professor ian goldin, director, james martin 21st century school

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Tourism and the G20 G20 Travel and Tourism Summit 24 th February 2010 Ian Goldin Director, James Martin 21 st Century School Professorial Fellow, Balliol College University of Oxford

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Page 1: Professor Ian Goldin, Director, James Martin 21st Century School

Tourism and the G20

G20 Travel and Tourism Summit 24th February 2010

Ian Goldin Director, James Martin 21st Century School

Professorial Fellow, Balliol College University of Oxford

Page 2: Professor Ian Goldin, Director, James Martin 21st Century School

Presentation Outline

• Globalisation and changing

demographics

• Economic growth and the

MDGs

• Crisis and recovery

• Jobs, trade, infrastructure, and

sustainable development

• G20 Challenge

• What has the G20 achieved?

• How can the G20 stimulate the

T&T sector?

Page 3: Professor Ian Goldin, Director, James Martin 21st Century School

Globalisation will bring affluence

Source: A. Johansen & D. Sornett, Finite-time singularity in the dynamics of the world population and economic indices, Pysica A 294 (3-4), 465-502 , May 2001

Page 4: Professor Ian Goldin, Director, James Martin 21st Century School

Globalisation benefits

Since 1970:

• Life expectancy increased by 20yrs

• Illiteracy halved

• Income increase: population on <$1/day down 300m, despite population increase of 2bn

Source: Globalization for Development, Goldin and Reinert

Page 5: Professor Ian Goldin, Director, James Martin 21st Century School

Global inequality will increase

Source: Branko Milanovic 2007. Worlds Apart: Measuring international and global inequality.

Page 6: Professor Ian Goldin, Director, James Martin 21st Century School

Eco-affluence

Page 7: Professor Ian Goldin, Director, James Martin 21st Century School

Global population will be close to 9bn

Solid line: medium variant

Shaded region: low to high variant

Dashed line: constant-fertility variant

Source: http://esa.un.org/unpp/

Page 8: Professor Ian Goldin, Director, James Martin 21st Century School

Asia has the largest, fastest growing older population

Source: UN Population Division, World Population Prospects: the 2006 revision, New York, UNESA, 2007

Page 9: Professor Ian Goldin, Director, James Martin 21st Century School

Increasing life expectancy

Source: Oxford Institute of Ageing, 21st Century Institute, University of Oxford

Page 10: Professor Ian Goldin, Director, James Martin 21st Century School

Rapid fertility decline

Source: UN Population Division, World Population Prospects: the 2006 revision, New York, UNESA, 2007

Page 11: Professor Ian Goldin, Director, James Martin 21st Century School

Ageing

Page 12: Professor Ian Goldin, Director, James Martin 21st Century School

Growth of Tourism

Source: United Nations World Tourism Organisation, Tourism Highlights 2009 edition.

• 25 million international arrivals in 1950 to an estimated 806 million in 2005 • Average annual growth of 4.3% between 1995 and 2008

International Tourist Arrivals, 1950-2020

Page 13: Professor Ian Goldin, Director, James Martin 21st Century School

Tourism and Economic Growth

• Tourism demand depends on economic conditions in major generating markets • In years when world economic growth >4%, the growth of tourism volume is higher

• When GDP growth <2 %, tourism growth is lower. • Tourism proves resilient in economic downturn with strong recovery

Source: UNWTO, 2007, ‘Tourism Market Trends: World Overview’

Page 14: Professor Ian Goldin, Director, James Martin 21st Century School

T&T and the MDGs

MDGs How T&T contributes...

Poverty • Employment and income generating

opportunities

Gender

equality

• Female leadership

• Fair working conditions for women.

Disease • Entry points to raise awareness about

disease transmission.

Environmental

sustainability

• Economic incentive to protect the

environment

• Promotes understanding of the value of NR

and cultural landscapes

Global

Partnership

• National and international agencies

contributing to marketing of local tourism

products to increase local economic

development.

Page 15: Professor Ian Goldin, Director, James Martin 21st Century School

The Economic Crisis and the MDGs

Source: European Commission, 2009, ‘Millennium Development Goals - Impact of the Financial Crisis on Developing countries’

• The crisis has undermined progress in developing countries reducing per capita growth rates

• Decreasing remittances, reduced

foreign investment, and falling demand for goods and services are

all expected to adversely affect developing economies and

emerging markets

• Risks subtracting the MDG gains already made

Page 16: Professor Ian Goldin, Director, James Martin 21st Century School

The Economic Crisis and Tourism

• International tourist arrivals declined worldwide by 4% in 2009 to around 880 million. • Growth returned in the last quarter of 2009 after 14 months of negative results.

