project report on raj express newspaper

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SUMMER INTERNSHIP PROGRAM

A Project ReportOn

Role of Newspaper Print Advertising

FromRaj Express, Bhopal

Raj Expess, Bhopal (M.P.)

Submitted By :Ankit Samaiya

MBA III Semester

Roll No.

Submitted to :Prof. Nidhi Shukla

Prof. Kumkum Sinha

Placement Co-ordinators


ACKNOWLEDGEMENT

I wish to express my deep gratitude and everlasting indebt

ness to Mr. Adarsh Shrivastava, and our guided whose advise,

constant encouragement and expert guidance were the

utmost help in completing the present work in prescribed time.

I would like to express my sincere gratitude to faculty

members for there encouragement, inspiration and approval of

this project.

Ankit Samaiya



PREFACE

The research provides an opportunity

to demonstrate the application of knowledge, skills and

competence required during the technical session, to evaluate

the performance and to provide feasible recommendations on

the provide data.

The analysis is on the Field of

“Marketing”

Although I have tried my level best to prepare this report an error free report every effort has been made to offer authentic position with accuracy.



DECLARATION OF THE STUDENT

I Ankit Samaiya S/o Mr. Ajay Samaiya certify that the project report Prepared by my personal and an authentic work under the guidance of Raj Express, Bhopal.

Date: Signature of Student:Place: Name: Ankit Samaiya MBA III Sem Roll No:



INDEX

1) Acknowledgement

1.0 Executive Summery

2.0 Company Profile Of Raj Express

3.0 Introduction Of Raj Express

4.0 History Of Raj Express

5.0 Meaning Of Advertising

6.0 Major Findings

7.0 Conclusion

8.0 Recommendations

9.0 Bibliography

10.0Annexure



Name of the Organization:-

Raj Express, Bhopal

Name of Reporting Manager:-

Mr. Adarsh Shrivastava

No of Days Sip Done :- 16 June 2011 till 31 July 2011



Industry

Raj Express, Bhopal

COMPANY PROFILE

Raj Express, Bhopal is a subsidiary of Raj Group under the company laws of India, which is 100% controlled by Raj Group.

“Raj Group”, with its core Business being Real Estate, is one of the leading Builder of central India, and it employs around 5,000 people in more than 4 cities.

Raj Group is committed to supply high quality products and provide best possible services to its customers. Its emphasis is to continuously provide best quality construction as well as quality news material by employing modern and latest technologies, reduce costs and improve production.



AN INTRODUCTION

Bhopal is said to have been founded by the king Bhoja of the Paramara dynasty (1000–1055 CE), who ruled from his capital at Dhar. According to this theory, Bhopal was originally known as Bhojpal after the king and the dam ("pal") constructed by him. An alternative theory says that the name of the city was coined from the name of another king called Bhupala (or Bhupal).(During the British Raj, the railway tickets printed in the city and the signboards on the railway station mentioned the name of the city as "Bhupal" in Hindi-Urdu and "Bhoopal" in English.) The Bhopal state was taken over by the Union Government of India on 1 June 1949. Sindhi refugees from Pakistan were accommodated in West Bhopal Cities, Bairagarh Sub-Area (Sant Hirdaram nagar), a western suburb of Bhopal. According to the States Reorganization Act of 1956, the Bhopal state was integrated into the state of Madhya Pradesh, and Bhopal was declared as its capital. The population of the city rose rapidly thereafter.

The Govindpura indusrial area has 1044 small and medium scale industries involved in various kinds of production activities.

Bharat Heavy Electricals Limited, the largest engineering and manufacturing enterprise in India, has a unit in Bhopal. It occupies a large area in the Eastern Part of the city and maintains a suburb named after it. A majority of the residents of the BHEL Suburb are employed by the unit.

