professional development catalog - prsa.org risk management ... marketing and digital communications...
TRANSCRIPT
Dear Public Relations and Communication Professionals:
PRSA is a learning organization; it’s fundamental to our existence. We’re members of a profession where the rate of change is fast, exciting, challenging — and accelerating. For each of us, the difference between excellence and irrelevance is professional development that never stops. This catalog featuring PRSA’s professional development offerings is here to provide you access to learning that will make a difference for your career, and we hope you’ll take advantage. PRSA welcomes your input on the professional development content that matters most to you, as we must all strive for continuous improvement — and that includes our Society and professionals like you and me! Best regards,
Anthony D’Angelo, APR, Fellow PRSA 2018 National ChairPublic Relations Society of America
PRSA Board of Directors
OFFICERS
Anthony W. D’Angelo, APR, Fellow PRSA Chair
Debra D. Peterson, APRChair-Elect
T. Garland Stansell, APRTreasurer
Ronele M. Dotson, APRSecretary
Jane Dvorak, APR, Fellow PRSAImmediate Past Chair
DIRECTORS
Joseph Abreu, APRRick Batyko, APR, Fellow PRSAAmy T. Coward, APR, Fellow PRSAMichelle Egan, APR, Fellow PRSARobert T. Hastings Jr., APR+M, Fellow PRSAJo Ann S. LeSage Nelson, APRAndrew McCaskill, APRMichelle A. Olson, APRBob “Pritch” Pritchard, APR, Fellow PRSAScott Wesley Thornburg, APRSamantha Villegas, APRKevin M. Waetke, APR
SENIOR COUNSEL
Felicia Walker Blow, APRRaymond L. Kotcher, Fellow PRSA
Joseph P. Truncale, Ph.D., CAE Chief Executive Officer
Table of Contents
Professional Development Committee:
Rita TateelChair
Stephen Michael Brown, APR Vice-chair
Accreditation Marketing Committee:
Holley Mangham, APR Chair
Universal Accreditation Board (UAB):
Mitchell E. Marovitz, Ph.D., APR, Fellow PRSA Chair
Judy Katzel, APR Immediate Past Chair
Webinars ...................................................................................4
APR Boot Camp .........................................................................5
Workshops .................................................................................6
Certificate Programs ................................................................13
Reputation Risk Management ........................................13Measurement and Analytics ...........................................14Communicating to Manage Performance ........................15Reputation Management ...............................................16Crisis Communication ....................................................17
Case in Points ..........................................................................18
On-Demand Learning ...............................................................19
Conferences ............................................................................20
InterSections Conference ...............................................20
Marketing and Digital Communications Conference .......21
Professional Interest Section Conferences .....................22
PRSA International Conference ......................................23
Partnerships ............................................................................24
As a guide to support your professional development journey, PRSA offers three suggested learning levels: Foundational, Intermediate and Advanced.
All courses, dates, times and prices in this catalog are subject to change. Please visit www.prsa.org/pd for a comprehensive list of professional development offerings and details.
Webinars
JAN. 18, 2018 WHAT’S NEXT IN PR WRITING?
JAN. 30, 2018 HOW TO DEVELOP THE MINDSET OF A FUTURIST
FEB. 6, 2018 NEW RULES FOR MEDIA PITCHING IN 2018
FEB. 15, 2018 MODERN GHOSTWRITING
MARCH 13, 2018 MANAGING YOUR PROFESSIONAL IMAGE
MARCH 15, 2018 READABILITY AND REPUTATION
MARCH 20, 2018 THE SCIENCE OF COMMUNICATION: HOW TO READ YOUR CUSTOMER’S MIND
APRIL 12, 2018 COMMUNICATING CAUSE: FIVE THINGS WE GET WRONG IN SOCIAL CAUSE COMMUNICATION
APRIL 19, 2018 TELLING THE STORY WITH YOUR DATA: MAKING THE CASE TO THE BOSS
APRIL 24, 2018 SECRETS OF THE PR STARTUP: LESSONS FROM THE FIRST THREE YEARS IN BUSINESS
MAY 1, 2018 IN THE WAKE OF TRAGEDY: BEST PRACTICES FROM ORLANDO’S NIGHTCLUB SHOOTING
MAY 10, 2018 CSR STORYTELLING: HOW TO PERSONALIZE A SOCIAL ISSUE AND ELEVATE YOUR BRAND
MAY 22, 2018 RESPONSE TO CONTROVERSIAL EXTERNAL EVENTS: CORPORATE CHARACTER PUT TO THE TEST
MAY 29, 2018 GOING #ROGUE: LOSING CONTROL OF YOUR SOCIAL MEDIA
MAY 31, 2018 READING, WRITING AND ROI
JUNE 5, 2018 MAKE VIDEO WORK FOR YOU
JUNE 7, 2018 TRENDING TECHNOLOGY TACTICS FOR THE INTERNAL COMMUNICATIONS PROFESSIONAL
JUNE 14, 2018 BUILDING EFFECTIVE CRISIS RESPONSE STRATEGIES IN AN OMNI-CHANNEL AGE
JUNE 19, 2018 SUPERCHARGE YOUR PR WRITING FOR BETTER RESULTS
JULY 17, 2018 TURN ON YOUR IDEA MACHINE
JULY 19, 2018 WRITING BOOT CAMP
SEPT. 4, 2018 TIMELY TALENT TRAINING AND TALK
SEPT. 20, 2018 GET OPENED, CLICKED, READ AND SHARED
NOV. 6, 2018 GET MORE MEDIA COVERAGE: QUICK CHANGES TO OUTREACH THAT YIELD BIG RESULTS
NOV. 15, 2018 MASTER THE ART OF THE STORYTELLER
DEC. 11, 2018 ELEVATE THE QUALITY OF YOUR PERFORMANCE
FORMATLIVE
ON-DEMAND
LOCATIONONLINE
DATE(S)Various
TIME/DURATION1 hour
3 p.m. ET
PRICEMembers: Free
Nonmembers: $200
SUGGESTED LEVELFoundational/Intermediate
ACCREDITATION1.0 APR
Maintenance Credit per
webinar
FOLLOW ALONG#PRSAWebinars
TO REGISTERwww.prsa.org/pd
4
2 018 P ro fe s s i o n a l D eve l o p m e n t C a t a l o g | We b i n a r s
The APR Boot Camp is a three-day intensive course for candidates to prepare for and be Advanced through the Panel Presentation™, and take the computer-based Examination for Accreditation in Public Relations (APR) or Accreditation in Public Relations + Military Communication (APR+M). This course is designed to provide a setting that will meet the needs of busy professionals whose schedules don’t permit extensive preparation time.
