project report of coca cola

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A PROJECT REPORT ON:-

‘’To ANALYSIS THE PRODUCT AVAILIBILITY OF COKE PRODUCT THROUGH DIFFERENT CHANNELS AND CATEGORRY’’

(HINDUSTAN COCA COLA BEVARAGE PVT LTD)

SUBMITED BY-

Vivek Kumar Chaturvedi

MBA(G) 2 | P a g e

Certificate

This is certified that, this reseach report entited “To analysis the product avalibility of coke product through different channels and category”.

This study was carried out to find out the avalibility of coke product on different outlet according to the channels and category.

Mr. Vivek kumar Chaturvedi student of third semester of master of business administration ,Reseach report project in “Hindustan coca-cola beverage pvt Ltd” start in the month 1of june did till to the 20july under my guiednce and supervision.

Date …………… RAJESH PANDEY

Project Guide

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Table of contents

PAGE NO.

Acknowledgement 6-7

Executive summery 8-9

Company profile 10-15

Coca-Cola Mission Coca-Cola Vision Coca-Cola Values

Products portfolio 16-19

Market-mix 20-33

ProductPrice

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PromotionPlace

Red (right execution daily) 34-59

Concept Of RED Channels Category Product Availability According To Channel & Category

REASEARCH METHODOLOGY 60-62

OUESTIONERS FOR OUTLIER 63-67

STATISTICAL GRAPS AND ANALAYSIS 68-96

SWOT ANALYSIS OF COMPANY 97-99

KEY LEARNING 100

RECCOMENDATION 101-103

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APPENDIX 104-109 BIBLIOGRAPHY

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Executive summary

Project title:- Analysis the product availability of coke through different channels and category.

Objective:-

To find out the channels and category of every outlet.

Find out necessary visibility and activation on outlet and report to m.d & sales executives.

Find out problem and analysis the problem of outlier.

The problem communicates with m.d and sales executive.

To make the satisfied each and every outlier.

To full-fill the communication gap between outlier and fat dealer.

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Approach:-

To get the compass list and to do list from sales executives.

According to compass list visit to each & every outlet.

Try to availability of product according to channels and category.

Try to availability of visibility and activation at each and every outlet.

If there is any type of problems, try to solve and report to the sales executives and market developer.

To make the each and every outlier satisfied.

Company profile9 | P a g e

Coca cola was invented on 8th may 1886 by Dr John styth pemberton in Jacob’s pharmacy in Atlanta Georgia. The name coca cola was suggested by pemberton,s book-keeper, frank Robinson. He penned the name coca cola in the following script that is famous today.

Coca cola was first sold at the soda fountain in Jacob’s pharmacy in Atlanta. During the first year, sale of coca cola average nine drink a day, adding up to total sale for that year of $50. Today, products of Coca Cola Company are consumed at the rate of more than one billion drink per day in over 200 countries.

Coca cola first arrived in Great Britain in 1900 when chars Candler, son of Asa Candler, the owner of coca cola Company, bought a jug of syrup with him in a visit of London. It was first sold in grate Britten on 31st 1900 and later went on regular sales through soda fountain outlet, which include shelf fridge and the London coliseum.

In 1999 the coca cola company parched the soft drink brand of Cadbury Schweppes plc in various country, including grate Britten. This resulted in the extension of our existing product range which include coca cola, diet coke, coca cola cherry, Fanta, sprite lilt and five alive to include the Schweppes, range, dr pepper, oasis, kia-ora and Malvern water.

The coca cola brand will always be the number one focus for CCGB but product innovation plays a vital role in the company, s business and future. In October 2001 the isotonic sport drink powerade was launched, followed by the introduction of other brand including with diet coke, lemon, coca cola vanilla and diet coke vanilla. In 2004, fanta apple splash, our first low sugar brand was launched.

In 2005, we launched our fifth diet coke variant, diet coke with lime and relaunched our range of diet fruit carbonates (fanta, sprite lilt and dr pepper) as the z for zero added sugar range. We also introduced a new fanta choice- fanta summer fruits, another new development of 2005 was the reformation of oasis to reduced the sugar contact. These developments meant that by the end of 2005, over 35% of our sales by volume were either low in sugar or diet\light drinks.

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Company have also launched sport water-powerade aqua +, anew sport water drink with natural fruit flavors that is free from artificial sweetness and preservatives.

2005 also saw the launch of brand new choice in the form of Nestea-an ice tea drink, plus a range of juice drink under the minute maid brand.

Established In 1886 , Coca-Cola is the world most ubiquitous brand. The company and its subsidiaries are present in over 200 countries employing over 49,000 individuals and generating revenues to the tune of US $ billion. The Coca-Cola company markets fourth of the world’s top five soft drink brand.

Its beverage product encompass nearly 400 brands, including non-carbonated beverages such as water , juice, sports drinks, teas and coffees. The companie’s net income registered a CAGR of 7.2 per cent over 10- year period.

Till date, Coca-Cola has invested over US $ 1 billion India and employs over 50,000 people.The Coca-Cola system in India comprises 25 wholly owned bottling operations and another 35 Franchises- owned bottling operation. A network of 7-contract packers also manufactures a range of product for the company.

After a 16-years absence, Coca-Cola returned to India in 1993.The Company’s presence in India was cemented in November that year in a deal that gave Coca-Cola ownership of the nation’s top soft-drink brands and bottling network.

Coca-Cola India has made significant investment to build and continually improve its business in India, including new production facilities, wastewater treatment plants, and distribution systems and marketing equipment.

During the past decade, the Coca-Cola system has invested more than US$1 billion in India.

Coca-Cola is one of the country’s top international investors.

In 2003 ,coca-cola india pledged to invest a further US$100 million in its operations.

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Coca-Cola business system directly employs approximately 6,000 local people in india.

In india, we indirectly create employment for more than 1,25,000 people in related industries through our vast procurement , supply and distribution system.

Virtually all the goal and services required and market Coca-Cola locally are made in india.

The Coca-Cola system in india comprises 27 wholly owned company – owned bottling operations and another 17 franchisee- owned bottling operations.

A network of 29 contract – packers also manufactures a range of product for the company.

The complexity of the india market is reflected in the distribution fleet, which includes 10-tonne trucks, open –bay three –wheelers that can navigate the narrow alleyways of india cities, and trademarked tricycles and pushcarts.

Coca-cola mission , vision and values

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These are the declaration of company overall and goals and the values that are guided by as a company as individuals.

The coca-cola company mission

Coca-cola company Mission is :

To refresh the world in mind , body and spirit To inspire moments of optimism – through our brands and actions To create value and make a difference – everywhere we engage

The coca-cola company vision

To achieve mission , Company has developed a set of goals, which company will work with there bottlers to deliver:

Profit: Maximization return to shareowners while being mindful of our overall responsibilities.

