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Page 1: products respectful of men and of the planet › ...Extracted from olive oil, vegetable Squalene is a derivative of squalene, which is a natural component of human sebum. Its excellent
Page 2: products respectful of men and of the planet › ...Extracted from olive oil, vegetable Squalene is a derivative of squalene, which is a natural component of human sebum. Its excellent

Above all, ZAO is driven by the desire to offer products respectful of men and ofthe planet with a strong desire to create meaning…

DISCOVER THE NATURAL, vegan AND ORGANIC ZAO:For a beauty that takes care of your skin and nature, Zao has created for you 100% naturalcosmetics, Organic* and Vegan certified. Let the dazzling colors and textures, theextraordinary combination of comfort and long-lasting hold.Willing for consistency, Zao has designed natural packaging made in bamboo, with anelegant and modern style.

REFILLABLE AND SUSTAINABLE:The innovative refillable system makes every product environment-friendly andeconomical. It becomes really easy to replace your product by buying only the refill,keeping the bamboo packaging for infinite reuse.

ETHICAL AND RESPONSIBLE:ZAO make-up is respectful of your skin and of the environment:- 100% from natural origin- Organic certified by Ecocert* and Cosmébio.- Vegan certified by Vegan Society: No ingredients from animal origin- Cruelty Free certified by Leaping Bunny: no animal testing- holds the Slow Cosmetic mention (promotion of a more natural, safer and wiser use ofcosmetics),- No ingredients from the petrochemical industry,not even preservatives and nanoparticles.

*except pencils (ECO certified) and nail polishes.

*

*

Page 3: products respectful of men and of the planet › ...Extracted from olive oil, vegetable Squalene is a derivative of squalene, which is a natural component of human sebum. Its excellent
Page 4: products respectful of men and of the planet › ...Extracted from olive oil, vegetable Squalene is a derivative of squalene, which is a natural component of human sebum. Its excellent

THE NATURAL AND THE ORGANIC AS AN EVIDENCE

Zao is a makeup brand owned by Cosm’Etika France. It was co-founded in 2012 by three friends, David Reccole, Philippe Donnatand Yvan Rouvier. Lovers of nature and aware of the impact of ourconsumption on the environment, the three friends chose todevelop a brand of organic makeup aligning with their deepvalues. They gave birth to Zao, the first refillable make-up brand,100% natural and certified organic by Ecocert.

IT’S IN ASIA THAT EVERYTHING STARTS…

The inspiration came from Asian countries which one of thefounders, David Reccole has always been passionate about.Traveler by nature, he has travelled to India, Vietnam and China…

The idea was born from a Taiwanese friend who one day offeredhim a box containing a mechanical pencil and a bamboo pen.Seeing these two cylindrical objects with so thin walls, he had abrain flash! If it is possible to make a pen, it must be possible tocreate lipsticks and other bamboo makeup packaging. After his

return from Asia, the three friends were conquered by the idea andthe adventure of Zao began …

“THE BEAUTY OF BAMBOO OUTSIDE, THE BENEFITS OF

BAMBOO INSIDE”

Convinced that a line of certified organic makeup must use anatural packaging, the elegance and modernity of bamboobecame obvious for David, Philippe and Yvan. All trees are carbonstorers but bamboo’s exceptional growth rate makes it a carbonstorer champion during its life-cycle. It allows Zao products todisplay a reduced carbon footprint.

Bamboo is also incorporated into formulas in the form of powder,leaf hydrosol or bamboo rhizome macerate. This plant is rich inorganic silica, an element naturally present in our body, whichparticipates in the process of producing collagen. And collagenpreserves the elasticity of tissues.

Bamboo is the distinction and identity of Zao Make-Up.

“Oriental philosophies and ways of thinking have touched me, especially Buddhism. Bamboo has a very important role in Asia and in Buddhism in

particular. The name of the brand was to testify to this link. Buddhism has many expressions and branches. Among them, two are well known and are

based on the observation of nature. They are ZEN and TAO. As an invitation to meditation, peace of mind and the search for harmony and authenticity

following the example of nature, ZAO is a contraction of these two names.”

David Reccole

Page 5: products respectful of men and of the planet › ...Extracted from olive oil, vegetable Squalene is a derivative of squalene, which is a natural component of human sebum. Its excellent
Page 6: products respectful of men and of the planet › ...Extracted from olive oil, vegetable Squalene is a derivative of squalene, which is a natural component of human sebum. Its excellent

100% NATURAL FORMULAS*

Zao is committed to offering make-up products with pristineformulas made of 100% ingredients from natural origin*. Withoutpetrochemical derivatives or synthetic preservatives, Zao productsare healthy for your skin. Our raw materials are obtained by a non-polluting and simple transformation of a plant or a mineral such asplant extracts, vegetable oils and butters, mineral pigments …Thanks to our ecological and ethical commitments, we obtainedthemention «Slow Cosmetic» in 2014.

