products & services - amazon s3 · 2016-09-28 · ey products & services overview – eei...
TRANSCRIPT
Page 2
Introductions
Nancy Korman
Senior Manager
P&U Customer & Strategy Practice
Simon Watson
Executive Director
P&U Customer & Strategy Practice
EY Products & Services Overview – EEI Strategic Issues Roundtable
Page 3
Agenda
► Retail Market Developments
► Product & Service Outlook
► Critical Utility Challenges
► Closing Remarks
EY Products & Services Overview – EEI Strategic Issues Roundtable
Page 4
Market Overview
EY Products & Services Overview – EEI Strategic Issues Roundtable
Emerging energy value chain
Legacy value chain
Distributed energy resources
Storage Products, software and analytics
Generation Transmission Distribution Retail Beyond the meter
Growth opportunities Risk management Utility shareholder value proposition
Generation Transmission Distribution Retail
Page 5
Customers are changing
EY Products & Services Overview – EEI Strategic Issues Roundtable
Technological
developments
Better experiences are being
made possible
Expectations are being set by
other industries
Gen Z has the highest
expectations yet
Social Integration
Cross Industry
Standards Demographic Shifts
Internet of Everything Cloud Computing
Big Data and
prediction
Artificial
Intelligence
Virtual
Reality
Technological and digital developments are
evolving the art of the possible and enabling
new approaches to customer engagement
Customers now expect the same
experience from their utility as they
receive from some of the world’s
most advanced digital organizations
Virtual assistants
Mobile Payments
Personalized Recommendations
Gen Z wants omni-channel interactions
and purposeful experiences tailored to
their needs. They want to communicate
and interact with content using their own
platforms on their own time.
+$75B Purchasing Power
25% of US population
Page 6
Customer Empowerment
EY Products & Services Overview – EEI Strategic Issues Roundtable
Tech savvy 1 Customer
power 3
Trust 2
Development of IoT and smart is enabling
the convenient customer
Always online multi-channel and platform
access
Aging baby-boomer and an increasing number of
people ‘born digital’
Increased focus on and need for cyber-security
Data connectivity now considered a ‘given’
Developing market growth leading to new
consumers with different needs
Increased global connection, both online and
physically
Transparency and clarity a must-have
‘Cultural’ differences with different
buying habits
‘Net-izen’ customers that are networked and
share experiences online
Highly informed and quick to compare
through online sources
Demand pro-active solutions and do not like
reactive solutions
Appreciate value through the total customer
experience over price
Prefer self-service options when
looking for help
Desire consistent and
complimentary service through an
omni-channel experience
Increasingly expect control as
other service providers give
them control
Rewards for loyalty
Better education with higher expectations and greater
availability of real-time information
Page 7
Products & Services Landscape
EY Products & Services Overview – EEI Strategic Issues Roundtable
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Page 8
Energy Efficiency & Demand Response
EY Products & Services Overview – EEI Strategic Issues Roundtable
Software and analytics controlling and monitoring energy usage and
services providing information, recommendations and incentives for end
consumers to manage their consumption
Focused on utilities Utilities and other providers
Demand response Energy efficiency and
personalized tips Energy comparison Customer engagement
EE/DR software and analytics vendors Utility DR 2 1
Usage monitoring
software
(e.g., appliance-level
disaggregation)
User interface &
application
(e.g., mobile app)
Energy
Provider
(e.g., electricity
retailer)
Control device
(e.g., Smart
Thermostat)
EE and DR services are increasingly focusing on customer
experience and engagement through customer facing technology and
transparent energy usage visualization
Customer engagement
EE and DR provide another channel to create customer engagement
and bundle with other products and services such as connected
home and distributed energy
Route to bundling
Outside of regulatory cost recovery or improved customer
satisfaction, it is unclear whether EE and DR have significant
earnings potential as standalone services
Customer value
EE and DR programs are becoming more appealing to customers
through personalized data (e.g., appliance-level energy data) and
automation
Maturing technology
EE is no longer the exclusive role of utilities as shown by the
acquisition of Energy Hub by Alarm.com and Comcast’s integration of
EcoFactor’s services
Diversification
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Page 9
Home Services
EY Products & Services Overview – EEI Strategic Issues Roundtable
Home services sell equipment and provide installation, maintenance and
repair services for appliances in the home, including heating and cooling,
electrical and water
Home services providers vary in terms of available services, who can subscribe,
how technicians are deployed, and payment method options
Value Chain
Sell Install Manufacture Finance Service Maintain
Utility and standalone service providers
Utilities with home service units Standalone home services providers
Home services provide significant EBIT per customer opportunities in
a relatively mature market, yet fragmented with a variety of players
and business models
Fragmented yet mature market
Many different successful business models exist with several paths to
scalable success
No one-size fits all model
A number of core customer interactions (Move calls / start service)
provide low cost and effective acquisition channels to extend footprint
in the home
Customer interactions
Effective service delivery is a key enabler to successful upselling
across the customer lifecycle
High quality delivery
The strength of local brand and existing customer relationships is key
in geographical expansion and can be accomplished by partnering
with existing utilities and third parties
Leverage the bill, brand, and channel
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Page 10
Connected Home
EY Products & Services Overview – EEI Strategic Issues Roundtable
While traditional thermostats comprise the majority of the thermostat market, smart thermostats are
rapidly gaining popularity as consumers seek more convenient and cost efficient ways to manage home
energy use
Smart thermostat growth is steady and estimated to peak at 13% of all thermostats globally by 2020
Functions
► Connects to home area networks
► Learns behaviors
► Signals cloud-based services (utility pricing)
► Controls temperature
► Automates temperature
► Accesses remotely
Target Market
► HVAC installers
► Utilities
► Individual homeowners
► Residential builders
Drivers of Market Growth
► Increased environmental awareness
► Regulatory encouraging energy efficiency
► Effective marketing programs
► Rising energy costs
Barriers to Market Growth
► Higher comparative cost
► Utilities cautious/uncertain about
deployments
► Consumer indifference ► Global smart thermostat (ST) revenue growth estimated from $1.4m in
2014 to $2.3 bn by 2020
► North American ST penetration expected to grow to 16 million by 2020
Page 11
Distributed Generation
EY Products & Services Overview – EEI Strategic Issues Roundtable
Growth Indicators:
► Continued reductions in distributed solar system costs will result
in solar PV reaching parity with utility rates in the near-term.
