product management - лекция №1
TRANSCRIPT
![Page 1: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/1.jpg)
Product Management SchoolЛекция №1
![Page 2: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/2.jpg)
Я• !"#$%&' ()*+
• Mail.Ru, Product Management
• iOS/Android
• ,-.
• /01
![Page 3: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/3.jpg)
Коммуникации
• mindtheproduct.ru
![Page 4: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/4.jpg)
Коммуникации
• facebook.com/Mindtheproductru
![Page 5: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/5.jpg)
Коммуникации
• facebook.com/oparinov
![Page 6: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/6.jpg)
Правила
![Page 7: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/7.jpg)
Правила
![Page 8: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/8.jpg)
Правила
![Page 9: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/9.jpg)
Правила
![Page 10: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/10.jpg)
Правила
![Page 11: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/11.jpg)
Цель
![Page 12: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/12.jpg)
План• 23& 3"4&*?
• 53& 3"4&6?
• 23& 3"4&* 7#&8943?
• : ;*+& %";$%"*3<= 7#&8943?
![Page 13: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/13.jpg)
Product Management
![Page 14: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/14.jpg)
BUILDING THE PRODUCT RIGHT
BUILDING THE RIGHT PRODUCT
![Page 15: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/15.jpg)
Заказная разработка
• >$?%*<-"%")$3$4
• :*6)?
• @#A$3*43&#
![Page 16: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/16.jpg)
Project Management
• ,#*B=
• >C8D*3
• E*<9#<F
• G*)H
![Page 17: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/17.jpg)
Product Marketing
• /"#4*3$%+ 7#&8943"
• EF%&4, 4&BB9%$4"I$$, 7&?$I$&%$#&'"%$*
![Page 18: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/18.jpg)
Product Management
![Page 19: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/19.jpg)
Product Management
• (I*%4" 7#&8943&'FA '&?B&D%&<3*6
• (7#*8*)*%$* 7#&8943"
![Page 20: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/20.jpg)
Маркетинг
ДизайнИнжиниринг
![Page 21: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/21.jpg)
Who is Product Manager?
![Page 22: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/22.jpg)
Customer empathy
![Page 23: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/23.jpg)
![Page 24: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/24.jpg)
Эмпатия
• “J*#4")H%F* %*6#&%F”
• ,<3"'"3H %" B*<3& 8#9+&+& ;*)&'*4"
• 29'<3'&'"3H K&)H $ 7#&K)*BF
![Page 25: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/25.jpg)
![Page 26: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/26.jpg)
Интеллект
![Page 27: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/27.jpg)
Системный взгляд
![Page 28: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/28.jpg)
Коммуникация
Убеждение
Модели восприятия
Манипуляция
![Page 29: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/29.jpg)
Бизнес-навыки
![Page 30: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/30.jpg)
Правила прибылиПрибыль
Выручка Затраты
![Page 31: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/31.jpg)
Упражнение
![Page 32: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/32.jpg)
C чего все начинается?
![Page 33: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/33.jpg)
Проблема
“Будущее уже наступило.
Просто оно неравномерно распределено
Уильям Гибсон”
![Page 34: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/34.jpg)
Практика
• ,FK#"3H 7#&8943
• (7$<"3H G@
• (7$<"3H 7#&K)*B9
![Page 35: Product management - лекция №1](https://reader034.vdocuments.us/reader034/viewer/2022051502/58f2f4b41a28abb3718b460b/html5/thumbnails/35.jpg)
Домашнее задание• ,F - 7#&8"43-B*%*8D*# Google
Chrome/L%8*4<. M"4<$/Twitter/Mail.Ru @+*%3/Groupon.ru/Yahoo.com/Evernote
• 5"4"= G@?
• 5"49C 7#&K)*B9 #*N"*3?
• 3 7&)H?&'"3*)H<4$* 7#&K)*BF $ 793$ #*N*%$=