product overview - ormax media...product overview ormax heartbeats: weekly music charts ... § this...
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![Page 1: Product Overview - Ormax Media...Product Overview Ormax Heartbeats: Weekly Music Charts ... § This is a product of the Recall (scaled to 10) and Likeability (average) of the song,](https://reader033.vdocuments.us/reader033/viewer/2022042221/5ec733f34251533f15316e1b/html5/thumbnails/1.jpg)
ProductOverview
Ormax Heartbeats: Weekly Music Charts
![Page 2: Product Overview - Ormax Media...Product Overview Ormax Heartbeats: Weekly Music Charts ... § This is a product of the Recall (scaled to 10) and Likeability (average) of the song,](https://reader033.vdocuments.us/reader033/viewer/2022042221/5ec733f34251533f15316e1b/html5/thumbnails/2.jpg)
§ Ormax Heartbeatsisaweekly,syndicatedtrackingtooldesignedtogeneratemusicchartsusingconsumerdata
§ Itisavailabletomusicchannels,radiostationsandfilmproducersforsubscription
ORMAX HEARTBEATS
![Page 3: Product Overview - Ormax Media...Product Overview Ormax Heartbeats: Weekly Music Charts ... § This is a product of the Recall (scaled to 10) and Likeability (average) of the song,](https://reader033.vdocuments.us/reader033/viewer/2022042221/5ec733f34251533f15316e1b/html5/thumbnails/3.jpg)
§ Mumbai,Delhi,Nagpur,Raipur,Indore,Jaipur,Ahmedabad,Surat,Pune,Kolhapur,Gurgaon,Chandigarh,Lucknow&Varanasi
§ Males&females§ 15-44yrs.
§ Samplesize:min.200perweek
TARGET AUDIENCE
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§ OrmaxHeartbeatsworksonthepromisethattwokeyfactorscontributetothepopularityofanewsong
1. Recall2. Likeability
§ Recall– Eachrespondentisaskedtorecallupto foursongsthathehasrecentlyheardorseenalotonradioorTV
§ Likeability– Foreachsongrecalled,therespondentisaskedtoratethesongona0-10scale,dependingonhowmuchtheylikethesong
PARAMETERS
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§ ThepopularityofasongismeasuredthroughitsOHBscore
§ ThisisaproductoftheRecall(scaledto10)andLikeability(average)ofthesong,bothoutof10
OHBSCORE=RecallXLikeability
§ OHBscoreisonascaleof0-100
§ Onlysongswithatleast2%recallareconsideredforthecharts
§ Thisnumbercouldrangefrom20-30songs
OHB SCORE
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ACTIONABILITY - MUSIC CHANNELS
Whentostopplayinganewsong
Frequencyofairplay
Whichnewsongs toplay
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ACTIONABILITY – RADIO STATIONS
Choiceofsongsfromaalbum
Numberofrotations
Whentostartplayingnewsongs
![Page 8: Product Overview - Ormax Media...Product Overview Ormax Heartbeats: Weekly Music Charts ... § This is a product of the Recall (scaled to 10) and Likeability (average) of the song,](https://reader033.vdocuments.us/reader033/viewer/2022042221/5ec733f34251533f15316e1b/html5/thumbnails/8.jpg)
ACTIONABILITY – FILM PRODUCERS
Musicstrategy
Mediaweightsforeachsong
Performanceoffilm’smusic
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Twitter:@OrmaxMedia