The major industries in the old city are electrical goods, medicinal, cotton, chemicals and jewelry. Other industries include cotton and flour milling, cloth weaving and painting, as well as making matches, sealing wax, and sporting equipment. The residents of Bhopal also engage in large retail businesses. Handicrafts, like zardozi and batua (a small string purse, usually used with Indian traditional dresses) are some of the products of the Old City. In addition, there are also a large number of garages in the Old City which specialise in automobile conversion. These garages produce custom-modified and tuned cars, SUVs and motorbikes.

Mandideep is an industrial suburb of Bhopal. It is located to the South of the city on the NH 12. Mandideep's total exports are worth some 2,300 crore rupees ($500m; £300m) per year, making it the largest industrial area in Madhya Pradesh. The town is home to Hindustan Electo Graphite (HEG), owning the largest graphite electrode plant in the world and is the largest industrial company in the entire state. Hindustan Raj Expess, Bhopal (M.P.)


Electro Graphite (HEG) and Lupin Laboratories ltd. are the dominant companies in the suburb, each exports worth around 900 crore rupees.

Apart from that, Mandideep also houses the manufacturing plant of Makson group of company, Eicher Tractors for the oldest tractor manufacturers in India.

The Raj Express has achieved phenomenal growth in a short span of time. From humble beginning it has grown to more than Rs. 300 core group by the dint of determination of its visionary Chairman Shri Arun Sahlot coupled with exceptional and unqualified dedication of its workforce



HISTORY OF Raj Express Raj Express is the emerging leader of Hindi dailies in Madhya Pradesh. In just 6 years since its launch on March I, 2005, Raj Express has become the leading newspaper of Bhopal and is on its way to displace the current leader. The story of Indore is not different either. Launched in Indore on May 28, 2006, Raj Express has already started chipping the base of other Hindi dailies there. Raj Express has filled the void that existed for long in the state for a quality family newspaper. And Raj Express has achieved this on the strength of strong editorial structure deader friendly layouts and designs d presenting the facts undistorted top quality paper and printing creative and innovative supplement local news relevance worthiness according to readers' preferences reflecting the voice of the masses In Bhopal. THE MAN WITH A MISSION The visionary of the one man coupled with the steely determination and grit to translate his dreams into reality has made the group surge ahead on the path of meteoric progress. The Chairman of the multi-crore Raj Group Mr. Arun Sahlot is a man driven by a missionary zeal and futuristic vision to lead Raj Express up the global pathway.



BOARD OF DIRECTORS

Name DesignationMr. Arun Sahlot Chairman / Chair PersonMr. Sanjay Shrivastava Executive DirectorMr. Sandiep Shrivastava Director



Raj Express Vision & Core Values

VISION

To be the largest and the most admired media brand enabling socio-economic change.

Our Core Values

Credibility & Integrity Innovative & Entrepreneurial Respect & Appreciation



Presence in cities

Raj Express Covers all M.P. through its four major Editions:-

Edition:

Bhopal Edition 21, Zone II M.P. Nagar Bhopal M.P.Pin - 462011

Indore Edition Plot No. 27 IInd Floor Shanivar Darpan, Press Complex, A.B. Road, Indore, M.P.Pin – 452008

Gwalior EditionAarpi Plaza, Near Sanskar GardenChetak Puri, Jhasi Road, Gwalior, M.P.Pin - 474001

Jabalpur Edition Civic Centre, Block No. 8 J.D.A. ComplexMadhatal Jabalpur, M.P.Pin - 482001



Raj Express Presence & it’s Circulation

The Raj Express now all across Madhya Pradesh

Raj Express

Printing Location

Bhopal | Indore | Jabalpur | Gwalior



Bhopal Edition(District wise Circulation)District CirculationAshok nagar 7416Betul 6302Biaro-Raigarh

6100

Bhopal 96212Chhindwada 10050Chhatarpur 6800Damoh 5640Guna 6401Harda 7195Hoshangabad

12940

Raisen 7611Sagar 9893Sehor 6730Tikamgarh 4652Vidish 9400Narsinghpur 5647Total 2,08,989

