project report of anu

8/8/2019 Project Report of Anu

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2

INDUST R Y C E R TI F ICA TE



3

ACKNOWL EDGEME NT

It gives me immense pleasure to pass my sincere gratitude to Mother Dairy

Fruits and vegetable, Delhi to give me the opportunity to do my summer training

at their esteemed organization.

First I express my sincere thanks to MRS. SHALINI GUPTA & MSS. PAYAL

MEHANDIRATTA our project guides to have us to opportunity to work on such a

challenging project. We also would like to thank the commuter s help without

which it would not happy possible to accomplish the project successfully. Their

timely feedback facilitated and bringing the project in the present form.

I express my profound reverence and the artful gratitude to Mr. D K Sahoo

suggests me a proper guideline towards the project.

Last but not least I would also like to thank my friend who took time off to

share insight about their experience while survey the Safal outlets. I just hope

that the recommendation and suggestions present by me are considered

seriously.

ANUPAM SHARMA

INJ Business School

Greater Noida, U.P.



4

C E R TI F ICA TE OF A UTHE NC ITY



5

DE CLARA TI ON

I hereby declare that the following project report titled Retail business of

Fresh Fruits & Vegetables and Safal processed products through Safal Outlets of

Delhi NCR is an authentic work done by me. This is to declare that all my work

indulged in the completion of this Project Report such a research, competitor

analysis, sales promotion, and honest work of mine.

DATE: - ANUPAM SHARMA

PGDM (4 th Trimester)



6

INDEX

S. No. CONTENT PAGE No.1 . Executive Summary / P reface 7 8

2. Introduction of topic 9 10

3. Organizational profile 11 20

A. ISO Certification 14

B. Awards & Achievements 15

C. Products 16 19

4. Objective of study 2 0 -21

5. Body of report 22 - 53

A. Methodology 23 -25

B. Data finding 26 27

C. Data analysis 28 53

6. Conclusion 5 4 55

7 . Suggestions & recommendation 56 5 7

8. Annexure 58 63



7

EXECUTIVE SUMMARY

OR PREFACE



8

PR E FAC E

The research provides an opportunity to a student to demonstrate

application of his knowledge, skill and competencies required during the summer

training session. Research also helps the student to devote my skill to analyze the

problem to suggest alternative solutions, to evaluate them and to provide feasible

recommendations on the provided data.

The research is on the topic of Retail business of fresh fruits & vegetables

and Safal processed products through Safal outlets of Delhi NCR

This research gives to me the opportunity to find out the total customer of

the Safal products in the market. By the help of;

I. Q uestionnaire, I knew behavior of the customer about the company &

product.

II. Customer Database Format, I knew that how much customer want to

purchase the Safal products.

III. Visiting the apartments & the colonies.



9

INTRODUCTION OF TOPIC

& ORGANISATIONAL

PROFILE



10

INT RO DU C TI ON OF T OP IC

The Topic is Retail business of fresh fruits & vegetables and Safalprocessed products through Safal outlets of Delhi NCR . In this topic we had done

the research which is related with the Retail business. We have done our work to

tally in the retail business of S AFAL products.

In the introduction of topic, I just want to say that it is to tally depend upon

the Retail Business of S AFAL products. I went on outlet of the Safal and analyze

the whole retail business and make this report with the help of that data which I

got after analysis.

For the research of this topic I went to the outlets of the Safal and analyze

that which type of customer come in he outlets. And which type of product thy

want to purchase.

In this topic Retail business of fresh fruits & vegetables and Safal

processed products through Safal outlets of Delhi NCR . Totally related with the

retail business of Safal products in Delhi & NCR. I had seen total sale of the Safal

outlets & promotion of the Safal products. Like; Juice, Nectar, RTS (Ready to

serve) & all the products those were new for the market.



11

OR G AN IS ATI ONAL PROF IL E

Mother Dairy, Delhi is an IS/ISO-9001:2000 and Hazard Analysis

Critical Control Points (H ACCP) and IS-14001:1996 Environment Management

System (EMS) Certified organization. Mother Dairy was the first Dairy in the

country to implement ISO-14031 (Environment Performance Evaluation) project.

The company s Q uality Assurance Laboratory is ISO/IEC-17025:1999 certified by

NABL (National Accreditation Board for Testing and Calibration Laboratory),

Department of Science & Technology, India. This provides assurance to the

consumer in respect of Q uality and Safety of products manufactured and

marketed by Mother Dairy.