People : Being a great place to work where people are inspired to the best they can be.

Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfied people’s desires and needs.

Partners: Nurturing a winning network of partners and building mutual loyalty.

Planet: Being a responsible global citizen that makes a difference

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.

the coca-cola company value

Company’s shared values that are guided by are:

Leadership Passion Integrity Accountability Collaboration Innovation Quality

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vision

People

Protfolio

Partners

Planet

Profit

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Leadership

Passion

Integrity

accontability

Collaboration

Innovation

Quality

Company product

The world’s favorite soft-drink. The world’s most valuable brand. The most recognizable word across the world after OK.

Coca-Cola -Coca-Cola has a truly remarkable heritage. From a humble beginning in 1886, it is now the flagship brand of the largest manufacturer, marketer and distributor of non- alcoholic beverages in the world. In India, Coca-Cola was the leading soft drink till 1977 when govt. policies necessitated its departure. Coca-Cola made its return to the country in 1993 and made significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of the nation. Coca-Cola returned to India in 1993 and over the past ten years has captured the imagination of the nation, building strong associations with cricket, the thriving cinema industry, music etc. Coca-Cola has been very strongly associated with cricket, sponsoring the World Cup in 1996 and various other tournaments, including the Coca-Cola Cup in Sharjah in the late nineties. Coca-Cola’s advertising campaigns “Jo Chaho Ho Jaye” and “Life Ho To Aisi” were very popular and had entered the youth’s vocabulary. In 2002, Coca-Cola launched the campaign “Thanda Matlab Coca-Cola” which sky-rocketed the brand to make it India’s favorite soft-drink brand. In 2003, Coke was available for just Rs.5 across the country and this pricing initiative together with improved distribution ensured that all brands in the portfolio grew leaps and bounds. Coca-Cola had signed on various celebrities including movie stars such as Karishma Kapoor, cricketers such as Srinath, Sourav Ganguly, southern celebrities Vijay in the past and today, its brand ambassadors are Aamir Khan, Aishwarya Rai, Vivek Oberoi and cricketer Virendra Sehwag.

THUMS UP : Strong cola Taste, Exciting Personality

Thums Up is a leading carbonated soft drink and most trusted brand in India. Originally introduced in 1977, Thums Up was acquired by The Coca-Cola Company in 1993. Thums Up is known for its strong, fizzy taste and its confident, mature and uniquely masculine attitude. This brand clearly seeks to separate the man from the boys.

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FANTA:

Internationally, Fanta – The orange drink of The Coca-Cola Company, is seen as one of the favorite drinks since 1940’s. Fanta entered the Indian market in the year 1993. Over the years Fanta has occupied a strong market place and is identified as “The Fun Catalyst”. Perceived as a fun youth brand, Fanta stands for its vibrant color, tempting taste and tingling bubbles that not just uplifts feelings but also helps free spirit thus encouraging one to indulge in the moment. This positive imagery is associated with happy, cheerful and special times with friends.

LIMCA:

Lime n’ Lemoni Limca, the drink that can cast a tangy refreshing spell on anyone, anywhere. Born in 1971, Limca has been the original thirst choice, of millions of consumers for over 3 decades. The brand has been displaying healthy volume growths year on year and Limca continues to be the leading flavours soft drink in the country. The sharp fizz and lemoni bite combined with the single minded positioning of the brand as the ultimate refresher has continuously strengthened the brand franchise. Limca energizes refreshes and transforms. Dive into the zingy refreshment of Limca and walk away a new person…

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SPRITE:

Worldwide Sprite is ranked as the No.4 soft drink and sold in more than 190 countries. In India, Sprite was launched in year 1999 and today it has grown to be one of the fastest growing soft drinks, leading the clear lime category. Today Sprite is perceived as a youth icon. Why?

With a strong appeal to the youth, Sprite has stood for a straight forward and honest attitude. It’s clear crisp refresh hinge taste encourages the today’s youth to trust their instincts, influence them to be true to who they are and to obey their thirst.

MAAZA:

Maaza was launched in 1976. Here was a drink that offered the same real taste of fruit juices and was available throughout the year. In 1993, Maaza was acquired by Coca-Cola India. Maaza currently dominates the fruit drink category. Over the years, brand Maaza has become synonymous with Mango. This has been the result of such successful campaigns like “Taaza Mango, Maaza Mango” and “Botel Mein Aam, Maaza hai Naam”. Consumers regard Maaza as wholesome, natural, fun drink which delivers the real experience of fruit. The current advertising of Maaza positions is as an enabler of fun friendship moments between moms and kids as moms trust the brand and the kids love its taste. The campaign builds on the existing equity of the brand and delivers a relevant emotional benefit to the moms rightly captured in the tagline “Yaari Dosti Taaza Maaza”.

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KINLEY:

Water a thirst quencher that refreshes, a life giving force that washes all the toxins away. A ritual purifier that cleanses, purifies, transforms. Water the most basic need of life, the very sustenance of life, a celebration of life itself. The importance of water can never be understated. Particularly in a nation such as India where water governs the lives of the millions, be it as part of everyday rituals or as the monsoon which gives life to the subcontinent. Kinley water understands the importance and value of this life giving force. Kinley water thus promises water that is as pure as it is meant to be. Water you can trust to be truly safe and pure. Kinley water comes with the assurance of safety from the Coca-Cola Company. That is why company introduced Kinley with reverse-osmosis along with the latest technology to ensure the purity of the product. That’s why Coca-Cola goes through rigorous testing procedures at each and every location where Kinley is produced. Because they believe that right to pure, safe drinking water is fundamental. A universal need, which cannot be left to chance.

MINUTE MAID PULPY ORANGE(MMPO):

Minute maid pupply orange cold drink no gas only based on orange juice. It is a non-aerated soft drink and market competitor of Tropicana Twister.

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market – mix

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Market-mix

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Market-mix

1-PRODUCT

2-PRICE

3-PROMOTION

4-PLACE

PRODUCT-

(i) COCA COLA :-

It has brown colour with content of CO2 which makes its cola

flavours heavy. It is available in different volumes in market like:

200 ml glass bottle

300 ml glass bottle

600 ml pet bottle

2 litre pet bottle

330ml cane

(ii) THUMS UP :-

It has dark brown colour with very high content of co2 which

makes COLA flavours very heavy. It is available in different

volumes in market like:

200ml glass bottle

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300 ml glass bottle

600 ml pet bottle

2 litre pet bottle

330 ml cane

(iii) FANTA ORANGE & FANTA APPLE:-

It come in many flavours like orange with light content of co2

that makes its flavours delicious. It is available in different volumes

in market.

