OUGD603 Extended Practice Module

Anthony White

Notes: YCN Collateral (Packaging) are with Adam Garbutts work, as it was a collaboration.

Digital version of all websites and animated mock ups/prototypes are displayed in full on my blog.

OUGD603 Extended Practice Module St. Albans Sport Centre (Identity)

Brief Overview:

Create a new identity and brand theme for the Ampleforth College Sports Centre, St. Albans Centre (SAC).

Context

St. Albans Centre Ampleforth is a small sport centre attached to the internationally renown Ampleforth Abbey College. Offering free memberships and catering to the stu-dents of the boarding school, it also opens its facilities; a swimming pool, fitness suite, 4 squash courts and a sports hall to the public.

SACs branding is rather dated, consisting of a logo and a turquoise colour along with white as the main brand colours. Although, you wouldnt notice this on site, as the brand guidelines, if they exist have been somewhat ig-nored. It would benefit the sports centre from the marking standpoint to create a modern visual identity and establish to brand ethics. Which would enhance the look and feel of this fantastic business, held back by its image.

Brief

To create a new visual identity and brand ethics for the company, a modern responsive website, along with several marketing elements to promote the company and increase its attendance, making it more of a public gym, rather than that of private schools PE facility. The brand should tie in with Ampleforth Abbey college; upperclass, prestigious - quality. The identity could include the rebranding of the classes within the fitness centre. An overarching theme which could run throughout SAC.

Audience

The audience will be very varied, the brand will have the reflect a unisex look, which doesnt alienate any ages be-tween 16-70. The gym is often used by 16-35 year old men, approximately 85% of the gym users are men, and 95% of the gyms free weight users are men. Fitness classes are attended by women 90% of the time - aerobics and zumba. Whereas circuits has a more even split of gender. Swimming classes are attended by 3-11 year olds, primary school, however the marketing would be aimed at the par-ents, young parents typically, both genders.

Tone of Voice

Welcoming, concise, professional. Avoiding BSc Sports and Exercise Science vocabulary, simple facts which people will understand. For example, using nutrition management rather than basso metabolic rate and activity monitoring As not to off put customers.

Deliverables

A new visual identity/branding.

New Logo Colour Scheme Identity Guidelines Brand Collateral

OUGD603 Extended Practice Module St. Albans Sport Centre (Identity)

Evaluation

Throughout the St. Albans Centre brief, Ive developed my approach towards identity design dramatically, and handling real clients. Although this brief wasnt live, it was regularly submitted to the business to their feedback and suggests. I believe doing this has improved my professional skills, dealing with people first hand, rather than through an account manager. I feel this as developed my strength to deal with clients wishes and requests.

Working with a larger business, one with over 45 years of trading, and a vast amount of members and staff, as a lone designer has been an experience, having opportunities to push the identity into different directions, and covering a range of collateral which I wouldnt otherwise consider. Developing the skill to improve my range of products.

With this brief, and many other briefs, It has been a challenge to balance the workout so early into the third year (in the first semester) as well as working with a client of this size for the first time, and attempting to juggle several other briefs and Context of Practice research. However I managed to muddle through, which later help organise myself in further briefs.

I worked much more digitally within this brief, especially in the conceptual and early design stage, which is something I started doing coming from my placement at Bloom over the summer before. Doing so allowed me to quickly duplicate ideas, tweak and duplicate, following a trial and improvement process to get the best end product.

I feel that Ive developed strengths through my brand consistency, being able to produce a range of products with worth together, and support each other, refreshing a visual identity for a lacklustre brand.

I am much better at working for clients, producing work to specifications and working with existing content, breathing new life into it, which I feel Ive done with the logotype and the classes, as well as the collateral and application throughout the sports centre.

Ive found that the presentation skills of the final products have also improve tremendously, in comparison to some of the briefs seen in previous years.

A weakness for this brief was certainly time management, or spending too long in the development phase. I worked at making the logo perfect (or near enough), rather than working on the content. which resulted in my losing the web proportion of this brief, unfortunately.

OUGD603 Extended Practice Module OAC Photography (Web Design)

Brief Overview:

Design and prototype/create a website for a small photography company, OAC Photography.

