productline 120613011417-phpapp01
DESCRIPTION
TRANSCRIPT
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PRODUCT LINE
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INTRODUCTION
PRODUCT LINE:A group of products that are clearly related because they function in a similar manner are sold to the same customer groups, are marketed through the same type of outlets or fall within given price ranges
PRODUCT MIX:A Product Mix also called a PRODUCT ASSORTMENT is the set of all products and items a particular seller offers for sale
OTHER TOPICS DISCUSSED:
PRODUCT LINE LENGTH:STRETCHING
: FILLING
PRODUCT MIX:WIDTH
:LENGTH
:DEPTH
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PRODUCT LINE OF NESTLE
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MILK AND NUTRITION PRODUCTS
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INFANT PRODUCTS
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BEVERAGES
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BEVERAGE SYSTEMS
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PREPARED DISHES AND COOKING
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CHOCOLATES AND CONFECTIONERY
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VENDING AND FOOD SERVICES
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FOOD SERVICE PRODUCTS
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CULINARY
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TOUCH POINTS
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PRODUCT MIX
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PRODUCT MIX OF NESTLE
Milk products and nutrition
Beverages
Prepared dishes and cooking aids
Chocolates and confectionary
Vending and food services