product development insights oct 11: nicholas thorne
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LESSONS FROM THE ROADOCTOBER 21, 2011 – Nicholas Thorne, CEO / Basno
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Finding the isolation points.
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I live with my parents.
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21
3
45
These are the things in my room.
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They are valuable to me.
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No one comes to my room.
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Productize: Can we digitize?
ISO
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Don’t forget the whole point.
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Take the medal.
BRAND
SCARCITYSINGULARITY
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The little blue checkmark.
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Actually a piece of paper.
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Badge number…
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Think simple.
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ISOMarket: Can we monetize?
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Dual value propositions.
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The Z Axis
PRODUCT- USER
FIT
HUNGERFEAR
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They’re all sophisticated.
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OPUD-ALAP
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Help me help you.
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Finding the fast-moving current
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Broad vision. Narrow execution.