process-based business development welcome! · characteristics defining a process • clear purpose...
TRANSCRIPT
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Process-based business
development
Welcome!
Lund University, autumn 2011
Ph D Anders Ljungberg
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Secure understanding of
“the beauty of an idea”
Every approach/method is characterized of a
1. value dimension
(conceptions, standpoints, management philosophy)
2. technical dimension (concrete methods and tools)
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The four areas of the course
3. Process
management
1. Process
thinking
2. Process
development
4. Process
orientation
Understand and
apply the process
view
Enable the right
performance level
Secure the
performance level
Adapting the
enterprise to a
process paradigm
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Process?
Process!
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Describe an organisation's view
on processes and how a process
is defined
- and you can tell what results that have been achieved
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The word ”process” (noun) • Used in multiple contexts, e. g.
– Daily life
– Law
– Biology
– Business
• All applications have the same linguistic origin
• Development from Latin processus and procedo
– to go ahead, proceed, advance, continue
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Value- adding activities
A process embraces a totality
– from customer need to customer satisfaction
Customer need
Customer satisfaction
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Conflicting views on processes
Hungry
(need)
Full
(satisfied need)
Corn
(origin)
Bread
(destination)
BPM view – focus on value creation
SCM view – focus on material flow
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NEED
VILLE
SATISFACTION
VILLE
A process is like a road – from customer need to customer satisfaction
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SATISFACTION
VILLE
A process developed from a holistic point of view
NEED
VILLE
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Characteristics defining a
process
• Clear purpose
• Clear starting point/trigger – customer need
• Clear final point – satisfied customer need
• Logical network of activities linking the starting and final
points – objects between the sub processes/activities
ensure logic
• Rule of thumb: a logical lead-time exists
• Observe: process ≠ material flow
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SATISFACTION
VILLE
Integrated processes in fragmented
organisations gives limited benefits
NEED
VILLE
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”What it’s all about”
• Being effective - Creating value
• Seeing your business outside-in
• Being efficient
• Being different - Integrating why, what
and how (top-down)
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Why
What
How
”Outside-in”
”Top
-down”
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Historical perspectives
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“The greatest improvement in the
productive powers of labour,...,
seem to have been the effects
of division of labour.”
- Adam Smith, 1776
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Assumptions and conditions
founding the function-oriented
organization
• It is possible to identify small, specialized work assignments
• Improvement of each assignment leads to improvement of the
whole
• There is always one best way to perform each assignment
• Employees lack or have very little education
• Thinking is a task for management
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The customer was not the starting point
for the function-oriented organization
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Functional structures - fosters traditional attitudes
They can´t produce
what we design
They don´t sell what
we can produce
They can´t
produce what the
customers want
- We are doing our best, why aren´t they?
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”…walls equals costs. And the higher the wall,
the higher the costs. The walls between
companies are much higher than the walls
inside companies. ”
Quinn, F. J. (2001), “A new agenda for the decade: an interview with
Michael Hammer”, Supply Chain Management Review, 01-NOV-01.