The quality of our raw materials is also of paramount importance.That’s why we are always looking for new natural ingredients toguarantee you the best. Among these ingredients are themicronized silver powder which, in addition to being an excellentskin-friendly preservative, has amazing antiseptic properties.Although it is very expensive, we have chosen to use it in almost allof our products.

* Except our nail polish which are “8 free”. This means: without toluene, formaldehyde,

formaldehyde resin, synthetic camphor, dibutyl phthalate, paraben, xylene and rosin.

ORGANIC FARMING PREFERRED

All of our products are certified organic by Ecocert (according tothe Ecocert Greenlife and Cosmos Standard standards) andlabeled Cosmebio*.

From the beginning of the Zao adventure, we made the choice tofocus on raw materials from organic farming. By choosingingredients that are free of chemical fertilizers and pesticides, weminimize soil and groundwater pollution, protecting biodiversity andtaking care of your health.

Our makeup range also has an increased biocompatibility with theskin. Indeed, active ingredients contained in organic plants aremuch more concentrated than in plants from conventionalagriculture.

* Except nail polish.

No need to choose between premium makeup and organic makeup anymore. Texture,

outfit, color, comfort, Zao imagines and develops formulas as achieved and sensorial as

conventional cosmetics, while respecting nature and your health.

The Zao team created quality makeup products with ethic and passion, based on theprinciples of sustainable development.

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RESPECT OF ANIMALS

For the sake of respect of all living creatures, none of our finishedproducts and none of our raw materials are tested on animals.Thus, Zao products are certified Cruelty Free by Leaping Bunny.

We exclude the use of ingredients of animal origin, such asbeeswax and cochineal (red pigment). All Zao products are thus

Vegan certified by the Vegan Society.

In addition, our brushes are made of synthetic hair rather thananimal hair.

REFFILLABLE MAKEUP

We have created refillable packaging. This makes Zao:

• Ecological: By creating a refillable system, we choose to act infavor of the environment. Thanks to this packaging, we produceless waste, use less plastic and consume less energy.

• Economical: The packaging has a direct impact on the price ofthe product. By proposing to refill your products, we offer youthe opportunity to enjoy premium quality make-up at a veryaffordable prices.

• Playful: Our refillable packaging allows you to easily alternate allthe colors depending on the mood of the moment. Just haveseveral refills on hand to free your creativity.

SUSTAINABLE PACKAGING

Eco-design is at the heart of our thinking. That’s why our primarypackaging is bamboo. It is an ecological raw material because ithas a phenomenal growth without the need of any fertilizers orpesticides. Bamboo only needs 4 to 5 years to regenerate against aminimum of 30 years for a tree! The bamboo used for ourpackaging grows in endemic forests in protected areas.

Our secondary packaging is made of cotton or bamboo fiber. Ourbamboo products are sold in elegant cotton or bamboo fiberpouches to further protect them. These pouches can be reused forother uses, unlike cardboard cases which are immediately thrownaway a few seconds after purchase.

QUALITY AND INNOVATION

Although we are a brand of organic and cruelty-free make-up,quality and innovation remain at the heart of our concerns.Convinced that organic makeup can compete with conventionalmakeup, we endeavor to offer always more premium makeup.

Innovation is at the center of all developments. We always try newraw materials, by experimenting new combinations of ingredients,to aim at a superior quality of makeup.

Page 8: products respectful of men and of the planet › ...Extracted from olive oil, vegetable Squalene is a derivative of squalene, which is a natural component of human sebum. Its excellent
Page 9: products respectful of men and of the planet › ...Extracted from olive oil, vegetable Squalene is a derivative of squalene, which is a natural component of human sebum. Its excellent

BAMBOO

Bamboo is the star ingredient of the Zao brand. Used in the form of

hydrosol, powder and macerate in Zao products, it is extremely rich

in organic silica whose external application helps maintain the

elasticity of our tissues and our skin.

ORGANIC SHEA BUTTER

Shea butter is extracted from shea nuts, a tree grown only in the

wild in the savannahs of West Africa. Its composition rich in fatty

acid gives it moisturizing and nourishing properties.

ORGANIC RICE POWDER

Rice powder is one of the oldest cosmetic ingredients. It has the

ability to mattify the skin without clogging the pores by adjusting the

secretion of sebum.

ORGANIC CASTOR OIL

This oil is interesting because it is emollient and allows to soften the

skin. It is also moisturizing and increases the water content of the

skin and keeps it soft and smooth.

