product innovation apple ipad
DESCRIPTION
Presentation slide of my Operation Management group assignment Image sources: http://www.patentlyapple.com/.a/6a0120a5580826970c0168eb1409a1970c-800wi http://www.patentlyapple.com/.a/6a0120a5580826970c017c3882d593970b-800wi http://www.patentlyapple.com/.a/6a0120a5580826970c017c388126f3970b-800wi http://www.mattramosphotography.com/wp-content/uploads/2011/03/4.jpg http://www.guialomejordelmundo.com/imagenes/ct8/38970ipad1.jpg http://farm5.static.flickr.com/4012/4501918517_f9ee5f9810_o.jpg http://www.rnw.nl/data/files/images/lead/iPad.jpg http://supertechblog.com/wp-content/uploads/2012/10/China_Foxconn_De_J.jpg http://www.iclarified.com/images/news/26180/100092/100092-1280.jpg http://im.macovod.net/wp-content/uploads/2012/04/apple_hq2.jpg http://www.flickr.com/photos/qiaomeng/6207671082/ http://www.flickr.com/photos/zoetnet/4485539046/ http://www.flickr.com/photos/gforsythe/8422224296/ http://www.flickr.com/photos/vermininc/2777441779/TRANSCRIPT
A change in the physical characteristic or performance an existing product or service of creation of the new ones
Innovation :
Ricky W. Griffin, 2010
A change in the way a product or service is manufactured, created and distributed
Innovation :
Ricky W. Griffin, 2010
Incremental and radical innovation
Architectural and Component innovation
Organizational innovation
Sustaining and disruptive innovation
Mohr et al, 2010
Idea and Opportunity
Development
Innovation Portfolio Planning
Project Management
Launch and Learning
Swink (2011:101)
Concept
Development
Product and
Process Planning
Detailed Design and
Development
Product and Market
Testing
Concept
Development
Product and
Process Planning
Detailed Design and
Development
Product and Market
Testing
Commercial-ization
Concept
Development
Product and
Process Planning
Detailed Design and
Development
Product and Market
Testing
Market Introduction
Commercial-ization
MATURITY
51.7% 22.9 43.6% 15.1 48.1%
7.3% 7.9 15.1% 2.2 263%
Shipm 2011 Mkt share2011 Shipm 2012 Mkt share2012 Growth
Idea and Opportunity
Development
Innovation Portfolio Planning
Project Management
Launch and Learning
Concept Developm
ent
Concept Development
Product and
Process Planning
Detailed Design and
Development
Market Introduction
Product and Market Testing
Commercial -ization
APPlE is still one of the top technology company, But it is possible if they don’t keep innovating their position can be replaced by another company.
What the Customer
Wants
Relationship Matrix
Technical Attributes and
Evaluation
How to Satisfy Customer Wants
Interrelationships
An
aly
sis
of
Co
mp
eti
tors
Easy to use 5
Lightweight 3
Internet Capability 2
Durable 1
Fast Performance 4
What Customer Wants
Rating
What the Customer
Wants
Relationship Matrix
Technical Attributes and
Evaluation
How to Satisfy Customer Wants
Interrelationships
An
aly
sis
of
Co
mp
eti
tors
How to Satisfy Customer Wants
What the Customer
Wants
Relationship Matrix
Technical Attributes and
Evaluation
How to Satisfy Customer Wants
Interrelationships
An
aly
sis
of
Co
mp
eti
tors
Mu
lti
To
uch
Th
in B
od
y
Wif
i&3
G
Big
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r B
att
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Fa
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sso
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Weighted Rating
What the Customer
Wants
Relationship Matrix
Technical Attributes and
Evaluation
How to Satisfy Customer Wants
Interrelationships
An
aly
sis
of
Co
mp
eti
tors
Easy to use 5 Lightweight 3 Internet Capability 2 Durable 1 Fast Performance 4
Mu
lti
To
uch
Th
in B
od
y
Wif
i&3
G
Big
ge
r B
att
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Fa
st P
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sso
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Our Importance rating 29 15 15 5 25 Relationship Matrix
Interrelationships
What the Customer
Wants
Relationship Matrix
Technical Attributes and
Evaluation
How to Satisfy Customer Wants
Interrelationships
An
aly
sis
of
Co
mp
eti
tors
Mu
lti
To
uch
Th
in B
od
y
Wif
i&3
G
Big
ge
r B
att
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Fa
st P
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r
Analysis of Competitors
What the Customer
Wants
Relationship Matrix
Technical Attributes and
Evaluation
How to Satisfy Customer Wants
Interrelationships
An
aly
sis
of
Co
mp
eti
tors
Easy to use 5 Lightweight 3 Internet Capability 2 Durable 1 Fast Performance 4
Mu
lti
To
uch
Th
in B
od
y
Wif
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G
Big
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att
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Fa
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Our Importance rating 29 15 15 5 25
Ace
r
Asu
s
P P
P P
F F
P P
F F
Technical Attributes and Evaluation
What the Customer
Wants
Relationship Matrix
Technical Attributes and
Evaluation
How to Satisfy Customer Wants
Interrelationships
An
aly
sis
of
Co
mp
eti
tors
Target values (Technical attributes)
iOS
3, 1
02
4 ×
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24
3×
19
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Technical Evaluation
Acer 1024x768 225 x 164 x
25mm yes 4 hr Core 2 Duo
Asus 1024x600 225 x 164 x
25mm yes 5 hr Atom
iPad 1024x768 243×190×13.4
mm yes 10 hr A4
Easy to use 5
Lightweight 3
Connectivity 2
Durable 1
Fast Performance 4
Our Importance rating 29 15 15 5 25
Target values (Technical attributes)
Ho
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Fle
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C &
5 G
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Th
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