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local Chapter, on their own or by taking the APR Online Course.
(This is not a seminar for those beginning their APR journey.)
PRESENTER (DAY 1)Monica Ackerson Ware, APRPresidentIntegrated Association Solutions
PRESENTERS (DAYS 2 & 3)Jason S. Kirsch, APRSenior counselor, PRWorks, Inc.(Facilitates the computer-based Examination preparation on days 2 and 3)
Amy B. Hill, APRCommunications Director, Pennsylvania Catholic Conference(facilitates the computer-based Examination preparation on days 2 and 3)
FORMATIN-PERSON
LOCATION
Harrisburg University, Harrisburg, Pa. (Sold Out!)
Lansing, Mich.
DATE(S)April 4–6 (Sold Out!)
Sept. 12–15 (Lansing)
TIME/DURATION8:30 a.m.–5 p.m.
8:30 a.m.–Noon (last day)
PRICEDays 1, 2 and 3
(either APR or APR+M)PRSA Members: $400
Nonmembers: $400
Day 1 Only (either APR or APR+M)
PRSA Members: $80 Nonmembers: $80
Days 2 & 3 Only (either APR
or APR+M) PRSA Members: $320
Nonmembers: $320
SUGGESTED LEVELFoundational
ACCREDITATIONN/A
TO REGISTERwww.prsa.org/pd
or click here
APR Boot Camp
5
Seminar:
Effective Crisis Response
DAY 1: PLACEMENTS WITHOUT PITCHING: BUILDING MEDIA RELATIONSHIPSThis portion will focus on laying the foundation required for superior pitching success. You’ll discover Smart’s unique approach to building a strong network of journalists and other influencers who know, like and TRUST you.
He will give you a step-by-step process for connecting with contacts who might trust a specific source one day only to doubt that source the next. And he’ll expand your thinking to build your network of contacts well beyond the world of journalists — to focus on creative and innovative opportunities for reaching your audience that most PR pros miss.
DAY 2: CRAFTING THE PERFECT PITCH: BOOST YOUR PLACEMENTS WITH PROVEN FORMULAS FOR SUCCESSPR pros who get more and better placements tend to have very different careers compared to those who never “crack the code” for successful pitching. These PR pros earn industrywide respect for their work and enjoy more opportunities for career advancement.
The strategies you learn in this day of the workshop have been used by previous attendees to get coverage in top-tier national media such as the front page of The New York Times, in The Wall Street Journal and USA Today, and on CNN and NBC’s “Today.”
You’ll hone your skills by learning from DOZENS of successful pitches that have landed major placements. And you’ll begin applying what you’re learning immediately during the training.
While average PR pros are finding it more difficult to get emails opened and to earn attention from journalists and influencers, this two-day event will put you on a path toward creating superior results in PR with far less work.
If you aren’t experiencing the success you want with your pitching and network of contacts, enroll today!
For best results, most attendees attend for both days. But each day does stand on its own, so you do have the option to register for only one if that’s all your schedule will allow.
PRESENTERMichael SmartPrincipal MichaelSMARTPR
FORMATIN-PERSON
LOCATION
Chicago (Sold Out!)New York
DATE(S)March 22–23 (Sold Out!)
September 2018
TIME/DURATION9 a.m.–5 p.m.
PRICEFULL TWO-DAY WORKSHOP
Members: $1,080Nonmembers: $1,280
EITHER DAY INDIVIDUALLYMembers: $615
Nonmembers: $715
SUGGESTED LEVELFoundational/Intermediate
ACCREDITATION4.0 APR
Maintenance Credits
FOLLOW ALONG#PRSAMRMasters
TO REGISTERwww.prsa.org/pd
or click here
Secrets of Media Relations MastersDiscover How to Craft the Perfect Pitch and Get Placements With Pitching
6
7
2 018 P ro fe s s i o n a l D eve l o p m e n t C a t a l o g | S e m i n a r s
Take a deep dive into the key aspects of the public relations profession. Whether you are a journalist, new graduate, transitioning from another field, new in your position or wanting to learn more about public relations, this overview with Robin Schell, APR, Fellow PRSA, will provide you with the knowledge you need. Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues presently facing the public relations profession and participate in hands-on teamwork as you create your own public relations plan based on a case study.
BY THE END OF THIS WORKSHOP, PARTICIPANTS WILL BE ABLE TO:• Understand how to transition into the public relations profession.• Define the challenges and opportunities of the public relations
profession.• Design a 10-step public relations program including setting goals and
tactical execution.• Explain how to measure public relations effectiveness.• Describe how to create effective external/internal communications.• Demonstrate understanding how to handle crisis communications.• Understand ethics guidelines.• Define research methodologies.• Understand how to create and present a public relations plan.
PRESENTERRobin Schell, APR, Fellow PRSASenior Counsel and PartnerJackson Jackson & Wagner
All particiapnts will receive a workbook for this event.
FORMATIN-PERSON
LOCATIONSan Francisco
DATE(S)March 28–29, 2018
TIME/DURATIONMarch 28: 9 a.m.–5 p.m.March 29: 9 a.m.–3 p.m.
PRICEMembers: $849
Nonmembers: $999
SUGGESTED LEVELFoundational/Intermediate
ACCREDITATION4.0 APR
Maintenance Credits
FOLLOW ALONG#PRBootCamp
TO REGISTERwww.prsa.org/pd
or click here
PR Boot CampKey Concepts and Techniques of Effective Public Relations
Executive Presence for PR ProfessionalsStand Out With Compelling Messages and Engaging Stories
You are a leader, a rising star, an independent practitioner, or an expert in your field. But how do you stand out from the crowd? Executive presence is no longer a nice-to-have in the global arena — it is essential to win the next deal, land the next assignment, lead a great team, impact change and drive the bottom line.
Solid executive presence is the net effect of how you act, look and communicate. It puts you in the driver’s seat of your success. This program will help you recognize your greatest professional qualities and help you stand out from the competition.
