2017 media kit - it best of breed · 2017 media kit . i. crn audience profile advertising iii....
TRANSCRIPT
2017 MEDIA KIT
I. CRN Audience Profile
Advertising
III. Media Solutions
IV. Web-based Events
V. Contact Information
TABLE OF CONTENTS
What Is Your Primary Job Function?*
Technologies Involved
Segmentation of Our Solution Providers’ Customers
CRN AUDIENCE PROFILE
ChannelBase Intelligence:
33%
30%
32%
5% Executive, Corporate,Departmental Manager
Sales/Marketing Management &Staff
Technical Management,TechnicalStaff, Engineer
Operations
31%
62%
75%
56%
44%
Very small business
Small business
Midsize company
Large company
Enterprise
Customer Segments Sold To:*
Qualification
Managed Services 50%
Cloud Services & Solutions 47%
Network/Infrastructure Services 41%
Network Management 40%
Hardware Resell & Integration 38%
IT Services Management, 36%
Security Services & Solutions 36%
Storage Services & Solutions 33%
Disaster Recovery/Business
Continuity 32%
IT Operations Management, 32%
Data Center Services &
Solutions 30%
Application Development 29%
Mobility 29%
Components & Peripherals 28%
Hosting Services 28%
Big Data 26%
Virtualization Services &
Solutions 25%
Automation 23%
Data Analytics, 23%
Builder of Custom Systems /
Servers 22%
Database/Database
Management 22%
Unified Communications 22%
Custom Software Development 20%
Business Class Internet/Voice
Solutions 19%
Flash Storage, 19%
Business Intelligence Solutions 18%
Digital Signage 18%
Where Do You Target Your
Sales Efforts?*
Cloud Solutions Currently Sold/Influenced:*
Of those solution
providers offering
Managed Services, 66%
are selling Managed
Cloud.
Which of the Following Describes Your Company's Current
Business Model?*
CRN AUDIENCE PROFILE
Healthcare 51%
Financial/Banking 46%
Technology 44%
State/Local Government 41%
Manufacturing 40%
Commercial 39%
Retail 37%
Legal 34%
Insurance 33%
Hospitality/Entertainment 30%
Non Profits 30%
K-12 Education 29%
Higher Education 28%
Energy/Utilities 27%
Federal Government 27%
Construction 25%
Real Estate 25%
Transportation/Logistics 25%
58%
34%
26%
22%
9%
7%
6%
6%
5%
5%
3%
3%
2%
3%
Solution Provider/VAR
Consultant
Managed Service Provider (MSP)
Systems Integrator
Cloud Solution Provider
Direct Market Reseller
Custom Systems Builder
Hosting Services Provider
Managed Security Service…
Retailer/etailer
ISV/Developer
Service Provider Agent
Web Developer
Other
69%
66%
64%
61%
58%
57%
52%
48%
47%
39%
34%
34%
33%
SaaS (Software-as-a-service)
Exchange/Office365
Backup
Private Cloud
Security
Hybrid Cloud
BaaS/DRaaS (Backup/Disaster recovery-as-as-…
Public Cloud
IaaS (Infrastructure-as-a-service)
Hosted Virtual Desktop
HaaS (Hardware-as-a-service)
Colocation
PaaS (Platform-as-a-service)
Use CRN.com
Read CRN
Both
70%
34% of those engaged with CRN Media read CRN
of those engaged with CRN Media use CRN.com
75% are Power Users* of CRN or crn.com
Engagement with CRN Media
Solution providers prioritize information sources. The Channel Company media usage is
pervasive:
CRN AUDIENCE PROFILE
North American SP Population
170,000Total SP Organizations
CRN ChannelBase
150,000SP Organizations
88% Market Coverage
CRN.COM NETWORK
CRN.com
Awards & Recognition:
76%
27%
18%
17%
13%
13%
12%
12%
8%
7%
7%
5%
5%
3%
crn.com
techtarget.com
thevarguy.com
mspmentor net
talkincloud.com
channelpartnersonline.com
itchannelplanet.com
rcpmag.com
channelnomics.com
Channele2e.com
verticalsystemreseller.com
channelprosmb.com
bsminfo.com
Other
CRN.COM NETWORK
IT Best of Breed
Women of the Channel Online
•
•
•
•
•
Own Your Technology Category.
CRN360
Dedicated page
features your
company’s logo and
executive blog or
“About Us”
introduction
Leverages
your social
media
presence
Displays your
branded
content for
linking or
download
•
•
•
•
•
•
•
Your sponsored page features:
•
•
•
•
•
•
•
Create a commanding, 360-degree view of your Channel identity with CRN
CloseUp.
Return on your investment includes:
CRN CLOSEUP
EXPANDED LEADERBOARD
DIMENSIONS:
728x90 expands to 728x300
EXPANDED SKYSCRAPER
DIMENSIONS:
160x600 expands to 400x600
EXPANDED INTERACTIVE
MARKETING
UNIT DIMENSIONS:
336x280 expands to 640x480
EXPANDED TILE DIMENSIONS:
125x125 expands to 640x480
Interaction Rate: 18-22%
Videos
Demonstrations
White papers
Product briefs
CRN can help create the right
expandable ad and provide
engagement and performance
data.
