Vitor Domingos BOFH, Cuddly Penguin ... and Disruptive Founder

Products, Services and Platforms

Product

ORIGIN late Middle English (as a mathematical term): from Latin productum something produced,

manufactured or refined for sale

Service

ORIGIN Old English (denoting religious devotion or a form of liturgy), from Old French servise or Latin servitium slavery, from servus slave.

the action of helping or doing work for someone

Platform

ORIGIN mid 16th cent.: from French plateforme ground plan, literally flat shape.

a standard for the hardware of a computer system, determining what kinds of software it can run.

Product

> Users

> Distribution channels> Package and sales

> Users are the evangelists

> Aim for the market> $$$

Service

> Users> Developers

> No or few distribution channels> Direct sales

> Users are the evangelists> Developers are agnostic

> Aim for users and niches> $$

Platform

> Developers

> No channels> No sales ???

> No evangelists> Developers will always be agnostic

> Aim for developers and niche niches> $ ?

Developers aren't evangelistsUsers are

2.0

The old way

3.0

The semantic way

Platforms

> Are good but cost moneyThink ISP's

> Risk exposure is higherThink Twitter

> No time to fail and need SLAThink Amazon AWS> Dictate rules; everyone depends on you; seed

Services

> Are better, but depend on platformsThink Hosting

> More time to failThink Amazon Affiliate Shop

> No user exclusivity; but on personal dataThink every social service out there> It's the data; No rocket science; No hard dev.

Products

> You own everythingThink Amazon

> It's the 90's all over againThink Facebook

> Not attractive and costs moreDevelopers, Developers, Developers

> It works! $$$

What comes first ?

Which one is better ?