in geographical 3one/ 'ity +here the centre +ill be set up isvery critical.

    3. PROJECT PROFILE3.1 O00(",n#, R,#(n!

    4ro+ing number of patients and lack of maintained infrastructurehas put tremendous pressure on public sector hospitals. This has resultedin a rising demand for health services in the private sector. 5oreover,introduction of latest technology, hygienic environment and professionalsta attitude at private sector hospitals has also contributed to thepopularity in private sector. 6n addition to this, increasing trend of medicaldiagnosis through sophisticated scienti)c medical tests has increased theneed of high capital investment in the medical sector. 6nvestors in theprivate sector can therefore eploit this opportunity and provide latest and

    dependable diagnostic services on round the clock basis, +hich notavailable in the public sector hospitals.

    The diagnosis centre is a capitalintensive project. &nce the re*uiredinfrastructure is developed, the management focus should shift tomaintain its repute, provide *uality services and engage reputedconsultants to attract patients. 'onsidering the current market structure,the key success factor for a successful centre is the provision ofmoderni3ed consultancy and diagnostics services in multidisciplinaryareas. 'onstrained public sector health system, gro+ing population,introduction of ne+ and modern medical technologies and increased

    healthcare a+areness in the country provides a better businessopportunity for the private sector to invest in the health care services.

    3.2 P"(*!+, In!',!n,Total project cost is !s 12.07 $akhs.

    3.3 P"(0('!6 L(+,#(n$arge public sector hospitals are concentrated in major cities of the

    country. Therefore, it is suggested that ne+ centre should be opened upeither in smaller cities, peripheral areas or in those areas of the larger

    cities +here there is little presence of eisting medical facilities.

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    3.4 K! S++!'' F+,("'7P"+,#+ T#0' )(" S++!'' Availability of reputed consultants plays a major role in the success and

    popularity of private diagnostics centre. 6t is suggested that consultantsfrom a +ide range of specialties should be attracted for the centre. Thekey success factor in this business is the availability of reno+ned

    consultants in the centre. The consultants are the main reason for goodpatient base of the centre. 6f the centre has reno+ned consultants, it+ould bring many patients, +ho +ill not only be the source forconsultation fee but +ill also be using both the outdoor and the indoorfacilities of the centre thereby increasing the revenues for the diagnosticscentre. This +ill also create an image and reputation of the centre in theeyes of general public.

    Availability of trained and professional aramedical %ta.

    9igh standard patient care and hygienic environment for the patients,trained nurses and courteous paramedical sta.

    5odern and reliable diagnostic services +hich +ould include a fullye*uipped#ltra %ound (*uipment.

    !easonable and competitive fees, positioned against competitors fees.

    (ach city and each area +ithin a city has dierent demographiccharacteristics. This means that every area has its o+n set of medical

    problems. :or eample, in those areas +here there is a largeconcentration of industries, environmental pollution related diseases andindustrial emergencies +ould be more prevalent. 6t is therefore suggestedthat a careful market analysis of the surrounding population should becarried out before determining the services to be provided in the centre.

    3.5 T8"!,' )(" ,8! 9'#n!''&ne of the major threats to the business is a high turnover rate of

    medical, paramedical sta and the consultants. To retain the consultantsand other medical sta, salary package should be competitive.

    4. MARKET INFORMATION4.1 M":!, P(,!n,#

    :rom 2;11 to 2;1-, the estimated population of %amastipur districthas gro+n from -; $akhs to 0; $akhs. This gro+th rate of population hasposed tremendous challenge to the eisting infrastructure for basicfacilities in the country. 4ro+ing population, increasing industriali3ation,resultant high level of environmental pollution, and increased healthcarea+areness has specially stretched the eisting public health care systemin the country. This has given rise to high demand of private sector healthcare facilities to compliment its public sector counterpart.

    4.2 T";!, C',(!"'

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    R'.?

    (D#6TE !&5&T(!% -,2,0;;.;;

    6"6A" #$6'

    ?&!C6"4 'A6TA$ $&A"

    T(!5 $&A" :!&5 #"6&" A"C &: 6"6A, !&%(!A

    7,20,;;;.;;

    TOTAL 12@5-@5.

    -.2 PROJECTED 9ALANCE SHEET

    P",#+"'1STEAR

    2NDEAR

    3RDEAR

    4THEAR

    5THEAR

    A. SOURCES OF FUNDS

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    !&5&T&!F% 'A6TA$

    -,2,0;; -,2,0;;

    -,2,0;;

    -,2,0;; -,2,0;;

    !(%(!G(% H %#!$#%

    !&:6T H $&%%70,

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    -5 1 /1 - 1

    -.3 PROJECTED PROFIT AND LOSS STATEMENT

    P",#+"'1STEAR

    2NDEAR

    3RDEAR

    4THEAR

    5THEAR

    REVENUE= !('(6T% :!&5

    %(!G6'(%8,;,;;;

    7,-;,;;;

    B,7;,;;;

    1;,0;,;;;

    11,2;,;;;

    &"%6T( %(!G6'(%

    TOTAL @3

    @/@4

    @@/

    @1@5@

    11@2@

    OPERATING &ADMINISTRATIVE EPENSES

    ($('T!6'6TE (I("%(% B8,

    ;;;1,2;,;;;

    1,0;,;;;

    1,7;,;;;

    2,2;,;;;

    '&"%#5A$( 10,

    ;;;20,

    ;;;-;

    ,;;;0;,

    ;;;

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    -.4 PROJECTED CASH FLO STATEMENT

    P",#+"'EAR

    1STEAR

    2NDEAR

    3RDEAR

    4THEAR

    5THEAR

    INFLO

    'ash Accurals Jro)t beforeTaation H 6nterestK

    2,-2,20;

    -,;1,871

    0,11,;

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    -.5 IMPORTANT RATIOS

    articulars

    1%T

    E(A! 2"E(A! !E(A!

    -T9

    E(A! 0T9E(A!

    (T/(D#6TE 1.- ;.7- ;.02 ;.20

    &(!AT6"4 !&:6T/6"'&5( -B.-- 08.;< 0

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    -. 9REAK EVEN POINT CALCULATIONS

    articulars1%TE(A! 2"E(A! !E(A!

    -T9E(A! 0T9E(A!

    4!&%% !(G("#(

    @3@

    /@4@

    @/@

    1@5@

    11@2@

    VARIA9LE EPENSES

    ($('T!6'6TE (I("%(% B8,

    ;;;1,2;,;;;

    1,0;,;;;

    1,7;,;;;

    2,2;,;;;

    '&"%#5A$( 10,

    ;;;20,

    ;;;-;

    ,;;;0;,

    ;;;

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    -.- CALCULATION OF FINANCE COST

    M(n,8

    P"#n+#0 () T!"L(n ,

    P!n,

    In,!"!',

    P"#n+#0(n, ,

    ,8! !n6 ()!"

    1 7,20,

    ;;;1B,;

    ;;1;,7

    7,88

    7,1-,88

    2 7,1-,

    881B,;

    ;;1;,--8

    7,00-

    7,;-,218

    7,;-,

    2181B,;

    ;;1;,008

    7,---

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    22 0,7,

    0271B,;

    ;;12,7

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