The Program Expansion

Pilot: Chicago, Illinois

Geography/Market

1. Regional Expansion 2. Replication

Expansion Market

Geography/Market: Growth

Partnership/Method

1. Bottom - Up: Local market state/national

2. Top – Down*: National /state local market

Geography/Market Replication

Partnership/Method

1. Bottom - Up: Local market state/national

2. Top – Down: National /state local market

Humana

EXPANSION PATH

PARTNERSHIP APPROACH

COST SPEED EASE CONTROL LOCAL BUY IN

$$

$

$$$$

$$$

Program Expansion: Summary

Associate donationsPartnersVendors

[client name]

The Program FundingN

on-b

rand

edB

rand

edEXPAND SUSTAIN

Grants

Corp./private donations

Associate donations

[client name]

Citizen EffectWhile the branding element is always important, it shouldn’t be overstated.

Strength of an initiative, nature of how the program is structured and oftentimes

timing are all essential factors.

EILEEN SWEENEY, Senior DirectorMotorola Mobility Foundation and Community

Relations at Motorola

No major institution today will put only one donor’s name on a program because it

limits additional funding.

ELLEN FRASER, Sr. Director Corporate and Foundation Relations,

Brookings Institution