the brand maggi (nestle) 2 - copy

8/7/2019 THE BRAND MAGGI (NESTLE) 2 - Copy

1/24


2/24

OUTLINE OF THE PRESENTATION.

Profile of Nestle company.

Introduction of Maggi noodles.

Research Objective.

Analysis and Interpretation.

Conclusion & Recommendation.


3/24

ABOUT NESTLE.

The company dates to 1967 when 2 separates

Swiss enterprise were founded that would later

form the core of nestle.

Basically the company started to meet the

need of the milk in world war one.

Henri Nestle developed a milk based baby foodand soon began marketing it was the

1stproduct of nestle.


4/24

NESTLE AND ITS WORKS.

Nestle and the international red cross have

announced a partnership deal for interventions

in the HIV crisis in Africa.

Nestle continues to violate the world health

assembly marketing requirements for baby

foods in a systematic and institutionalized

manner.

Nestle encourages the use of dangerous whole

milks.


5/24

NESTLE PRODUCT LIST


6/24

Type

Founded :-

Founders :-

Head quarters :-

Area served :-

Industry :-

Revenue :-

Operating Income:-

Profit :-

Total :-

Total Equity:-

Public

Switzerland 1866

Henri Nestle

Vevey

World Wide

Food Processing 109.9 Billion(2008)

15.68 Billion (2008)

18.04 Billion (2008)

Asset 106.2 Billion(2008)

54.92 Billion (2008)


7/24

WHICH BRAND NAME COMES TO YOUR

MIND WHEN I SAY THE WORD NOODLES

?


8/24

INTRODUCTION TO MAGGI 2 MINUTENOODLES

o Its a brand name of instant noodle made by Nestle

India Ltd.

It was found by the Maggi family in Switzerland in the

19th century.

Nestle launched Maggi for the 1sttime in India in the

year 1984.

The brand is popular in India, Malaysia, New

Zealand, Singapore, South Africa, Australia etc.


9/24

MARKET SHARE:-

94%

4% 2%

Market share

MAGGI TOP RAMEN OTHERS


10/24

INITIAL STRATEGIES OF MAGGI

It has faced lot of hurdles in its journey in India.

Indian psychology.

Initially nestle tried to position the noodles in the

platform of convenience targeting the working

women.

Heavy media advertising did not work.

To overcome this NIL conducted a research


11/24

CONT

Convenience product for mothers and as a fun

for children.

o

The noodles tagline fast to cook, good to eatwas also in keeping with this positioning.

o Free samples were given as gifts on return of

empty Packets Effective taglinecommunication.


12/24

PRODUCT PROTECTION IN MARKET

The word noodles has been registered in the

year 1984 by nestle India.

Maggi is the trademark for the noodlescategory products from the year 1984.


13/24

RESEARCH OBJECTIVE

To find out the consumer behavior towards

maggi noodles.

To know the Os ofmarket i.e.Object, Objective, Occasions, Outlets &

Occupant.

To know the perception of the consumer.

To know the brand loyality of the

consumer.


14/24

RESEARCH METHODOLOGY

QUANTITAIVE METHOD :

QUESTTIONNAIRE :

SAMPLE SIZE: 15

QUALITATIVE TECHNIQUES :

INTERVIEW

OBSEVATIONAL METHOD


15/24

CONSUMER BEHAVIOR

ANALYSIS OBSERVATION


16/24

PREFERENCE SCALE OF CONSUMER

VERY GOOD

46%

GOOD

47%

AVERAGE

7%

POOR

0%VERY POOR

0%

BRAND IMAGE


17/24


VERY GOOD

46%

GOOD

27%

AVERAGE27%

POOR

0%

VERY POOR

0%

Flavor


18/24


VERY

13%

40%

AVERA E

40%

P R

7%VERYP R

0%

PRICE


19/24


VERY

GOOD29%

GOOD

26%

AVERAGE

22%

POOR%

VERY POOR

0%

TASTE


20/24

IF PREFERED BRAND IS NOT AVAILABLE

13%

20%

67%

0%

10%

20%

30%

40%

50%

60%

70%

POSTPONE SWITCH

OVER

MOVE TO

OTHER

SHOP

RESPONSE

RESPONSE


21/24

WHAT QUANTITY DO YOU BUY?

SMALL

33%

MEDIUM

67%

LARGE

0%

PACK SIZE


22/24

WHY TO STAY WITH OLD BRAND?

0.00%

10.00%

20.00%

30.00%

40.00%

0.00%

60.00%

70.00%

80.00%

PERCENTAGE

V.IMP

IMP

NEUTRAL

L.IMP

NULL


23/24

CONCLUSION

Consumers are APOSTELS & highly DOGMATIC

in case of purchasing the other flavors

Perception towards maggi is good. Consumers are happy with the price .

Consumers purchase maggi because of its

convenience


24/24

RECOMMENDATION

Go for PilotTesting.

Show advertisements that reflects the other

flavor of Maggi.

Try to change the perception of people towardsMaggie.

Focus on enhancing the image of other

products.

Aerated packaging (large packs).

the brand maggi (nestle) 2 - copy

Documents