project on face book

7/28/2019 Project on Face Book

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HAZARA UNIVERSITY

HARIPUR

CAMPUS

ProjectOn

Deportment :

Subject :

MBA Semester: B Date:

Submitted By: SubmittedTo:Name: MUHAMMAD SHAHZAD Name: SIR SHAKEELAHMEDRoll: 1874.Reg.No: HRP- 1874.Cell # +92-334-3005401

Prepare by : Muhammad Shahzad [email protected] Page 1 of 22

BRANDING

Management Sciences

IV 12 / 06 / 2011


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Mission

"Facebook's mission is to give people the power to share andmake the world more open and connected."

The History Of Facebook

Facebook is a popular social network that has grown to rank with MySpace has. But what is it aboutFacebook that has special appeal and makes it even more popular than MySpace? What makesFacebook Facebook? And what made it a mega hit?

It all got started back in 2003, as Facemash. Mark Zuckerberg created it, along with help of his

friends and roommates Chris Hughes and Dustin Moskovitz. Zuckerberg was in his sophomore year atHarvard when opened it up, as a way to get his mind off his crush.

Facemash placed photos of undergraduate two side by side, and asking the viewers which one ishotter. The site was originally only for Harvard, but quickly grew to other colleges, then high schoolsand finally for anyone over age 13.

After it was initially started, it was forwarded to Harvards school admins and it was quickly shutdown. Zuckerberg was charged and faced expulsion for breaching privacy.

Later on, Harvard dropped their charges against Zuckerberg. After the charges were dropped, thefollowing semester he recreated Facemash, and opened The Facebook in February 2004.

In 2005, he dropped the from the name and URL. Also in September 2005, he launched the HighSchool version of Facebook. When he first started the high school version, each high school had to beinvited before being allowed to join the network. Shortly after launching the high school version hestarted allow companies to have their own networks on Facebook as well.

Now a group of operators, a year after they launched their high school version, they opened it up tothe public for everybody over the age of 13.

Syria and Iran have blocked Facebook from being accessed in their countries. Some companies haveforbidden it from their offices. It has also been said that Zuckerberg had stolen the code andintellectual property from former classmates of his.

They have been sued more than once and have been the subject of criticism.

In Aug 2007, the code that normally creates the pages for Facebook showed instead of the content,leaving many to wonder if their data on Facebook is even safe.

In February 2009, Facebook changed their privacy policy, causing an up roar along the way. They madeit so that their users once upload data onto their servers, that they own all the rights. Even after the

user deletes their account. Many users got upset by this, and entered a debate that was all over theinternet.

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EPIC filed a claim against Facebook with the FTC, while Zuckerberg tried to defend Facebooks policychange. To do damage control they switched back to their old policies, though they are in the middle ofrewriting them again. They will allow users to vote on the new terms, before they are adoptedofficially.

It has been rumored that a film about Facebook being made, though the Facebook spokesperson has

said that they have not agreed to cooperate with anyone about making a film.

A 1.6% stake in Facebook had been sold to Microsoft Corp. for $240 million in October 24th 2007.

Facebooks history is a mixture of trouble and success from very early on. They have seen more thantheir share of legal issues and likely will as long as they exist. Currently it is the number one socialnetwork with MySpace and Twitter both behind it.

They have over 175 million active users worldwide currently and is growing every day. Though they mayhave had their share of issues, they still maintain a well kept site that hasnt gotten lost through theWeb 2.0 shuffle.

SO WHAT EXACTLY IS FACEBOOK?

Facebook is a social networking site that allows users to connect and share information.

Facebook is an Internet site that allows users to post online profiles (including photos,

information about themselves, etc) and then connect to other users who share the same

interests, experiences, etc. Founder Mark Zuckerberg thought up Facebook while he was a

student at Harvard to provide an online avenue for students to find one another. It has sincemorphed into a social network for everyone (Michele Martin, Bamboo Project Blog).

Facebook is built around groups and is made up of many networks, each based around a

company, region, high school, or college. Many nonprofits already have accounts and are

reaping the benefits for their organisation and their cause. One reason why it's so popular is

because it's very easy to use. Adding friends, updating your profile, changing your status

message - whatever you do takes just minutes.

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HOW TO GET STARTED

1. Sign up and create a Facebook account

To get started, go to Facebook.com, click "Register" and fill out a short online registration

form. Once you're signed up, you'll need to have a profile to share information and

photos about your organisation with others.