200ml glass bottle

300ml glass bottle

600ml pet bottle

2 Liter pet bottle

(iv) LIMCA :-

It has light grey colour with light content of co2 that makes its

flavours tasty. It is available in market in following packs of quantities:

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200ml glass bottle

300ml glass bottle

600ml pet bottle

2 lt pet bottle

330ml cane

(v) SPRITE :-

It is colourless with packing in green coloured bottle. It has

normal content of co2 . It has a nice flavours available in market in

following packing:

200ml glass bottle

300ml glass bottle

600pet bottle

2 lt pet bottle

330ml cane

(vi) MINUTE MAID PULPY ORANGE:

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It is of yellow colour with decent taste of Orange. it does not contain co2.it is only available in PET bottle.

250ml PET bottle

400ml PET bottle

1 Ltr. PET bottle

(vii) MAAZA :-

It is of yellow colour with decent taste of mango. it does not contain co2.

250ml glass bottle

200ml tetra pack

600ml pet

1.2 lt pet

(viii) KINLEY SODA :-

It is colourless & available in market in 300 ml glass bottle in market.

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(ix) KINLEY WATER :-

It is mineral water available in following volumes in market:

500 ml pet bottle

1 lt pet bottle

2 lt pet bottle

2.PRICE-The pricing of coca-cola product is very much different than any other FMCG .pricing is determined on the basis of volume, channel and category of the outlet. Basically following pricing method are experienced by company.

Discount pricing Variable pricing Skimming pricing Competative pricing

Price List of Coca Cola Products

Product Packaging Quantity mrp (per unit)

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PACKBILING PRICE

RETAIL PRICE

QUANTITY M.R.P.

200ml 158 168 24 10

300ml 201 216 24 12

600ml 477 492 24 25

600ml(maaza) 537 552 24 28

600ml(soda) 252 264 24 15

1.2lt(maaza) 489 504 12 48

1.25(fridge pack) 363 378 12 35

600ml 537 552 24 25

250ml 390 405 30 15

2 lt 444 459 9 60

plain coke 536 552 24 25

diet coke 536 536 24 25

Tetra pack(mazza) 257 272 27 15

1 Ltr kinley water 128 136 12 15

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1-Discount pricing :discounting pricing means that price in which we give some discount in our price for promotion of our product or to increase our sell in the market;

Ex. At the last month coca-cola gave 2 rupees discount on 600 ml PET on coca cola and thumps-up and fenta flover for increase the sell of these product in the market, it is known as discount pricing.

2-variable pricing : variable pricing means the price which vary with time or any other reason. there is no fixed price.

Ex.in the summer season company increase the price because in the summer season demand for product is high, but in the winter season the price of the product is decrease because in the winter season demand for the product is decreases.

3-skimming price-skimming price means to launch any new product at high rate.

Ex.we can take the example of kinley water ,when kinley water is launched in market the price is13 Rs.which is high then all the water product.

4-compatative price- competative price means to increes and decress the price of products according to the competetion and demand of the product.

Ex- the innicial price of 400ml mmpo was 25Rs . but the demand was very less. So the company decress the price of mmpo at 20Rs. The cause behind it was that is a heavy competetion of soft drink company.

These three types of price is use by coca-cola company.

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3.PROMOTION-

Various promotional activities are implemented by the top level of management. For advertising purpose various celebrities are get hired by company at contractual basis. As far as coke concern T.V commercial , offer, discounts, coupons are play an important role for the growth of market share of coke.

Following are the current promotional techniques which is employed by coca-cola company.

Thums-up (licence hai kya!!!)-there are two types of offer are offered by the company

(1.)Cash Offer-on glass bottle by the use of unique no. given in crown.

(2.)BYKE Offer-on both PET &RGB by the same procedure

SPRITE(KHOLEGA TO MILEGA!!!!)-There is a unique code given under the lebel of sprite and further the audience has to send that unique no. on 55855 or they have to call on the toll free no.-1800345432

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Brand Ambassadors

ADVERTISING

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Abhishek Matha

Advertising has played an important role in the success of the

products since first news paper ad in 1886, which read “coca cola

Delicious! refreshing! Exhilarating! Invigorating!”. The company

uses advertising to trigger desire as often and in as many ways as

possible. throughout the years, slogan of coca- cola have been

memorable. Here are some highlights:

2009: “ Aap Muskarayenge to bulbule gun gunayenge”

2007: “Piyo thanda Jiyo thanda”

2005 : “Jo Chaho Ho Jaye Coca Cola”

2003 : “Thanda Matlab Coca col”

2000 : “Coca cola Enjoy”

1993 : “Always Coca cola”

1990 : “Can’t beat the Real Things”

1989 : “Can’t Beat the Feeling”

1986 : “Red, White and You”

1982 : “Coke Is It”

1976 : “Coke adds Life”

1971 : “I ’ d Like to Buy the World a Coke.”

1969 : “It ,s the Real Things”

1963 : “Things Go Better With Coke”

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1959 : “Be Reality Refreshed”

1944 : “Global High Sign”

1942 : “It’s the Real Things”

1936 : “It’s the Refreshing Thing To Do”

1929 : “The Pause That Refresh”

MOVIES

(4) Place: place of Coca Cola Company depend on geographical location.

Now a day’s Coca Cola Company is doing the business in near about 204 nations.

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Especially it is a brand which contain about 55% market share of the world in the soft drink segmentation.

It is the leading brand in India, this company started from a small Iceland Antarctica.

Coca cola’s location in Varanasi city…………...

Ghats, Bengali tola, saraswati phatak, dal mandi, sarnath, pandey pur, sigra, mahmoor ganj, marvadi, kantt, lanca,assi ghat…………….etc.

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Right execution daily (red)

RrRed is the main basic concept of marketing Coca Cola Company. Right execution daily is the concept by which individual can analyzes his work at the end of each and every day. By this tool company can analysis the performance market developer and sale man.

Red is the marketing strategies of coca cola company, company’s marketing punch line is-jo dikta hai wahi bikta hai. Red is nothing but it is a concept by which company and market developer try to availability the product on outlet according to its channel and category.

Basically concept of red depend on the three measurement these measurement are following -

(1) Visibility(2) Availability(3) Activation

(1) Visibility – This term is belongs to freeze or visi cooler which is present on the outlet. Its depend on some factor those are following-

Standard of freeze – Standard of freeze always depend on category of outlet. If the category of outlet is diamond, than freeze should be more than 15 kacer. If the category of outlet is gold, than slandered of freeze should be more than 9 kacer. Kacer means how

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many peti of cold drink can be adjust inside the freeze. Because the business of coca cola or any soft drink company depend upon the freeze.

