Turku University of Applied Sciences

Productizing Finnish Lifestyle Tourism Services

Objectives of the project:

• To create new partnerships, new knowledge and new service networksthat are based on an authentic Finnish lifestyle. Furthermore to offernovel tourism services created to the markets identified by Visit Finland,namely Germany, the United Kingdom and the Netherlands.

• To enhance co-operation between project partners and entrepreneursand to share best practices in Turku Archipelago, Jyväskylä Lakelandarea, and internationally.

• To introduce tourism services and route suggestions grounded on theFinnish lifestyle. All services are based on sustainability and highquality aiming to enhance experiences.

• To compile information about international marketing and distributionchannels, competitors and the wishes of the chosen customersegments.

• To produce materials that bring the Finnish lifestyle alive, like videos,documents, pictures, stories and “how to” advice (in English &German). These materials can be used in both marketing and duringthe service process.

•• To share the service/product ideas and materials created during theproject nationally.

Productizing Finnish LifestyleTourism Services

Project duration1.1.2016 - 31.3.2018

Operating sphereInternational

PartnersTurku University of AppliedSciences (Turunammattikorkeakoulu)Jyväskylä University of AppliedSciences (Jyväskylänammattikorkeakoulu)Companies from Turku andJyväskylä regions offering e.g.accommodation, natureactivities, food&beverage,sauna, meeting or partyservices as well as events:AavameriParatiisisaariAiriston LumousApartment Hotel KivijärvenLinnanmäkiFishing PatrolHankakorpiHerrankukkaroHindersHuikon HelmiIsokariItätalon TalonpoikaiskartanoJuhlatalo JuurikkasaariKalastaja Esa Kotilainen KivitaskuKustavin LootholmaKuvapäät Oy Pensar SydPerttulan TilaRosala HandelsbodRuuhipirtti RuukkimatkailuSuovanlahti Village /TractorJazz Vaihelan SaaristohotelliVersona OyVilla HiidenmäkiVilla WolaxWitas Oy Keksintöjen viikko

Source of fundingCentre for EconomicDevelopment, Transportand the Environment(Jyväskylä)

Total funding210 000 €

Project website

Project results

http://suomalaisella.blogspot.fi/https://www.facebook.com/finnishlifestyle/

http://www.tuas.fi/en/research-and-development/projects/productizing-finnish-lifestyle-tourism-services/

Results of the project:

• Starting point analysis: the existing Finnish lifestyle tourism servicesand quality of the marketing communication of the services in question

• Finnish Lifestyle themes identified and service ideas developed for theGerman, UK and Dutch markets

• New knowledge and ideas from -bench-marking trips (Finland andGermany)

• New Finnish lifestyle tourism service ideas piloted and tested by chosenexperts

• Potential marketing and distribution channels identified

• New digital marketing materials created, e.g. videos and photos aboutthe Finnish lifestyle

http://www.tuas.fi/en/research-and-development/projects/productizing-finnish-lifestyle-tourism-services/