professional audiences and brands online
Post on 13-Sep-2014
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View the presentation from Olivier Legrand, Head of Marketing Solutions, APAC at LinkedIn. LinkedIn as presented on June 10th, 2014 at Finance Connect Mumbai. Understand out mission and vision and learn how brands can benefit from LinkedIn Marketing Solutions.TRANSCRIPT
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Connect the world’s professionals to make them more productive and
successful
Our mission
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Create economic opportunity for every professional in the world
Our vision
1 of every 2 professionalson the planet is LinkedIn
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200,000+professionals join daily
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1 4 7 1631
5387
144
200
238
300M+
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43%growthin page views y/y
26%growthin unique visitors y/y
26 M+ members in India
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12:00PM
6:00AM
9:00PM
7:00 8:00 9:00 10:00 11:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00
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The definitive professional publishing platform
Professionals Seek Insights on LinkedIn
Peers
Brands
ThoughtLeaders
News
3MM+ Company/Showcase PagesSlideShare
Company Updates2.1MM+ LinkedIn Groups
500+ Influencers
ConnectionsGroup Members
1.5 M LinkedIn Today Publishers
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LinkedIn Influencers
Kiran Mazumdar-ShawCMD at Biocon Limited12,137 followers
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Top 3 types of expected content
The definitive professional publishing platformThey expect and trust content from brands on LinkedIn
Career info
Current affairs
Updates from brands
More engagement
7×
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We createvaluefor Enterprises by helping them HIRE the best talent. MARKET their products effectively. SELL to the world’s decision makers
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We build relationships
between brands and the world’s professionals to make them
both more successful.
Be accurate Be helpful Be everywhere
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Customers want to hear from YOUR BRAND.Three new keys to success:
Build a relationship with them. Relationships matter & have Social business impact
Source: Oracle, Social Media Today and Leader Networks, “The Social Enabled Enterprise: a 2013 research study”, Worldwide, Sep 2013.
91% 81%
Increased visibility with prospects
Increased customer loyalty
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Through the buying cycle
60%
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Be accurate Be helpful Be everywhere
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How we can help youbuild those relationships
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Find your audience
Establish trust
Be personal
Extend the experience
Geography
Function
Industry
Seniority
Company Updates
Sponsored Updates
Trending Content
Content Mkt Score
Sponsored InMail
Spotlight Ad
Custom APIs
Measure and optimize
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4 keys to build relationships
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Sponsored Updatesdeliver rich content across all devices via the LinkedIn feed
Your Company Pageestablishes your company's identity & helps you build relationships with the world's professionals
LinkedIn Content Marketing Solutions
Branded Communities help you have a 2 way conversation with your customers