During this workshop, you will acquire skills through hands-on group exercises and coaching. A typical half-hour includes 10 minutes of briefing and 20 minutes of discussion and practice. After attending, you’ll have the skills to manage your personal brand and presence, craft a compelling message and tell engaging stories to support your message.
KEY BENEFITS
• Understand how others perceive you compared to your own self-image.• Practice mindfulness to stay in the present moment.• Map out memorable stories in a logical, simple format.• Appeal to the five senses to best deliver your messages with authenticity.• Focus on your personal brand and strengths to come across with great
presence.
Additionally, each participant will receive a copy of the book, “Simply Said”.
PRESENTERJay SullivanManaging Partner Exec-Comm LLC
FORMATIN-PERSON
LOCATION
New York
DATE(S)May 11, 2018
TIME/DURATION9 a.m.–5 p.m.
PRICEMembers: $615
Nonmembers: $715
SUGGESTED LEVELFoundational/Intermediate
ACCREDITATION2.0 APR
Maintenance Credits
FOLLOW ALONG#PRSAExecPresence
TO REGISTERwww.prsa.org/pd
or click here
8
Crisis Communication Master Class
The PRSA Crisis Communication Master Class is a professional development offering that is designed as an in-depth, in-person, two-day immersion in advanced best practices in crisis communication. The in-class instruction, role-play and exercises are structured to help participants master crisis communication best practices through real-world work.
The master class dives into advanced crisis communication tactics and strategies by having participants apply the principles learned through in-class activities within the related subjects of Foundational Principles of Crisis Response, Obtaining Forgiveness, Storytelling in a Crisis, Getting Executive Buy-In, Social Media and the Diffusion of Power, and Operational Readiness.
After concluding the PRSA Crisis Communication Master Class, participants can optionally take an online examination to assess their mastery of content. Participants who participate in the two-day Master Class and successfully complete the post examination will receive a Certificate of Completion.
Additionally, each participant will receive a copy of the book, “The Agony of Decision: Mental Readiness and Leadership in a Crisis”.
CRISIS COMMUNICATION MASTER CLASS CURRICULUM / CASE STUDIES (SUBJECT TO CHANGE):
1. Foundational Principles of Crisis Response2. Obtaining Forgiveness3. Storytelling in a Crisis4. Getting Executive Buy-In5. Social Media and the Diffusion of Power6. Operational Readiness7. Avoiding Crisis Missteps8. Course Wrap-Up, A Path Forward, and Next Steps
PRESENTERSHelio Fred GarciaPresident Logos Institute for Crisis Management and Executive Leadership
Adam TiouririneSenior Fellow Logos Institute for Crisis Management and Executive Leadership
FORMATIN-PERSON
LOCATION
Chicago
DATE(S)June 7-8, 2018
TIME/DURATIONDay 1: 9 a.m.–5 p.m.Day 2: 9 a.m.–5 p.m.
PRICETWO-DAY MASTER CLASS
Members: $849Nonmembers: $999
SUGGESTED LEVELAdvanced
ACCREDITATION4.0 APR
Maintenance Credits
FOLLOW ALONG#CrisisCommMC
TO REGISTERwww.prsa.org/pd
or click here
9
10
Public Relations Strategic Planning A Comprehensive, Behavioral and Measurable Strategic Planning Approach
Too often our strategic plans are short-changed by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use.
Bring your current organization and department goals. We will identify priority audiences, opinion leaders, behavioral goals, latent readiness and research needs before doing an environmental scan. After learning about relevant strategies and theories for achieving behavioral goals critical for effective outcomes, we will identify and outline activities and a timeline. Finally, we will determine how to evaluate the plan to prove its worth.
This workshop is designed for practitioners who are responsible for their department’s (or client’s) strategic plan, or are a key voice in its development.
YOU WILL LEARN:• Critical, need-to-have elements in an effective strategic plan.• What elements in your strategic communications plan needs buy-in from
other parts of your organization.• How to focus your plan on outcomes rather than outputs.• How effective evaluation starts with setting quality behavioral goals at the start.• Sample plans that will be explored in order to understand a variety of
approaches that can be taken given differing organizational styles and cultures.
THE WORKSHOP WILL BE DIVIDED AS FOLLOWS:• Preliminaries for a solid plan with buy-in from those to whom you report.
• Aligning departmental goals with organization goals.• Prioritizing audiences.• Identifying specific behavioral goals.
• Building the core plan.• Understand seminal behavioral strategies and techniques
necessary for building an effective plan.• Identify latent readiness to act (or not act).• Develop a continuum of behaviors by audience.• Brainstorm triggering events both manufactured and naturally occurring.• Blend triggers and activities to move behavior.• Design methodology for evaluation along the way.
• Narrow and refine.• Prioritize and prune a plan given budget restrictions, manpower
and timelines.
PRESENTERStacey Smith, APR, Fellow PRSASenior Counsel and Partner Jackson Jackson & Wagner
FORMATIN-PERSON
LOCATION
Miami
DATE(S)June 14, 2018
TIME/DURATION9 a.m.–5 p.m.
PRICEMembers: $615
Nonmembers: $715
SUGGESTED LEVELFoundational/Intermediate
ACCREDITATION2.0 APR
Maintenance Credits
FOLLOW ALONG#PRStrategicPlanning
TO REGISTERwww.prsa.org/pd
or click here
11
Visual Content and Media RelationsBest Practices for Using Visual Storytelling Tactics in Media-facing Assets & Beyond
Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before.
Audiences want visually engaging, multi-media, and social-friendly content. And they want stories that animate that content.
This workshop will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
YOU WILL LEARN:
• The value of visual storytelling tactics and how to incorporate them into your media relations practices.
• How the shift to digital has transformed how journalists research story ideas, and what this shift means for PR professionals.
• How journalists prefer to receive news releases and what they want with them.
• What assets journalists want access to, and how to create and share branded, media-friendly assets.
• Tactics for keeping your branding consistent, and elevating your brand in releases and beyond.
• How to maximize your media-facing assets for social media and mobile.• Ten tactical tips for making the most of email in your media relations
efforts.• Tips for both inbound and outbound media relations tactics.
PRESENTERMalayna Evans, Ph.D.Managing Partner PWR New Media
FORMATIN-PERSON
LOCATION
Washington, D.C.
DATE(S)Sept. 21, 2018
TIME/DURATION9 a.m.–5 p.m.
