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BAPMPresentation on Maggi Noodles

By:-

Anjali SharmaAnkit Kumar

Shalini Kumari

Sonam Sharma

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ABOUT COMPANY

MAGGI BRAND IN INDIA

Teething troubles Maggi nooles !as laun"he

in Inia in the early#$%&s'

(arlo M' Donati) the *resent (hairman an

Managing Dire"tor o+ Nestle Inia ,t) brought

the instant noole bran to Inia uring his short

stint here in the early eighties'

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Brand as a legal instrument:

The !or Maggi !as erie +rom the surname o+ .ulius Maggi)+ouner o+ the business o+ Nestle Grou*) "arrie on +rom #%%/ u*

to #$01' An) that Nestle ha sol *rou"ts uner the traemark in

Inia sin"e #$10' It ha registere it in #$1& in Inia +or arious

+oo *rou"ts' Brand as a logo:

Maggi has use a "a*tatie "olours : yello! !hi"h e*i"ts

!armth an "heeriness !hile re !hi"h is an energeti")

e2"itement an *assion "olour

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Maggi !as *ositione as 3-minute nooles4 !itha *un"h line that sai 5ast to (ook Goo to 6at4

6arlier the tagline !as khusiyon ki maggi tagline

it 7ui"kly gras*e the attention o+ "onsumers alloer Inia !hi"h !as "urrently "hange to your

Ne! tagline !hi"h is use is maggi is sa+e) has

al!ays be a+ter the "ontroersies' The *un"h line

use by maggi is khusiyon ki maggi'

Brand as a shorthand:

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Brand as an adding value:

2-minute taglinean Fast to Cook !ood to"at

Taste Bhi #ealth Bhi(am*aign "on"entrate

on nutrition +a"tor,atest "am*aign starring Amitabh Ba"h"han

makes the "onsumer "onne"t to the *rou"t' It

asks +or "ustomer8s Maggi memories'

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Brand as a $ersonalit% and relationshi$: The "om*anies tries to asso"iates there "onsumers !ith the maggi through

9 Meri Maggi (am*aign in !hi"h "onsumers talk ho! maggi mae theiray s*e"ial

Due to the "ontroersies relate to maggi) +or a long s*an o+ time the

*a"king has "hange it no longer says: ;Maggi masala nooles is a sour"e

o+ *rotein an "al"ium: essential nutrients +or you at all stages o+ li+e;'

That8s been re*la"e !ith the message: ;(onsume along !ith +ruit anmilk;' Maggi "reate relations by asso"iating hunger !ith maggi) s*e"ially

+or "ollege stuents'

Brand as a evolving entit%:A+ter the "ontroersy o+ Maggie) "om*any not only em*hasi

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Possi&le &rand asso'iations:

Instant

(onenient

No oil

=ealthy Taste

>arieties

Si

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T#AN( YOU)