What to include in your organisation's profile? Photos, links to your Web site, and videos

can all be added, and remember, when creating your profile, you can include as little or

as much information as you feel comfortable.

2. Find friends and connect with your community

Now that you have a Facebook account, connecting to people in your community is easy.

Start by using the search feature to find friends who are already using Facebook and

request to be their friend. You can add just about anyone you can think of, including your

members, supporters, volunteers, staff, and even your board members. Don't worry if

you don't have a big list right away. Once you have two or more contacts, you'll be able

to expand your social network by locating mutual friends and contacting them.

3. Send and receive messages

Facebook offers a message board feature called "The Wall" that displays member profile

pages. You can use it to post all kinds of messages to your network. But beware:

Comments can be viewed by all your contacts in your list of Facebook friends.



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4. Create a group for your organisation or event

Just like every other social networking site, you can create and join groups on Facebook,

and there are a growing number of groups dedicated to social change.

Why create a group? Creating groups allows you to share information about pretty much

anything. You can create groups for your organisation or event to make announcements,

join discussion groups, or even to share pictures. There are two kinds of groups on

Facebook - open and closed. So be sure to create open groups so that people can find it

and your members can invite others to join.

5. Upload and share pictures

One of Facebook's most popular features has been the ability to upload and share

pictures. Facebook also offers an unlimited quota, with their only restriction being a 60-

photos-per-album limit.

The process is very simple. Start by creating an album which you can then assign

limitations to (for example, visible to my members only) and upload photos within them.

The album is then put into your profile, and other users can see and comment on them.

You can also "tag" your photos with the names of people you mention and share the

photos via a Web link or by email. What's more, you can order prints online!

6. Promote your events

Facebook is a great place to promote your organisation's events. Simply create the

event, add pictures, and invite your contacts to join. In addition to groups, you can post

details of events in your profile so people can RSVP. You also have the option to leave

the event open to people in your network or open for everyone.

7. Promote your blog or newsletter

Facebook also helps you to promote your blog or newsletter. This feature allows you to

share information beyond what's in your profile in two ways. You can either post a note

on your page or import your external blog. It is a nice way to communicate with your

constituents and update them on your organisation.

You can also integrate an RSS feed into your blog with notes. When you post it, the note

is displayed in your profile and every one of your "friends" is notified and other members

can add comments.

8. Keep in touch with your members

Facebook has a feature called "News Feed" that allows you to see all kinds of activity

within your network. It's very similar to an RSS feed, in that when you log in to Facebook

you immediately receive an update of all of the actions your contacts have taken, and if

someone posted a new photo album or RSVP'd to an event, you'll be notified right away.

9. Maintain some privacy



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On Facebook, you are in control of what information is out there about your organisation

and who can see it. You can retain some privacy by blocking certain people from viewing

your profile or by creating a limited profile to hide information you might not want to

share with your contacts.

10. Help

Facebook has a comprehensive and easy to follow help section which should answer all

your questions. This can be found as http://www.facebook.com/help.php.

These points are meant to be a starting point for you to get your group on Facebook and

into the social networking world. I hope that you find this useful and that your group is

successful in its use of Facebook.

How to create an individual profile

Follow the steps below to create a profile.

1. Go to the facebook homepage www.facebook.com

2. Fill in your details in the Sign Up section and click the green Sign Up button.

http://www.facebook.com/http://www.facebook.com/


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3. Complete the details required for the security check and click the green Sign Up button.

4. You will then be presented with a series of screens that walk you through adding friends,

information and a photograph to your profile. For each step you can either choose to follow theonscreen instructions or skip the step if you dont wish to do it.

For step 1 Add Friends you will be presented with one of the following two screens.



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On the Add friends Step, people will be suggested to you if you know them you can click theblue Add friend button or you can select the ignore link next to the blue button. It will thencontinue to suggest people you may know, once you are finished adding people click the blueContinue button in the bottom right corner.

Enter your email address in the first box and then the password you normally use to access youremail account in the second and then click the blue Find friends button. Facebook will then lookfor people already registered who have an email address that exactly matches any email addressyou have in your email account address book. You can then choose to add them as friends if youwish.

5. You now move on to the Profile Information screen, here you add details of your secondaryschool, University and Employer. Alternatively you can skip this step if you dont wish to

provide this information or you want to complete it later. Once you have entered the detailsclick the blue Save & continue button on the bottom right.



