privacy professional lines social media
TRANSCRIPT
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Social Media & the Blurring Lines
December 9, 2009
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The Burning Question…
Should you use your personal Facebook
and other social media accounts for
professional reasons?
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The Numbers
• There are over 175 million people on Facebook
• Over 300,000 businesses have a presence on Facebook and roughly a 1/3 of these are small businesses
• 40% of People "Friend" Brands on Facebook
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Marketing your organization
• Every staff member is a marketer
• Social media is another way for you to support your organization’s mission
• It’s an economical way to promote your organization and programs
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How do you protect your privacy?
45% of employers
now screen social media
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Some possible solutions
• Use Facebook’s robust privacy tools
– Block your status and photos
– Create friend lists
• Create 2 Facebook accounts: one for personal and one for business use
• Open a LinkedIn account to connect
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It’s your choice…
• You are empowered with the tools to both protect yourself and help your organization
• You need to create parameters you are comfortable with