PRICEMembers: $615
Nonmembers: $715
SUGGESTED LEVELFoundational/Intermediate
ACCREDITATION2.0 APR
Maintenance Credits
FOLLOW ALONG#VirtualStorytelling
TO REGISTERwww.prsa.org/pd
or click here
1 2
Essential Communication Skills for LeadersThe Digital Edition
Successful leaders are great communicators who use a variety of oral, written and nonverbal communication skills to inspire employees, attract and retain customers, secure investors and manage operations.
Those essential communication skills haven’t changed, but technology has forever changed the expectations for leadership communication. Trust in institutions and their leaders is at an all-time low, and the 24-hour news cycle means leaders must communicate quickly and decisively — often in mediums they aren’t familiar or comfortable with.
Technology has also given leaders more tools to communicate with internal and external stakeholders. Used correctly, these tools can help leaders provide more timely and relevant information – and extend their thought leadership well beyond their local communities.
In this fast-paced workshop, you’ll learn how technology impacts leadership communication, the digital communication skills every leader must have, and how you can work with leaders to effectively use digital channels for:
• Communicating context, vision, strategy and structure.• Building strong internal and external networks.• Connecting with clients, customers and donors.• Managing a remote workforce.• Engaging stakeholders in two-way communication.• Communicating authentically.
This workshop is designed for executives and emerging leaders, and the PR professionals who counsel them.
PRESENTERBlythe Campbell, APRSenior Director of Communications and Marketing NANA Development Corporation
FORMATIN-PERSON
LOCATIONPortland, Ore.
DATE(S)November 2018
TIME/DURATION9 a.m.–5 p.m.
PRICEMembers: $615
Nonmembers: $715
SUGGESTED LEVELFoundational/Intermediate
ACCREDITATION2.0 APR
Maintenance Credits
FOLLOW ALONG#EssentialCommSkills
TO REGISTERwww.prsa.org/pd
13
FORMATLIVE
ON-DEMAND
LOCATIONONLINE
DATE(S)Wednesdays,
May 16–June 20, 2018
TIME/DURATION3–4:30 p.m. ET
PRICEMembers Early-Bird: $1,295
Members Regular: $1,495Nonmembers: $1,795
SUGGESTED LEVELIntermediate/Advanced
ACCREDITATION1.0 Maintenance
Credit per module for a total of
6.0 Credits
FOLLOW ALONG#PRSARepRiskMgt
TO REGISTERwww.prsa.org/pd
or click here
M A N A G E M E N TR E P U TAT ION R I S K
C E RT I F IC AT E P RO GR A M
6 LIVE AND/OR ON-DEMAND MODU L E S
M A N A G E M E N T
In the wake of unprecedented, high-profile and devastating corporate crises, Reputation Risk has emerged as the No.1 most important strategic risk for every organization. CEOs and Boards need someone to tackle these risks for them — with more than just a crisis management plan. Communicators have an opportunity to meet this need for leadership by implementing a low-tech, high-touch, cross-functional process that gives senior management confidence that Reputation Risk is well-managed.
The Reputation Risk Management (RRM) Certificate Program is designed to equip management-level communicators with advanced perspective, best practices and a practical, implementation-ready approach to managing Reputation Risk.
This brand-new professional development offering is designed as a live, online series of six modules and will launch on May 16, airing each consecutive Wednesday from 3–4:30 p.m. EDT (May 23, May 30, June 6, June 13 and June 20). All modules will be recorded so that participants can review them after the live airing. Additionally, participants who are PRSA members will be given access to PRSA’s Reputation Management Community, an exclusive online forum offering private access and interactive dialogue with other members taking this course.
After successfully completing and passing a multiple-choice test at the end of the 6-week program, registrants will be awarded a certificate of completion and digital badge for their LinkedIn profile and resume.
REPUTATION RISK MANAGEMENT MODULES:• Introduction and Case Studies: Reputation Risk: a Low-Tech, High-Touch,
Cross-Functional Approach• Differentiating and Marketing in a Volatile Reputation Risk Environment • CSR and Sustainability as a Path to Reputation Risk Mitigation • Integrating Reputation Risk and Crisis Management Planning/Preparation/
Execution• Enhancing Enterprise-Wide Communication and Reputation Risk Coordination
Capabilities• Shaping Internal Culture as Highest-Level Reputation Risk Mitigation
OBJECTIVES OF THE REPUTATION RISK MANAGEMENT CERTIFICATE PROGRAM:1. Understand the intersection of Enterprise Risk Management and Reputation
Risk: Why Is It Such a Big Problem and Why Is the Current Approach Incomplete?2. Learn how to leverage the communicator’s skill set to build on existing
infrastructure, engage other functions and deliver real value that addresses the biggest risk faced by your organization.
3. Apply a new approach that builds on your organization’s unique strengths to deepen understanding of existing Reputation Risks, identify and monitor emerging risks, enhance existing mitigation efforts, and develop new Reputation Risk Management strategies.
MEASUREMENT
DATAM E A SU R E M E N T A N D A NA LY T IC SC E R T I F I C AT E P R O G R A M
6 L I V E A N D / O R O N - D E M A N D M O D U L E S
14
MEASUREMENT
DATAM E A SU R E M E N T A N D A NA LY T IC SC E R T I F I C AT E P R O G R A M
6 L I V E A N D / O R O N - D E M A N D M O D U L E S
The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will also learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive. Also, at the end of resource-intensive communication campaigns that involve audience behavior changes, you’ll be able to calculate the marginal ROI on your organization’s communication investment.
Throughout the program, you’ll be learning skills you can start applying to your work immediately, resulting in a skills-based certificate of completion when you’re finished. The course involves a combination of presenters, with Angela Sinickas, ABC, providing the structure of the core curriculum. Each week, she will be joined by one or more experts in various aspects of the week’s topic who will present case studies of how they applied the concepts.
This brand-new professional development offering is designed as a live, online series of six modules and will launch on Aug. 15, airing each consecutive Wednesday from 3-4:30 p.m. EDT (Aug. 22, Aug. 29, Sept. 5, Sept. 12 and Sept. 19). All modules will be recorded so that participants can review them after the live airing. Additionally, participants who are PRSA members will be given access to PRSA’s Measurement and Analytics Community, an exclusive online forum offering private access and interactive dialogue with other members taking this course.