Outlet category

Category sale of last year (peti)

Diamond 800 peti Gold 800 < gold > 500 Silver 500 < silver> 200 Bronze < 200

Outlet category standard of freeze

Diamond 15 kacer Gold 9 kacer Silver 7 kacer Bronze 4 kacer

Prime position – freeze or visi cooler should be at prime position. Prime position means it should be visible from the outside. According to red, freeze should be visible from the outside because it is attract to customer to buy the product. If freeze be at the prime position customer can choose the product and it also indicator of product of every flavor because we also know that the strategy of company JO DIKTA HAI WAHI BIKTA HAI.

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Working condition- freeze should be in working condition because Without cooling an outlier cannot sell his soft drink; in the soft drink Segmentation cooling is the most important factor .

Light working- light of freeze should be in the working condition. Light is the one of the important factor. because in the night time if light will not work then how a customer will know that which product is available and which product he wants.

Purity- purity is most important factor it has to keep by the outlier. Purity means there should be no other product in the freeze beside coke product. The reason behind is that if outlier want to sell other product he can sell very easily. Suppose customer is in heavy thrust than he will not see that whatever he is drinking is the product of brand or not. So it will affect the sale of good brand like coke.

Shelf compliance- It totally depend on the channels and category. Shelf of freeze is depending on the standard of freeze, and also depends on channel and category. Suppose an outlet is e&d type -2 and gold outlet than freeze should be 9 kacer, than shelf compliance should be-

Rgb in three shelves’ and one shelf of water should be there. And product should be in the brand ordered in one shelves like that-

Co – cola—thumps up, coca cola

L - lemon- sprite, limca

o- orange- fanta

j - Juice – mazza, mmpo

k- Kinley

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(2)Availability - availility of product is the second important factor for RED, according to red there are some channel and category by the outlier has to keep minimum requirement with him in freeze. Suppose there is E&D TYPE-2 and gold outlet according to red there should be minimum requirement is rgb and water like that. All those availability are following-

Availability of coke product through different channel and

category.

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Channels of availability - Generally there are four type of channel by which we are able to make the products available at the outlet. These four types of channel are following.

(1) Grocery(2) Convenience(3) E&D type-1(4) E&D type-2

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Category of availability—generally there are four type of category by which company make a strategies to availability of coke product at each and every outlet according to need and demand of market . Acutely the category is depending on sale of last year of a particular outlet. These four types of category are following.

(1) Diamond(2) Gold(3) Silver(4) Bronze

CHANNELS:

(1) Grocery – outlet primarily engaged in retailing of foods &various household items. It include grocer (outlet dealing mainly in grains, provision, spices, edible oil, and vanaspati oil etc) and general store ( outlet selling item of day to day requirement& stocking a variety of branded product) .EX-general store , food and various household item shop.

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(2) Convenience – it include outlet which are small store and shop, generally accessible locally. These are often located alongside busy road. EX- chemist, STD booths, pan-Bidi shop, etc.

(3) E&D TYPE-1 – Outlet selling items to eat which are being

consumed primarily standing in the outlet being taken away for future consumption. These type of outlet does not have any place to sit.

EX- bakery, sweet shop, juice center, soft drink shop, tea shop, etc.

(4) E&D TYPE-2- Outlet selling items to eat which are being cooked or made within outlet with possibility of consuming those products within the outlet. These outlet should have a space to sit and eat. EX- restaurants, bar, dhaba, cafes etc.

Categories of outlet:

(1) Diamond – Diamond outlet are those outlet that have done a last year turnover more than eight peti. Company mostly gives the attention on such type of outlet. The volume of company is always depends on such type of outlet.

Diamond >800 peti (annual).

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(2) Gold - Gold outlet are those outlet that have done a last year turnover more than five hundred peti and less than eight hundred peti. Company mostly gives the attention on such type of outlet. The volume of company is always depends on such type of outlet. These outlets are also very important for company.

500 > gold < 800 (peti per year)

(3) Silver- Silver outlet are those outlet that have done a last year Turnover more than two hundred peti and less than less Five hundred peti .each type of outlet have a unique Feature but such type of outlet is lesser important forOrganization in compression with diamond and gold Outlet. So company gives more attention on diamond And gold outlet.. 200<silver>500(peti per year)

(4) Bronze- Bronze outlet are those outlet that have done a last year Turnover less than two hundred peti. Feature but such type of outlet is lesser important for Organization in compression with diamond and gold Outlet. So company gives more attention on diamond And gold outlet. Bronze < 200 (peti per year)

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Outlet category

Category peti per year

Diamond 800gold 800 <gold> 500silver 500 <silver> 200 bronze < 200

Now we are discussing availability of coke product at each and every channels and category one by one. According to red (right execution daily) concept different type of flavor at each and every outlet by different channels and category. These entire things are following.

CHANNEL: 1- GROCERY

OUTLET CATEGORY: 1-DIAMOND

EX of outlet - general store , food and various household item shop.

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Pack flavor

200mlr \250ml \ 300ml Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)+ mazza Atleast 3

Mobile (PET)500ML \ 600ML

Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda) Atleast 3

Mazza + mmpo (400ml)

Fridge pack(1l \1.2l \1.25l)

Thumps up + (coca cola , sprite , limca, Fanta , fanta apple, kinley (soda) Atleast 3


Party pack(1.5l\ 2l\ 2.25l)

Thumps up + (coca cola , sprite , limca, Fanta , fanta apple. Atleast 3

Water pack ( 500ml \1l ) Kinley (drinking water)

CHANNEL: 1-GROCERY

OUTLET CATEGORY: 2-GOLD

EX of outlet - general store, food and various household item shop.

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Pack flavor









Thumps up + (coca cola , sprite , limca, Fanta , fanta apple. Atleast 2


CHANNEL: 1-GROCERY

OUTLET CATEGORY: 3-SILVER

EX of outlet - General store, food and various household item shop.

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Pack flavor




Mazza + mmpo (400ml) Atleast 1




Thumps up + (coca cola , sprite , limca, Fanta , fanta apple). Atleast 1

CHANNEL: 1-GROCERY

OUTLET CATEGORY: 4-BRONZE

EX of outlet - General store, food and various household item shop

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Pack flavor




+Mazza + mmpo (400ml) Atleast 1




Thumps up + (coca cola , sprite , limca, Fanta , fanta apple). Atleast 1

CHANNEL: 2- CONVENINCE

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OUTLET CATEGORY: 1-DIAMOND

EX OF outlet- chemist, STD booths, pan-Bidi shop, etc.

Pack flavor




+Mazza + mmpo (400ml)





Pack flavor

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Pack flavor

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Pack flavor

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+Mazza + mmpo (400ml) Atleast 1

CHANNEL: 3-E&D TYPE-2

(1) OUTLET CATEGORY: 1-DIAMOND

These outlets should have a space to sit and eat .

