profile toolbox 3_2011
DESCRIPTION
We filled the toolbox with tips on how to use storytelling techniques to succeed in business.TRANSCRIPT
Once upon a timeYou can use Toolbox materials at work, to link with your blog or when giving a presentation – or forward it to colleagues. The background ideas are available in a variety of web sources.
TexT: SaTu Rämö
The secret to making friends and influencing people lies in storytelling. Be successful – be a good storyteller!
A Good Story is…
…simple“Sometimes reality is too complex. Stories give it form.” French film director Jean Luc Godard
A Good Story is…
…simple“Sometimes reality is too complex. Stories give it form.” French film director Jean Luc Godard
…simple.“Sometimes reality is
too complex. Stories give it form.”
French film director Jean Luc Godard
A Good Story is…
A Good Story is…
…detailed.“Give details; from
them we prosper. In the generality,
we die. Give an experience, not a
whole life.” Finnish author Kari Hotakainen
3A Good Story…
3A Good Story…
…creates emotions.Stories entertain
and bring order to a confusing world – both to life in general and to
the business world.
3A Good Story…
“Stories are humane and identifiable. You can tell a story is good, when people relate to the characters.
Relating to characters is what creates emotions.” Story designer and scriptwriter Anne Kalliomäki, CEO of Tarinakone
…creates emotions.Stories entertain
and bring order to a confusing world – both to life in general and to
the business world.
A Good
Story…
…sets you apart.Stories make companies more
humane and set them apart from competitors. A good story sticks
in your mind and can easily be recounted to others. Stories that
communicate emotions enable companies to form strong bonds
with their customers.
A Good
Story…
…sets you apart.Stories make companies more
humane and set them apart from competitors. A good story sticks
in your mind and can easily be recounted to others. Stories that
communicate emotions enable companies to form strong bonds
with their customers.
A Good
Story…
“It is worthwhile for companies to openly tell about their weaknesses and how they overcame them. Those kinds of stories make it easier to
connect with the company in a way that creates emotional bonds.”Story designer and scriptwriter Anne Kalliomäki, CEO of Tarinakone
A Good Story…
A Good Story… …reads like
a crime novel.“There are many similarities in
writing a good crime novel and coming up with a persuasive contract offer.
You must make the buyer at the power plant understand your message,
become interested in it, and fully engage himself in the content.
The same applies to writing a good crime novel.”
Division manager at the Icelandic engineering firm Verkís and bestselling author Yrsa Sigurðardóttir
6A Good Story…
6A Good Story…
…grabs your attention.
“A good crime novel has attention-grabbing details about the main
characters and places that keep the story interesting. In the same manner
a business partner, be that a client or a colleague, needs to be given relevant
details about a new thing to make it graspable, yet at the same time
remembering not to drown them in trivial details.”
Division manager at the Icelandic engineering firm Verkís and bestselling author Yrsa Sigurðardóttir
magazine 3/2011
to read the whole magazine for free click here