prof. aristotelis naniopoulos aristotle university of thessaloniki transport systems research group ...

Prof. Aristotelis NaniopoulosAristotle University of ThessalonikiTransport Systems Research Group

www.tsrg.gr

CIPTECCollective Innovation for Public Transport in European Cities

“Overview of the project:purpose, objectives and ambitions”

CIPTEC kick-off meeting, Thessaloniki, Greece14-15 May 2015

Background • Challenges • Purpose • Objectives• Ambitions

Overview of the work plan

Management Structure & Gantt Chart

Consortium

Critical aspects & Recommendations

Contents

CIPTEC kick-off meeting, Thessaloniki 14-15 May 2015 2

CIPTEC aims to bring a new thinking and innovative solutions (service concepts and business models) for public transport, in order to create a favourable environment for PT growth.

The research will provide an overview and analysis of existing innovative approaches in various areas, giving emphasis, among others, on customer orientation, operational service concepts and synergies with other modes.

New innovative solutions will be also suggested and evaluated through collective intelligence methods. A toolbox as guidance for introducing and integrating innovative transport approaches/ services will be developed to support Public Transport operators/authorities. Moreover, policy and regulatory recommendations will be validated and presented.

The work will be accompanied by an online platform and by special workshops with stakeholders from different socio-economic contexts which will be tasked to apply model innovation strategic plans of sustainable and replicable value.

Aim


1. To gather and analyse customer “intelligence” improving the understanding of urban public transport demand

2. To collect market intelligence to allow the demystifying of the urban public transport supply

3. Advanced motivational insights undergoing transport related behaviour

4. Mapping and identification of promising innovative approaches and co-creation of novel integrated solutions and business models for urban PT

5. Translation, validation and capitalization of results through an extended platform of motivated stakeholders for PT innovation

Main objectives


In the frame of CIPTEC, we will:

1.study the demand side and how its needs are affected by the continuous changes

2.look to the supply in an attempt to recognise the needs and understand the distinct challenges PT providers face

3.identify and map promising existing innovation from PT and adjacent fields

4.initiate a collective intelligence approach to crowd-source and co-produce novel solutions to tackle underserved needs

5.survey public transport users to appreciate and measure the differences in preferences for the promising innovations

6.look for motivation triggers able to achieve behaviour change

7.provide a toobox aggregating our results to support stakeholders

8.invite the broader PT community and the social entrepreneurs to build on CIPTEC results

Overview


1. building forward beyond the existing knowledge and practices in Public Transport, as well as in other business sectors

2. the concentration on the Customers’ orientation and service-dominant logic

3. the utilisation of collective intelligence methods

4. the use of modern marketing research that investigates the actual preferences driving modal choice

5. the development of a toolbox for public transport innovation addressing strategy, operation and integration aspects

6. the utilisation of social innovation and social entrepreneurship, as a catalyst for business exploitation of innovative ideas in Public Transport sector

Ambitions: core advances


Overview of the work plan: conceptualising CIPTEC


(1/7)

The three Phases that correspond to certain WPs/activities are:

Phase 1: The current innovation: Present situation and trends in Public Transport (WP1 & WP2)

it is based on the existing knowledge and the current situation utilising the experiences of experts

studies and analyses are based on extensive literature reviewing

existing knowledge and available sources, accompanied with the validation of the findings through limited field research (e.g. workshops and interviews with people considered experts in their special field)

Phase 1 refers both to the DEMAND and SUPPLY sides of PT It analyses current and future needs of the interested

parties involved in Public Transport Sector, (through WP1) It provides a mapping and evaluation of existing innovative

concepts, services and solutions (through WP2).

Overview of the work plan: concept & approach


(2/7)

Phase 2: The future innovation: exploring the unknown and co-creating the new in Public Transport (WP3 & WP4) it goes beyond the current situation by developing in

collaboration innovative concepts and testing them using advanced marketing research

Phase 2 (WP3 and WP4) is the core research phase with a clear goal to venture beyond the state-of-the-art.

WP3 sets in motion an ambitious collective intelligence process that aims to generate innovation tailored on the identified needs of Phase 1

WP4 employs a standard method for preference analysis and hidden PT groups identification, used by the industry mainly (but not exclusively) for new product/service development



(3/7)

Phase 3: Capitalisation of the current and future innovation: consolidating findings and building on the results (WP5 & WP6) it builds on the findings and results of the two previous Phases

providing useful guidance, both at local – operational (micro level) and national – policy level (macro level)

Concerning the operational, local level (micro level), a toolbox will be developed (WP5) and validated (WP6),

while workshops involving social entrepreneurs and innovators will be organised to examine the potential for business exploitation of the identified and emerged innovative ideas for PT, and overcome barriers to innovation introduction (WP6)

At EU and national – policy level (macro level), policy recommendations will be composed and proposed (WP6)



(4/7)

Some points of the methodological approach:

1.Phases (1 & 2) [WP1 to WP4] run mainly in parallel and will feed the 3rd Phase [WP5 & WP6]

2.Implementation of WP5 & WP6 requires the conclusion or at least the execution of the biggest part of the work effort of the two first Phases

3.CIPTEC follows both a top-down (Phase 1) and bottom-up (Phase 2) approach to investigate needs, identify gaps and define potential solutions



(5/7)



Main “technical” CIPTEC WPs (6/7)



Graphical presentation of the CIPTEC components showing how they interrelate

(7/7)

