profile synergy mar com-v3.01
DESCRIPTION
To give you a brief Idea about us - Synergy provides the below mentioned solutions: IMC (Integrated Marketing Communication): We provide a turnkey solution for your channel, existing and target customer propositions, we generate the audience, design EDMs, blast them to the right audience, select venues across India, construct venue, provide technical solutions, speaker / artist management, post event analysis etc. We have an experienced design team that helps us to design and fabricate exhibition stalls and booths. CRM (Channel / Customer response management): Be it your product updates to your channels or acquiring audience for your next sales forum, we have a dedicated response team supported by state of art technology to record calls, provide real-time monitoring systems at client location to evaluate projects backed by a strong QA/QC team to ensure compliance as guided by clients. MMS (Managed Manpower Services) : We have a set of program managers and their teams that exclusively work for our clients to achieve their sales, survey, channel development requirements etc., though they work for you, in accordance to your parameters. However, they are pay-rolled at our end. IBC (Integrated Branding Communication): Be it brand registration, brand recollect, new product proposition, brand bundling etc through fleet on street, street sweep, Target area penetration (School, colleges, malls, societies, residential etc), we have an experienced team that not only ensures quality out-put but also ensures ROI whilst creating and executing your brand activation Design & Content: This is an integral part of Synergy, it helps in online marketing, EDM designs, stage designs, exhibition designs, 3D models etc.TRANSCRIPT
Services
Integrated Marketing
Communication (IMC)
Customer Response
Management
(CRM)
Managed Manpower Services(MMS)
Integrated Brand
Activation (IBA)
Design & Content
Verticals
IMC Services
Venue Selection & Suggestion
3rd Party Procurement
Guest Coordination
Event Fabrication
Artist managemen
t & Entertainme
nt
Thematic Deco
Technical Solutions
Communicative Deco (Brand
Collaterals)
Post Event Analysis
Client Distributor
Enterprise
Mid Market
SMBs
SOHO
Channel Partners End Customers
Multi-disti offsiteChannel launches,Channel trainings, Channel meets
Large tech conferences, Product launches, Exhibitions & Tradeshows, Focused seminars for CIO's / IT Pros / Developers, Academia events, International Offsites
Loyalty programs, reward programs, contests
Loyalty programs, Reward programs, Contests, Channel schemes
Profiling, Lead generation, Reward programs for high-touch accounts, Marketing campaigns, Case studies on high-touch account success stories
Events
BusinessEnhancement Services
Content WritingSoftware
DevelopmentGraphic Design
Supporting Services and in-
house Resources & Expertise
Database
IMC Services
IMC Showcase
Dealer meets in over 50 cities within a timeframe of 2 months to engage with channel partners across the length and breadth of the country. Challenges included managing logistics in multiple cities to provide a high quality, zero error experience
Grand award night for a leading insurance company, the challenge was to break the monotony of the usual stage designs as it involved the presence of their CXO’s.
Channel meets in 12 cities to convey new business propositions and engage the audience. The biggest challenge was to manage an average crowd of 5000 pax / event and then choosing an appropriate outdoor location.
IMC Gallery – Events
IMC Gallery – Themed Events
IMC Gallery – Designer Stages
IMC Gallery – Channel Events Set Up
IMC Gallery - Entertainment
IMC Gallery – Exhibition Stalls
IMC Gallery – Exhibition Stalls
IMC – Sports Events
CRM Services
20 FTEs product team for up gradation, promotion and updates calling all states in India speaking native languages along with Hindi and English.
30 FTEs delegate acquisition team acquired 500 paid delegates in a span of 60 days.
20 FTEs RSVP team to ensure event attendance
Dedicated knowledge center facilities
Dedicated Program manager and HR
CRM – Lead Generation Program
CRM – Snapshots
Predictive Dialer for auto call allocation to agents
Call logging technology, records each calls dialed from agent stations.
State of art delivery center accommodating 30 FTEs
Dedicated Program Manager, QC and QA team for each project.
Complete database support Supported by high speed PRI (E1) lines for
optimum up-time & voice clarity.
CRM - Technology
Call Recording & Real time Call monitoring System
CRM - Technology
Real Time CRM Report in your Outlook
MMS Services
Channel Sales Executive Program – An outsourced arm of the client’s sales team, the channel executives met partners and drove sales of specified products with specific sales targets.