RAJ EXPRESSRAJ EXPRESSCIRCULATION

STATUS

Indore & Bhopal

-:TOTAL:-

4,03,624Circulation figure according

to our center report*


Indore Edition(District wise Circulation)

District Circulation

Badwani 6900Burhanpur

4650

Dewas 7922Dhar 8210Indore 91271Jhabua 6888Khandwa 7119Khargaone

9400

Mandsaur 11242Neemuch 8070Ratlam 9663Shajapur 5959Ujjain 17341

Total 1,94,635


Jabalpur Edition(District wise Circulation)


Anooppur 4267Balaghat 7012Jabalpur 68191Katni 6112Mandla 5618Panna 4876Rewa 7490

Satna10144

Seoni 6025Shahdol 5470Sidhi 4849Singroli 4413Umaria 4227Total 1,38,694

RAJ EXPRESSRAJ EXPRESSCIRCULATION

STATUS

Jabalpur & Gwalior

-:TOTAL:-

2,42,759Circulation figure according to

our center report*

Organizational ChartRaj Expess, Bhopal (M.P.)

Gwalior Edition(District wise Circulation)


Bhind 6708

Datia5662

Gwalior 45445Itawa 4770Jalon 3900Jhansi 6125Lalitpur 4986Mainpuri 3774Murena 7218Oriya 3682

Shivpuri6966

Shuvpur 4829

Total1,04,065


Meaning of Advertising: - Raj Expess, Bhopal (M.P.)

Administration & HR

Department

Purchase Department

Finance & A/c Department

Safety Department Store

Department

Marketing Department


Advertising is a form of communication that is meant to drive customers to purchase or consume the goods/brand that is being sold. This is an enhanced form of marketing which convinces the customers and public that the brand they are selling are actually better then the others in competition. Every business organization has an Advertising agency or department that caters to the entire public and effectively promotes the benefits and usage of the product. There are many ways to spread an advertising message. Here are eight ways to advertise a product or service

Television Advertising

TV commercials are a popular way to mass-market messages to large audiences. Although this medium has the ability to reach a high number of potential buyers, it is also one of the most costly forms of advertising. For example, one 30-second TV commercial during the Super Bowl cost about $3 million in 2009.

Infomercials are another form of television advertising. The infomercial is different than a commercial because it is longer, includes more product information, and has more of a personal tone. Although they are also costly to produce, infomercials are highly effective in creating impulse buys because of their demonstrative and persuasive nature.

Radio Advertising

Radio commercials are an effective way for businesses to target a group of people based on location or similar tastes. For example, a local night club seeking college student clientele would probably consider advertising on a local pop station. Likewise, a country and western bar would choose a local country station.

Print Advertising

Magazine and newspaper ads are another way to spread the word about a product or service. Print also offers the ability to target a specific audience based on geography or common interests. Print advertising usually includes larger display ads, as well as classified advertising. The classifieds are typically very affordable, whereas display ads are a bit pricier.



Online Advertising

Advertising online is an increasingly popular method for promoting a business. There are many forms of online advertising. Banner ads are image ads displayed on web pages. Google AdWords is another popular form of online advertising that matches an ad to an Internet user's search inquiry.Social network marketing has been the fastest-growing form of Internet advertising. This includes using sites like Facebook, Twitter, and LinkedIn to promote a product or service. Many social networks have advertising available, such as Facebook Ads.

Billboard Advertising

Billboard ads are large advertisements displayed on structures in public places. Most commonly, billboards are located along highways to target passing motorists. Another type of billboard advertising is a mobile banner or billboard. This can range from the signs seen at major sporting event arenas to billboard advertisements pasted on the sides of semi trailers.

In-Store Advertising

In-store advertising takes place within a retail store. For example, a company that produces a new cleaning product might include an end cap display when they ship the product to stores. This gives the store an attractive display that draws attention to the new product. Other types of in-store advertising include banners and display cases.