Context

Following up from the brand and identity design last year, it would benefit the photography company to expand their presence, and launch a functioning website. Currently OAC Photography uses http://oacphotography.wix.com/oac-photography which is a template site, with limited cus-tomisable features. It would be beneficial to have complete control of the design and usability of the website. From a marketing point of view, OAC would create a more profes-sional standpoint with their own website.

Brief

To design create and prototype a website for the York based family photographer known as OAC Photography. The web-site would be used to host images of pervious shoots in a portfolio format, for new and existing customers to browse and download on request.

The website will be designed in photoshop following the previous theme used in the identity design last year. Map-ping out all the pages and using placeholder imagery.

Audience

New parents with young children. Based on the customers within the last year, all of which have been under 35, both male and female parents, which children under 8, and chil-dren as old as a few weeks.

Tone of Voice

A friendly warming tone of voice, professional, yet playful. Speaking relatively standard english, avoiding complex photography jargon, as to not confuse customers. Using di-alogue and design which would be appropriate for all ages.

Deliverables

OAC Photography website design for all the pages, plus imagery and videos to show a potential developer how the websites UI will respond.

Mandatory pages within the website

Home (must link to secondary pages) Portfolio/work (previous shoots) -Must link to tertiary pages for individual shoots. Contact (contact form for bookings and map) - Must forward all messages to OAC business email. - Include social media profiles and all contact info. About (information on OAC) Reviews (taken from Facebook)

OUGD603 Extended Practice Module OAC Photography (Web Design)

Evaluation

On the back of working for Olivia in Responsive, last academic year, I offered to design the website for the business, to help further its progression from ammeter to professional. This was my first full web brief Id run, rather than mocking one up for a branding brief, I was designing the ins and outs of all the pages, the roll overs and the user interface everything. I feel like researching into what was to be done has further improved my web abilities, learning whats required from a web designer, not just visuals, but how it works.

I was able to work with industry standard wire framing software, known as azure, which I was taught at Bloom, but able to apply fully in this brief. Which will become useful if I were to apply for a web position at an agency.

Ive found my conceptualising and process has improved and strengthened throughout this brief, being able to plan out the content effectively before designing the website, so Im aware of where everything goes.

A weakness would be the address of user experience, I was unaware of what user experience really was. Only with the addition of further web briefs, and attending web conferences and workshops, was I able to really grasp the concept of user experience. It changes everything in terms of web design.

Finally, an additional weakness would be the order in which I design. For this brief, I worked from desktop downwards, compressing the content to fit into space rather than the other way around. After this brief was completed, I was taught to work from mobile upwards, to desktop, where I was able to add content and spread out the content. Unfortunately it was too late to change! In further web briefs, this was addressed.

OUGD603 Extended Practice Module The Last Drop (Logo & Animation)

Brief Overview:

To develop the visual identity and online presence for the commended Last Drop pub crawl, in York.

Context

The Last Drop is an exisiting Pub Crawl, featured in York.About to launch its sixth rendition. It has been recognisedand commended on York tourist websites and blogs andattempted by many.Due to its lack of brand and online presence, other than a map which has been passed around its difficult to promote or share the story of the pub crawl to those who might beinterested.

Originally created in late2013, its now approaching its thirdyear of establishment. Its time to create a visual presense,an identity to stand behind the crawl as a part of Yorks pubculture.

Brief

To develop a visual identity for The Last Drop pub crawl,which can be applied to the map which is distributeddigitally and physically to the participants. Also creatingany other relevant collateral. This doesnt need to be a vastrange, as its not a company or a business.

The look and feel of The Last Drop should be a mix of theold and a the new. Capturing the rustic nature of traditionalYork pubs, and the modernity of 2015. Modern contemporary design.

Audience

Above the legal UK drinking age; 18-45 unisex. A smallgroup of friends who enjoy experiecing Yorks best drinkingspots, a variety of pubs and bars. Those who enjoy a nice sitdown and chat sophistocated drinkers.

Tone of Voice

To describe the pub crawl itself, using a fun almost cinematic dialogue. Empthesising the great challenge which lies before those who dare attempt the crawl. For the actual information, a friendly informative tone of voice should be used. Nothing too formal, as the event is meant to be very social and casual.

Deliverables

A refreshed Art Style, featuring a new logo and a newly designed map for the sixth rendition of the pub crawl.

