product development insights oct 11: dan porter
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CUSTOMER ACQUISITIONGAMIFICATION
9/2011DAN PORTER | CEO OMGPOP | TWITTER.COM/TFADP
Making it Fun
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People have to care.
It has to be fun.
Fun is not prescribed (do not google it).
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The only badge I care about is the IDGAF About Badges badge.
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I will never have the time or skill to get on this leaderboard.
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Stop telling me what to do. I have blood elves to kill.
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So,How does Gamification, I mean fun, relate to customer acquisition?
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Customer acquisition is as much
about converting your users when
you get them and retaining them.
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Customer acquisition is as much
about converting your users when
you get them and retaining them.
This justifies google ads, facebook ads, word of mouth traffic, whatever.
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Customer acquisition is as much
about converting your users when
you get them and retaining them.
It’s also about treating the users right in order to stimulate word of mouth.
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The key to customer aquisition is to
AVOID THISa
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1. Guide the User
2. Think in Loops
3. Friendly Competition
4. Make it fun
5. ?
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1. Guide the User
2. Think in Loops
3. Friendly Competition
4. Make it fun
5. ?
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8 pieces of data 9 different numbers
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1. Guide the User
2. Think in Loops
3. Friendly Competition
4. Make it fun
5. ?
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ask for questions
asked a question
answer a question
see a question
answer question
sign up
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buy & place item
wait for incomecollect income
buy lot
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Special Presale
Beg, Borrow, or Miss
Come 5mins Early
Thrill of Getting Lucky
Sign Up For Next Time
Sufjan Sale
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1. Guide the User
2. Think in Loops
3. Friendly Competition
4. Make it fun
5. ?
(aka no losers)
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1. Guide the User
2. Think in Loops
3. Friendly Competition
4. Make it fun
5. ?
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1. Guide the User
2. Think in Loops
3. Friendly Competition
4. Make it fun
5. ?
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+ More Ideas
+ Beta Invites (+tweets)
+ Grandfathered Perks (Tivo and ATT)
+ Hidden Surprises
+ Ask Nicely
OK, More Later...