Zao cosmetics are only formulated from natural ingredients, such as vegetable oils, waxes,

plant extracts (bamboo, shea butter, apricot kernel, corn, etc…), without the addition of

synthetic preservatives or fragrances. For a responsible make-up, the ingredients resulting

from organic farming are preferred and formulas are certified organic by Ecocert, therefore

respectful of the skin and the environment. The colors that make up the range are

exclusively obtained using natural pigments. The ingredients are chosen according to their

specific properties in order to combine the best makeup (colors, hold, rendering,

textures…) and benefits for the skin.Here are a few…

VEGETAL SQUALENE

Extracted from olive oil, vegetable Squalene is a derivative of

squalene, which is a natural component of human sebum. Its

excellent affinity with the skin, due to its similarity with natural

cutaneous lipids, and its emollient properties make it an ideal active

ingredient. It strengthens the cutaneous hydrolipidic barrier, softens

the skin and protects it from dehydration.

ORGANIC ACACIA GUM

The Acacia gum or arabic gum that comes from the resin secreted

by the Acacia Senegal tree, is used as an adhesive agent, to

improve the hold of Zao mascaras and eyeliner.

ORGANIC POMEGRANATE BUTTER

Today widely used in medicine, pomegranate extract not only

offers an excellent level of hydration but it is a valuable aid in cell

regeneration and in the fight against free radicals responsible for

skin aging. By increasing collagen synthesis, it prevents the

emergence of wrinkles.

MICRONIZED SILVER POWDER

Present in very small quantities, pure silver plays the fundamental

role of natural preservative thanks to its antibacterial and antiseptic

benefits for the skin.

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Page 11: products respectful of men and of the planet › ...Extracted from olive oil, vegetable Squalene is a derivative of squalene, which is a natural component of human sebum. Its excellent

The makeup of the complexion is the basis of a successful beautiful look. For this, Zao offers a large andcomplete range of complexion products with 100% natural origin and certified organic.

Discover our wide range of complexion makeup, for a perfect, luminous and radiant skin. It consists ofComplexion basis, Concealers, Fluids and Compact Foundations, Free and Compact Powders, Bronzers(Mineral Cooked Powders), Blushes and a Highlighter for a complete makeup of the complexion. Theseproducts unify and enhance your complexion. They offer you a natural and long-lasting hold. Thanks to thediversity of textures and shades, Zao products are adapted to all ages, all types and colors of skin. Whetheryou want a natural and light makeup or a more sophisticated look, you will find the product that fits for sure!

We use many plant actives with moisturizing, nourishing and regenerating properties such as organic sheabutter, organic jojoba oil, organic bamboo powder and organic rice powder that provide all the softnessyour skin needs. Zao complexion products respect and care for your skin every day.

BASE & CONCEALER

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FOUNDATION

MINERAL POWDER

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BLUSH & HIGHLIGHTER

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Page 15: products respectful of men and of the planet › ...Extracted from olive oil, vegetable Squalene is a derivative of squalene, which is a natural component of human sebum. Its excellent

The eyes are the mirror of your emotions… Intensify them with our make-up.Fall in love with Zao eyes make-up, certified organic and Vegan, to give youreyes a boost in the blink of an eye.

To give freedom to your creativity and compose sublime looks according toyour desires, Zao Make-up offers you a wide choice of high quality products forthe eyes. The range consists of Eye Primer, Eyeshadows, Mascaras, Eyelinersand Pencils. Our products are suitable for sensitive and fragile eyes thanks totheir formula with 100% natural origin. They are rich in natural pigments forintense colors and a long lasting result.

EYESHADOW & PRIMER

*except pencils (ECO certified)

* *

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MASCARA & EYELINER

EYEBROWS

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LIPSTICKS

To keep your smile on your face at any time, Zao has developed a full range of 100% natural and certifiedorganic lip products. It is composed of Lip care, Pencils, Lipsticks, Gloss and Lip polish. Enriched withvegetable waxes, butters and organic vegetable oils, Zao lip products moisturize, soften and protect thelips.

Highlight your mouth in three quick and easy steps:

-Take care of your lips with Zao Lip care: Lip scrub, Lip balms, Lip care oil.-Redraw the outline of your lips with Zao Pencils. Their ultra-pigmented formula allows you to make clear,intense and covering lines.-Color your lips with Lipstick, Lip gloss and Zao Lip polish. The diversity of colors and textures of our rangeoffers you the possibility to change your look according to your desires. Matt, soft touch or pearly, beteverything on your lips for a glamourous smile!

*sauf crayons (certifiés Eco).

* *

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LIP CARE

LIP GLOSS & LIP POLISH PENCIL

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Page 21: products respectful of men and of the planet › ...Extracted from olive oil, vegetable Squalene is a derivative of squalene, which is a natural component of human sebum. Its excellent

Be beautiful to the tips of your nails with Zao Nail polish and Nail care!