After successfully completing and passing a multiple-choice test at the end of the six-week program, registrants will be awarded a certificate of completion and digital badge for their LinkedIn profile and resume. MEASUREMENT AND ANALYTICS CERTIFICATE PROGRAM MODULES:• Using Research Before Developing Communication Plans• Evaluating the Success of Messaging/Campaigns• Evaluating the Success of Channels• Connecting Communication Measures to Business Results• In-Depth Measures for Specific Channels• Best Practices for Research Methodology PRESENTER
Angela D. Sinickas, ABC, IABC FellowCEOSinickas Communications Inc.
FORMATLIVE
ON-DEMAND
LOCATION
ONLINE
DATE(S)Wednesdays,
Aug. 15–Sept. 19, 2018
TIME/DURATION3–4:30 p.m. ET
PRICEMembers Early-Bird: $1,295
Members Regular: $1,495Nonmembers: $1,795
SUGGESTED LEVELIntermediate/Advanced
ACCREDITATION1.0 Maintenance
Credit per module for a total of
6.0 Credits
FOLLOW ALONG#PRSAMeasurement
TO REGISTERwww.prsa.org/pd
or click here
6 LIVE/ON-DEMAND MODULES
MEASUREMENT
DATAM E A SU R E M E N T A N D A NA LY T IC SC E R T I F I C AT E P R O G R A M
6 L I V E A N D / O R O N - D E M A N D M O D U L E S 6 LIVE/ON-DEMAND MODULES
Content Marketing is one of the most in-demand skill sets needed for successful communication professionals today. PRSA’s new Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics that deliver quantifiable business outcomes. Designed as a certificate of completion course, the Content Marketing Certificate Program will enable you to transition from a traditional communication pro to a Content Marketing rock star and learn how to create a Content Marketing plan to strategically align with business goals.
Throughout the program, you’ll be learning skills you can start applying to your work immediately, resulting in a skills-based certificate of completion when you’re finished. The course involves a combination of presenters, with Lisa Arledge-Powell, providing the structure of the core curriculum. Each week, Lisa will be joined by one or more experts in various aspects of the week’s topic who will present case studies of how they applied the concepts.
This brand-new professional development offering is designed as a live, online series of six modules and will launch on Oct. 31, airing each consecutive Wednesday from 3–4:30 p.m. EST (Nov. 7, Nov. 14, Nov. 28, Dec. 5 and Dec. 12), skipping Thanksgiving week. All modules will be recorded so that participants can review them after the live airing. Additionally, participants who are PRSA members will be given access to PRSA’s Content Marketing Certificate Program Online Community, an exclusive online forum offering private access and interactive dialogue with other participants taking this course.
After successfully completing and passing a multiple-choice test at the end of the 6-week program, registrants will be awarded a certificate of completion and digital badge for their LinkedIn profile and resume. CONTENT MARKETING CERTIFICATE PROGRAM MODULES:• Developing a Content Marketing Strategy• Editorial Planning and Team Structure• Storytelling Strategies for Content Marketing Success• Gaining Exposure for Your Content Marketing Program• Using Earned, Social Media and Influencer Tactics to Boost Effectiveness• Content Marketing Measurement and Analytics
PRESENTERLisa Arledge-PowellPresidentMediaSource
FORMATLIVE
ON-DEMAND
LOCATION
ONLINE
DATE(S)Wednesdays,
Oct. 31–Dec. 12, 2018
TIME/DURATION3–4:30 p.m. ET
PRICEMembers Regular: $1,295
Nonmembers: $1,795
SUGGESTED LEVELIntermediate
ACCREDITATION1.0 Maintenance
Credit per module for a total of
6.0 Credits
FOLLOW ALONG#PRSAContentMarketing
TO REGISTERwww.prsa.org/pd
or click here
15
16
C OM M U N IC AT I NG T OM A NAGE P E R F OR M A NC EC E R T I F I C AT E P R O G R A M
6 ON-DE M A N D MODU L E S
The Communicating to Manage Performance (CMP) Certificate Program is a dynamic skills-based certificate of completion course designed to empower managers, team leaders and supervisors to build performance every day through effective, consistent workplace communication. This online course will enable you to take advantage of emerging management best practices that focus on day-to-day behavior and tangible high-performance results.
THE CMP CERTIFICATE PROGRAM WILL FUNDAMENTALLY HELP YOU ACHIEVE THREE GOALS:1. Solid communication skills for developing and sustaining a core team.2. Manage competitive strength for communicating results.3. The ability to produce solutions in today’s globally networked environment
through clear, thoughtful and comprehensive messaging.
Participants will gain or enhance skills that will allow them to set expectations, provide clear and timely redirection of performance or behavior that is ineffective (or inappropriate), and value the unique contribution of each employee through proven listening and encouraging techniques. After taking this course, you will be armed with substantive tools to enhance your career and provide immediate application at work.
THE TOPICS WITHIN THIS CERTIFICATE PROGRAM INCLUDE: Foundational setting expectations, clear communication, ownership of performance behavior, positive performance feedback, active listening, acknowledgment of ideas and appropriate feedback for improvement.
CMP CERTIFICATE PROGRAM MODULES:• Describing Behavior or Results• Using I-Statements• Giving Positive Feedback• Active Listening• Acknowledging Ideas• Giving Corrective Feedback
PRESENTERSuzanne UpdegraffPresidentEmployee Development Systems
FORMATON-DEMAND
IN-PERSON
LOCATIONONLINE
New York
DATE(S)24/7 (Online Offering)
2018 Date TBA (In-Person Offering)
TIME/DURATIONApproximately 4–5 hours (online)
9 a.m.–5 p.m. (in-person)
PRICE
SUGGESTED LEVELIntermediate/Advanced
ACCREDITATION6.0 Maintenance
Credits (online)2.0 Maintenance
Credits (in-person)
FOLLOW ALONG#PRSACMP
TO REGISTERwww.prsa.org/pd
or click here
R E P U TAT ION M A NAGE M E N TC E R T I F I C AT E P R O G R A M
8 ON-DE M A N D MODU L E S
Online In-PersonMembers
Nonmembers$975
$1,225$615$715
17
R E P U TAT ION M A NAGE M E N TC E R T I F I C AT E P R O G R A M
8 ON-DE M A N D MODU L E S
Corporate Reputation Management (RM) is a concept at the core of the communications profession — one that has matured into a management discipline over the past 20 years that extends beyond the traditional domain of the function. As it has matured and expanded into the realm of business strategy and corporate governance, communicators are seen as the go-to experts inside their organizations. This on-demand professional development offering is designed as a certificate of completion program to equip management-level communicators with solid perspective, best practices and resources to meet the changing expectations of senior management for reputation leadership.