The National Dairy Development Board (NDDB) commissioned

Mother Dairy in the first phase of Operation Flood in 1974. Fruit and Vegetable

Unit was set up in the year 1988 by National Dairy Development Board, an

institute of national importance, a body corporate created by Government of

India, with an objective to provide a direct link between fruit and vegetable

growers and consumers. The unit has drawn on NDDB s three decades of dairy

sector strengths in designing its state of the art large and ultramodern central

distribution facility to handle fresh and frozen fruit and vegetable.

Presently it is a unit of Mother Dairy Foods Processing Ltd, a wholly owned

company of Mother Dairy Fruit & Vegetable Ltd. In April 2000, Mother Dairy Fruit

& Vegetable Ltd was created as a subsidiary of NDDB. The processed products of

the unit are marketed with the brand name S AFAL .



12

MDFVL (Mother Dairy Fruits & Vegetables Ltd.) wholly owned subsidiary of

NDDB (National Dairy Development Board) was incorporated in March 2000.

MDFPL (Mother Dairy Fruits Pvt. Ltd.) & Mother Dairy India amalgamated with

MDFVL in April 1, 2006. Dhara oil & Foods Company amalgamated with MDFVL

in April 1, 2007.

Unit complex is situated on 22 acres of land. It comprises a prefabricated

building consisting of cold store chambers with different sets of temperature and

humidity conditions suitable for storage of various fruit and vegetables. It has

controlled atmosphere chambers and ripening rooms, deep freeze rooms,

preparation hall, processing hall, dispatch hall, reception, dispatch facilities etc.

Material handling is done in specially designed plastic crates with the help of

forklifts.

The Unit also initiates and supports production enhancement activities at

farm, improved pre and post harvest practices, efficient logistics from farm to the

retail outlets, scientific quality assurance and education of grower, support staff

and consumer. Production of quality product begins at the farm level where the

grower, in co-operation with unit officials, work to cultivate and supply quality

produce to the Unit.

With the utmost care and dedication, the growers and Unit officials try to

apply their professional knowledge and skills to give consumers the best returnfor their money. Standards are defined for each fruit and vegetable so as to link

price to quality. Procurement specialists and trained field staff help the farmers in

crop management and protection. Efforts are made to introduce new seed



13

varieties and scientific methods of agriculture to increase the yield and improve

the quality of produce.

279 specially designed modern retail outlets have been set up in and

around Delhi to market fresh and frozen fruit and vegetables, directly to the

consumers. Each shop caters to large number of customers, with a capacity to sell

1,600 kilos of fruit and vegetables a day. The shops are equipped with electronic

machines that automatically weigh the produce and print item wise bills. Unit also

manufactures products such as Jam, Squash, and Ketchup etc at its Ramgarh unit.

Fruit & Vegetable Unit is IS/ISO-9002:1994 / DIN EN ISO 9002: 1994 & HA

CCPCertified Organization.



14

IS O C E R TI F ICA TI ON S

Mother dairy is an ISO-9000 certified company

20 ST R INGE NT ST AN DAR DS FOR IS O 9000 :-

1. Management control

2. Q uality management

3. Contract

4. Design

5. Document Control

6. Expenditure

7. Testing of product given to customers

8. Knowledge of ingredients

9. Process control

10. Testing

11. Standardization of testing procedures.

12. Level of testing procedure

13. Management of waste products

14. Treating of waste materials

15. Packing & storage of materials

16. Q uality records

17. Q uality audit

18. Training

19. Servicing

20. Statistical Control



15

AWAR DS AN D AC HIE VEME NTS

S.NO. YEAR AWARDS

1. 1988-89 Best Productivity Award

2. 1989-90 2 nd best productivity Performance

3. 1995-96 Best productive award

4. 1996-97 Best productive award

5. 1997 Commendation certificate for Rajiv Gandhi

National Q uality Award for 1997 from BIS

Under the category of Large Scale

Manufacturing Industry (Food and Drug Sector)

6. 1998 Commendation Certificate for Rajiv Gandhi

Q uality Award for 1998 from BIS Under the

Category of Large Scale Manufacturing Industry

(Food and Drug Sector)

7. 2004 Energy Conservation Award

8. 2005 Oil & gas Conservation Award



16

PRO DU C TS :-

Fresh Fruit and vegetables, Juices, Ketchup, Jam, Pickles, Rajdhani products,

Haldiram namkeens items, Breads, Tomato Puree etc. The company markets anarray of fresh and frozen fruit and vegetable products under the brand name

SAFAL through a chain of 400 own Fruit and Vegetable shops and more than

20,000 retail outlets in various parts of the country. Fresh produce from the

producers is handled at the Company s modern distribution facility in Delhi with

an annual capacity.