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6. The following page enables you to add a photo to your profile. You have two choices eitherupload a photo that is already saved on your computer or take a photo with your webcam.

If you click the Upload a photo link the following box appears.

Click browse and navigate to the directory where the photo you wish to upload is saved. Select thephoto by double clicking or highlighting and choosing open. The photo will then automaticallyupload to your profile.

7. Once these steps have been completed you will see the following screen



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At this point you should also check your email account for the email from facebook titled Just onemore step to get started on Facebook. Open this email and click the link to complete the sign upprocess.

8. You have now created your profile and it can be viewed by clicking your name on the left handside next to your photo. You can then spend some time refining the information displayed onyour profile the facebook help function is also very useful and can be accessed by clickingthe link at the bottom right of each page.



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TIPS and WARNINGS



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It's a good idea to change your profile settings to prevent people you haven't

confirmed as friends from accessing your profile. The link to privacy settings is at

the top right and bottom right of the page.

Be careful when providing personal details, even when you're giving them to your

friends.

Don't upload any pictures that you'll regret later. Anyone can save them and

share them with people you dislike or do not know.

HOW TO MAKE A NEW FACEBOOK GROUP

Facebook Groups, communities of friends with similar interests, have becomeextremely popular. But, why create a Facebook Group??? Well, organisations and

bloggers should create Facebook Groups to further promote brand presence, share

news/events with their community and stimulate relevant discussion all in one spot. A

prime example of an organisation leveraging Facebook Groups is Contiki - through

their group they share brochures, the trip/video of the week, contests, and polls to

their 37,000+ members.

Tips to Grow a Successful Facebook Group:

The Right Configuration: Make sure you select a title, category and description

that is relevant to your brand because this will entice people to join your group. I

also suggest that you be as transparent as possible and offer information such as

contact information, website, phone number and location. This allows group

members to associate the group to an actual person rather than any old

computer generated content.

To offer a real community appeal, enable the ability for anyone to postdiscussions, wall posts, pictures and videos. Initially you should make the group

public which allows anyone to join and invite people to the group; remember you

do have the ability to remove members if needed.

Leverage existing Facebook Friends: It's important to attract a strong base

of members to your Facebook group, so invite existing friends that may find your

group valuable and who could become evangelists

for your group. This is where the viral part comes

into play: your friends' friends will notice that they

joined a new group which will spark interest from them to check it out as well.



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Use your email contacts: Don't forget about your friends outside of Facebook

because Facebook Groups provides the ability to import and send group

invitations to your contacts from Outlook, Yahoo, Gmail and Hotmail.

Press Releases/Blog Posts are other methods which you can use to invite new

members to your Facebook Group. Personally, I created a call to action andplaced it above the fold which reminds my readers to join my group.

Keep the Content Fresh: Update your group's recent news, photos, videos,

events and links regularly so that members have a reason to return. Another

simple tactic is deploying a welcome message which greets new members and

enforces the 'human factor' of the group.

Create relationships with new members: If you have a group which is open

to the general public then you will notice people who are not your 'friends' joinyour group. These are the types of people are there to get a feel for the quality of

the group therefore make it a habit to personally address them.

Tracking Your Group's Success

Here are some metrics and tactics you can use to measure the success of your

Facebook Group:

The number of members you have in your group.

New members who join per day/week/month.

Ratio of new members to people who left the group.

Ratio of members who are your Facebook friends vs. not.

Engagement: Activity on Wall Posts and Discussion Boards.

Members who also accepted invitations to join your events.

Links posted in your group back to your blog/website should have parameters

appended to them so that they can be segmented in your analytics separately.

STEPS TO MAKE A NEW FACEBOOK GROUP

1. Come up with an original idea for a group.

2. Login to Facebook or create an account if you don't have one yet.



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3. Type some key words for your group idea in the "search" box in the left hand

column. You'll want to see whether or not you've actually had an original idea

before you create your group.

4. From the "news feed" screen, click "groups".

5. Create a group - click "create a group" at the top of that page. Give your group

a name.

6. Design your group:

Choose a network.

Will your group be accessible only to those in your region? If so, choose the

region from the drop down list of networks to which you belong.

Will your group be accessible to everyone on Facebook? If so, choose "global".

7. Describe your group in the "description" area. Be specific, as keyword searches

will match anything you have written in this text box.

8. Choose a category and sub-category. Once again, be specific, as those who are

browsing will find your group only if it is in the correct category.

