program components seal usage - women's choice award...website profile with links to hospital...
TRANSCRIPT
Thank you for your appreciation of our mission to empower women to make smart healthcare choices. Our commitment to hospitals is to reinvest their funds into a program that will deliver unprecendented engagement and validation among women. According to independent research 96% of women will trust a hospital more if it carries the Women’s Choice Award seal. Congratulations for being part of an elite network of hospitals that deserve her trust and loyalty. We look forward to serving you. Delia Passi, Founder and CEO
Program Components Seal Usage
Website profile with links to hospital to drive SEO and leads
National Press Release & Joint Press Release - millions of impressions! Partners are included in a national press release and receive a
joint press release template to highlight their award recognition to local media outlets and as part of your community outreach efforts. The joint press release may include:
Relevant Data Award Methodology Quotes from Women’s Choice Award
program founder Video embedded to increase media coverage
Hospital may add: Hospital Mission Statement Leadership Quote
Retractable banner (per award) created to support a better patient experience
These 6.5-foot retractable banners are perfect for internal recognition and celebration at your hospital facility, among employees and patients. Congratulatory banners will validate that yours is a hospital of choice throughout her patient journey.
Waiting Room Framed Posters – increase HCAHPS
The Women’s Choice Award can positively affect a patient’s perception of qualify of care delivered by the hospital. The “Women’s Choice Award effect” exists and can be translated into higher HCAHPS recommendations scores for hospitals proven through empirical data.
Employee Lounge “I Pledge” Commitment Framed Posters, Lapel Pins and Badge Clips
Build morale and patient appreciation with award lapel pins and badge clips. Framed posters are a daily reminder to your staff of their commitment to delivering a world class patient experience.
Partner Marketing Summit - our investment in empowering our hospitals Benefits include:
Complimentary invitation to the annual Marketing Summit
Develop relationships among partners hospitals and national brands
Expert presentations on transforming and elevating the patient/customer experience
Advisory Board & Leadership Summit Benefits include:
Complimentary invitation for Senior C-Level leadership to Annual Advisory Board & Leadership Summit
Develop relationships among partner hospitals and C-level hospital executives
Expert presentations on transforming and elevating the patient experience and driving admissions
Women are digital in their Healthcare decisions…
BONUS! Google Review Extension in Ad Words
Google has recognized the Women’s Choice Award® as a
reputable and valid consumer advocacy group.
As a Women’s Choice Award licensed hospital, you may add a third-party review extension to your paid Google ads on a separate line to promote the Award (Subject to Google discretion) This provides the perfect opportunity to mention your award and differentiate yourself among the competition!
Boosted Social Media Posts per Award Launch
Celebrity Videos
Michael Bolton has recorded eight top 10 albums
and two number-one singles on the Billboard
charts as well as winning multiple American
Music Awards and Grammy Awards. Twenty years
ago he established The Michael Bolton Charities
to assist women and children at risk from the
effects of poverty as well as emotional, physical
and sexual abuse and create social awareness to
broaden horizons and expand opportunities for
youth across socioeconomic and multicultural
lines.
Mark Feuerstein is best known for his main role as Dr. Henry “Hank” Lawson in the series Royal Pains. But I’m sure you have seen him on Nurse Jackie, Loving and many other shows. A charity that is close to Mark’s heart is the Children’s Miracle Network Hospitals and he will be in our 2017 Best Children’s Hospitals congratulatory video.
BONUS: Congratulatory Video by CEO/Founder, Delia Passi
Program Components
Women’s Choice Award for America’s Best Hospitals Program is comprised of the following goods and services for each award(s) licensed to enhance employee morale, patient experience and create engagement with women:
CREATE ENGAGEMENT in your Local Community: Create a deeper engagement with women in your local community by utilizing the tools we provide:
Women’s Choice Award ® seal licensing rights (per 2017 award licensed), Online profile with links to hospital site to drive SEO and visibility (per 2017 award licensed), Inclusion in the national press release of award on the wire (per 2017 award licensed) Joint press release template (per 2017 award licensed), The Women’s Choice Award will promote the award and your hospital in a boosted Facebook
post (per 2017 award licensed), The Women’s Choice Award will promote the award in a targeted Facebook ad in your market,
(per 2017 award licensed), and Opportunity to add a third-party review extension to your paid Google ads on a separate line to
promote the Award (Subject to Google discretion) ENHANCE PATIENT & EMPLOYEE ENGAGEMENT: Create meaningful conversations about how and why you earned the Women’s Choice Award and what that means to your employees and patients:
One (1) retractable 6.5 ft. congratulatory banner (per 2017 award licensed), Eighty (80) 2017 Women’s Choice Award gold plated lapel pins for staff, Two (2) framed “I Pledge to Earn this Award Everyday” posters for employee lounges, and Two (2) framed award posters for waiting rooms or physician offices
QUALITY IMPROVEMENT THROUGH DATA and INSIGHTS: The Women’s Choice Award Score is a bi-annual quality benchmark report that assess your
patient experience and community engagement with women, weighted against CMS quality data.
OUR ONGOING COMMITMENT TO YOU: As part of our commitment to you, we invest back into our award program by inviting you to attend our key events:
One (1) Complimentary admission to The Future is Female: How to Capture Her Heart, Mind and Wallet Marketing Summit (May 4-5, 2017) in Weston, Florida,
One (1) Complimentary invitation and hotel room to attend the annual Healthcare Board & Leadership Summit (early Nov, 2017) South Florida
Validation Throughout the Patient Experience