EX- restaurants, bar, dhaba, cafes etc.

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Pack flavor

200mlr \250ml \ 300ml Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)+ mazza At least 3






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Pack flavor

200mlr \250ml \ 300ml Thumps up + (coca cola , sprite ,limca, Fanta, fanta apple, kinley (soda)+ mazza At least 3






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Pack flavor



May or may not necessary


OUTLET CATEGORY: 4- BRONZE



Pack flavor

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May or may not necessary

CHANNAL: 4-E&D TYPE-1

(1) OUTLET CATEGORY: 1-DIAMOND

These type of outlet does not have any place to sit .

EX- bakery, sweet shop, juice center, soft drink shop & tea shop etc.

Pack flavor


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Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda) At least 3





These types of outlets do not have any place to sit.

EX - bakery, sweet shop, juice center, soft drink shop & tea shop etc.

Pack flavor


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These types of outlets do not have any place to sit.


Pack flavor


Mobile (PET) Thumps up + (coca cola , sprite ,limca,

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500ML \ 600ML Fanta ,fanta apple,kinley (soda) At least 1

+Mazza + mmpo (400ml) Atleast-1



These type of outlet does not have any place to sit .


Pack flavor




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+Mazza + mmpo (400ml) Atleast-1

(3)Activation- It is third important factor for red. It is the factor why which company set some attractive advertisement on outlet. Activation is helpful to attract to customer which is directly link to the volume and growth of the company. Activation is also different from outlet to outlet which is depending on the channel of the outlet. Which is describe one by one following-

> Activation on grocery outlet-

(1) Three tier rack pure & charged(2) Shelf display/cut case display(3) OBM/drinking shot communication(4) Price card

> Activation on convenience outlet-

(1)Table top display/shelf display/aerial hanger/cut case display

(2) flange/glow sign board

(3) OBM/drinking shot communication

(4) Price card

> Activation on E&D type-1, E&D type-2 outlet-

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(1)Branded menu card with KO beverage menu/

Menu board/combo element

(2) flange/glow sign board

(3) OBM/drinking shot communication

(4) Price card

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Research methodology

In my summer traning project , I worked on the topic “to analysis product aviblebility of coke through different channels and category” I used lots of reseach methological tools . I did primary market servey & secondry market survey in my project. The primary market servey is very very improtant for any type of organization.

I did primary market servey through different type of questionaire, these type of question are really very improtant for any organization. Through these type of question a orgnization can analysis his effectiveness in the market , these question are not only important for effectiveness but also by these type of question oragnization can analysis market share , nearest competitors , demandiable& undemandiable product of company, chances of growth in near future, how company can become a market leader and can give more effectiveservice and make effective distribution.

In my project I, used following type of questonaire……

(1) Dicotomous question- these type of question have only two type of alternatives “yes” &”no”. in such type of question the research gives only two alternative to the responder and have to choose only one out of them. Here there is very less chance of biesness.

(2) Closed- Ended question- in such type of question the

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(1) Open -Ended question – in such type of question the responder can give more and more than type of answer for one question.

(2) Descriptive question- in such type of question the responder can give the subjective answer for any question. There is no limit of leanth of the answer. So these type of question are also very important for any type of reaserach.

Types of reaseach- In my summer traning project of coca cola, I used different rype of resarch those reseach are following…..

(1) Descriptive research- descriptive research is nothing but a fact findind investigation. Here definite conclusion can be arrived but it does not estibilised cause and effect relationship.

(2) Fandamental research- fandamantal reserach is the research which is genrrally conduct by reseach organigation in primary stage of research. It is conduct by the organigation to find out future related problem.

(3) Exploratory research- these type of reaseach is conduct at the time of when the problem in wagae stage and problem is not clear

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Sample size - 300 outlet.

RESEACH AREA- Dal mandi, sraswati phatak, bangali tola, ghat, sarnath, pandy pur.

In my summer traning project, I used both probability and non- probability. I used,Probability sampling in the area DAL MANDI, KANNT, GHAT, BANGALI TOLA, SRASWATI PHATAK, SARNATH, PANDY PUR. And non probability sampling in the area of throught out the yhe varanasi city .. SIGRA, MAHMOOR GANJ, LANKA,….ETC.

In probability sampling I, used cluster sampling. By cluster sampling I divided all are in small- small area and did primary reseach. and i also used multistage probability sampling and stratified random sampling. In non-probability sampling I, used all type of non- probability sampling, according to research all these research are important.

I, also used rating ang ranking scale. In rating scale ordinal scale and interval scale and ranking scale. I maked some question on the basis of these scales.

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QUESTIONAIRE FOR OUTLETER

Outlet’s name ………………………………………………………… name of outleter…………………………

Address………………………………………………………….. age of outleter………………………………………..

Contact number……………………………………………

Q-1 From how many years you are doing this business with coca cola?

(1) <1year (2) 2-3year (3) 3-4 year (4) >4year

Q-2 Are you doing the business only with coca cola?

(1) Yes (2) no

Q-3 Rating the coca cola product – (1-10) ?

(1) Coca cola (2) mazza (3) thumps up (4) sprite

(5) Fanta (6) limca (7) mmpo (8) kinley

Q-4 According to you which product of coke is more demandable in the market?



Q-5 According to you which product of coke is more undemandable in the market?



Q-6 Why a consumer prefers a particular product?

(1) Brand name (2) flavor (3) price (4) quality

Q-7 What is the most demandable season of soft drink?

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(1) Feb-April (2) april-june (3) June-sep (4) sep-Feb.

Q-8 what is your last year sale?

(1) <200 peti (2) 200-499 peti (3) 500-799 peti (4) >800peti.

Q-9 what is the main different between coke and other soft drink company?

(1) Brand name (2) quality (3) price (4) taste

Q-10 what is your visi –cooler stander?

(1) 2 kacer- 4kacer (2) 7kacer (3) 9kacer (4) >9kacer

Q-11 Are you doing the business with-?

(1) Only with rgb (2) only with pet (3) only with water

(4) With all of three

Q-12 Do you think that coca cola has become a no -1 brand in soft drink segment?

(1) Strongly agree (2) agree (3) neither agree nor disagree

(4) Disagree (5) strongly disagree

Q-13 Do you think that service of coke in excellent?



Q-14 Do you think that distribution of coke in excellent?



Q-15 which company is the nearest competitor of coke?

(1) PepsiCo (2) parley agro (3) bislery (4) king fisher

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Q-16 which type of your outlet?