Onsite promotions - 500 plus manpower to promote and sell mobile handsets in retail outlets across Tier I, II and III cities in the country
Technical sales specialists - 40 plus team to sell high-end business phones to discerning customers and provide technical training to retailers and promoters.
Door to door & retail sales – 41 cities, managing door to door & retail sales of water purifiers for a leading FMCG in the country, including recruitment, classroom training, management and setting and achieving of sales targets.
Where Are We?Brand Vision/Mission
Strategies/TacticsBrand Foundation
Brand Platform
Creative BriefBig Ideas
Creative Expressions
ArchitectureTone/FeelElementsExecution
Planning(Foundatio
n)
The Planning Process has Three Phases: 1. Planning Foundation Work2. Communicating 3. Executing.
Communicating
(Briefing)
Execution(Aligning
w/strategy)
IBA Services
IBA Services
Canter Activation
Mall Activation
College Activation
School Activations
Residential Activations
Corporate Activation
Public Transport Branding
In-Shop Branding
Corporate Gifting
Merchandising & Give
Aways
Outdoor Media & Branding
Rural Campaigns
IBA Services – CSR / PR Activations
IBA Showcase
A mega BTL activation for a radio program that completed 10 years of broadcast, it involved 8 cities of activation for a period of 30 days in multiple malls, colleges, traffic signals, Corporates. The biggest challenge was to carry out minimum of 6 events in a day.
A cricket event that involved right from short listing 8 league grounds to the finale venue, executing multiple cricket matches in different zones of the city to identify the best “Gully” team, 1 month of activation for a leading radio station to boost their RAM ratings
A continuous college activation that was carried out in 56 colleges in Mumbai, the challenge was to get inside colleges with sound, DJ, Emcee and promote sales INSIDE the college.
IBA Gallery – In Store
IBA Gallery – In Store
IBA Gallery – In Store
IBA Gallery – In Store
IBA Gallery – Street Kiosk
Castrol FIFA LCV Road Show Activity 2010
IBA Gallery – Retail
IBA Gallery – News Paper Insert
Castrol FIFA LCV Road Show Activity 2010
IBA Gallery – Vehicle Branding & Activation
Canter Designs
IBA Gallery – Vehicle branding & Activation
IBA Gallery – Vehicle Branding & Activation
IBA Gallery – Vehicle Branding & Activation
IBA Gallery – Corporate Activation
Fire & Safety Association of India
IBA Gallery – School Contact
Nestle POLO
IBA Gallery – College Activation
IBA Gallery – Residential Activation
Eureka Forbes Aquaguard Promotion
IBA Gallery – Residential Activation
Godrej LED TV
IBA Gallery – Mall Activation
Indian Cricket League
IBA Gallery – Mall Activation
HSBC Bank
IBA Gallery – Mall Promotion
IBA – Channel Training & Retention
IBA – Visual Merchandise
IBA – Visual Merchandise
Eco friendly Gulal & Tissue Paper Box
Festoons
IBA Gallery – Corporate Gifting
We have the most varied and interesting items for gifting and give away, please check on our website: www.synergymarcom.in or ask for our gifting catalogue for more details.
Design & Content - Standees
Design & Content - EDM
Design & Content - Stalls
Design & Content - Stalls
Design & Content - Stages
Clientele
IT Space
Unified Communication Providers Cloud Computing Providers Networking Solution Providers Data Center Solution Providers Computer Peripheral Manufacturers Security Solution Providers Power Protection & management solution providers Business Continuity Service Providers
Clientele
Generic
Radio Station FMCG Cellular Provider Consumer Electronic Providers 5 Star Hotels Breweries & Liquor Companies Cosmetic & Care Companies DTH Providers BFSI Pharmaceutical Manufacturers & Distributors
Media Speak
Media Speak
Thank You!
Mumbai Offices:
Sales & Marketing:123, V Mall,Above Royal Enfield,W.E Highway, Kandivili - EastMumbai – 400 101
Operations: B – 31, Excel Ark, Mercy Nagar, Mira Road – East Thane - 401107
Telephone : 022 – 4066 0701 TO 709Hunting : 022 – 4066 0777Fax : 022 – 6645 9329Email : [email protected] : www.synergymarcom.in