OUGD603 Extended Practice Module The Last Drop (Logo & Animation)

Evaluation

This brief was an opportunity to work with existing content and apply a new style to it. Through research and development and working with old art styles, I was able to create something new and beautiful. So I would say Ive developed my ability to work with existing content and salvage it.

For this brief, I was able to work with animation, something Ive not previously worked with until this point. I animated the map to create a digital version, for social media usage to show the route unfold before you very eyes. Little did I know this actually lead to a keen interest in motion graphics, which has become a huge part of my practice towards the end of the year, especially implementing with into my web products to demonstrate UX.

Strengths within this product lie within the animation, which adds new life into the brief. A new dynamic which you wouldnt usually expect from a map or way finding elements, which Im really happy with. I also experimented with new art styles, using an illustrative map, straying away from the photography version. I feel that doing so has really lifted the brands visuals, giving it a new unique touch, rather than being quite lazy.

I feel that a weakness might the amount of surrounding collateral, I only managed to expand it into a physical map version and an animated map as well as some additional social media collateral, due to the constraints on the time limited. Which is unfortunate. In future, proper planning would benefit, having collateral planned out, which can then be executed in a structured plan.

OUGD603 Extended Practice Module No. 7 Antiques (Identity)

Brief Overview:

To develop and refresh the visual identity of No. 7 Antiques.

Context

No. 7 Antiques is a small independant antiques shop based in Malton, North Yorkshire. They provide high quality antiques and collectables to their customers.

Using the original branding, which was inherited with the shop, almost three years ago, They have requested a new visual identity to help boost their brands presence and hopefully, their profits.

Brief

To develop a new visual identity for No. 7 Antiques, consisting of a main logotype, incorporating traditional elements of typography.

This should then be applied to relevant collateral which will further enhance the business.

Audience

Other Antiquarians and those who would like topurchase antiques and collectables. This canrange from ages groups, typically 35 and upwards,however, there are out-liars. Both genders must alsobe considered.

Tone of Voice

Looking to set a formal tone, using rather formal language, to establish the stifff upper lip attitude of the mid twentith century, bringing old customs into the now.

Deliverables

A newly designed logotype, applied to a range of relevant collateral.

OUGD603 Extended Practice Module No. 7 Antiques (Identity)

Evaluation

This brief was another live brief working for a smaller business who pretty much gave me total freedom to work as I desired, and take the brief in any direction I thought appropriate. I learned a lot from this, having free reign on a project was an opportunity to surprise the client, and provide numerous variants for him to select from. So I was able to experience producing a number of developed ideas which I would submit to the client for shortlisting and selection.

Again, an approach Ive developed developing the approach of creating multiple possible routes for the client to select, rather than designing on and having it modified continuously, over and over again. Doing so has developed my approach to designing an identity, also developing a more professional approach to the matter.

The design process Ive developed from working on this brief would definitely be counted as a strength, something Ive improved over the course of this brief. Implementing the design process from Aaron Draplin into my own design process, as something different, which ended up vastly improving the way I design. Not only in identity briefs, but in all the other briefs Ive undertaken.

As this brief was mainly a typography brief, Ive definitely developed my typography skills. Focusing and customising key elements of fonts to age them, add presence or weight, to a typeface. Something which Ive never actually attempted before, but turned out to be a strength. Slowing editing, duplicating, editing, I was able to worth through numerous styles to get the desired effect.

A weakness, would also be the lack of typographic knowledge entering the brief, only having a basic overview of typography, It took a while to find my feet, and really get into the ins and outs of typography and manipulating it to achieve an age or a style.

1 ycn.orgYCN Student Awards Europe 2014/15

Yorkshire Tea

Create a new product innovation for Yorkshire Tea

Website

yorkshiretea.co.uk

Social

@YorkshireTea

2 ycn.orgYCN Student Awards Europe 2014/15

Background

Britain is a nation of tea drinkers but over the years the number of mainstream black tea drinkers has been on the decline. Shoppers are buying less volume, less often and many are switching to coffee.

The mainstream teabag market is dominated by PG Tips, Tetley, Yorkshire Tea, Twinings and supermarkets own brand tea with increasing levels of promotional activity across the category. Within this, our Yorkshire Tea brand has seen excellent levels of growth (its the fastest growing major tea brand) bucking the market trend with its Proper Brew positioning and quality taste.

