TIFFANY ROANVIIV HEALTHCARE

Professional Portfolio

Content

Personal Introduction

Special Training

Organizational Affiliations

Professional References

Special Projects

COVER LETTER

RESUME

STRENGTH FINDER

Personal Introduction

Tiffany S. Roan 

2130 Hosea L. Williams Dr., Atlanta, GA 30317770-715-6761 ~ tiffanyroan@yahoo.com

  

 Greetings, I am responding to your job posting because I feel that I can offer your organization a valuable combination of enthusiasm and quality performance.  Upon my graduation from Florida A & M University where I received a Master of Business Administration with an undergraduate concentration in Marketing I began a fulfilling journey in the pharmaceutical industry. My ten year career with GlaxoSmithKline/ViiV Healthcare has revealed a continual career progression from Field Sales Co-Op, Marketing Data Management Intern, Beecham Sales Force Representative, HIV Clinical Specialist, HIV Community Specialist to a current position as a HIV Account Manager. By performing the duties and responsibilities of these positions I have demonstrated the ability to thoroughly learn multiple disease states, quickly adapt to various segments of the healthcare market, and manage territories requiring as much as 80% travel. These positions have also afforded me the opportunity to build and maintain thriving relationships with prescribers, healthcare support staff, social services professionals, advocacy leaders and key decision makers in medication access on the local, state and national levels.  Once you have reviewed my qualifications, I would love to tell you more about my background. My enclosed resume will give you a deeper understanding of my professional history, skills and affiliations and I welcome you to view my LinkedIn Profile and Professional Portfolio at http://www.linkedin.com/pub/tiffany-roan/4a/2a2/189 as well. I appreciate your consideration and look forward to the opportunity of speaking with you soon. Please contact me if you have any questions or require further information. 

Sincerely, 

Tiffany S. Roan, MBA

Tiffany S. Roan 2130 Hosea L. Williams Drive (770)715-6761Atlanta, GA 30317 tiffanyroan@yahoo.com QualificationsI am a professionally trained business executive with 9 years experience in the pharmaceutical industry. I have proven sales, business strategy, account management, marketing, program-planning and community development abilities with excellent oral and written communication skills.  Career Progression1/12-Present Account Manager: ViiV Healthcare (Subsidiary of GlaxoSmithKline)-Southeast Region1/08-12/11 Executive Community Specialist: ViiV Healthcare-Mid-Atlantic Region7/07-12/07 Senior Clinical Specialist: GlaxoSmithKline HIV Division-Central/Northwest, GA6/03-7/07Senior Pharmaceutical Sales Representative: GlaxoSmithKline-Decatur, GA1/03-4/03Marketing Data Management Intern: GlaxoSmithKline-Research Triangle Park, NC5/01-12/01 Pharmaceutical Sales Representative Intern: GlaxoSmithKline-West Palm Beach, FL Professional Experience Calling on Institutional Accounts (Federal & State Prisons/City & County Jails), Infectious Disease (ID)Training Hospitals, Veterans Affairs Medical Centers, Kaiser Permanente ID

Clinics, Family Practitioners, Internist, Endocrinologist, Specialty Pharmacies and AIDS Service Organizations Coordinating national, regional and local speakers for promotional programs, training needs and compliance Establishing internal and external relationships with the goal of developing opportunities for product placement and obtaining commitments to purchase, prescribe or recommend

products Interacting with key decision makers to understand the total account, such as clinical, organizational, and financial challenges and opportunities Cultivating and maintaining relationships with public health advocates and key opinion leaders Coordinating educational forums for healthcare professionals and patients Serving as a company representative at medical conferences and conventions Developing and maintaining an annual operating budget Developing and executing annual business strategies and quarterly action plans for business opportunities Working with marketing and communications departments to develop nationally used field based programs Developing tactics that are aligned to company strategic goals and values through the deployment of organizational resources to provide appropriate product and services

solutions Ensuring maximization of opportunities in accounts that will deliver customer value and growth in sales of products Understanding key compliance and regulatory guidelines and boundaries for promoting within labeling  EducationFlorida Agricultural & Mechanical University: Five-Year MBA Program-Undergraduate Concentration: Marketing Graduation: May 2003-With Honors  Special TrainingGeorgia Perimeter College: Event Coordination Certificate Program-Completion: April 2007American Academy of HIV Medicine: Years Certified: 2010-2012Stanford University: Chronic Disease Management Training Program-Completion: October 2011United Way of Metropolitan Atlanta: Volunteer Improvement Program-Completion: November 2011 Current Community Activities Marietta-Roswell Alumnae Chapter of Delta Sigma Theta Sorority Inc.-Nominating Committee Chair National Coalition of 100 Black Women, Inc –National Health Committee Member, Northwest Georgia Chapter.- Health Committee Chair Victory Church-Nursery School Teacher

Strength Finder-Signature Themes The Signature Themes reported below display my five most dominant themes of talent as indicated by my

responses to Clifton Strength Finder, the Gallup Organization’s talent assessment tool.  