THIS CERTIFICATE PROGRAM IS DESIGNED FOR:• Manager and senior-level PR and communication professionals.• Professionals who council their leadership.• Strategic thinkers in communication roles.• Professionals who are responsible for corporate culture.• Any professional responsible for managing a corporate brand.• Industry leaders responsible for implementing initiatives across an enterprise.• Professionals responsible for digital communications.
BY THE END OF THIS CERTIFICATE PROGRAM, PARTICIPANTS WILL HAVE LEARNED HOW TO:• Master key skills, tools and proven processes necessary to become an internal
“champion” for corporate reputation.• Highlight/share case studies from organizations who have succeeded along their
reputation journeys.• Quantify, benchmark and ultimately connect the dots from reputation to business
results.• Grasp new digital and social tools that present the greatest threat (and
opportunity) for their organization’s reputation.• Draw on the insights of experts who have witnessed the evolution of disconnected.• Incorporate CSR and what it takes to demonstrate a clear path in setting the
vision for an organization.• Win support for your programs and initiatives from outside the function and
across the organization.• Understand what key traits CEOs are looking for in their communications leaders,
and receive advice for your personal professional development and career advancement in the Reputation Economy.
REPUTATION MANAGEMENT MODULES: • Reputation Champion’s Path Forward• KPIs and Collaboration:
The Reputation Journey• Measurement• CSR and Reputation –
Establishing a Vision• Reputation and the CEO• Digital Reputation• Corporate Diplomacy• Reputation and the
Communicator’s Career
FORMATON-DEMAND
LOCATION
ONLINE
DATE(S)Available 24/7(Coming Soon)
TIME/DURATIONApproximately eight hours
PRICEMembers: $975
Nonmembers: $1,225
SUGGESTED LEVELIntermediate/Advanced
ACCREDITATION1.0 Maintenance
Credit per module for a total of
8.0 Credits
FOLLOW ALONG#PRSARepMgt
TO REGISTERwww.prsa.org/pd
18
C R I S I S C OM M U N IC AT IONSC E RT I F IC AT E P RO GR A M
CRISIS COMMUNICATIONCERTIFICATE PROGRAM
CRISIS COMMUNICATIONCERTIFICATE PROGRAM
6 ON-DEMAND MODULES
Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly. Designed as an on-demand, certificate of completion program, the Crisis Communication Certificate Program will equip management-level communicators with best practices in industry perspectives by sharing resources and ideas, and working through various crises.
THIS CERTIFICATE PROGRAM IS DESIGNED FOR:• Manager and senior-level PR and communication professionals.• Professionals who are responsible for corporate reputation.• Any professional responsible for managing a corporate communications team.• Leaders charged with advising leaders, lawyers and other executives.• Professionals responsible for managing digital communications.• Risk Management professionals.• Managers with five or more years of experience.
BY THE END OF THIS CERTIFICATE PROGRAM, PARTICIPANTS WILL HAVE LEARNED HOW TO:• Master key skills and tools needed to understand the drivers of trust in the
context of fulfilling expectations.• Obtain forgiveness through the specific language of apologies.• Understand the techniques for building and sustaining a corporate narrative.• Effectively communicate how to persuade CEOs and other senior executives
during a crisis.• Develop clarity around roles and processes.• Define how to plan for both timely and effective crisis responses.
CRISIS COMMUNICATION CERTIFICATE MODULES:• Principles of Effective
Crisis Response• Obtaining Public Forgiveness• Telling Your Story in a Crisis• Influencing Leaders• Operational Readiness No. 1:
Establishing an Effective Crisis Response Team and Process
• Operational Readiness No. 2: Effective Crisis Planning
FORMATON-DEMAND
LOCATION
ONLINE
DATE(S)Coming Summer 2018
Available 24/7
TIME/DURATIONApproximately six hours
PRICEMembers: $975
Nonmembers: $1,225
SUGGESTED LEVELIntermediate/Advanced
ACCREDITATION1.0 Maintenance
Credit per module for a total of
6.0 Credits
FOLLOW ALONG#PRSACrisisComm
TO REGISTERwww.prsa.org/pd
“ Crisis communication is one of the most consequential disciplines in public relations. Organizations that respond effectively in a crisis create for themselves a powerful competitive advantage. But organizations that mishandle crises put themselves at a substantial competitive disadvantage. This certificate program aims to equip PR professionals to help organizations maintain the trust of those who matter, when it matters most.”
~ Helio Fred Garcia, executive director, Logos Institute for Crisis Management and Executive Leadership
19
FORMATLIVE
ON-DEMAND
LOCATION
ONLINE
DATE(S)Various
TIME/DURATION75 minutes
3–4:15 p.m. ET
PRICEMembers Early-Bird: $35
Nonmembers Early-Bird: $70 Members Regular: $40
Nonmembers Regular: $75Members On-Demand: $25
Nonmembers On-Demand: $50
SUGGESTED LEVELIntermediate/Advanced
ACCREDITATION1.0 Maintenance
Credit
FOLLOW ALONG#PRSAcp
TO REGISTERwww.prsa.org/pd
or click here
Case in Points are online, interactive case studies that are focused on various industry topics within communications. Each Case in Point is 75-minutes in length, includes a Concluding Case Study Summary and the interaction will be tied to a private, online community. The online community will encourage participation through videos, suggested readings tied to the topic and through conversing with other attendees before and after the live session. Each Case in Point on-demand offering will be available eight weeks after the live broadcast.
