Building insanely brilliant andsimple products

Product Management 101

A product is the sum of allexperiences a consumer has with

your offering.

Product Management

Technology

BusinessDesign

User Testing, Feedback from existing users,Competitive landscape

Be the voice of theconsumer

PRIORITIZE, PRIORITIZE,PRIORITIZE

Impact on key metrics, ROI, business impact

Collaborate with Engineers,Designers and QA

Brainstorm flows, provide specs, decidetimelines, iterate

LAUNCH THE PRODUCTWORK WITH MARKETING TO GET YOUR WINNING

PRODUCT TO THE AUDIENCE

MEASURE THE IMPACTChange the course of action if required

Be the voice of theconsumer

2

Prioritize, Prioritize,Prioritize

Collaborate withengineering, design and

QA

Launch the product,measure the impact and

change course ifrequired.

1 3 4

Recap

THANK YOU