About the Audience

The Yorkshire Tea audience is incredibly broad but with a core consumer profile of 35+ adults, split evenly between males and females). They range from a core group of 35-54 year olds who make up a large percentage of the mainstream tea market, through to 55+ who are strong brand advocates and have always drunk Yorkshire Tea.

Mainstream black tea is not as dominant within the 18-35 year old age group, which is something that were very keen to change. When coming up with ideas, make sure that you put the younger audience at the heart of the product.

About the Brand

What underpins all of the Yorkshire Tea drinkers is their love of a Proper Brew and the knowledge that no matter where they buy it, its the same great taste tea done properly.

A proper brew is Yorkshire Teas unique taste. Consumers often tell us that we make strong tea or proper tea. But the fact is, we put more of it in the bag and use better quality blends than many other tea manufacturers. We take this principle of doing things properly and infuse it into everything that we do, from our packaging to our advertising to the way we work in our business. Its a Yorkshire honesty and integrity that is ingrained in the way we do things.

The brand sets itself apart in the tea category with advertising that celebrates tea drinking, a large and loyal social media following, and a fresh, quirky approach to everything it does.

Yorkshire Tea

3 ycn.orgYCN Student Awards Europe 2014/15

The Creative Challenge

Your challenge is to innovate around our product, and to design something (be it physical or experiential) that will engage and benefit our younger customers.

It can be a packaging or format idea, a new way to drink tea, something that adds to the tea drinking experience or even a simple design tweak to our existing product. Think about the tea drinking experience, how it can be improved but also how our consumers love a Proper Brew. This doesnt have to be a revolution, small changes can be just as impactful. The important thing is bringing the product idea to life. Think about the different types of people within our target audience, and the times and environments that they are engaging with the product.

Essential things to bear in mind

Were looking for a creative product idea. You should exploring packaging, format, occasion and usage. This is not a communication or campaign brief. The output here should be Product Innovation.

This isnt about licensing or partnering with brands in other categories. This is a tea product that delivers the great taste of Yorkshire Tea. Whilst coming up with ideas, keep the Proper Brew brand proposition front of mind.

As well as bringing your idea to life visually in as much detail as possible, please also provide a written summary of it in less than 300 words.

Deliverables and Additional Information

For guidance on how to submit your work, please adhere to the main Deliverables information which can be found at the YCN website.

Any additional information referenced in the brief can be found in the supporting Project Pack at the YCN website.

Yorkshire Tea

OUGD603 Extended Practice Module Yorkshire Tea (Packaging)

Evaluation

My collaborative skills have developed during this project, working with Adam Garbutt, to create a packaging innovation for Yorkshire Tea. Working with someone who has a different visual style is always difficult, but we managed to work past that to create something brilliant and unique together, by playing off each others strengths. Spending more time with Adam helped the project, as we were able to communicate ideas effectively and quickly to each other, without issues.

Working with packaging, which neither of use really do, it was a new challenge, Something we havent really tackled before. Experimenting with making packaging mock ups, so we didnt mess up the real this, dissecting nets. Developing out skills as packaging designers. Which I quite enjoyed, as it was something different to identity and web design.

Our team work was a strength in this project, being good friends we were able to work well together, doing the jobs were best at, playing to each others strengths. For example, Im pretty good at imagine manipulation so I artworked the imagery on the boxes, transforming them into a seamless wrap around panorama.

In weaknesses, obviously there were clashes in ideas at times, but we managed to get over them fairly quickly with a design compromise. Other than that, I would say that we worked well as a team.

OUGD603 Extended Practice Module Coffee Culture (Identity)

Brief Overview:

Create a visual identity for the best independant coffee shop in York, Coffee Culture.

Context

Coffee Culture is a small independant coffee shop, within the York walls. Its cosy, relaxed atmosphere, along with fantastic coffee makes it a must for tourists in the city. What it lacks is any form of visual identity. Menus and other collateral all appear to have been created in microsoft word, comic sans is everywhere.

They also lack a website, which would certainly help improve business.

Brief

Using exisiting elements of the coffee shop, such as its rustic chalk board menus, and its cosy warm appeal develop a visual identity. As it stands, the coffee shops logo is fair standard. Coffee Culture in a gothic font. This might need tweaking, and perhaps a secondary symbol should be added for web iconography.

A set of brand colours and guidelines are to be created for future reference.

Brand collateral should be created. This includes business cards, and a menu. Wayfinding and advertising will also be a large part of the collateral.

