profitable webinars made easy
TRANSCRIPT
Profitable Webinars Made Easy
Market successfully to a large audience all at the same time
IntroductionWebinars can be one
of the most effective marketing tools in your mix IF you know what they are, why to use them, and how to use them to achieve your business goals
Webinars are:InformativeEntertainingSimilar to an
infomercialA great way to show
off your products and services
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Why Have a Webinar?Lead generation-
build your listEarn more money-
use them like video sales letters and a live demo all rolled into one
Vary your content marketing-people love videos
Customer satisfaction-you can build relationships with your target audience more easily online
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Determine Your Webinar Topic
Are there problems you can address and solve?
A blog post or report you already have that solves a problem of your target market?
Case studies that describe client success?
Current trends within your industry?
A new product launching soon?
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Find Speakers & Presenters
You don’t have to do it alone!
Look to your networkSet expectations in
advanceSend information
ASAPKeep Open
Communication
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TechnologyOne of the main
reasons that even savvy business owners don’t host webinars is the technology
They are scared of it and think they won’t be able to manage
Even if you are a complete beginner, you can manage IF you keep it simple.
There are 4 key tech elements to focus on.
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1-Mailing List TechnologySend information
pertaining to the webinar, give reminders, and follow up after the webinar.
Get software that allows for segmentation, double opt-in, automated subscribe and unsubscribe, and reports and metrics.
Aweber is the most common email marketing platform. If you don’t already have a list to market to, NOW is the time to start building one
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2-Webinar Registration ProceduresYour email system
can help people sign up.
Some webinar software will also help with this.
You want the process to be simple and easy. If it is too complicated people will not join.
Ensure that the system works and is sending confirmations to attendees.
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3-Webinar Technology TipsChoose user-friendly
and professional software
Try the technology out well before the event
Get a virtual assistant (VA) to set everything up for you to save time
Have a helper or VA willing to attend and help out during the event just in case-you don’t want to fly solo.
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4-Shopping Cart TechnologyYou need a shopping
cart to sell products and services.
Cheapest is not always best
Choose features you need and that can grow with you.
You can also start easily with PayPal and grow over time, so don’t let this hold you back from hosting your first webinar.
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Manage Webinar Materials
Be sure everything is well-organized
It may be a live event, but you can still prepare slides and so on ahead of time
Every speaker or presenter should be responsible for their own presentation materials
Set up a schedule of when each part is due so that everyone can do their part to ensure that tasks are completed on time.
Project management software can help
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Webinar Marketing Strategy ChecklistDecide on the webinar
objectiveSet sales goalsSet the date & time Identify resources you
need to presentCreate your special offerWrite your sales copyCreate the graphics Obtain helpFollow up after the
webinarhttp://eternalspiralbooks.com/webinars12
Best Practices for a Great Webinar
Remember time zonesPractice, practice,
practiceChoose a moderatorProvide an agendaStart on timeBe humanUse videoOpen group chatAsk for audience
participation Get assistance in
running the webinar from a helper or techie so you can focus on presenting
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Email Marketing Follow Up
Offer the recording of the webinar if they miss it
Send a survey to attendees
Send a thank you to attendees as a little gift for their time and attention
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Marketing Follow UpUse the recording for
your siteSections of it on
YouTubeA free item or bonusPart of a paid courseMake it ‘evergreen’,
that is, a automated presentation available online at any time
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ConclusionWhether you use
webinars for training, product help, list building, or to promote new products is up to you’
Either way you'll discover that webinars are simple, fun and profitable once you know how.
And you will never learn unless you try!http://eternalspiralbooks.com/webinars16
Need More Webinar Tips?Visit: http://eternalspiralbooks.com/webinars
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