THE DISRUPTION EDITIONON-DEMAND LEADERSHIP IN THE AGE
OF DISRUPTION: HOW GE POWER IS TRANSFORMING ITS COMMUNICATIONS AND CULTURE TO ADAPT TO THE DIGITAL ERA
David W. McCulloch Head of Communications GE Power Digital
Adam Tucker Employee Communications Leader GE Power Digital
THE STORYTELLING EDITIONAPRIL 4, 2018 CONTENT MARKETING:
HOW CLEVELAND CLINIC TURNS HEALTH CARE NEWS INTO COMPELLING STORIES
Sponsored by:
Eileen Sheil Executive Director Corporate Communications Cleveland Clinic
THE CORPORATE SOCIAL RESPONSIBILITY EDITIONJULY 25, 2018 HOW A DUCK HELPED
BRAND A CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAM
Jon Sullivan Director of Corporate Communications Aflac
THE REPUTATION EDITIONSEPTEMBER 2018
STRENGTHENING CORPORATE CULTURE THROUGH PURPOSE
Shannon Lapierre Chief Communication Officer Stanley Black & Decker
online, interactive case studies
Online,InteractiveCase Studies
2 0
On-Demand Learning
50+ Free Webinar Recordings
Certificate in Principles of Public Relations
Crafting the Perfect Pitch • Setting Your Pitch Apart From the Noise• Secrets of the Cold Email Pitch• Advanced Pitching Skills Most PR Pros Don’t Use• Make Pitching Pay: Measure Your Results, Communicate Your Value and
Look Like a PR Genius
Creating Effective Integrated Marketing Communication (IMC) Campaigns
Creating Integrated Communications Campaigns (ICC)
Writing Skills to Increase PR Reach and Results (Available individually or as a package)
• PR Writing Essentials• Press Releases: Woo Editors and Wow the Public• Proofing and Grammar for PR: Master Proofreading Principles• Advanced PR Writing: Apply Creativity, Style and Voice
(Available as a Certificate Program with the purchase of the complete package, or modules sold individually)
• Giving Corrective Feedback• Describing Behavior• Using I-Statements• Giving Positive Feedback• Active Listening• Acknowledging Ideas
(Available as a Certificate Program with the purchase of the complete package, or modules sold individually)
• Reputation Champion’s Path Forward• Reputation and the CEO• KPIs and Collaboration: The Reputation Journey• Measurement Discipline – Solve the Reputation Value Equation• Digital Reputation• CSR and Reputation: Establishing a Vision• Reputation and the Communicator’s Career• Corporate Diplomacy and Executive Leadership
Crisis Communication (Available as a Certificate Program with the purchase of the complete package, or modules sold individually. Coming summer 2018.)
• Principles of Effective Crisis Response• Obtaining Public Forgiveness• Telling Your Story in a Crisis• Influencing Leaders• Operational Readiness No. 1: Establishing an Effective Crisis Response
Team and Process• Operational Readiness No. 2: Effective Crisis Planning
FORMATON-DEMAND
LOCATION
ONLINE
DATE(S)Available 24/7
TIME/DURATIONVarious
PRICEVarious
SUGGESTED LEVELFoundational/ Intermediate/
Advanced
ACCREDITATION1.0 APR
Maintenance Credit per
module
FOLLOW ALONG#PRSAlearning
TO REGISTERwww.prsa.org/pd
or click here CRISIS COMMUNICATION
CERTIFICATE PROGRAM
Communicating to Manage Performance
Reputation Management (Coming Soon)
21
InterSections Conference
FORMATIN-PERSON
LOCATION
Anaheim, Calif.
DATE(S)Aug. 9–10, 2018
TIME/DURATIONAug. 9: Noon–5 p.m.
Aug. 10: 9 a.m.–4 p.m.
PRICESection Members Early-Bird: $795
Members Early-Bird: $855
Section Members Regular: $895
Members Regular: $955
Nonmembers Regular: $1,295
SUGGESTED LEVELIntermediate/Advanced
ACCREDITATION3.0 Maintenance
Credits
FOLLOW ALONG#PRSAInterSections
TO REGISTERwww.prsa.org/pd
or click here
You spoke, and we listened! PRSA is thrilled to announce an all-new professional development event, the InterSections Conference.
So many professionals in the PRSA family do work that intersects with Financial, Technology, Entertainment and Sports Communication. PRSA also maintains individual Professional Interest Sections for these professionals, and for the first time ever, we have designed a conference just for those of you that work in or touch these various industries.
The InterSections Conference will feature informative sessions on a wide variety of topics including many tailored for the needs of technology communicators, financial communicators, and sports and entertainment professionals, while also providing new educational information relevant to all public relations and communications practitioners.
Each Professional Interest Section of interest will have a separate track of sessions throughout the conference to provide you an enriched opportunity to mix and match what new knowledge will support your growth the most.
InterSections Learning Tracks:
FINANCIAL COMMUNICATIONS
ENTERTAINMENT AND SPORTS
TECHNOLOGY
2 2
Marketing and Digital Communications Conference
The PRSA Marketing and Digital Communications Conference is an exciting new conference for communication professionals designed to immerse them in the world of integrated marketing communications. Over the course of this fast-paced, unique event, attendees will learn how owned, earned and paid media work together to build communications campaigns that deliver extraordinary results. This conference will help communicators understand and gain knowledge in the areas of digital and traditional marketing that intersect with communications practices. Communicators will learn from experts in the field of digital and traditional marketing to help build a stronger foundation in components of marketing that consistently overlap with communications. Attendees will leave with a new perspective on ways to integrate aspects of social media and public relations into an overall integrated marketing campaign including paid social advertising, integrated goals and objectives, site traffic, personas and more!
Customize your experience by choosing a track:
DIGITAL TRACK SESSIONS
• Busting the Silos: Integration Is the Future of Communications
• How to Add Paid Media to the Owned Media Mix for Stronger Results
• The Role of SEO and Optimization in Integrated Communications
• Roundtable Discussions• Digital Case Study• Gaining Better Results
From Integrating Digital, Marketing and Communications
MARKETING TRACK SESSIONS
• Busting the Silos: Integration Is the Future of Communications
• Redefining Objectives and Strategies for Integrated Campaigns
• Using Personas and Behavioral Techniques to Boost Communications Results
• Roundtable Discussions• Marketing Case Study• Gaining Better Results
From Integrating Digital, Marketing and Communications
FORMATIN-PERSON
LOCATION
San Diego
DATE(S)Dec. 6–7, 2018
TIME/DURATIONDec. 6: 8 a.m.–5 p.m.
Dec. 6 Reception: 5:30 p.m.Dec. 7: 8:30 a.m.–12:30 p.m.