17



18

Safal major Product

1. Juices (Different types)

2. Tomato puree.3. Tomato Ketchup.

4. Safal Rice

5. RTS (Ready to serve)

6. Safal Pickles

7. Safal Jam

8. Safal frozen Pea9. Sprouts

10. Many types of Dals

11. I-Dal



19



20

OBJECTIVE OF THE

STUDY



21

Obj ective of the Study

Mother Dairy Fruits & Vegetables Pvt. Ltd. Has launched nature best food

product at the first time in the market. So here is important to that; the basicobjective is;

1. A general market survey of Renew & Old Booths.

2. Sales promotion tool Of Mother Dairy Fruits & Vegetables Pvt. Ltd.

3. Consumer Behavior & Consumer Profile.

4. Collect feedback about the Safal products before sale & after sale.

5. Fill the Q uestionnaire to the customers for collection of the database &

feedback about the company.

6. Achieve the entire target.

7. Collect the entire competitor s information of the S AFAL & analyze

them.

8. Analyze & discussion about the Mango Festival & provide the new

banana drink from the S AFAL.



22

BODY OF REPORT:-

A. METHODOLOGY B. DATA FINDING

C. DATA ANALYSIS D. INTERPRETATION



23

A. METHODOLOGY



24

SAL ES PRO M O TI ON OFF E R :-

1. Attractive fridge bottle worth Rs. 45/- free with S AFAL 1 Litter juices. (Mix

fruit juice, Apple juice, Orange juice, Mango nectar & Guava nectar).

2. Attractive multipurpose dispenser worth Rs. 36/- free with 1 kg. TomatoKetchup & multipurpose dispenser worth Rs. 25/- free with 500 gm.Tomato Ketchup.

3. Safal mix fruit jam 200 gm. Worth Rs. 30/- free with Jeevan Amrit Honey500 gm. MRP Rs. 120/-

4. SAFAL Tomato Puree worth Rs. 14/- free with S AFAL frozen Peas 200 gm.MRP Rs. 32/-

5. SAFAL classic rice 1 kg. worth Rs. 41/- free with S AFAL frozen Peas 1 kg.MRP Rs. 145/-

6. Mother Dairy Butter 100 gm. Worth Rs. 25/- free with S AFAL frozen Peas500 gm. MRP Rs. 75/-

7. SAFAL frozen Peas 5 kg. MRP Rs. 450/-, Offer Price Rs. 380/-8. 4 pcs. Packet free with 4 pcs. Packet of fruit Apple.



25

9. We provided the discount to the customer on the purchasing of the freshfruits & vegetables & the products of the S AFAL products.

DIS CO UNT OFF E R FOR INCR E ASE OF THE SAL E :-

On Booth No. 81654 discount was, only for 3 days;

Amount Discount Rate (%)

Rs. 200 to Rs. 300 5 %Rs. 301 to Rs. 500 10 %Rs. 501 to Above 12 %

On Booth No. 81332 discount was, only for 3 days;

Amount Discount Rate (%)

Rs. 150 to Rs. 200 5 %Rs. 201 to Rs. 300 10 %Rs. 301 to Above 12 %



26

B. DATA FINDING



27

Q UAL ITY OF THE PRO DU C TS :-

I find that sometime product quality are poor so that time customer feel

badly and he felt that why I should invest my more money in that type of

products. Sometimes behaviors of the concessioner s are not good so, customer

feel not good.

F IND THE DAT A :-

1. By the help of the Q uestionnaires.

2. By the help of Data Base Format.

3. By the help of the camping out of the outlets.

4. By the help of the discount which was given on the some of the limitpurchasing.

5. By the distribution of the pamphlets about the outlets.

6. Meet with customers directly. (In Apartment, Colonies etc.)

I was collecting all the data with the help of these activities. During theInternship Q uestionnaire & data base format help me more.