9. Fill out the contact information such as a street address, country and website.

10. Choose your privacy settings.

11. Click "create group".

12. Click "browse" to upload a group image. Keep copyright rules in mind when

doing this.

13. Click "upload picture" or "skip this step" if you prefer to add a photo later.

14. Invite your friends by selecting them from your current friend list or typing their

name into the box that is provided.

TIPS and WARNINGS

Be original, invite your friends, and have fun!

Inviting friends to a group is okay once in a while. Beware of "spam-viting" - that

is, creating many groups a day and inviting every friend to each one. Instead,

take your time and think about who might actually want to join your group before

you send them an invitation.



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Groups that maliciously target individuals or groups of people are prohibited on

Facebook.

Avoid putting personal information such as your own address on a group's

webpage unless you are prepared to have company!

1. Organize Friends in Lists

What do you do when your boss, mother-in-law, or a casual web acquaintance sends you a friend

request on Facebook? Use Friend Lists. Friend Lists are the foundation of your Facebook privacy

settings. Select Friends from the top menu, and use the Create link to create friend lists like Co-

workers, Family, College Friends, etc. Your friends cant see your lists, so you can name them

whatever you like.

Tip: On your left sidebar, all your friend lists may not show up by default. Click More to see all of

them, and drag and drop those you want above the separator.

2. Customize Profile Privacy

Click Settings > Privacy Settings > Profile. Select which parts of your profile will be seen by

whom.



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If you choose Customize in the drop down, you can be more specific. This is where the Friend

Lists you created before become really useful.

Also go to the Contact Information tab and choose how you want your contact information to be

shared on the Internet.

3. Set Facebook Privacy Level of Photo Albums

On the Photos tab of your profile page, click Album Privacy. Here again, you can use your Friend

Lists to set the privacy for each photo album.



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Note that your profile pictures go into a special album that is always visible to ALL your friends.

4. Restrict Search VisibilityClick Privacy > Search to set your visibility when someone searches Facebook for people. This is

an important way to safeguard your Facebook privacy. You can also select what will be visible in

the search results.

5. Control Automatic Wall Posts and News Feed UpdatesYour actions in Facebook such as comments, likes, appear as highlights on ALL your friends

home pages. You cannot use friend lists here, only turn them on or off.



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Go to Privacy > News Feed and Wall and choose whether you want your boss or ex-girlfriend to

know that youre in a relationship.

6. Set Facebook Wall Privacy

Go to your profile page, click Options > Settings under the status box.

Here you can control whether your friends can post to your Wall, and who can see the posts made

by your friends.

7. Avoid Appearing in Advertisements

Facebook has two types of advertisements: third-party and Facebook. Third-party advertisements

are currentlynot allowed to use your pictures, but there is a setting to disallow it if it is allowed in

the future. Go to Privacy > News Feed and Wall > Facebook Ads tab to turn this off.



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The Facebook ads shown to your friends are about social actions like becoming a fan of

something. You can turn this off at the bottom of the page.

8. Protect Yourself from Friends Applications

Go to Privacy > Applications, and click the Settings tab and uncheck all the boxes. These

settings control what information about you is visible to applications installed by your friends. By

default, these are set to visible. This means that your religious, sexual, and political preferences,

pictures, etc. are readily available to one of the million worldwide Facebook application developers,

each time any of your friends takes a quiz, plays a game, or runs any other Facebook app. This is

obviously a Facebook privacy issue.

This is the mostcommonly misunderstood aspect of Facebook privacy. These settings control

what applications installed by your friends can see about you, even if you dont install the

application yourself.

Why is this important? Because these settings will not change anything about what you are

sharing with the applications you install yourself. For that, go to the next step.

9. Privacy from Your Applications

There is no way to control what applications see about you; it is an all-or-nothing affair. Take this

quiz developed by theAmerican Civil Liberties Union to check what anonymous application

developers can know about you and your friends each time you take a quiz.

The Burton GroupsIdentity Blog features the FacebookPrivacy Mirror, an application that you can

use to find out what applications know about you and your friends. If you really want to see exactly

what profile data of each of your friends is visible to application developers,Privacy Mirrorshows it

in detail.

The only thing you can do is to authorize only those applications you require and trust. Go to

Settings > Application Settings from the top menu. Change the drop-down from Recently Used

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to Authorized. Here you can see all the applications you have authorized to get access to ALL

your profile information. Remove the ones you no longer need.

Also check the list of applications Allowed to Post and Granted Additional Permissions to

remove unwanted ones.

