product mix cadbury
TRANSCRIPT
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PRODUCT MIX- CADBURY
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PRODUCT MIX OF
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COMPANY PROFILE
Cadbury India:
Corporate office : MumbaiOperates in India since 1948Leading supplier of Indian confectionary market 5 production plants:
1. Thane2. Induri (pune)3. Malanpur (Gwalior)4. Bangalore5. Himachal pradesh
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Cadbury
Chocolates
Dairy milk
Celebration
Bourneville
5 Star
Perk
Gems
Temptation
Biscuits
Beverages
Candies
Gums
PRODUCT MIX
Width=5
Product Lines
Product Types
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Dairy milk
Dairy milk shots8gm, Rs 2
Dairy milk 12gm, Rs 5
Dairy milk 23gm, Rs 10
Dairy milk40gm, Rs 20
Roasted Almond42gm, Rs 30
Crackle42gm, Rs 30
Fruit and nut44gm, Rs 30
Home pack96 gm, Rs 50
Dairy milk Silk80gm, Rs 60
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Bourneville
Raisin & nut40gm, Rs 30
Raisin & nut 90gm, Rs 75
Rich Coco40gm, Rs 30
Rich Coco90gm, Rs 75
Almond40gm, Rs 30
Almond90gm, Rs 75
Hazelnut45gm , Rs 30
Hazelnut90gm, Rs 75
Temptation
Rum72gm, Rs 55
Roasted Almond
72gm, Rs 55
Hazelnut72gm , Rs 55
Apricot72gm, Rs 55
Cashew nut72gm, Rs 55
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Gems
Gems11.4gm, Rs 5
Gems28.4gm, Rs 15
Gems Jar307.05gm ,
Rs 111
Celebrations
Celebrations104.41gm, Rs
50
Celebrations122.9gm, Rs75
Celebrations252.9gm,
Rs 150
Celebrations324gm, Rs 450
Celebrations432gm, Rs 600
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Perk
Home Pack81gm, Rs 30
Perk Popper20gm, Rs 5
Ultra Perk15gm, Rs 5
5 Star
Fruit & Nut45gm, Rs 20
Crunchy40gm, Rs 15
SVP Pack90gm, Rs 30
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Line Stretching
UpMarke
t
Two Way
Downmarket
LINE STRETCHING
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DOWN MARKET STRETCHING
Launched in 2008 Targeted non-users & users both ‘chocolate laddoo’ Price: 2 Rs. For 2 piece Attempt - Product as the perfect value-for-money.
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UP MARKET STRETCHING
Launched in January 2010There was room for a more premium entrant in the category It is creamier, smoother, and tastier Its dome shaped cubes pack turned out to be very
attractive
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UP MARKET STRETCHINGCONTD....
Launched in 2009
Fine dark chocolate
Hailed as Cadbury’s answer to the emerging market of luxury
chocolates
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Launched in 1996
Perk is combination of chocolate & snack
A perfect solution for a quick snack, which made both
chocolate lovers and the frequent snackers happy.
LINE FILLING
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Launched in 1969
5 Star soon became the star of every refrigerator and pocket
It was introduced at Rs 10.
LINE FILLINGCONTD….
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CONSISTENCY
END USE
PRODUCTION
DISTRIBUTION
CONSISTENCY
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Basic ingredients : Dark chocolate, milk, cocoa powder, etc.
Extra ingredients are added e.g. Dairy milk Fruit & Nuts (dry fruits), Cadbury Perk (biscuits) etc.
PRODUCTION
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DISTRIBUTION
Uses same distribution channels
Cadbury products are sold to wholesalers & retailers
2100 distributors
450,000 retailers
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END USE
The basic end use of all Cadbury products remains the same: “Eating it simply for joy”
Perk may also be consumed for the intake of high glucose levels
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The prospective customers of Cadbury have changed from kids to
adults-including every family member to celebrate any occasion
with Cadbury chocolates.
No matter the reason or the season, Cadbury focus on creating
moments of pleasure with every tasty bite..
CONCLUSION