project: 01

Designed by: Jason ScottStudent Project: General Assembly UXDI Winter 2013

Chef’s AssistantSocial Grocery-Shopping Made Easy

Sunday, November 24, 13

About the Product: Chef’s Assistant is a social grocery-shopping app designed for co-ops. The app offers custom recipes that match you and your co-op mates unique taste and diet preferences. Choose recipes together and even shop for specific items together via the app in real-time. Once all of the grocery items are selected, checkout, split the cost and have the items delivered to your door at a convenient time that you select.

About the Project: CHALLENGE: Over the course of 3 days I was charged with the task to concept, design, prototype, and present a mobile shopping app that genuinely satisfied a need or goal of a complete stranger.

SOLUTION: Chef’s Assistant (CA) is the result of my efforts in satisfying the needs of Meghna Dholakia, a Bay Area native who currently lives in a co-op and is in charge of coordinating groceries and meal planning for her co-op mates. Being frustrated with the current process of manually taking grocery orders from her house mates and splitting the costs, she needed a fluid, shared meal-planning and shopping experience that could be delivered via web and mobile channels.


• https://popapp.in/w#!/projects/528edd976fa13fde09000cf6/preview

preferences screen custom recipes screen recipe detail screen


https://popapp.in/w#!/projects/528edd976fa13fde09000cf6/preview

https://popapp.in/w#!/projects/528edd976fa13fde09000cf6/preview

CASE STUDY


DESIGN RESEARCH

Method: In getting to know the needs and goals of a complete stranger, research began with getting to know my user. Multiple user interviews were conducted. I had the user map out their day-to-day behaviors over the course of a week to discover important recurring behaviors. We then co-created a concept map that displayed the relationship of recurring actions and behaviors to discover if some held more importance than others. Finally we discussed and discovered pain-points that existed with the most important actions and behaviors.

Findings: I found that my user (Meghna Dholakia) loves co-op living, cooking and takes pride in playing the role of “House Chef” where she is in charge of coordinating the grocery needs, meal planning and shopping for her co-op mates. She expressed several frustrations with the inefficiency of her current coordinating process.

Opportunities Identified: Create a fluid, shared meal-planning and grocery shopping experience that could be delivered via mobile channels.

We identified three types of potential users for this product: 1). Co-ops2). Roommates3). Families


DESIGN ITERATION | DESIGN HYPOTHESIS

ITERATION 1

Method: I tested multiple users with paper prototypes in a participatory design session and asked them about their experience to discover places for improvement and innovation.

Findings: The app concept was understood, yet several initial screens were confusing and had to be reworked. The initial app was too feature-richand needed to be simplified to only primary actions.

Opportunities Identified: Getting rid of the ability to schedule meals was critical to delivering an minimal viable product.


DESIGN ITERATIONS | PROTOTYPE

Method: After several paper-prototype were tested, an optimal paper prototype was linked together with the app Paper On Prototype to captur the screen-based version of the experience.

AWARENESS Awareness of the product while it lives in the mobile device

SET UP AND FIRST RUNFirst time experience - setting up an account - setting preferences

CORE PRODUCT EXPERIENCE- setting preferences- view and select recipes- checkout


THANK YOUDesigned by: Jason [email protected]


mailto:[email protected]

mailto:[email protected]