Product Recall

What – Recall instant nonfat dried milk, What – Recall instant nonfat dried milk, whey protein, fruit stabilizers, and gums whey protein, fruit stabilizers, and gums (thickening agents) (thickening agents)

When – The announcement was made When – The announcement was made June 28, 2009 by USA FDAJune 28, 2009 by USA FDA

Why – The company voluntarily recalled Why – The company voluntarily recalled any products from the past two years any products from the past two years due to possible Salmonella due to possible Salmonella contamination contamination (http://www.fda.gov/Safety/Recalls/Major(http://www.fda.gov/Safety/Recalls/MajorProductRecalls/Milk/default.htm) ProductRecalls/Milk/default.htm) Nov. 4, 2010 1ISE 427 Michael Harris

Management Issues

Recognition of Problem – The company Recognition of Problem – The company was slow to recognize the problem, as was slow to recognize the problem, as the recall was for products the recall was for products manufactured over two yearsmanufactured over two years

Speed of Response – The company Speed of Response – The company immediately responded, notifying their immediately responded, notifying their customers and voluntarily recalling customers and voluntarily recalling their productstheir products

Nov. 4, 2010 2ISE 427 Michael Harris

Impact of Recall

Legal Consequences – It is an ongoing Legal Consequences – It is an ongoing investigation as of now. The FDA investigation as of now. The FDA currently is not aware of any products currently is not aware of any products being recalled on the consumer levelbeing recalled on the consumer level

Reputation/Sales - It cannot be Reputation/Sales - It cannot be predicted at this time what effect this predicted at this time what effect this recall will have on the consumer as the recall will have on the consumer as the Plainview Milk Products Cooperative Plainview Milk Products Cooperative products are marketed to products are marketed to manufacturers for use in consumer manufacturers for use in consumer products.products.Nov. 4, 2010 3ISE 427 Michael Harris

References

((http://www.examiner.com/food-in-midland-odessa/http://www.examiner.com/food-in-midland-odessa/expect-rise-food-recalls-plainview-milk-kroger-expect-rise-food-recalls-plainview-milk-kroger-consumer-confidence-drops )consumer-confidence-drops )

(http://www.fda.gov/Safety/Recalls/(http://www.fda.gov/Safety/Recalls/MajorProductRecalls/Milk/default.htm)MajorProductRecalls/Milk/default.htm)

  Bob Ewing. “Plainview Milk Products Cooperative Bob Ewing. “Plainview Milk Products Cooperative issues product recall”. issues product recall”. Digital Journal. Digital Journal. June 28, 2009. June 28, 2009.

Kimberly Lord Stewart. “Plainview Milk recall not as Kimberly Lord Stewart. “Plainview Milk recall not as clear cut as communicated by FDA”. clear cut as communicated by FDA”. Functional Functional Ingredients Magazine.Ingredients Magazine. June 29, 2009. June 29, 2009.

Nov. 4, 2010 4ISE 427 Michael Harris