ASIA PACIFIC INSTITUTE OF MANAGEMENT

Topic:- Face Book For Restaurant.

Class:- MBA(1st year)

Submitted By:-1) Sagar Kumbhani Submitted To:- Paul Sir

2) Uttambala

FACEBOOK FOR RESTAURANT

Facebook provides an incredible opportunity for

dining establishments to connect with their

clientele. You’d be hard pressed to find a patron of

yours who is not on this site - and most of them are

checking their updates a few times a day.

Facebook is a place where people go to ‘hangout’

with friends. That’s why they go out to eat too,

right? Here are 10 tips to use Facebook in your

marketing.

1. Cover image:-Make sure you take full advantage of your cover image. You

have 851x351 pixels to market your business, for free. Include delicious

photos of your food, or people having a good time while eating with

friends. You could change your cover image whenever you have a

menu change, and market the new items or specials.

2. Facebook Page Tabs:-Use tabs on your Facebook Page to entice people to visit your

restaurant. The first four tabs in particular are key - these are the tabs that

show up on your front page (without clicking to open them all). You can see

how effectively Bahama Breeze Island Grille uses these. Their first four tabs

are: photos of food; locations; food deals; and featured menu items.

3. Use lots of photos of your food:-

The most shared posts on Facebook are images.

You’re in the business of food, and food is a very visual thing.

Be sure to include lots of images of your food in your regular Facebook updates. You could even create a look book of your

current menu items.

4. Exclusive offers and group deals:-

Post exclusive offers on your Facebook Page. Give

deals to patrons if they “like” your Page. Give group deals(using a third

party app, as per Facebook rules), to entice your Fans to share your

deal with their friends - and get those friends to become Fans of your

Page too.

A group deal can lead to immediate foot traffic into your

establishment too!

5. Contests and sweepstakes –

Use social sweepstakes and contests on your

Facebook Page. These social promotions add excitement, and a great

reason to get your customers coming back to both your Facebook Page, and

your restaurant.

6. Use niche hashtags:-Get found more easily by your niche market by using specific

hashtags. For example, if you’re a bakery in New York, and are located in

Soho, use geographic specific tags, like #sohoeats. Instagram is a mobile

social site - you use it on your phone. Including a specific location in your

tags can get you found by foot traffic looking to eat - and they may be just

outside your door.

7.Use campaign specific hashtags –

When you’re running a particular marketing

campaign (such as a contest or group offer),

create a tag just for that promotion. This lets

your followers - and anyone else - engage with

your campaign by using your hashtags in their

posts, too.

8.Engage with menu items:-

Take photos of you menu one step further - get your customers to

upload their favourite items, to help build your menu of images on the site.

This type of user generated content not only gets your customers

involved with you socially, it creates a stronger bond and customer loyalty.

9.Include a link to your menu:-

Include links in your tweets. This gives your followers further

action to take, and lets them interact with your more. Include a link to your

menus, so your Followers can make an easy choice of dining with you. Tip:

This is especially great if you deliver!

Here’s an example from Domino’s Pizza

10. Incentivized Email Sign-up Tab:-

By adding a Email sign-up tab to your Facebook page and making

users aware of it periodically through posts and tips, restaurants grow their

email list and then reach potential buyers and sellers via this means as

well. This is critical! When it gets into the inbox, it gets attention.

11. Create an app just for Facebook fans

This is for restaurants with larger marketing budgets, but it’s worth exploring whether or not an app would make sense for your users. A good example of this comes from Pizza Hut, which created an app that lets people order pizza from a local store while on Facebook

12. Use updates to convert fans to your marketing goals

This one also seems obvious, and yet many page owners do not take the time to do this every day or even every week. Even posting simple status updates about your business —or really, anything you think is relevant — will be seen by users in their homepage news feeds. Dairy Queen, for example, simply shares links from its other sites, yet hundreds if not thousands of people comment and like each item.