Project Manager (PM) Deputy Project Manager Project Steering

Committee (SC) Experts Advisory Board:

composed by experts who will be selected according to their specialisation and requirements of tasks

Innovation Manager Work Package (WP)

Leaders

Management structure (1/2)


PM: Periodic Progress Report (PR) and a Final Report (FR) SC: Review procedures Decisions within the project made by common agreement Resolution in good faith of any dispute arisen Project Consortium Meetings (some of them combined with

workshops)

Management structure (1/2)


GANTT chart



Deliverables due by the next 6 months

MONTH

1 2 3 4 5 6 7 8 ..10WP1 Market & societal trends & needs D1.1 T1.1 Societal & market trends T1.2 Customers’ groups & users’ needs D1.2T1.3 PT Agencies & needs analysis D1.3T1.4 Validating findings WP2 Existing innovation D2.1 D2.2 T2.1 Existing innovation T2.2 Innovation from other sectors D2.3 T2.3 Validating findings WP3 Collective intelligence D3.1 T3.1 Collective intelligence framework T3.2 Crowdsourcing WP7 Management M1 D7.1 M6 T7.1 Technical Management T7.2 Administrative Management WP8 Capitalisation D8.1 D8.2 T8.1 Dissemination T8.2 Online marketing T8.3 Exploitation plan T8.4 Data management


Deliverables due by the next 6 months

M1 Kick-off meeting in Thessaloniki (lead: AUTh)M1 D8.1 website (lead: Tero)M3 D7.1 Quality Assurance & Risk management Plan (lead: AUTh)M4 D8.2 Dissemination & Communication plan (lead: AUTh)M4 D1.1 Report on major market trends, the effect of societal trends on

market, and their influence on public transport (lead: MRDH) M5 D3.1 Collective intelligence conceptual framework & guidelines

(lead: Tero & WR) M6 D2.1 Guidelines for field research design and relevant material on

existing innovative practices (lead: MOB) M6 Project meeting in Frankfurt (lead: traffiQ)M8 D2.2 Portfolio of public transport services and “products” targeted to the traditional

and new customer base, incorporating field research results (lead: MOB)M8 D2.3 Portfolio of existing innovative supply from other transport systems or/and

business sectors, incorporating field research results (lead: MOB) M10 D1.2 Report on analysis of customers’ groups and users’ needs per customer group

(lead: MRDH)M10 D1.3 Report on PT Authorities & Operators’ mapping/typology and needs (lead:

MOB)

Consortium: overview (1/2)


Seven (7) different European countries: Germany, France, United Kingdom, Italy, the Netherlands, Belgium and Greece.

Twelve (12) partners grouped in four (4) main categories in terms of their type and mission:• Universities (research

groups)• Research

consultancies and agencies

• Public Transport bodies

• European networks – “umbrella” organisations

7 participating countries

Consortium: rationale (2/2)


1. Deadlines: Bearing in mind that Horizon’s rules for deliverables submission are rather strict and inflexible, and to guarantee the sufficient progress of work on time, we suggest to introduce INTERNAL SUBMISSION DEADLINES (approx. 15 days before the official one)

2. Quality: To ensure an adequate quality of the deliverables, a quality assurance plan and a deliverable review process will be established

3. Communication: To enhance coordination & communication, among partners, teleconferences will be scheduled for the WPs and tasks on a demand basis

4. Work’s further detailing: You may have noticed that the description of Work in some parts is quite generic, providing “some” level of flexibility and alternative or supplementary interpretation views

Critical aspects (1/2)


Work’s further detailing:

This should be seen as an opportunity. It relies on us, as a partnership, to frame and specialise:

HOW work will be implemented; on WHAT EXTENT some aspects will be addressed; ON WHICH points emphasis will be placed

considering consortium expertise/capabilities, research interests and initial knowledge gaps identification

§Common language: we have to adopt a common definition of some terms, (such as: what is considered as INNOVATION in Public Transport), that are mainly used within project, in order to avoid confusion and misunderstanding.

§Jointly project activities: although many of us may have their own unique interests, somewhat or not related to project concept, we have to realise that CIPTEC is a jointly implemented project having its own defined objectives

Critical aspects (2/2)


1. Partners are asked to re-read carefully the description of Work, to understand the interrelation among WPs and to come up with proposals and suggestions on how tasks will be implemented in the best manner

2. Partners EMTA & EPF that comprise “umbrella” organisations covering the supply chain, accordingly, are strongly encouraged to disseminate project’s outcomes to their networks and target parties

3. Consultancies (e.g. MEMEX & MOBYCON) having long-term bonds with local PT agencies may monitor and support their work progress acting unofficially as key local contact points

4. Each partner shall define a contact person responsible for monitoring and responding to the daily communication, being dedicated in the project

5. Partners having long experience in EU projects participation are recommended to guide, support and encourage inexperienced ones

Recommendations


ContactEmails:

[email protected]

AcknowledgementsThe research leading to these results has received funding from the European Union Horizon 2020 –

the Framework Programme for Research and Innovation (2014-2020) under grant agreement 636412 Project CIPTEC “Collective Innovation for Public Transport in European Cities”

Thank you


prof. aristotelis naniopoulos aristotle university of thessaloniki transport systems research group ...

Documents

aim ciptec kickoff meeting

frame of ciptec

new innovative solutions

novel solutions

existing innovation

pt growth

customer intelligence

market intelligence