(1) Pan Bidi (2)std booth (3) chemist (4) none of these


(1) Food and various household item shop (2) general store


(1) Dhaba (2) bar (3) café (4) restaurant (5) sweet shop

(6) Juice corner (7) tea shop (8) none of these

Q-19 what is consumer preference has become now?

(1) Cola to lemon (2) cola to juice (3) cola to water (4) no change

Q-20 People generally like which brand?

(1) PepsiCo (2) coca cola (3) parley agro

Q-21 Consumer generally like which black color product from following?

(1) Pepsi (2) thumps up (3) coca cola

Q-22 Consumer generally likes which lemon flavor product from following?

(1) 7up (2) mountain to the due

(3) Sprite (4) limca

Q-23 In the compression of following product which one is more effective in the market?

(1) Fanta (2) fanta apple (3) Miranda

Q-24 In the compression of following product which juice segment one is more effective in the market?

(1) mazza (2) slice (3) frooti

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Q-25 which is more effective in cola (black) in the market?

(1) Cola (thumps up+ coca cola) (2) Pepsi

Q-26 Child more prefers which product of coke?

(1) Coca cola (2) mazza (3) thumps up (4) sprite (5) fanta (6) limca (7) mmpo (8) kinley

Q-27 Ladies more prefers which product of coke?


Q-28 Generally age group (1-18) likes which product most?


Q-29 Generally age group (18-55) likes which product most?


Q-30 Generally age group (55>) like which product most?


Q-31 which product of coke man likely most?


Q-32 which is best according to you?

(1) Mazza (t.p) (2) frooti (t.p)

Q-33 Do you think that mmpo is demandable product in the market?

(1) Yes (2) no

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Q-34 Do you think if company will produce other juice like Tropicana of PepsiCo, will it success?

(1) Yes (2) no

Q-35 Do you think if company will produce biscuit like parley agro, will it success?

(2) Yes (2) no

Q-36 Are you facing any type of problem doing a business with coke? If yes…

(1) Service related (2) distribution related

(3) Scheme related (4) cooler related

Q-37 How you can increases your sale?

Q-38 Do you want to give any suggestion to the coca cola company?

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STATISTICAL GRAPS AND ANALYSIS

34.5

30.5

27

5 2

demandiable product of coca cola comnpany

MazzaSpriteThumps upLimcaOther

According to primary market survey we found that Mazza is the most demandable product in the market which contribute 34.5% market share of Coca-Cola Company. Second most demandable product is Sprite which contribute 30.5% market share of coca cola company .Thumps up is holding 27%, Limca is holding 5% and Other is holding 2% share in the market.

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37.5

19.25

12.25

21

10

less demandiable product of coca cola

mmpofanta applecoca colakinley0ther

According to my analysis of market survey the most un-demandable product is MMPO (minute maid pulpy orange) and second most undemandable product is Fanta apple, third one is Coca- Cola then Kinley water.

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Favorable season of cold drink:

feb-aprapr-june

june-sepsep-feb

0

5

10

15

20

25

30

35

40

45

23

43

27

3

According to market survey the demanded season of Coca-Cola product is April to June. In April to June the demand for product is 43% and it is 27% in June to September, It is 23% in February to April and most undemandable season is September to February near about 3%.

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35

730

27

Difference between the products of coca cola company and other soft drink company's

product.

brand nameprice qualitytaste

According to market survey the main thing which make a biggest difference among Coca- Cola and the other soft drink company is Brand name and the second thing is Quality and the third one which create a big difference is Taste and the last thing which

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create a difference among Coca- Cola and other soft drink is Price.

strongly agree

agree neither agree nor disagree

disagree strongly disagree

0

5

10

15

20

25

30

35

40

23%

40

20

15

2

Is coca cola a No 1 brand in soft drink segments ?

has coca cola become a no one brand in soft drink segments

According to market survey 23% outlier is strongly agree with this statement that Coca- Cola is no.1 brand in soft drink segments, 40% outlier is agree with this statement , 20% outlier is not in situation to say anything, and

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15% is disagree with this statement and 2% is strongly disagree with this statement.

24

1

60

0.5

24.5

Outlier are doing the business the business with……

Only RGBOnly PETWith RGB &PETOnly Waterall of these

According to market survey 24% Outlier doing there business only with RGB (Returnable Glass Bottle).1% Outlier doing there business with PET(Poly Ethylene Tricyclene).60% Outlier doing there business with RGB and

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PET.0.5% doing business only with Water. 24.5% outlier doing there business with All of these.

strongly agree

agree

nither agree nor disagree

disagree

strongly disagree

0 5 10 15 20 25 30 35 40

15

25

10

15

35

is the service of coca cola as an excellent ?

is the service of coca cola as an excellent

According to market survey I reached at this result that the services of Coca-Cola is not good because after market survey 35% outlier is Strongly Disagree that Coca- Cola provide Good Services, 15% outlier is Disagree with

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this statement , 10% is not in the position to say anything , 25% is Agree that coca cola provide excellent services ant 15% is Strongly Agree with this statement.

strongly agree

agree

neither agree nor disagree

disagree

strongly disagree

0 5 10 15 20 25 30 35

13

20

17.25

19.5

30.25

is distribution of coca cola company as an excellent?

is distribution of coca cola company as an excellent?

According to market survey the Distribution of Coca-Cola Company is not good because 30.25% Outlier is strongly Disagree with this

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thing that Distribution of Coca- Cola Product is not good .19.5% is not Strongly Disagree but Disagree that the Distribution of coca-cola product is good but 13% is Strongly Agree that Coca-Cola Distribution is good.

58

39

3

nearest competiter of coca cola company….?

Coca-ColaPepsicoOther

After market survey I reached at this result that Pepsico is the nearest competitor of Coca-Cola company .Coca-Cola cover 58% of

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total share in the field of soft drink ,Pepsico cover 39% share and Other soft drink company cover 3% share of total share market.

40.1250000000002

37.75

22.125

what is the customer prefence have become now?

cola-juicecola-lemonno change

Now the taste of consumer is changing. After market survey it is clear that the Taste of consumer is now changing , 40.125% consumer now prefer Cola to Juice,37.75%

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consumer is prefer Cola to Lemon flavor and there is No change in 25.125% consumer they have same Taste and they Prefer same product or same Flavor.

Pepsi thumps up

coca cola0

5

10

15

20

25

30

35

40

45

41.635 38.2250000000002

21.14

what is market share of black colour product (cola) in soft drink segment?

what is market share of black colour product (cola) in soft drink segment?