Leaderboard Example: 728x90 expands to 728x300
CRN.COM HIGH-IMPACT BANNERS
Expandable Banners
Showcase High-Value Assets:
Welcome Ad
Average CTR: 0.18%
20,000 GTD Impressions
100% Share of Voice
“Own” the entrance to
CRN.com
DIMENSIONS: 640x480
WELCOME AD HIGHLIGHTS:
CRN.COM HIGH-IMPACT BANNERS
Ribbon Ad Highlights:
•
•
•
DIMENSIONS:
Ribbon Ad
Custom Curtains Custom Curtain Highlights:
•
•
•
•
DIMENSIONS:
The new CRN.com mobile-ready website will drive more advertiser
interactions through faster load speeds and enhanced user
experience.
With over 150,000 unique visitors each month and 600,000 page
views, deliver your message to solution providers when and where
they read channel news. The new smartphone-optimized website
features more prominent ad units to capitalize on the growing number
of mobile users.
Premium Smartphone Package
Quarterly Smartphone Package with
Responsive Design Landing Page
Leaderboard Sponsorship
IMU Sponsorship
CRN SMARTPHONE
Why advertise on
mobile websites?
Smartphone users
check
their device
150TIMES PER DAY*
*ComScore Survey **American Press Institute
CRN Snapshot
CRN SNAPSHOT SMARTPHONE SPONSORSHIP
SPs spend as much as 1/3
of their time working
outside of the office.*
The average person spends
3 hours 8 minutes per day
consuming media on
mobile devices.**
Work Smarter, Not Harder
55% of SPs visit
CRN.com on their
smartphone
every day*
Sponsorship Includes:
250,000 CRN.com smartphone
banner ad impressions (running
in the header banner, fixed
ribbon, mid-leader and IMU)
A dedicated, responsive-design
landing page with exclusive
branding (site header and logo)
Hosting of up to 6 mobile assets
(videos, infographics, etc.)
A 20-word introductory message
Links back to your website and
social media accounts
5,000 guaranteed page views
CRN Tablet Edition CRN.com CRN Magazine
CRN Tech News
New Features:
•
•
•
•
•
Exclusive Sponsorship of a Tech Category:
CRN TABLET
CRN Perspectives Account-Based Email Marketing
ACCOUNT-BASED MARKETING
•
•
•
•
•
•
•
Sponsorship Opportunities
CRN E-NEWSLETTERS
IT Best of Breed
•
•
•
•
•
CRN.com ITBestofBreed.com
ITBESTOFBREED.COM
CRN MAGAZINE
CRN is the Most Widely Read
Tech Publication
Among Solution Providers*
44%30%
27% 27%
Other
2%
81%
Print + Online Delivers a 1-2 Punch:
CRN Pass Along
Remains Strong:4:1
Custom Advertorials
Advertorial Opportunities
CRN Showcases
Showcase Sponsorship Features:
CRN MAGAZINE
Custom Publishing
Custom Print Products
Full Page Half Page
Horizontal
Half Page Spread HorizontalFull Page Spread 2/3 Page
Vertical
1/2 Page
Vertical
Island 1/3 Page Vertical 1/3 Page Spread
Horizontal1/3 Page
HorizontalGatefold
Flap PageGatefold
Spread
Ad Specifications
PRINT SPECIFICATIONS
Advertising Units
Learning Centers
Program includes:
SPONSORED MICROSITES
Custom Microsites
Programs include:
Programs Include:
CONTENT SYNDICATION
How Content Syndication Works:
•
•
•
•
•
•
White Papers
Custom e-Newsletters
Web Content
Custom Video Production
Case Studies
CONTENT MARKETING SERVICES
Custom Content:
Video Specifications:
•
•
•
Complete Social Media Marketing Services
Services include:
Social Media Management
Social Media Amplification
Social Media Content Development
CRN SOCIAL
48.4%
41.0%
37.0%
34.0%
29.8%
21.4%
Opportunity to learn about newtechnologies
Opportunity to visit multiple vendorswithout leaving my desk
Opportunity to gain insight into themarket direction
Opportunity to find/investigate newbusiness opportunities
Opportunity to have onlinediscussions with multiple vendors
without leaving my desk
Opportunity to network with othersolution providers
Why Do You Attend Web-based Events?**
CRN WEB-BASED EVENTSThe Channel Company
Web-based Events help
channel marketers:
Virtual Partner Conferences Custom Content Creation:
CEO Interview
CRN Test Center Review
Moderated Solution
Provider Panel
CRN WEB-BASED EVENTS
A Virtual Partner Conference Lobby
CRN Virtual Training Centers
CRN WEB-BASED EVENTS
Each Program Includes:
Logistics:
Format:
Follow-up:
ChannelCasts
Program Benefits:
Choose a ChannelCast:
•
•
•
•
CRN WEB-BASED EVENTS
Reporters
Office Locations:
Editors
CRN EDITORIAL BEAT LIST & CONTACTS
Northwest Region Central West Region
Southwest RegionSoutheast Region
Northeast Region Tri-State/Mid-Atlantic
Sales Contact Information
Operations
New Business
Sales Support
CRN SALES & OPERATIONS CONTACTS