Word of Mouth Advertising

While some may argue that word of mouth is not advertising because it's free, this form of promotion is one of the most credible and priceless assets of any business. Even if business owners can't buy word of mouth advertising, they can encourage their customers to tell their friends and family about the great product or service they purchased.

Endorsements

Endorsement is similar to word of mouth promotion but typically does cost money. Having a product or service endorsed by a celebrity can increase sales and product awareness. Not every company can afford to have a major A-list celeb promoting a product, though. For smaller companies, consider using local celebrities or well-known individuals



within the product's niche market. For example, many equine companies look for professional horse trainers to endorse their products.

Forms Of Print Advertising:

Brochure Printing Business Card Printing

Magazine Printing

Newsletter Printing

Newspaper Print's Ads

Business Stationery Printing Services

Paid-circulation newspapers were the backbone for print media advertising. This made it possible for local businesses to advertise their goods and services. The big names too utilized the newspaper space to show what their best offerings were. The layperson found adequate time and space to go through these ads with zeal.

Advantages of Newspaper Print Media: Reach Out to Target Audience: In all print media, the main

advantage is the ability to reach a specific target audience. For the advertiser, this opens up so many new opportunities. It boosts sales and revenue figures.

Loyal Readership Base: There are no loyal readers in the online atmosphere. In fact, online visitors struggle to remember the names of the sites they visit. In the print media industry, the solid base of loyal readers makes it increasingly effective for advertisers.

Longer Shelf Life: Websites change their content almost every day. An article that you read today or an ad you see today cannot be seen again the following day. Print media services, have a longer shelf life and enables readers to collect their favorite articles or magazines.

Creative Potential:The creative potential in print media ad is greater than in the online atmosphere. The strength to concieve innovative and eye-catching ads is limitless. Specific online advertisment makes it difficult to do that as design limitations are there. Too many limitations relating to colour, style, graphics,and format hinder the process.



Comparison of Leading Newspapers



S. No.

NewspaperPeriodicit

yLanguag

e

Circulation

RNI/ABC/ CA

1 RAJ EXPRESS DAILY(M) HINDI 646,383

2 DAINIK BHASKAR DAILY(M) HINDI 969,574

3 PATRIKA DAILY(M) HINDI 549,425

4 NAVDUNIA DAILY(M) HINDI 310,263

5 DAINIK JAGRAN DAILY(M) HINDI 206,842



MAJOR FINDIN G

1. Newspaper print media reach to genuine buyers.

2. Creative potential is more in newspaper print media.

3. Local advertisers find it cheapest way of

advertisement.

4. As surety of reaching to buyers.

5. Raj Express is the second leading newspaper after

Dainik Bhaskar.

6. No. of buyers in local level will be more as compare to

other adverting ways.



CONCLUSION

After studying and analyzing, the conclusion part

includes that Raj Express Bhopal Edition is the second

largest newspaper of central India.

This study has helped in gaining knowledge about the

print newspaper media advertising through Raj Express &

making me understand what are the ways of print media

advertising, how effective can be print media advertising as

well as which is the best way for a advertiser to advertise

his product .



RECOMMENDATION

Raj Express should concentrate on its circulation as circulation

plays a major role in print advertising.

Raj Express should change their inside page paper quality as in

inside pages advertisement is not clear.

Raj Express should also involve expert opinion in their newspaper

as it will increase its circulation.

Raj Express should give targets to the agency & fix their

commission according to targets.



BIBLIOGRAPHY

1. Annual Report of Raj Express.

2. Employee suggestion.

Website:

www.google.com

http://www.davp.nic.in

http://www.rajexpress.in


project report on raj express newspaper

Business

guidanceof raj express

subsidiary of raj group

indore7 industry raj

introduction of raj

history of raj express5

ankit samaiyaraj expess

annexureraj expess

ankit samaiya mba