10. Quitting Facebook? Delete, Dont Just De-Activate Your Account

You can easily deactivate your account in Facebook from the Settings page. But deactivation will

retain all your profile information within Facebook, including pictures, friends, etc. If you want to

permanently delete your Facebook account,click here to submit a deletion request. Note that:

1. There is an unspecified delay between submitting your delete request and actual deletion.

2. If you login to Facebook, your deletion request is automatically cancelled.

3. There doesnt seem to be any way to confirm that your request was completed.

4. Even after permanent deletion,Facebook says that copies of your photos may remain on

their servers for technical reasons.

Advantages of Facebook?????

Nowadays, Facebook plays an important role in our daily life. Facebook is the mostpopular social network in the world. Nobody can deny the power and advantages ofFacebook. So, lets see what the advantages of Facebook are!

1.The most popular social network

According to many survey, ten people have six people who have at least oneFacebooks account. Facebook has about 700 million members. OF course, if you are amember of Facebook, you can make friends with other people. It is amazing, is not it?Let Facebooks safety pass unnoticed, a lot of people find their true friends onFacebook. They can share feeling, sorrow, happiness with the others. This is enoughfor a social network.

2. The largest entertainment channel

I am not sure how many videos, funny stories, games or pictures are shared onFacebook each day. If you are stressful and tired, lets log in your Facebook and relax,many interesting information are waiting for you here. Moreover, you can take some

photos and upload them on Facebook so that many people can see them and sharetheir feelings with you. For the talented people, you can cover some famous songs,and no one knows you can be famous all over the worlds one day.

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3. The fastest update information

Many scenic beauties about humans, natures, animals, and so on are uploaded onFacebook. A star accident, a new technology or even a presidents interview can befound on Facebook with only a click. When you are in trouble with an old event or adifficult question, you can find your answers on Facebook. If you know aboutFacebook, so you should know little Facebook- Twitter, it is a place where you canknow your idols information immediately.

4. The most convenient job opportunities

Have you graduated? Are you finding a good job with high salary? OK, lets search thejob opportunities on Facebook, now many famous companies are finding their workerson Facebook because nowadays computing is one of the compulsory qualifications.

Disadvantages?

Its possible for the information you post to be seen by just about anyone!Be smart and safe when posting your profile.

- Do not post personal information such as your address, birth date,

class schedules, study schedules, or phone numbers. In the wronghands, your personal information may be used for:

o Identity theft

o Burglary

o Unwanted phone calls from marketing agencies

Unwanted in-person contact, such as stalkers, or sexual

predators

Facebook Advertising Costs, Daily Budget & Pricing

Facebook is a good advertising platform for your business. You dont need have a specific budget amount to

start a campaign. I have started mycampaign for less than 10 USD.

There costs for Facebook advertising depends whether you select Pay for Impression (Cost Per

Thousand Impression - CPM) orPay for Click (Cost per Click - CPC).

The minimum cost that the system allows you to set in the ad campaign is USD 0.02 for CPM and USD 0.01

forCPC. The system will suggest the bid amount, but you could set it lower. For my campaign, I put USD

0.02 the minimum amount for 1000 impressions and still manage to run my campaign as I want.If you want to create awareness for your new portal, product or service but you dont care whether

the people actually click the advertisement than you should choose Pay per impression pricing for your

campaign. Or else use CPC pricing for your campaign.

The minimum daily budget for CPC and CPM is USD 1.00 and Facebook advertising will not charge you

more than the minimum budget you have set. In addition, your daily budget must be 2 times

the CPC or CPM amount that you set. If you set 10 USD for the CPC, then your minimum daily budget must

be set as 20 USD.

Facebook will charge your Paypal or credit card for the campaign on a specific billable date or

earlier if you have stopped/completed your campaign.

http://hubpages.com/hub/Facebook-Advertising-Cost-Daily-Budget-Pricinghttp://hubpages.com/hub/Facebook-Advertising-Cost-Daily-Budget-Pricing


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Facebook Advertising Costs, Daily Budget & Pricing

References :

http://www.google.com.pk

http://www.facebook.com
http://www.google.com.pk/http://www.facebook.com/http://4.bp.blogspot.com/-n2Vn3qVTQQo/TZ0V3xPAKoI/AAAAAAAAEAY/mo9tO603rsA/s1600/facebook-advertising-cost.jpghttp://www.google.com.pk/http://www.facebook.com/

project on face book

Documents