Audience

Coffee lovers. Coffee Culture is known for its fantastic coffee, its not a suitable atmosphere for children, so it will be aimed at adults only. Both genders and any age.

Tone of Voice

The identity should have a very handmade feel. Almost rustic. To reflect the interior and the atmosphere within the coffee shop - almost cute. An informal tone throughout, not using slang or overly formal language. Relaxed.

Deliverables

A new visual identity inculding a logo and or a symbol for the overarching brand, as well as brand colours or guidelines and relevant collateral for Coffee Culture, such a stationary - menu, business card, etc.

OUGD603 Extended Practice Module Coffee Culture (Identity)

Evaluation

Similar to SAC Ampleforth, this brief worked with a client, not as a live commissioned brief, but one I was submitting to them intermittently to gain feedback, as if it were real. Doing so allowed me to get more experience when speaking to clients, getting feedback and acting on it in a professional manner. So I could definitely say that my ability to speak to real people about real things has improved over the duration of this brief.

I think my process how I address identity briefs working through it in a similar but much more refined manner than when I worked on SAC Ampleforths identity brief. Working at a faster pace through the conceptual phase, with regular critiques, to really refine the idea further, and quicker. Giving more time for the application phase.

A strength throughout this and a number of other projects is my technical ability, being able to work digitally very comfortably, I can create mock ups and design application for collateral fairly quickly essentially as soon as the pencil goes pixel, the work rate increases.

OUGD603 Extended Practice Module Coffee Culture (Web Design)

Brief Overview:

Using the refreshed visual identity, design a website for Coffee Culture.

Context

Coffee Culture is a small independant coffee shop, within the York walls. Its cosy, relaxed atmosphere, along with fantastic coffee makes it a must for tourists in the city. What it lacks is as website. A newly made visual identity has been implemented into the coffee shop, however, whats a businesss without a website?

Brief

Using the newly created visual identity created in a previous brief, design a single page scrolling website to provide information to potential customers.

Audience

Coffee lovers. Coffee Culture is known for its fantastic coffee, its not a suitable atmosphere for children, so it will be aimed at adults only. Both genders and any age.

Tone of Voice

The website, similar to the identity should have a very handmade feel. Almost rustic. To reflect the interior and the atmosphere within the coffee shop - almost cute. An informal tone throughout, not using slang or overly formal language. Relaxed.

Deliverables

Mocked up and show cased (animation) website, showing respnsive capabilities.

OUGD603 Extended Practice Module Coffee Culture (Web Design)

Evaluation

As an extension of the original coffee culture brief, to design a website. This brief came following a workshop I participated in at Mixd in Harrogate, so I had been taught be professional web designers how to design for the web. So I designed in the correct method, wire framing from mobile upwards, implementing a UIKit for fast web design.

Before this brief I had also begun an extensive interest in user experience, Learning how users engage with a website, how things such as internet connection and cognitive loading speed can effect the usability of a website, which in turn will compromise the user experience. Knowing about these elements, I was able to implement some of the phycology into the design of the website.

Strengths within the project lie with the new skills which Ive developed over the last few months, implementing user experience and designing mobile first, in the same style as the professional web designers. Focusing on making the website a better experience rather than just aesthetically pleasing.

Also adding in animation into the design, to show the user journey on the website, how they can interact and engage with different elements such as buttons, menus, navigation how the windows open, the style of roll over buttons. It just adds a whole new dimension to the website, transforming it from a flat design into a functioning prototype, with an aim to solve a problem.

Leeds College of Art brief

Capital North.