28

C. DATA ANALYSIS

I. DATA ANALYSIS DURING DISCOUNT SCHEME



29

T O T AL P URC H ASI NG POW E R OF CON SUME R¶S

DU R ING DIS CO UNT

BOO TH NO. : - 81654

Date 1 4/ 0 5/ 10 1 5/ 0 5/ 10 1 6/ 0 5/ 10 TOTAL %

RS. 200 -300 08 04 03 15 60 %

RS.301 -500 02 06 01 09 36 %

RS.501 -Above 01 00 00 01 04 %

TOTAL 11 10 04 25 100 %

Rs. 200-300 (60%) Rs. 301-500 (36%) Rs. 501- Above (4%)

0%

10%

20%

30%

40%

50%

60%

70%

Sales

Sales



30

AGE G RO UP OF C UST O ME R¶S

Age Customer

1 4/ 0 5/ 10

Customer

1 5/ 0 5/ 10

Customer

1 6/ 0 5/ 10

Total % customer

0 -20 00 01 00 01 4%

21 -30 04 02 00 06 24%

31 -40 03 04 01 08 32%

41 -50 02 00 03 05 20%

51 And above 02 03 00 05 20%

Total 11 10 04 25 100%

0%

5%

10%

15%

20%

25%

30%

35%

0-20 (4%) 21-30 (24%) 31-40 (32%) 41-50 (20%) 51- Above(20%)

Sales

Sales



31

DEM O G RAP HI CAL ANAL YSIS

Occupation Frequency % Of Frequency

Professional 07 28%

Businessman 06 24%

Housewife 06 24%

Retired 02 8%

Others 04 16%

Total 25 100%

0%

5%

10%

15%

20%

25%

30%

Professional(28%)

Businessman(24%)

Housewife(24%)

Retired (8%) Others (16%)

Sales

Sales



32

M AL E & F EM AL E RA TI O

Male 15 [60%]

Female 10[40%]

0%

10%

20%

30%

40%

50%

60%

70%

Male (60%) Female (40%)

Sales

Sales



33


DU R ING DIS CO UNT

BOO TH NO. : - 81332

Date 21 / 0 5/ 10 22 / 0 5/ 10 23 / 0 5/ 10 TOTAL %

Rs. 1 50 -200 05 14 07 26 52%

Rs. 2 01 -300 03 11 05 19 38%

Rs. 3 01 -Above 01 01 03 05 10%

TOTAL 09 26 15 50 100%

0%

10%

20%

30%

40%

50%

60%

Rs. 150-200 (52%) Rs. 201-300 (38%) Rs. 301- Above (10%)

Sales

Sales



34


Age Customer

21 / 0 5/ 10

Customer

22 / 0 5/ 10

Customer

23 / 0 5/ 10

Total % customer

0 -20 01 03 00 04 8%

21 -30 03 08 06 17 34%

31 -40 04 09 04 17 34%

41 -50 01 04 02 07 14%

51 And above 00 02 03 05 10%

Total 09 26 15 50 100%

0%

5%

10%

15%

20%

25%

30%

35%

40%

0-20 (8%) 21-30 (34%) 31-40 (34%) 41-50 (14%) 51- Above (10%)

Sales

Sales



35



Professional 09 18%

Businessman 11 22%

Housewife 10 20%

Retired 06 12%

Others 13 26%

Total 50 100%

0%

5%

10%

15%

20%

25%

30%

Professional(18%)

Businessman(22%)

Housewife(20%)


Sales

Sales



36


Male 23 [46%]

Female 27 [54%]


42%

44%

46%

48%

50%

52%

54%

56%

Sales

Sales



37

II. DATA ANALYSIS

AFTER DISCOUNT



38


BOO TH NO. : - 81654 Date 26 / 0 5/ 10 27 / 0 5/ 10 28 / 0 5/ 10 TOTAL %

Rs. 5 0 -100 12 10 15 37 25%

Rs. 101 -200 22 20 23 65 43%

Rs. 2 01 -300 10 11 13 34 22%

Rs. 3 01 -Above 05 04 06 15 10%

TOTAL 49 45 57 151 100%

0%

10%

20%

30%

40%

50%

60%

Rs. 150-200 (52%) Rs. 201-300 (38%) Rs. 301- Above (10%)

