Presentation on Product Mix of ITC

Presented by

What is product mix? Product Mix is the total number of product

choices a company offers their customer.  Large groups of Industries may have

diversified products within core competency. Larsen & Toubro Ltd, Godrej, Reliance, ITC etc. in India are some of the examples.

ITC PRODUCT MIX

FMCGFOODCIGARETTESLIFESTYLE-retailingSTATIONERYPERSONAL CARESAFETY MATCHESAGARBATH

HOTELSWELCOMEGROUPWELCOME

HERITAGEFORTUNELUXURY

COLLECTION

ITC PRODUCT MIXPAPER BOARD AND PACKAGINGAGRI BUSINESS – RURAL SERVICES, LEAF TOBACCO,SPICES,AGRI-INPUT

FMCG-ITCFOOD -ASHIRWAD, SUNFEAST,

CANDYMAN,BINGO, KITCHEN OF INDIA

FMCG ITC-CIGARETTESINSIGNIAINDIA KINGSGOLD FLAKESILK CUTNAVY CUTCAPSTONSCISSORS

BRISTOLFLAKEBERKERLY

FMCG ITC-LIFE STYLE RETAILINGWILLS LIFE STYLEJOHN PLAYERMISS PLAYER

FMCG ITC-EDUCATION & STATIONERYCLASSMATEPERFECT CRAFTEXPRESSIONS

FMCG ITC-PERSONAL CAREFIAMA D’ WILLSVIVEL D’ WILLSSUPERIA

FMCG ITC-SAFETY MATCHES & AGARBATHIS

MANGALDEEPEXPRESSIONSI-KNOEXPRESSION

FMCG ITC-KITCHEN OF INDIACURRY PASTES

(BUTTER CHICKEN, FISH CURRY,DUM ALOO)

CHUTNEYS (SHREDDED MANGO, MANGO& JEERA, MANGO & GARLIC

BIRYANIS- (NOOR MAHAL, BOHRI)

DESSERTS- (JODHPURI MOONGDAL HALWA, AWADHI BADAM HALWA)

ASHIRVAD VARIANTSFLOUR –AASHIRVAD, SELECT ATTA,

CHAKKI ATTASALTSPICES – CHILLI

POWDER, TURMERIC POWDER, CORIANDER POWDER,PICKLE MIRCH

INSTANT MIXES- GULAB JAMUN, RAWA IDLI,RICE IDLI, RICE DOSA,KHAMAN DOKLA,RASMALAI

ASHIRWADATTA

SALT

SUNFEAST VARIANTSBISCUITS –BUTTER,

CASHEW, CRUNCHY COCONUT

SNACKY- CHILLY FLAKES,CLASSIC SALTED

GLUCOSE- ORANGE, NICE,MILKY MAGIC

DREAM CREAM -CHOCO, VANILA,ORANGE, MILK CREAM

GOLDEN BAKERY -CHOCONUT, BUTTERNUT, BUTTER SCOTCH

FIT-KIT – MULTI-GRAIN,VITAMIN

PASTA –CHEESE, PIZZA,CHICKEN

SUNFEAST VARIETIES

FOODSMINTO – MINT O FRESH , MINT O COOL

BLUE, ORANGE MINT,LEMON MINT

CANDY MANFRUIT FUNBUTTER SCOTCH

LICKSECLAIRSCOFITINONATKAT MANGONATKHAT GUAVA

MANGO LINKSMAHA MANGOLACTO

BINGOPOTATO CHIPS –

SALTED, MASALA, TOMATO,CHATKILA NIMBU ACHAR,TANDOORI PANEER TIKKA

MAD ANGLES – TOMATO MISCHIEF,CHILLI DHAMAKA,ACHAARI MASTI

HATKE JATKE –FUNKY MASALA, TOMATO TWIST

LIFE STYLE RETAILINGWILLS LIFESTYLE (WILLS CLASSIC,WILLS

SPORTS, WILLS CLUBLIFE,WILLS SIGNATURE)

PERSONAL CAREVIVEL D’ WILLSFIAMA D’WILLSSHAMPOOS