PRICEMembers Early-Bird: $855
Members Regular: $955Nonmembers: $1,295
SUGGESTED LEVELIntermediate/Advanced
ACCREDITATION3.0 Maintenance
Credits
FOLLOW ALONG#PRSAMktgDig
TO REGISTERwww.prsa.org/pd
or click here
2 3
Counselors to Higher Education (CHE) Senior SummitThe Forum for Leaders in Higher EducationApril 11–13, 2018, Nashville, Tenn.
Health Academy ConferenceThe Impact of Health Care Communication April 25–27, 2018, Washington D.C.
Counselors Academy Conference Finding Strength in Diversity: Tap Your Agency’s Exceptional People, Place and Purpose to Make a World of a DifferenceMay 6–8, 2018, Toronto
Employee Communications Connect 18 Conference May 16–18, 2018, Nashville, Tenn.
Travel and Tourism Conference Stories Start HereJune 3–6, 2018, New Orleans
Public Affairs and Government SummitCommunicating to Engage: Speaking to the Public Sector’s Biggest IssuesJune 14–16, 2018, Kansas City, Mo.
Corporate Communications Conference360: Internal, External, Data and BeyondJune 21–22, 2018, New York
Educators Academy Super SaturdayOct. 6, 2018, Austin, Texas
Association/Nonprofit Conference Oct. 6, 2018, Austin, Texas
FORMATIN-PERSON
LOCATION
Various
DATE(S)Various
TIME/DURATIONVarious
PRICEVarious
SUGGESTED LEVELFoundational/ Intermediate/
Advanced
ACCREDITATION3.0 APR
MaintenanceCredits per conference
Exceptions: 2.0 APR Maintenance
Credits per conference forEducators Academy and
Association/Nonprofit
FOLLOW ALONGSee individual website
TO REGISTERwww.prsa.org/conferences
Professional Interest Section Conferences
24
PRSA 2018 International Conference
FORMATIN-PERSON
LOCATION
Austin, Texas
DATE(S)Pre-Con: Oct. 6–7
Conference: Oct. 7–9
TIME/DURATIONVarious
PRICESee website
SUGGESTED LEVELFoundational/ Intermediate/
Advanced
ACCREDITATION5.0 Maintenance
Credits
FOLLOW ALONG#PRSAICON
TO REGISTERwww.prsa.org/ICON
Invest in your career by joining us in Austin for the 2018 PRSA International Conference. Learn new techniques to apply at work and boost your knowledge with over a hundred focused sessions. With three days of networking receptions, you’ll have various opportunities to initiate new connections with fellow public relations and communications practioners.
Discover the latest industry resources and connect with local companies and organizations in the capital city of Texas!
Destination ATX.
#PRSAICON
2018 PRSA INTERNATIONAL CONFERENCE
DESTINATION ATX.Invest in your career by joining us in Austin for the PRSA 2018 International Conference. Learn new techniques to apply at work and boost your knowledge with over a hundred focused sessions. With three days of networking receptions, you’ll have various opportunities to initiate new connections with fellow public relations and communications practitioners.
Discover the latest industry resources and connect with local companies and organizations in the capital city of Texas!
Tailor your experience at the International Conference with these six learning tracks:1. Marketing Communications Strategic approaches to utilizing and aligning multiple, diverse communication across
Paid, Earned, Shared and Owned platforms to enhance campaign effectiveness and achieve objectives.
2. Leadership & Management Best practices in leadership innovation and inspiration, management skills
development, team building, workplace infrastructure, conflict resolution and mentoring.
3. Big Data & Measurement Using analytics and large-volume data to optimize the performance of your
campaigns and show the fully integrated decision making of your communication strategies for ongoing efficiency.
4. Reputation and Crisis Management Communication strategies, case studies and resources with an advanced perspective
in reputation leadership on defining approaches and developing programs that leverage your organization’s reputation.
5. Tools & Techniques Skill-building training for messaging, writing, relationship building, pitching, word-of-
mouth, speechwriting, storytelling and digital tools and techniques.
6. Special Interests Methods to address the needs of specific audiences and aspects such as health
care, technology, ethics, diversity, global business and education, plus guidance on Accreditation and work-life balance.
2 5
Partnerships
PRSA teams with Ragan Communications to provide industry-related training and education to its members at a reduced cost. For this longstanding partnership, Ragan taps its nearly 50 years of communications expertise, offering PRSA members these conference topics in 2018: speechwriters, social media, PR and media relations, visual and video storytelling, communications measurement, writing for communicators, content marketing and more. For a full list of offerings from these two industry beacons, please visit www.prsa.org/pd.
The Global Alliance for Public Relations and Communication Management is the confederation of the world’s major PR and communication management associations and institutions, representing 160,000 practitioners and academics around the world. www.globalalliancepr.org
PRSA partners with the American Management Association (AMA), which offers discounted access to its many educational seminars. PRSA members can now receive $250 off the AMA member rate for any AMA seminar when you use discount code LJTP. Help propel your career forward and build your resume by accessing these great AMA programs!
Popular AMA seminars to choose from: • Getting Results Without Authority• Making the Transition From Staff Member to Supervisor• Successfully Managing People• Developing Executive Leadership• The Voice of Leadership: How Leaders Inspire, Influence
and Achieve Results
For more information and a full list of offerings, please visit www.amanet.org.
Learn to “Catch Your Readers,” “Cut Through the Clutter,” “Master the Art of the Storyteller” and more in nine writing master classes offered by PRSA and Wylie Communications in 2018. Whether you’re polishing your skills at writing mobile web copy, social media status updates, email blasts and e-zines, or news releases, you’ll learn to reach more readers and get the word out at these sessions. Plus, you’ll get a chance to write, get feedback, edit, rewrite and leave with a totally revised piece in our working sessions. PRSA members save $100 with the code PRSA18. www.wyliecomm.com
PRSA Partnerships can help you with your career and educational advancement. PRSA is partnered with Ragan Communication, Ann Wylie and the American Management Association to offer extended discounts on seminars and online programming. Additionally, PRSA is a member of the Global Alliance to further connect PR and communication professionals around the world.
proaIT TAKESDiscover what the APR certification can do for your career, and take the first step today.
LEARN MORE www.praccreditation.org
The APR is recognized internationally as a valuable standard that distinguishes your skills, leadership and knowledge in a wide variety of fields. Now is the time to take your expertise — and your career — to the next level.
It takes a pro to thrive at what you do. Profess what you know with the APR.
Not just anyone can do what you do.
120 Wall Street, 21st FloorNew York, NY 10005(212) [email protected]