Sales

Sales



39


Age Customer

26 / 0 5/ 10

Customer

27 / 0 5/ 10

Customer

28 / 0 5/ 10

Total % customer

0 -20 10 09 15 34 23%

21 -30 13 10 12 35 23%

31 -40 15 18 16 49 32%

41 -50 08 06 08 22 15%

51 And above 03 02 06 11 7%

Total 49 45 57 151 100%

0%

5%

10%

15%

20%

25%

30%

35%

0-20 (23%) 21-30 (23%) 31-40 (32%) 41-50 (15%) 51- Above (7%)

Sales

Sales



40



Professional 33 22%

Businessman 27 19%

Housewife 40 26%

Retired 14 9%

Others 37 24%

Total 151 100%

0%

5%

10%

15%

20%

25%

30%

Professional(22%)

Businessman(19%)

Housewife(26%)


Sales

Sales



41


Male 49 [32%]

Female 102[68%]

0%

10%

20%

30%

40%

50%

60%

70%

80%


Sales

Sales



42


BOO TH NO. : - 81652Date 01 / 0 6/ 10 0 2/ 0 6/ 10 0 3/ 0 6/ 10 TOTAL %

Rs. 5 0 -100 35 42 27 104 35%

Rs. 101 -200 40 37 15 92 30%

Rs. 2 01 -300 25 30 15 70 23%

Rs. 3 01 -Above 12 07 17 36 12%

TOTAL 112 116 74 302 100%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Rs. 50-100 (35%) Rs. 101-200 (30%) Rs. 201-300 (23%) Rs. 301- Above (12%)

Sales

Sales



44



Professional 45 15%

Businessman 52 17%

Housewife 82 27%

Retired 50 17%

Others 73 24%

Total 302 100%

0%

5%

10%

15%

20%

25%

30%

Professional(15%)

Businessman(17%)

Housewife (27%) Retired (17%) Others (24%)

Sales

Sales



45


Male 155 [51%]

Female 147 [49%]

48%

49%

49%

50%

50%

51%

51%

52%


Sales

Sales



46


BOO TH NO. : - 81308Date 0 6/ 0 6/ 10 07 / 0 6/ 10 0 8/ 0 6/ 10 TOTAL %

Rs. 5 0 -100 15 13 18 46 36%

Rs. 101 -200 12 15 11 38 30%

Rs. 2 01 -300 10 08 13 31 24%

Rs. 3 01 -Above 05 02 06 13 10%

TOTAL 42 38 48 128 100%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Rs. 50-100 (36%) Rs. 101-200 (30%) Rs. 201-300 (24%) Rs. 301- Above (10%)

Sales

Sales



47


Age Customer

01 / 0 6/ 10

Customer

0 2/ 0 6/ 10

Customer

0 3/ 0 6/ 10

Total % customer

0 -20 05 04 06 15 12%

21 -30 09 08 15 32 25%

31 -40 15 13 08 36 28%

41 -50 08 04 15 27 21%

51 -Above 05 09 04 18 14%

Total 42 38 48 128 100%

0%

5%

10%

15%

20%

25%

30%

0-20 (12%) 21-30 (25%) 31-40 (28%) 41-50 (21%) 51- Above (14%)

Sales

Sales



48



Professional 23 18%

Businessman 45 35%

Housewife 20 15%

Retired 25 20%

Others 15 12%

Total 128 100%

Professional(18%)

Businessman(35%)

Housewife (15%) Retired (20%) Others (12%)

0%

5%

10%

15%

20%

25%

30%

35%

40%

Sales

Sales



49


Male 58 [45%]

Female 70 [55%]

0%

10%

20%

30%

40%

50%

60%


Sales

Sales



50


BOO TH NO. : - 81309Date 1 4/ 0 6/ 10 1 5/ 0 6/ 10 1 6/ 0 6/ 10 TOTAL %

Rs. 5 0 -100 25 36 49 110 28%

Rs. 101 -200 45 48 50 143 36%

Rs. 2 01 -300 30 29 31 90 23%

Rs. 3 01 -Above 25 18 12 55 13%

TOTAL 125 131 142 398 100%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Rs. 50-100 (28%) Rs. 101-200 (36%) Rs. 201-300 (23%) Rs. 301- Above (13%)