According to market survey 41.635% share in black colour product (cola) is covered by Pepsico in soft drink market.38.225% share is

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covered by Thumps-up and rest 21.14% is covered by Coca-Cola.But at the last the leading brand in black colour product (cola) is Coca-Cola because Thumps-up and Coca-Cola both are product of same company (Coca-Cola),both cover 59.365% share .

sprite limca 7up mountain to the

due

0

5

10

15

20

25

30

35

34.2250000000003

22.529.725

13.5

what is the market share of lemon flavor in soft drink segsmentation ?

what is the market share of lemon flavor in soft drink segsmentation ?

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Above data show that what is the share market of different different soft drink in Lamon Flover. According to market survey 34.225% share in Lamon Flover is covered by Sprite, 22.5% is cover by Limca ,29.725% market is cover by 7up and the rest 13.5% market is cover by Mountain Due.

47.825

30.675

21.5

Comperative study on market share of juice in soft drink segment…..

mazzaslicefrooti

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According to market survey 47.825% market is cover by Mazza flover in Juice flover . 30.675% market is cover by Slice and the rest market 21.5% is cover by frooti.in this Juice flover Coca-Cola company is also leading brand.Pepsico on the second position with slice and at the last position Frooti cover 21.5%.

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fanta

fanta apple

mirenda

0 5 10 15 20 25 30 35 40 45 50

47.25

14.75

38

comperative study of following product…..?

comperative study of following product…..?

In these three product , after market survey I reached on these result that Fanta is the leading brand in these Flover with covering 47.25% market after Fenta the leading product is Mirenda with 38% and the last leading brand is Fanta apple with 14.75%.

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thumps up sprite coke other

05

1015202530354045 41.775

34.1250000000002

17.85

6.25

young prefer which product of coke?

child prefer which product of coke?

According to market survey 41.76% young prefer Thumps up, 34.13% young prefer Sprite , 17.85% young prefer Coca-Cola and 6.25% prefer other Soft drink.

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mazza

limca

fanta

mmpo

other

0 5 10 15 20 25 30 35

34.75

28.25

15

8

13

old prefer which product of coke?

old prefer which product of coke?

According to market survey in coca-cola products 34.75% old prefer Mazza ,28.25% old prefer Limca,15% old prefer Fanta , 8% old prefer MMPO and 13% old prefer Other Produut.

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mazza limca fanta sprite other0

10

20

30

40

50

60

7063

5

18

4

10



According to market survey 63% child prefer Mazza in Coca-Cola products,5% child prefer Limca , 18% child prefer Fanta , 4% child prefer Sprite and 10% child prefer Other flavor.

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61.36

38.64

comperative study on market share of tatra pack in soft drink segmentation

Frooti(tp)mazza(Tp)

According to market survey in the comperative study on market share of TETRA PACK in soft drink segmentation,61.36% market is covered by Frooti(tp) and 38.64% market is cover by Mazza (tp).

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yes no0

1020304050607080

25.62

74.38

does generally peoples like mmpo?

does generally peoples like mmpo?

According to market survey it is clear that 74.38% consumer does not like the taste of MMPO , only 25.62% consumer like or we can say that 25.62% consumer prefer MMPO.

.

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63.46

26.6

if ,company will produced other juice like tropicana of pepsico, will it success?

yesno

According to market survey I went on this result if company will produce other Juice like Topicana of Pepsico then it will success or not, 63.46% outlier is in the favor of this statement and 26.6% outlier is not thing that it will success.

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thumps up

limca

sprit

e

coca

cola

mazza

fanta

fanta

apple

mmpo0

2

4

6

8

10

7.19

5.62

8.532

5.04

9.01

4.01

2.11.21

rating the the product of coca cola ….(1-10)

rating the the product of coca cola ….(1-10)

According to market survey Mazza is the leading product or we can say at this time the most demandable product is Mazza . Mazza is on the First Position,Sprite is on the Second Position, Thumps-up is on the Third Position, Limca is on the Fourth Position,Coca-Cola is on the Fifth Position, Fanta is on the Sisth Position, Fanta apple is

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on the seventh position and MMPO on the Last Position.

scheme re

lated

serv

ice re

lated

disribution re

lated

freeze

relate

d0

10

20

30

40

5043

22.128.435

6.05

main problem which is facing by outlier, do-ing the business with coca cola?

main problem which is facing by outlier, doing the business with coca cola?

According to market survey the main problem is Related to Scheme .43% outlier face with this Scheme related problem. The second biggest problem which face by outlier is Distribution Related problem,28.435% outlier face with this problem .The Third Biggest problem is related to Service Related ,22.1%

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outlier face this type of problem and last one problem is Freeze Related which is 6.05%

60.1

39.9

the outleter those are doing the business with only with coca cola?

yesno

According to market survey 60.1% outlier doing business only with Coca-Cola Products and 39.9% outliers doing business with other soft drink company including Coca-Cola..

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> 9 kacer 9 kacer 7 kacer 2-4 kacer

05

101520253035404550

12

32

47

9

standered of freezeof outlier

standered of freezeof outlier

According to market survey 7 kacer freeze is available at mostly outlet. Which contributes 47% of all outlets? That’s indicate there are 47% outlet are in silver category .While 32%

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outlier have 9 kaser freeze , which indicate that there are 32% gold outet, diamond outlet are 12% and bronze outlet are 9%.

<200peti

>200- <499peti

> 500-< 799peti

> 800peti

0

10

20

30

40

50

8.56200000000001

47.43732.001

9

what is last year sale of outleter in peti in(%)?

what is last year sale of outleter in peti ?

According to market survey 47.437% outliers sale more than 200 and less than 499 peti in a year.32.001% outliers sale more than 500 and less than 799 peti.9% outliers sale more than 800 peti in a year. Only 8.562% outlier sale less than 200 peti.

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9

32.001

47.437

8.56200000000001

how last year sale reflect the category of out-let?

dimondgoldsilverbronze

According to my analysis 9% outlet comes in Diamond Category,32.001% outlets comes in Gold Category,47.437% outlets comes in Silver Category and 8.562% outlets come in Bronze Category.

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1 year 2 year 3 year 4 year 5 year0

5

10

15

20

25

30

35

11

28.76

23.32521.54

15.3750000000001

from how many year these outleter are working with coca cola ?

from how many year these outleter are work-ing with coca cola ?

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tea sh

op

gen store

juice co

rner

restu

arent

pan bidi shop

food and house

hold item sh

op

intern

ate ca

féS.T.D

medicals

dhaba0

10

20

30

8

30

4

20

117

3 5 3

10

different type of outlet…..

different type of outlet…..

19

36

12

23

Channels according to type of outlet……

conveniencegroceryE&D TYPE-1E&D TYPE-2

According to market survey that there are 36% outlet are in the Grocery Channel. Whiles

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there are 19% are Convenience Outlet. E&DTYPE-2 Outlet are contribute 12% while E&D TYPE-1 contribute 23%.