► Cumulative PV installations are expected to total 41 gigawatts
nationwide by the end of 2016
► Microgrid capacity is expected to more than double – growing
from 1,283 megawatts in 2015 to 2,855 megawatts by 2020
Accelerating forces include:
► ITC extension through 2020 and near term bonus depreciation
► EPA Clean Power Plan (CPP)
► Policies, incentives, priorities by jurisdiction
► New market entrants positioning for growth
► Growth of storage – the “holy grail”
Projected annual sales of storage technologies expected to more than double between 2015 and 2020, to $5.9B
Cumulative U.S. PV Installed Capacity, 2007-2016E
Source: GTM Research/SEIA's U.S. Solar Market Insight
Page 12
Driving Innovation
EY Products & Services Overview – EEI Strategic Issues Roundtable
Disruptive Innovation
New products, resources, and processes ► Brings capabilities together in an innovative way to enter new markets
and/or target new customers
► Typically addresses new business issues, with new solutions,
business models, delivery approaches, economic models, and
technology capabilities
Adjacent Innovation
Major shifts in products, resources, and processes ► Aims to reinvent an already existing space
► Focuses on identifying and delivering competitive shifts in services
currently offered
Sustaining Innovation
Incremental updates to products, resources, and processes ► Keeps capabilities relevant
► Includes incremental updates to existing platforms, competencies and
offerings to keep them actual to changing customer needs
Page 13
Critical challenges
EY Products & Services Overview – EEI Strategic Issues Roundtable
Get leadership buy in – to deliver success, the leadership team needs to support both regulated and
unregulated channels to ensure coordination and effective performance management
Strategic alignment – to ensure the right level of focus and priority across the organization, products and
services growth through all channels needs to align to strategic objectives
Innovation culture – to build an effective product development lifecycle and inbound sales channel, the
culture of the organization needs to move to a customer culture
Coordinated operations – to successfully generate an inbound sales channel, internal processes need to
be designed and enabled with the customer’s experience as the primary focus
Effective performance management – to manage performance and improve product uptake, performance
metrics, targets and governance structure need to be in place and effective
Embrace product disruption – when facing fundamental disruption to the products and services available to
customers it is impossible to stop. Failure to embrace it will only set you further back
Work with the regulator to align objectives – to deliver true change to benefit the customer experience, work
with the regulator to align objectives and embrace change
Test ideas with customers – don’t be afraid to fail. Develop ideas, create pilots and test them with
customers and employees to get them right
Inward facing: Adopt a customer
focused mindset underpinned by a
governance structure and culture
that allows for sustainable long term
change.
Outward facing: Be aware of
changing customers, use data to
understand them and embrace
evolution
Page 14
Discussion
EY Products & Services Overview – EEI Strategic Issues Roundtable
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4 If Google had access to this level of customer data & engagement – what would they do?
Page 15
EY’s P&U Customer Strategy Team
EY Products & Services Overview – EEI Strategic Issues Roundtable
EY’s P&U Customer team supports clients across the utility value chain to deliver long-term sustainable impacts to
growth, cost efficiencies and customer satisfaction.
Technology
enablement Designing the technology
strategy and IT roadmap
Strategy Helping define the long-term
strategic direction and
support performance
improvement
Insight and
analytics Improving data and analytics
infrastructure and operational
capabilities
Operational
excellence Designing and implementing
operational improvement
initiatives to improve
efficiency and reduce cost
Culture Transforming organizational
culture and defining purpose
to improve long-term
performance
Customer
experience
Improving customer
experience and satisfaction
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EY Products & Services Overview – EEI Strategic Issues Roundtable