Background. The government has recently revealed a strategy to develop the North of England as a second economic capital in Britain to redress the economic balance across the country and to compete on the world stage. They are calling this strategy Northern Powerhouse. The government believes that, by improving the transport infrastructure through HS3, connecting Leeds to Manchester, and tapping into the huge potential of the North of England, the North will become the globally significant economic force it has always promised to be. Great global cities have many attributes - access to a deep pool of human capital, great jobs and businesses. Fast and effective transport connections. Strong universities and hospitals, colleges and schools. They have the entertainment, the green spaces, the housing, culture and sport that makes for a good lifestyle. On a global scale northern cities are quite small and have individual strengths but together they have the capacity to act as a global city. The concept of The Northern Powerhouse builds on the idea that those cities, in a belt that runs from Liverpool to Hull are stronger together, not as a rival to London, but to be its brother in arms in the fight for Britains share of the global economy Although HS3 will not be a reality until 2030, the idea already has significant impetus and the process of connecting the major cities has already begun. Although, the current government is driving this forward, the idea has been around for many years and it is now fully accepted that this is the way forward for Britain. The brief. To brand the Northern Powerhouse and create awareness of its many and varied attributes to the rest of the world. Theres still a lot of uncertainty around the detail of how a Northern Powerhouse will manifest itself, however for the moment lets assume the four cities that head up the Powerhouse will be Liverpool, Manchester, Leeds and Hull which creates a nice neat line across the North. The idea requires a name and a brand, so that the world understands that this is a significant single entity. After a consultation process with all the key stakeholders the name Capital North has been selected - combining purpose and place. Its easy to remember and recall.

This is an identity project, very much about the craft and visual problem solving of design. The brief and name is all sorted so theres nothing to distract you - concentrate on working a big visual idea around the brief and producing beautifully crafted elements. Sweat the small stuff - we want you to work every element really hard. Not only should the big idea be compelling but the way its brought to life, the attention to detail, the way it looks should be beautiful and carefully considered. When considering final solutions, avoid clichs and stereotypes. Rolling countryside, regional dialects and visual shorthands are not appropriate here. This is not about what its like to be in tNorth, its role is to attract interest and investment to a region with an ambition to create prosperity to rival any economic power. Organise yourselves into teams, numbering about 4 people in each. We want you to work together to make decisions, to self edit, divide and conquer, and build the presentation as a team with shared responsibilities. Audience. Our target audience is very broad - everybody and anybody, in the UK and abroad. We need to spread the word about what a fantastic place this is to do business, to invest in and visit. An area equal to London and major European cities in influence and opportunity. Deliverables. To keep that focus on craft skills, technique and refinement, were limiting you to a smaller number of applications. Only two are compulsory and choose another two from a longer list. Of course, if you have a burning desire to demonstrate an application over and above those on the list wed love to see it. Dont be distracted though by producing lots and lots of content - its the quality of thinking were interested in. Mandatory applications. The only two compulsory applications are numbers 1 and 2. 1. Logo The key element that will be the building block of our identity. 2. Posters A series of 4 posters - one for each key city. Theyll be posted in each of the key cities to reinforce locally the importance of being stronger together.

Capital North. Continued

Capital North. Continued

Additional applications. Choose 2 further applications from the list below

3. Train livery. The external facade of the train. If its travelling to and from London and spreading the message of Capital North as it goes, what is it saying? 4. Train Staff Uniform. Show us how the identity works on a smaller scale - how is it used in a subtle way to create impact but still be appropriate and something which instils pride in someone who wears it. 5. Taxi livery. Not a black cab you might expect to see covered in advertising. If you got in a taxi anywhere in Capital North what would it look like?

6. Environmental How does the brand live in the city environment? How does it integrate into our cityscapes, our communities, our architecture. How is the identity brought to life everyday for the people of Capital North? 7. A Whats On App. Tell us whats happening in Capital North. How do we do this in an innovative and engaging way? Concentrate on the big idea and bring it to life in a succinct way rather than too much detail on navigation architecture. Timings. Mon 2nd Feb 2015. 10.30am. Project kick off Morning briefing/Q&A. Weds 11th Feb 2015. 10.00am. Working day A full day of attendance from the project team on-site at LCA to help the teams develop their ideas. Come armed with logo executions, supporting thoughts and ideas. Friday 27th Feb 2015. 10.00am. Presentations and judging Team presentations.

OUGD603 Extended Practice Module DBA Capital North

Evaluation

Capital North was a collaborative brief with three other members on the course, Ewan North, Emily Lodge and Samantha Walker. I felt we worked well as a team, we had a good mix in terms of skills. I was mainly assigned to all 3D and motion work, such as the motion graphics, animated logos and videos as well as pitching in on the core design work. Being in charge of motion work, it gave me a good chance to develop my skills in After Effects and even in Cinema 4D (even though those concepts were scrapped).

Working in such a large group, organisation was key. A strength was being able to implement a system to assure organisation of all the work, in a group folder system. Which I really enjoyed doing; replicating a filing system I had to memorise at Bloom, it was the optimum was of organising all the work, for easiest access. It saved a lot of hassle and time.