The 100% natural and organic nail polish does not exist yet but Zao strives to make theNail polish always more natural and less harmful. Indeed, our nail polishes are

guaranteed 8 Free, free of the most controversial chemical substances such as toluene,formaldehyde, formaldehyde resin, synthetic camphor, dibutyl phthalate, paraben,xylene and rosin. This natural and ecological orientation does not prevent us fromoffering you a wide range of colours, from the most classic ones to the most sparklingones, all offering perfect hold and shine!

In order to easily and gently remove the nail polish without drying your skin out orattacking the nails, Zao also offers certified organic and 100% natural origin Nail polishremover.

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Page 23: products respectful of men and of the planet › ...Extracted from olive oil, vegetable Squalene is a derivative of squalene, which is a natural component of human sebum. Its excellent

Proposing a range of makeup is good, but associating it with a range ofmakeup removers is even better! So naturally, ZAO has created 5 essential

cleansers and makeup removers, all certified organic and designed to pamperthe skin every day.

Essential for a cleansed, beautiful and soft skin, adapted to any type of skinand the habits of everyone. Super nice textures, sweet fragrances and ofcourse natural ingredients!

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As good brushes are essential for a successful makeup, Zao has designed a wideprofessional range of brushes. The handles of our brushes are made of bamboo and

their hairs are synthetic rather than natural because we are committed to fight againstanimal abuse.

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Compose your own makeup palette with Zao Make-Up Refillable Bamboo Boxes.Their magnetic base allows all formats (eyeshadow, blush, bronzers, eyebrowpowder, compact powder…).

Let your creativity flow and fill them with your favorite refills! At home or for a make-up session, keep your essential colors always at your fingerprints!

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Suggesting to refill its products, Zao gives the

opportunity to make yourself happy with sweet prices.

First purchase: Bamboo packaging with its refill inside

Second purchase: Only the refill

PRODUCTNB OF

SHADES

BAMBOO REFILL

PRICE PRICE

ANGLED BRUSH 1 $24.00

BAMBOO BOX XL 1 $113.00

BEAUTY CASE 1 $154.00

BLENDING BRUSH 1 $25.00

BLUSH BRUSH 1 $41.00

COMPACT BLUSH 5 $47.00 $26.00

COMPACT FOUNDATION 14 $65.00 $43.00

COMPACT POWDER 5 $46.00 $26.00

CLEANSING FOAM 1 $40.00

CONCEALER STICK 5 $40.00 $32.00

COOKED POWDER / BRONZER 6 $52.00 $32.00

CREAM EYESHADOW 4 $40.00 $23.00

DUO EYEBROW BRUSH 1 $25.00

EYELINER 6 $41.00 $27.00

EYESHADOW 31 $37.00 $21.00

EYEBROW BRUSH AND COMB 1 $24.00

EYEBROW POWDER 3 $40.00 $23.00

EYE PRIMER 1 $40.00 $23.00

FACE POWDER BRUSH 1 $48.00

FOUNDATION BRUSH 1 $48.00

KABUKI BRUSH 1 $52.00

LIGHT COMPLEXION BASE / PRIMER 1 $67.00 $56.00

LIGHT TOUCH COMPLEXION 3 $43.00 $27.00

LIP BRUSH 1 $24.00

LIP CARE OIL 1 $41.00 $27.00

LIP POLISH 6 $41.00 $27.00

LIP BALM STICK 1 $40.00 $32.00

PRODUCTNB OF

SHADES

BAMBOO REFILL

PRICE PRICE

LIP GLOSS 5 $39.00 $27.00

LIP SCRUB STICK 1 $40.00 $32.00

LIPSTICK (PEARLY, MATT, SOFT TOUCH) 24 $40.00 $32.00

LIQUID LIP BALM 1 $40.00 $32.00

MAKE-UP BELT 1 $154.00

MAKE-UP REMOVER OIL 1 $42.00

MASCARA ALOE VERA 2 $45.00 $31.00

MASCARA VOLUME & SHEATHING 2 $45.00 $31.00

MICELLAR WATER 1 $35.00

MINERAL SILK / MINERAL POWDER 11 $58.00 $38.00

MINERAL TOUCH 4 $40.00

NAIL POLISH 30 $26.00

NAIL POLISH REMOVER 1 $38.00

NATURAL RUBBER SPONGE 1 $10.00

ORBIT BRUSH 1 $24.00

PENCIL SHARPENER 1 $10.00

PENCILS 14 $23.00

POWDER PUFF 1 $15.00

REMOVER MILK 1 $27.00

SHADING BRUSH 1 $24.00

SHINE-UP POWDER / HIGHLIGHTER 1 $52.00 $32.00

SILK FOUNDATION / FLUID FOUNDATION 11 $73.00 $58.00

SMALL BAMBOO BOX 1 $53.00

SMALL BAMBOO MIRROR 1 $26.00

SPONGE BRUSH WITH 4 REFILLS 1 $24.00

SUBLIM’SOFT 1 $73.00 $58.00

YIN & YANG POUCH 1 $53.00

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