Prof. Dr. André HabischProf. Dr. André Habisch

Catholic University Eichstätt-Ingolstadt Catholic University Eichstätt-Ingolstadt Center for Corporate Citizenship Center for Corporate Citizenship

ICCSR Nottingham Business SchoolICCSR Nottingham Business School

Introduction

Corporate Citizenship

and the allocation of public goods

‘The Protestant Ethic and the Spirit of Capitalism’

Against Materialism: relevance of values/ norms/ Weltanschauung

Normative foundations of Capitalist Society

‘The Protestant Ethic and the Spirit of Capitalism’

Point of departure: Vicious cycle of consumptive economy lives from hand to mouth and produces (only) what is consumedNo stock of (investment) capital is accumulated

“In order that a manner of life well adapted to the peculiarities of capitalism could come to dominate others,

it had to originate somewhere, and not in isolated individuals

alone, but as a way of life common to whole groups of man."

poverty

Webers´ concept of ‚Heroic Entrepreneurs‘Webers´ concept of ‚Heroic Entrepreneurs‘

‚‚culture of investment ‘culture of investment ‘

(calvinist protestantism)(calvinist protestantism)

Heroic Entrepreneurs:Heroic Entrepreneurs:

Extended motivationExtended motivation

Overcomes balance of underdevelopment

… … 300 years later300 years later

66

Heroic EntrepreneurshipHeroic Entrepreneurshipin times of Globalisation?in times of Globalisation?

Corporate Corporate

CitizenshipCitizenship

77

In earlier times there have been Governements!

88

99

YouAreHere

1010

Citizenship is different from virtue-orientation

What is Corporate Citizenship?What is Corporate Citizenship?

Not ISOLATED ACTION...

...it means INTERACTION!

CITIZEN

social order

CITIZEN

CITIZENindividual moral

standardsmoral behavior

interaction

1111

1212

1313

Traditional trade-off concept

Corporate Citizenship – BasicsCorporate Citizenship – Basics

SOCIETY COMPANY

contrast

PHILANTHROPY EC.INTERESTS

zero-sum game concept

1414

systemic thinking - WIN-WIN

Corporate Citizenship – BasicsCorporate Citizenship – Basics

WIN-WIN

traditional trade-off concept

SOCIETY

COMPANY

CC - Based on Social Market EconomyCC - Based on Social Market Economy

The whole company is involvedThe whole company is involved

Strategic Citizenship Management is crucialStrategic Citizenship Management is crucial

Gallup – results of motivationGallup – results of motivation

Adverse feelings

Emotionally bound

Changing social Environment: Demography Changing social Environment: Demography

(Christa kolling)

Importance of cultural competenciesImportance of cultural competencies

Growing expectations of staffGrowing expectations of staff

CITIZEN:institutions

PARTNER:networks

time horizon of investment

impact on social environment

Corporate Citizenship StrategyCorporate Citizenship Strategy the three steps of corporate citizenshipthe three steps of corporate citizenship

SPONSOR: money

Challanges for CompaniesChallanges for Companies

Professional Management StructureProfessional Management Structure

ProfilProfil

PartnershipPartnership

… examples …

Center for Corporate Citizenship: Catholic University Eichstätt-Ingolstadt:

Auditoring in several Rakings

Good company ranking:

120 CSR reports of German and European companies/ category society

Results presented at the World Economic Forum 2007 Davos

Results published in ManagerMagazin

CC education: MA concept/ Summer school at the Univ. Lib. Bolzano

betaListe

betanetbetafon

The Commission is promoting the competitiveness of the The Commission is promoting the competitiveness of the European economy in the context of the relaunched European economy in the context of the relaunched Lisbon Lisbon PartnershipPartnership for Growth and Jobs. for Growth and Jobs.

In turn it calls on the European business community to pub-In turn it calls on the European business community to pub-licly demonstrate its commitment to licly demonstrate its commitment to sustainable develop-sustainable develop-mentment, economic growth and more and better jobs, and to , economic growth and more and better jobs, and to step up its commitment to CSRstep up its commitment to CSR, including cooperation with , including cooperation with other stakeholders. other stakeholders.

More than ever Europe needs active entrepreneurs, More than ever Europe needs active entrepreneurs, positive positive attitudes towards entrepreneurshipattitudes towards entrepreneurship, and confidence and , and confidence and trust in business. Europe needs a public climate in which trust in business. Europe needs a public climate in which entrepreneurs are appreciated not just for making a good entrepreneurs are appreciated not just for making a good profit but also for making a profit but also for making a fair contribution to addressing fair contribution to addressing certain societal challengescertain societal challenges. .

‚‚Heroic Entrepreneurs‘ in the 21st century?Heroic Entrepreneurs‘ in the 21st century?

culture of investment in public goodsculture of investment in public goods

civil society, politicians,civil society, politicians,

capital markets, scientistscapital markets, scientists

Corporate Citizens:Corporate Citizens:

Extended Extended motivationmotivation

Overcomes balance of social problems

Prof. Dr. André HabischProf. Dr. André Habisch

Catholic University Eichstätt-Ingolstadt Catholic University Eichstätt-Ingolstadt Center for Corporate Citizenship Center for Corporate Citizenship

ICCSR Nottingham Business SchoolICCSR Nottingham Business School

Introduction

Corporate Citizenship

and the allocation of public goods

End of presentation