StrategicPeople strong in the Strategic theme create alternative ways to proceed. Faced with any given scenario,

they can quickly spot relevant patterns and issues.  

CommunicationPeople strong in the Communication theme generally find it easy to put their thoughts into words. They

are good conversationalist and presenters.  

WooPeople strong in the Woo theme love the challenge of meeting new people and winning them over. They

derive satisfaction from breaking the ice and making a connection with another person.  

RelatorPeople strong in the Relator theme enjoy close relationships with others. They find deep satisfaction in

working hard with friends to achieve a goal.  

AchieverPeople strong in the Achiever theme have a great deal of stamina and work hard. They take great

satisfaction from being busy and productive.

EVENT COORDINATOR CERTIFICATE

AMERICAN ACADEMY OF HIV MEDICINE CERTIFICATE

VOLUNTEER IMPROVEMENT PROGRAM

CHRONIC DISEASE SELF MANAGEMENT PROGRAM

Special Training

Event Coordinator Certificate Program  

Georgia Perimeter College-Department of Continuing Education

Courses:EP-098 Event Coordination OrientationEP-099 Event Coordination PreparationEP-101 Basic Event CoordinationEP-102 Advance Event CoordinationEP-103 Corporate Events & Risk ManagementEP-104 Starting Your Own Business EP-105 Social Events/Budget Management Course Content:Class discussion, class exercises, reading assignments, writing assignments,

homework assignments and site visits. 

American Academy of HIV MedicinePharmaceutical Representative Certification

Since 2002, HCPs who care for HIV patients could receive accreditation from the American Academy

of HIV Medicine (AAHIVM). AAHIVM is the only independent organization offering

healthcare providers serving the HIV community credentialing as HIV specialist.

Completion of this program certifies that these providers have an expert level of HIV care and helps

ensure that those living with HIV are treated by healthcare providers with a set standard of knowledge

and care.

ViiV Healthcare is the first HIV company to participate in the new AAHIVM certificate

program developed for HIV sales professionals. The program gives participants greater

insight into the disease, and into how HCPs approach treatment decisions for their HIV patients.

With the completion of this certificate program VIiV Healthcare field teams will now have the

AAHIVM logo and “Continuing medical education provided by AAHIVM” added to their business

cards.

As part of our commitment to bring innovation to all our business processes, ViiV Healthcare will

work with AAHIVM to roll out additional certificate programs for our US based field representatives

over the next three years.ViiV Healthcare Site Updated 21 March, 2011

Volunteer Involvement Program (V.I.P.)  Non-Profit Board Development Training

United Way V.I.P. trains people from ethnically diverse and under-represented populations for leadership roles in nonprofit agencies by leading participants through a comprehensive 10-week nonprofit service curriculum.  Started in 1992, V.I.P. now has more than 1,600 graduates.  By

bringing ethnically diverse individuals into leadership positions, nonprofits enhance their understanding of the diverse needs of their clients and become better able to meet those needs.

Training Summary Participants will engage in a series of workshops that will provide them with the basics of becoming

an effective board member.  The workshops include Board and Staff Roles and Responsibilities; Marketing for Nonprofits; Ethics; Strategic Planning; Fundraising; Legal Responsibilities and more.  During the training, participants meet representatives from metro Atlanta nonprofit organizations to find an organization with a mission and needs that complements their own skills and interests.

Selection ProcessApplications are solicited community-wide. Key volunteers along with V.I.P. alumni are also asked to nominate individuals for participation in the program. The selection committee reviews applications and selects no more than 25 individuals per class. The selections criteria are designed to recruit a group of demonstrated leaders who are diverse in their ethnicity, profession and community service.

Chronic Disease Self-Management Program (CDSMP)

The Chronic Disease Self-Management Program (CDSMP) was developed at Stanford

University Patient Education Research Center as a collaborative research project between

Stanford and the Northern California Kaiser Permanente Medical Care Program.

In a five-year research project, the CDSMP was evaluated in a randomized study

involving more than 1000 subjects. This study found that people who took the program,

when compared to people who did not take the program, improved their healthful

behaviors (exercise, cognitive symptom management, coping, and communications with

physicians), improved their health status (self-reported health, fatigue, disability,

social/role activities, and health distress), and decreased their days in the hospital.

This program may only be used or reproduced by organizations licensed by Stanford

University.

DELTA SIGMA THETA SORORITY, INC.

