Download - Project: 01
Designed by: Jason ScottStudent Project: General Assembly UXDI Winter 2013
Chef’s AssistantSocial Grocery-Shopping Made Easy
Sunday, November 24, 13
About the Product: Chef’s Assistant is a social grocery-shopping app designed for co-ops. The app offers custom recipes that match you and your co-op mates unique taste and diet preferences. Choose recipes together and even shop for specific items together via the app in real-time. Once all of the grocery items are selected, checkout, split the cost and have the items delivered to your door at a convenient time that you select.
About the Project: CHALLENGE: Over the course of 3 days I was charged with the task to concept, design, prototype, and present a mobile shopping app that genuinely satisfied a need or goal of a complete stranger.
SOLUTION: Chef’s Assistant (CA) is the result of my efforts in satisfying the needs of Meghna Dholakia, a Bay Area native who currently lives in a co-op and is in charge of coordinating groceries and meal planning for her co-op mates. Being frustrated with the current process of manually taking grocery orders from her house mates and splitting the costs, she needed a fluid, shared meal-planning and shopping experience that could be delivered via web and mobile channels.
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• https://popapp.in/w#!/projects/528edd976fa13fde09000cf6/preview
preferences screen custom recipes screen recipe detail screen
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CASE STUDY
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DESIGN RESEARCH
Method: In getting to know the needs and goals of a complete stranger, research began with getting to know my user. Multiple user interviews were conducted. I had the user map out their day-to-day behaviors over the course of a week to discover important recurring behaviors. We then co-created a concept map that displayed the relationship of recurring actions and behaviors to discover if some held more importance than others. Finally we discussed and discovered pain-points that existed with the most important actions and behaviors.
Findings: I found that my user (Meghna Dholakia) loves co-op living, cooking and takes pride in playing the role of “House Chef” where she is in charge of coordinating the grocery needs, meal planning and shopping for her co-op mates. She expressed several frustrations with the inefficiency of her current coordinating process.
Opportunities Identified: Create a fluid, shared meal-planning and grocery shopping experience that could be delivered via mobile channels.
We identified three types of potential users for this product: 1). Co-ops2). Roommates3). Families
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DESIGN ITERATION | DESIGN HYPOTHESIS
ITERATION 1
Method: I tested multiple users with paper prototypes in a participatory design session and asked them about their experience to discover places for improvement and innovation.
Findings: The app concept was understood, yet several initial screens were confusing and had to be reworked. The initial app was too feature-richand needed to be simplified to only primary actions.
Opportunities Identified: Getting rid of the ability to schedule meals was critical to delivering an minimal viable product.
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DESIGN ITERATIONS | PROTOTYPE
Method: After several paper-prototype were tested, an optimal paper prototype was linked together with the app Paper On Prototype to captur the screen-based version of the experience.
AWARENESS Awareness of the product while it lives in the mobile device
SET UP AND FIRST RUNFirst time experience - setting up an account - setting preferences
CORE PRODUCT EXPERIENCE- setting preferences- view and select recipes- checkout
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THANK YOUDesigned by: Jason [email protected]
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