Source: UNWTO World Tourism Barometer, 2010.

Page 17: Professor Ian Goldin, Director, James Martin 21st Century School

Forecast 2010

Source: UNWTO World Tourism Barometer, 2010.

• International tourist arrivals to grow by 3-4% for 2010 reaching 1 billion • East/South Asia, the Middle East and Africa to experience strongest rebound

Page 18: Professor Ian Goldin, Director, James Martin 21st Century School

Forecast 2020

Source: UNWTO Tourism 2020 Vision, volume 7 , Global Forecasts and Profiles of Market Segments.

• International tourist arrivals to reach 1.6 billion

by the year 2020

• 2.5 times the volume recorded in late 1990’s

• US$ 5 billion a day spent on

tourism in 2020

• Top 3 receiving regions in 2020; Europe (717million tourists), East Asia (397 million), Americas (282

million)

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International TouristArrivals (million)

International TourismReceipts (US$ billion)

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Page 19: Professor Ian Goldin, Director, James Martin 21st Century School

“Tourism and travel mean jobs, infrastructure, trade and development...what we need is recognition of the value of travel in this mix and most importantly its capacity to generate jobs”.

- Taleb Rifai, Secretary-General, UNWTO

Page 20: Professor Ian Goldin, Director, James Martin 21st Century School

Employment

• T&T drives 6 % of jobs in G20 economies.

• Strong multiplier effect on related services, manufacturing, and

agriculture. • Fast entry vehicle into the

workforce for young people and women in urban and rural

communities. • 238.3 million jobs in 2009 • 296.3 million jobs by 2019.

Source: World Travel and Tourism Council, progress and priorities, 2008/09: UNTWO, 2010

Page 21: Professor Ian Goldin, Director, James Martin 21st Century School

Trade and Investment

• Export income generated by T&T was US$ 1.1 trillion in 2008

• T&T exports account for 6% of overall global exports of goods and

services. • As an export category, tourism

ranks fourth after fuels, chemicals and automotive products.

Source: UNWTO, 2009. ‘International Tourism Highlights 2009 Edition’.

Page 22: Professor Ian Goldin, Director, James Martin 21st Century School

Infrastructure Investment

Tourism can induce the local government to make infrastructure improvements

such as better water and sewage systems, roads, electricity, telephone

and public transport networks

Source: UNWTO, 1994. ‘National and Regional Tourism Planning: Methodologies and Case Studies’

Page 23: Professor Ian Goldin, Director, James Martin 21st Century School

Sustainable Development

Global Sustainable Tourism Criteria

1. Demonstrate effective sustainable management.

2. Maximize social and economic benefits to the local community and minimize negative impacts.

3. Maximize benefits to cultural heritage and environment and

minimize negative impacts.

Source: The Partnership for Global Sustainable Tourism Criteria, 2008

Page 24: Professor Ian Goldin, Director, James Martin 21st Century School

Tourism in South Africa

• 9.6 million arrivals in 2008 (highest recorded)

• T&T Economy is expected to grow by 4.3% per annum in real terms between 2010 and 2019.

• Contributed directly 3.2% to GDP in 2009

• 483,000 tourists are expected to travel to SA for the World Cup, resulting in US$ 1.1 bn of foreign

spending and the creation of 415,000 jobs

Source: WTTC, Travel and Tourism Economic Impact, South Africa, 2009: Grant Thornton FIFA World Cup economic impact assessment, 2003

Page 25: Professor Ian Goldin, Director, James Martin 21st Century School

Tourism in Brazil

• 6.5 million arrivals in 2009

Tourists seek out the following activities in Brazil:

1. sun & beach (44.6%), 2. culture (22.1%),

3. ecotourism (20.6%) 4. sports (6%).

FIFA World Cup 2014 and

Olympic Games 2016 – projected 10-15% increase in tourist arrivals

Source: Brazil Ministry of Tourism (EMBRATUR), Plano Aquarela, 2020.

Page 26: Professor Ian Goldin, Director, James Martin 21st Century School

The G20

The G20, established in 1999, brings together systemically important industrialized and developing economies to discuss key issues in the

global economy.

The G20 have not explicitly focused on tourism...

Page 27: Professor Ian Goldin, Director, James Martin 21st Century School

What has the G20 achieved?