Sales

Sales



51


Age Customer

1 4/ 0 6/ 10

Customer

1 5/ 0 6/ 10

Customer

1 6/ 0 6/ 10

Total % customer

0 -20 21 25 15 61 15%

21 -30 32 28 38 98 25%

31 -40 30 35 48 113 28%

41 -50 27 25 19 71 18%

51 -Above 15 18 22 55 14%

Total 125 131 142 398 100%

0%

5%

10%

15%

20%

25%

30%

0-20 (15%) 21-30 (25%) 31-40 (28%) 41-50 (18%) 51- Above (14%)

Sales

Sales



52



Professional 90 23%

Businessman 105 26%

Housewife 120 30%

Retired 50 13%

Others 33 8%

Total 398 100%

0%

5%

10%

15%

20%

25%

30%

35%

Professional(23%)

Businessman(26%)

Housewife(30%)


Sales

Sales



53


Male 170 [43%]

Female 228 [57%]

0%

10%

20%

30%

40%

50%

60%


Sales

Sales



54

CONCLUSION



55

The objective of study is to analyze Retail business of Fresh Fruits &

Vegetables and Safal processed products through Safal Outlets of Delhi NCR with

respect to mother dairy F&V and Safal product which is carried out by considering

various products in market. All the study is based on the consumer behavior for

the product & for the concessioner s and concessioner behavior for the

customer s.

The whole studies satisfy the objectives. In market there are more

competitors of the S AFAL. Every customer saying that S AFAL is not providing them

good quality of the product, fruits & vegetables. All the customers want; outlets

should be fully air-conditioned, with more billing-machine, there should be

educated person in the outlets. The outlets should be like Reliance Fresh, 6Ten,

Big-Apple, Spencer s etc.

In all the study we analyze that the price of the fresh Fruits & Vegetables

should be low. I analyze that no. of customers are not come in the outlets

problem is high price of the products, fruits & vegetables. By all the objectives we

found that no. of customers are regular for the S AFAL outlets, no. of customers

use the products of the S AFAL (Mother Dairy Fruits & Vegetables Pvt. Ltd.).



56

SUGESSTION & RECOMMENDATION



57

The feedback of the customers can be summarized in the Light of

following recommendations & suggestions :-

Q uality Product

Weekly offers

Add some new product like Big Bazaar.

Fresh vegetable and fruits.

More billing counters.

Air conditioner outlet.

More floor area of the outlet.

More stocks needed.

A bit more professional approach by salespersons.

Prices should be reasonable as compared to other places.

Home delivery of the product.



58

ANNEXURE A. Questionnaire B. C ustomer d atabase f ormat C. Bibliography



59

Q UESTIONNAIRE No.

Booth No. Name: Age: Contact No.

1 . Are you aware about the schemes running on Safal Products

a) Yes b) No

2. If yes, Through which medium did you come to know about the schemes?

a) Through Safal Outlet Ownerb) Display POP at Booths (Banner, Poster, etc.)

c) Newspaper leaflets

d) SMS

e) Word of mouth

f) Others ..

3. Did you avail the scheme on Safal Juices / Nectar 1 litre?

a) Yes b) No

4. If No, then what is the reason?

a) Price b) Q uality c) Better Schemes of Competitors (Specify)

d) Any Other (Specify)

5. Did you avail the scheme on Safal Frozen Peas 5 00 g/ 1 kg?

a) Yes (please specify size) b) No



60




7 . Did you try the New & Improved Safal Tomato Ketchup 5 00 g/ 1 kg launched

recently?

a) Yes (please specify size) b) No




9. If Yes, please give your feedback on following parameters vis-à-vis Old Safal

Tomato Ketchup:

Poor No Change Better

Q uality & Taste

Packaging

Price

Scheme



61

C UST O ME R DAT ABASE FOR M AT

BOOTH No. LOCATION:

Dear Customers,

In lines to our objective to serve our customers better, we have started an

initiative of Centralized Messaging Service (SMS) to keep you updated about the

rates of Fresh Fruits & Vegetables and the promotional schemes that are

prevailing in Safal Outlets on Safal and other Products. We need your active

support by providing us your mobile number so that we can send SMS at regular

basis and keep you posted on the rates, etc. We assure you that your personal

details will remain confined within Mother Dairy systems and under no

circumstances will they be leaked or misused. Looking forward to your

cooperation

I wish to receive SMS for Safal Rates and Promotional Schemes

SL.No. Name Address

MobileNumber Signature



62



63

BIBLIOGRAPHY

Marketing Management-Philip Kotler

http: // www. Motherdairy.com

http: // www.google.com

http: // www.safalindia.com

project report of anu

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