Swot analysis:

Strength: Weakness:

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A Trusted Brand than PepsiCo. Highly motivated sales team. Thums-up ,Limca and Mazza has

better brand recall & fetches most of the sales.

A better penetration in the market than the competitors.

Merchandising of PepsiCo is stronger than Coca-Cola.98 | P a g e

Coca-Cola has been an intricate part of American culture for over a century. The product's image is laden with sentimentality, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola's greatest strengths.

"Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment" (Allen, 1995).Additionally, Coca-Cola's bottling system is one of their greatest strengths. It allows them to conduct business on a global scale while at the same time maintain a local approach. The bottling companies are locally owned and operated by independent business people who are authorized to sell

Servicing and availability of OYA/SGA’S are very irregular and less.

Coke delivers its products on cash but PepsiCo on credit. Thus it is eating up market share.

PepsiCo has more no. of marketing personals who gives more no. of visits in the market.

PSR’S of PepsiCo have that much delegation of authority that they can manipulate schemes & setup monopoly counters whereas Coca-Cola PSR’S do not have that authority.

Kinley soda is poor in quality & though to be much like water share of company in this segment.

Communication in the sales channel is slow that hampers implementation of sales strategy.

Although domestic business as well as many international markets are thriving (volumes in Latin America were up 12%), Coca-Cola has recently reported some "declines in unit case volumes in Indonesia and Thailand due to reduced consumer purchasing power." According to an article in Fortune magazine, "In Japan, unit case sales fell 3% in the second quarter [of 1998]...scary because while Japan generates around 5%

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products of the Coca-Cola Company. Because Coke does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers (Bettman, et. al, 1998).

of worldwide volume, it contributes three times as much to profits. Latin America, Southeast Asia, and Japan account for about 35% of Coke's volume and none of these markets are performing to expectation (Mclean, 1998).

Opportunity:

Urban market of soft drink is getting saturated and also the rural market is growing at a pace so by effective strategy this can be a future market for this product.

Company has to concentrated on product penetration in hotels , malls , cinema hall etc.

Participation in local festival’s(especially during the start of season)& event must be taken care of.

Brand recognition is the significant factor affecting Coke's competitive position. Coca-Cola's brand name is known well throughout 90% of the world today. The primary concern over the past few years has been to get this name brand to be even better known. Packaging.

Threats:

PepsiCo is a push product in jaipur market and PepsiCo provides more discounts and schemes than Coca-Cola

Product of PepsiCo are pushed on credit.

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Key Learning

In my summer training project, I learnt marketing strategies of coca cola company.

Importance of RED for coca cola company? Distribution process of coca cola company? What is the work of market developer and sales excutives and

Area sales manager? At what time company have to give short term sale promotion

tools? How a employee can adjust his or her personal life with work life? What type of problem, employee have to face at thetime of work? Corelation between superior and sub-ordinate. How an employee can learn about organization culture, value

norms, vision and mission? What is the factor which can satisfied an employee? How a satisfied employee become a more productive worker? What is the difference between practical and theoritical

knowledge? And how can employee apply his or her theoritical knowledge in his or her work field?

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How an superior can motivate his or her subordinate? What is the role of superior and subordinate in a organization? How an organization can make its customer satisfied? Production process of coca cola company.

RECOMMENDATION

Decrees the price of kinley water- Company have to reform the pricing strategies, specially the price of kinley water because there are lot of local water in the market at cheap rate, so retailer are not agree to keep the kinley water with them. Basically there is a good demand of kinley price of water but company can increases the sale of kinley water.

Scheme should be necessary- basically everybody know coca cola is the leading brand in the beverage industry, but coca cola’s nearest brand PepsiCo is giving two bottles scheme. If we will allow such type of scheme than there is no chance for PepsiCo to competitive with coca cola. So company should give some scheme which is helpful for sustain company’s growth forever.

Package of market developer should be increase –package of market developer should be increase, as we know a satisfied can only become a productive worker. If market developer will be satisfied than they will try to improve their performance and effectiveness. Market developer is the pillar of coca cola.

Increases the product portfolio- company should increase the product portfolio. Company should increase the product in juice segmentation like

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PepsiCo’s Tropicana. Company should start to produced other juice like-guava, apple, grapes, pomegranate, pine apple………etc.

Diversification of business-diversification of business is very important. Company should try to produce biscuit like parley agro and other FMCG product so company can archive his vision very effectively.

More Attention on demandable product- company should be more try to produced demandable like- mazza, sprite, and thumps up. So company can meet demand with supply. In this way company can achieve his vision very effectively.

Using the short term sale promotion tools with less demandable product- company should use the short term promotion tools like- schemes, discount….etc. so company increase the sale of less demandable product like- mmpo, fanta apple……..etc. company should need to give attention on such type of product.

Less economical expense should be on auditing - company should decrees the expanse on auditing by ac nelson. Whatever expanse company is doing on the auditing per month. If company decrees this expanse by auditing after every two month and by this money company can increase extra sale force or package of market developer so they will do the work very effectively or company can utilization of this money on new product development.

Company should provided training to the outlier related to RED- Company should provided training to the outlier related to audit or red at the time of their enrollment. At that time every outlier is greedy so they can help of company in red score. Company should tell them, channel and

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category of their outlet. What is the minimum requirement of visibility, availability, activation? So they can help to achieve their vision.

Need of more attention on fed dealer area- company should give more attention on fed dealer area because it is the area where company cannot distribute his product directly . So company should fulfill their requirement because they are the medium to meet with company’s vision.

Some fixed bonus should for every outlier- company should provided some fixed bonus to every outlier like T- shirt, bags, DVD player and clock. These types of things can encourage to outlier to increase their sell and they will satisfy with company.

Need to improvement of distribution – yes, there is the need of improvement in distribution. Every outlet there is need of each and every flavor. There is the need of more sales man in the distribution process by which we can make fast distribution so it is helpful to the organization for its improvement.

Need to give the training to the sales man- yes, there is need to give the training to the sales man, so they can maintain the customer relationship management (crm) with the outlier so it is a beneficial to build a good relationship with each other which can increase the effectiveness of company or organization.

Company should also produced unseasonal product-company should produced also unseasonal product like- snacks, tea , coffee…..etc. if company will produced unseasonal than it will be more effective to the organization . in India there is no demand of cold drink in winter season so company should give attention to unseasonal product.

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BIBLIOGRAPHY:

Marketing management - Philip kotler Marketing research by - C.R Kothari Research methodoly by - Uma sekaran www.coca-colaindia.com www.google.com www.indiaresource.org

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http://www.indiaresource.org/

http://www.google.com/

http://www.coca-colaindia.com/

project report of coca cola

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