NATIONAL COALITION OF 100 BLACK WOMEN, INC

Organizational Affiliations

Delta Sigma Theta Sorority, Inc.Marietta Roswell Alumnae Chapter

Elected OfficesCorresponding Secretary 2009-2011

Nominating Committee Chair 2011-present

CommitteesArts & Letters

CotillionMembership

Special ActivityNational Secretary Shadow

National Coalition of 100 Black Women, Inc.Northwest Georgia Chapter

Appointed OfficeNational Health Committee Member 2012-2013

Local Chapter Health Committee Chair 2010-present

CommitteesArts & Culture

PublicitySponsorship

Special ActivityP.O.W.E.R. Program Development

MANAGEMENT

MARKETING

COLLEAGUE

CUSTOMER

Professional References

Contacts

AVAILABLE UPON REQUEST

NATIONAL SALES FORCE ADVISORY BOARD

NATIONAL AIDS SERVICE ORGANIZATION DAY

Special Projects

Sales Force Advisory Board2010-11 Feedback Topics

Compliance Policies

Sales Materials & Messages

Innovation  

ViiV Values

Access – Opportunities & Challenges

Competitive Feedback

Performance Metrics & Incentive Compensation

Guidelines

Training Requirements

National AIDS Service Organization Day

On March 20, 1987 Burroughs-Wellcome received FDA approval for AZT, the first commercialized treatment for HIV/AIDS. The news provided hope for a community devastated by the effects of the disease and made a permanent mark in medical history. In 2008, GlaxoSmithKline decided to commemorate that historic moment by developing the annual celebration of National ASO Day. National ASO Day is the one day of each year that all field sales teams are to spend time interacting with the community thatwe serve.

National ASO Day 2010 & 2011Project Leader Responsibilities

Theme Development 2010-Positive Action Community

Townhall (PACT) 2011-Patient Access

Stakeholder Coordination Marketing Legal Creative Solutions Strategic Operations External Affairs ASO Field Team

Company-Wide Communications Regional Sales Director

Conference Call Octel Recordings

Event Purpose & Theme Mark Your Calendars

FCC Email Messages Field Kits Resource Utilization

Guidelines Activity Tracking

Results & Feedback Report

National ASO Day 2010 Outline

Date Friday, March 19, 2010 Theme ViiV Healthcare: P.A.C.T. (Positive Action

Community Townhall) Program Marc Meacham, External Affairs Director

interviews Bill Collier, North American President

Recorded at the RTP campus studio Marc will develop the questions based on hot

community topics Send video to the field  Materials ViiV Healthcare lapel pins with red ribbons Feedback Cards Lexiva/Epzicom Posters 

Deliverables Save the date email to the field (week of

1/11/10) Interview recording (3/1/10) Materials order Program instructions email to the field (week of

3/1/10) Shipment to the field (week of 3/8/10)  Internal Stakeholders Maja Hall-Commercial Operations Marc Meacham-External Affairs Terry Crandall-Legal Craig O’Brien-Creative Solutions Kristi Reeves-DTC Marketing Kathy Donaldson-Bill Collier’s Admin.  ASO Team Responsibilities Identify all activities taking place in each region Agencies targeted Number of attendees Participant feedback Evaluation Report (by April 5th)

National ASO Day 2010 Feedback

Statistics: 185 agencies over 1500 agency staff over 475 patients

Pros: Field appreciated getting the materials in advance Video well received by field

Cons: Need separate materials for patients or Stress that ASO Day is for agency staff and not patients

National ASO Day 2011 Outline

ASO Day History Initiated by GSK in 2008 A day that the entire field spends time working on

the community level within ASOs Date of recognition is March 20th to honor the

introduction of AZT as the first commercialized treatment for HIV in 1987

Extended to a week for logistical reasons

4th Annual ASO Day Theme Opportunity to inform the community about ViiV’s

HIV community support & the new ViiV PAP 2010 theme-A Positive Life resources

2011 theme is based around Patient Access & Positive Action Patient Assistance Program & WelVista

partnership International Community Initiatives

(ex. Children’s Fund) National Community Initiatives

(ex. Southern Initiative)

ASO Day Field Kits ViiV tee shirts Video-Bill’s Introduction message & Positive

Action highlights PowerPoint presentation-PAP & Positive Action

highlights Positive Action Fact Sheets-100 per rep Intended use of materials are for ASO staff and

not clients Not intended for use with prescriber/treater

audience No speaker is needed to use these materials

Communication Plan RSD conference call-February 18th Reminder & history email/voicemail to the field-

Week of February 21st Detailed email/voicemail to the field-week of

March 7th Field Kit mailing-Week of March 14th ASO Reps will be collecting data from their region

on the week’s activities

National ASO Day 2011Activity Results

Mid Atlantic Region17 Agencies224 Attendees

South Central Region13 Agencies231 Attendees

S. California Region17 Agencies331 Attendees

Northwest Region4 Agencies59 Attendees

Florida Region9 Agencies117 Attendees

New York Region11 Agencies200 Attendees

Midwest Region30 Agencies352 Attendees

New England Region16 Agencies113 Attendees

Mideast Region24 Agencies596 Attendees

Thank You

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