Weaknesses I felt came through communication, specifically communicating styles and ideas. As a group we spent a large amount of time reverting logo ideas, and trying to all push our own concepts, rather than accepting the best one for the group. Which was a shame as it held us back.

BRIEF 001. Vinyl cover design

Create a vinyl cover from the email below.

were gonna be releasing a limited edition 12 of a mix evian christ made last year called duga-3

http://www.dummymag.com/mixes/2012/07/19/dummy-mix-130-evian-christ/

We were discussing artwork concepts and josh wondered if there was any way you could graphically represent the 10hz tapping sound that makes up the duga-3 transmission?

Important to mention right now is that we dont have a lot of time to do this, as this release is intended for record store day and they have super tight deadlines, so we need this by the end of today?

Dimensions 12 x 12

BRIEF 002. Poster design

Create a poster from the email below.

Hey new poster please

ODONIS ODONIS+ GuestsWeds 18th AprilKraak Gallerywww.ticketline.co.uk www.seetickets.comwww.wegottickets.com Piccadilly Records

Oh! Please have Saint Coltrane as support...

Dimensions A3 (297 x 420 mm)

BRIEF 003. Self directed art piece

Create a piece of work EACH to no brief and for no reason other than the process of creativity and artistic freedom. The only rules are it must be a 2D physical object and must be 23cm x 16cm. Be Brave.

A DAY IN THE LIFE OF DR.ME

Brands are an opportunity to make our lives better. They can turn the everyday and mundane into wonderful experiences. They can raise our awareness of things we didnt care about before. They can change our behaviour and inspire us to look the world differently. Brands shouldn't exist just to sell us more stuff. They need to do better. They need to care about us and the society we live in.

We want you to rethink the brands of today to make them better. You have been given a specific theme you need to create a brand for it. Ask how it can be better. How do you feel about your theme? Heres your opportunity to do something about it.

There is no one simple rule for creating a brand, but here is a useful structure which might help you plot your thoughts:

1. DefineStart by asking yourself some questions. What should it stand for? Why should it exist? Why should people care? What makes

it different? Whats missing? Look around and experience it first hand. The answers will help inform your big idea: what it is you stand for (also referred to as a reason to believe or point of view, whichever makes the most sense to you). Your What you stand for will help inform your brand name. Names can be tricky, but are very important. Spend some time on this bit until you get something which you really love and supports what you want to say.

2. CreateYou now have a name and know what you stand for now you can draw it. What does it look like? What does it sound like? What does it do? Youll need a logo. Its your icon, the thing you will be recognised by. How can it help tell a story? Consider the other elements that make up your brand. If you put your thumb over the logo, could you still tell it was you from everything else?

3. BuildYouve now defined how your brand walks and talks now its time to make it live. What are all the ways the brand engages with you? What are the things you will

interact with? Think beyond the business card, consider all of the fantastic things your brand could do. Think about its behaviours. What does it do thats unexpected? Make your brand experience wonderful, and something people will be drawn to and care about.

Things to noteYou are creating new brands, not redoing existing ones. Your brand idea should also be independent to product and technology. The things it will stand for should be as relevant today as they are in twenty years time. No lab meat, no flying hotels, no androids, no hover cars.

Deadlines and submissionCrit: Monday 24th NovemberFinal deadline for submission: Monday 8th December.To submit your final project, please email as a PDF (under 10mb) to brief@designsomethingmore.com

PrizeMystery trophy, placement, fame.

Good luck!

OUGD603 Extended Practice Module Smaller Briefs (Dr. Me, Intern & Something More)

Evaluation

The briefs were set and to be completed within a day, the fast speed, with the exception of Something More, of which encouraged me to work quickly and throw out concepts and ideas in rapid succession, rather than following the research, ideas, research, development, research, further development sort of design style, which can take days. It was a good opportunity to take a brief and run with it.

I definitely improve my conceptualisation skills, improving my ability to come up with rapid ideas on the spot. The brief was a good exercise to do so.

Strength, technical ability definitely keeping me up to speed with my work, being able to take to software incredibly easily, which helps increase the pace when working on all of the projects.

YCN_YorkshireTeaproject reportA_DAY_IN_THE_LIFE_OF_DR MEDBA North BriefMinistry of Wonderful Brief