Source: Prasad, E & Sorkin, I, 2009, ‘Assessing the G-20 Economic Stimulus Plans: A Deeper Look’

• Coordinated the largest (US$5 trillion) macroeconomic fiscal stimulus plan in

history

• Implemented monetary policy instruments and significantly enhanced

financial regulations with Financial Stability Board (FSB)

• Strengthened the International

Financial Institutions (IFIs), including the expansion of resources and the

improvement of precautionary lending facilities of the IFIs

Page 28: Professor Ian Goldin, Director, James Martin 21st Century School

The Economic Crisis

• How can the G20 facilitate a greater contribution from the T&T sector for economic recovery?

• How can the T&T sector support the emerging G20 institutional architecture in the global agenda of job creation, economic growth and development?

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Emerging market/developing countriesWorldAdvanced economies

A 6% point decline worldwide in 2009 and modest recovery in 2010

Source: Shelburne, R C, 2009. ‘The Great Recession of 2007-2009: Analysis and Prospects’

Page 29: Professor Ian Goldin, Director, James Martin 21st Century School

What should T&T ask from the G20?

• A Green New Deal •Stimulus for Jobs and

Technology • Trade Policy and Tax Reform • Development Assistance

Page 30: Professor Ian Goldin, Director, James Martin 21st Century School

A Green New Deal

1. Stimulating clean tech innovation, stabilizing and boosting employment and protecting vulnerable

groups.

2. Cutting carbon dependency and GHG emissions, reducing degradation of ecosystems and their goods and services and tackling water scarcity.

3. Furthering the opportunity to achieve the MDG

of ending extreme poverty by 2015.

Source: UNEP, 2009, ‘Rethinking the Economic Recovery: A Global Green New Deal’

“The travel and tourism sector can be a leader in the transformation to a new green economy”

- Taleb Rifai, Secretary-General UNWTO

Page 31: Professor Ian Goldin, Director, James Martin 21st Century School

Stimulus for job creation

• Direct stimulus funding for jobs in the T&T service sector • Creation of Green jobs

T&T green employment sectors: • Renewable energy

• Buildings and construction • Transportation • Basic industry • Agriculture

Page 32: Professor Ian Goldin, Director, James Martin 21st Century School

• Provide greater R&D funding for zero-carbon technologies

• Upgrade polluting public transport systems with hybrid, electric and hydrogen technologies

• Renew airline fleets

Zero-carbon transportation technology

Source: Institute for Carbon and Energy Reduction in Transport, 21st Century School, University of Oxford

Page 33: Professor Ian Goldin, Director, James Martin 21st Century School

Trade Policy and Tax Reform

• Public expenditure on tourism infrastructure • Scale up eco-taxes to lighten the tax burden

falling on jobs and income • Implement high carbon taxes to discourage polluting and carbon-intensive vehicles and

industries

• Visitors are exports • Encouraging travel will strengthen two

way trade • This will promote essential export income

for poorer countries and improve the performance of suppliers such as airlines

who are largely from G20 states.

Page 34: Professor Ian Goldin, Director, James Martin 21st Century School

International Development Assistance

• G20 direct WB and other international agencies to give

greater attention to the sector • Channel development assistance towards T&T sectors of the Green

Economy

United Nations The World Bank

Page 35: Professor Ian Goldin, Director, James Martin 21st Century School

Summary

• More affluent, mobile and dynamic society who can engage in T&T

• T&T is a resilient industry that is projected to grow • T&T results in jobs, infrastructure, trade, and sustainable

economic development • Climate change is a challenge for the sector but can lead the

transition to a green economy • G20 can facilitate a greater contribution from the T&T by stimulating jobs, technology, trade policy, tax reform and

international development assistance

Page 36: Professor Ian Goldin, Director, James Martin 21st Century School

Tourism and the G20: T20 Strategic Paper

Objectives Identify the contribution of T&T to economic recovery,

growth, development, and transition to a green economy

Part 1 • Current economic situation and its impact on

employment and growth • Significance of the G20 in response to the economic

crisis

Part 2 • Potential for T&T to contribute to the economic recovery

and create sustainable job opportunities •G20 facilitating a greater contribution from T&T • G20 and World Bank development assistance

Page 37: Professor Ian Goldin, Director, James Martin 21st Century School

Tourism and the G20: T20 Strategic Paper

Part 3 • Measures to ensure the development of a Green

Economy • Address climate change and environmental

degradation • Trade and investment policies

•Promotion of zero-carbon technologies • T&T supporting the emerging international

architecture

Part 4 • Inclusive globalisation in which T&T play a greater role

in addressing the economic crisis • The G20 can utilise the T&T for economic recovery and

growth • The G20 can help stimulate the T&T sector

Page 38: Professor Ian Goldin, Director, James Martin 21st Century School

Thank you

www.21school.ox.ac.uk

[email protected]