Innovation and the futureProfessional Beauty 2014

Who are we?

• Development team behind NUDE Skincare

• Combined 20+ years of experience in creating and launching natural personal care ranges

• 2 brands owned and developed in house

• Numerous consulting projects helping others do the same

Anti ageing strategy progression

1960’s / 1970’s• Moisturisati

on

1980’s• Exfoliation

(AHAs)

1990’s• Anti

oxidants, Vitamins

2000’s• Peptides• Pigmentatio

n

2010’s• Inflammage

ing• Biomimicry• Epigenetics

Source: P&G fine lines and wrinkles update

• Launched 2012

• First certified organic cosmeceutical range

• Anti ageing strategy based on biomimicry inflammaging and epigenetics

Epigenetics

Genes Environment Genetic expression

“(Environmental) factors put their stamp on the genes. Its called Epigenome and causes changes to gene and cell activity that can cause disadvantageous changes in the appearance of the skin” Dr. Hageman Beiersdorf Research

Epigenetics in cosmetics

How the skin ages

Inflammation and how we ageGenes associated with: Intrinsic ageing Extrinsic ageing

Fatty acid metabolism Steroid production

Chloresterol production Epidermal cell differentiation

Wound healing Immune response

Inflammatory response Cytokine activity

Collegenase activity Peptidase activity

“Immune and inflammatory gene expression profiles of chronological skin ageing and photo ageing” Robinson et al P&G Beauty

Inflammageing

S5 uses biological adaptation as a mechanism for dealing with skin stress

ARCTIC•ANTI AGEING •ANTI TEMP STRESS

ALPINE•ANTI UV STRESS•ANTI ENV STRESS•PIGMENTATION

MARINE•SOOTHING•ANTI REACTIVITY

DESERT•HYDRATING•STABILISING•PROTECTIVE

RAINFOREST•ANTI BACTERIAL•REVITALISING

More information

For sales or consulting enquiries:laura@goodventures.co.uk

0844 9910061

www.s5skincare.com