privacy policy · applications ("apps"), as well as offline interactions with you related...
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Privacy Policy
1. Scope
This Privacy Policy ("Privacy Policy") applies to the tools, features, and services (collectively,
the "Services") offered by DriveSimple, Inc., or its subsidiaries, including Legend Auto Sales, LLC
(together, "DriveSimple", "we", "us", or "our"), through any DriveSimple website,
including idrivesimple.com and legendsalesauto.com (together, "Sites") or DriveSimple mobile
applications ("Apps"), as well as offline interactions with you related to your sale, trade,
purchase or financing of a vehicle through DriveSimple.
By using or accessing the Services in any manner, you acknowledge that you accept the
practices and policies outlined below, and you hereby consent to our collection, use and
sharing of your information as described in this Privacy Policy. Also, your use of DriveSimple
Services is subject at all times to our Terms of Use, which incorporates the Privacy Policy. Unless
otherwise stated, any terms we use in this Policy without defining them have the definitions
given to them in the Terms of Use.
2. Types of Information Collected or Received
When you use the Services, DriveSimple and our third-party service providers may collect
information about you and the device(s) you use to access the Services. We collect a variety of
information, such as:
Account Information and Other Information You Provide Voluntarily. You may
create an account through the Services and, if you do so, we will collect your
name, email address, login information and telephone number. We also may
collect your address for vehicle registration, pickup or delivery, as well as certain
documents required for financing or to complete registration, where applicable.
Further, we collect any additional information that you voluntarily provide to us
directly or through the Services, such as when you communicate with us in
person or by email, text message, telephone or chat, ask us a question, respond
to our surveys, post comments, or provide reviews or testimonials.
Vehicle Information. If you are interested in selling or trading in your vehicle to
DriveSimple, you may obtain a vehicle appraisal from us through the Services. In
order to provide an appraisal, we request and collect your Vehicle Identification
Number ("VIN"), vehicle history, and information about the condition of your
vehicle. We also will request your name and contact information to contact you
about the appraisal.
Financial Application Information. When you submit an application to third-
party lenders through the Services to finance a vehicle purchase from
DriveSimple, or for a pre-qualification for financing, we collect information such
as your name, email address, telephone number, date of birth, address,
employment and income information, veteran or military status, and social
security number. Depending on the lender's requirements, we may need to
collect additional information from you.
Credit Report Information. When you submit an application for pre-
qualification or financing, we use a third-party service provider to request credit
report information from consumer reporting agencies to determine your
eligibility for financing. This information may include your credit or FICO score
and other information in your credit file.
Payment or Other Financial Information. When you make a purchase or sell us
a vehicle through the Services, we may collect your credit card information or
bank account information, such as the name and contact information of your
financial institution, account type, account number, and routing number. Your
credit card information is processed and stored by a third-party service
provider.
Commercial Information. When you use the Services, we collect information
about the transactions you conduct with us, such as vehicle purchases and
appraisals, and about the vehicles that you have searched for or otherwise
expressed or indicated an interest in.
Location Information. With your consent, our Apps may collect geo-location
information from your device in order to tailor our Services to you, for example,
showing you vehicles closer to your location. You may opt out of location
sharing by accessing the location settings on your device and setting your device
not to share its location with us.
Information Provided by Third Parties. When you view and make inquiries
about DriveSimple vehicle listings posted on sites other than the DriveSimple
Sites, we will receive the information you submit in connection with your
inquiry, such as your name, email address or phone number. We also may
receive information about you from other third parties, including, without
limitation, social media platforms, marketing vendors, data analytics companies
or data brokers, vehicle history services, government agencies, including
Departments of Motor Vehicles, reputation and identity verification services,
and insurance companies.
Information Collected Automatically. When you use the Services, we or our
third-party service providers may automatically receive and record certain
information from your device or through the Services. For example, this may
include your device's IP address, user-agent, web pages you visit or features you
use within the Services, the date and time of your activities on the Services,
time since your last visit, links you click, searches conducted, the website visited
before navigating to the Services, your software and hardware attributes
(including browser and operating system type and version, app version, device
type, and device identifiers), demographic and interest data based on browsing
activity, and your general location inferred from your IP address. To obtain such
information, we or our third-party service providers may use the following
technologies to recognize your device and collect information about your device
and Services usage:
o Server Logs: When you use the Services, we automatically receive and
record certain information from your computer or other device and
your browser. To obtain such information, we may use the server logs
or applications that recognize your device and gather information about
its online activity.
o Cookies: Cookies are small files that are stored on your device by your
web browser. The cookies we may use include session cookies (which
expire once you close the browser) and/or persistent cookies (which
stay on your browser and may be used by the browser on subsequent
visits to the Services, unless deleted by you). Cookies allow us to
recognize whether you have visited before and may store user
preferences and other information. If you are concerned about having
cookies on your device, you can set your browser to refuse all cookies or
to indicate when a cookie is being set, allowing you to decide whether
to accept it. You can also delete cookies from your device. However, if
you choose to block or delete cookies, certain features of the Services
may not operate correctly.
o Web beacons, tags, and similar technologies: The Services or the
emails that you receive from us may use an application known as a
"web beacon" (also known as a "tag" or "pixel") and similar
technologies. Web beacons are small strings of code that provide a
method for delivering a graphic image on a web page or in an email
message for the purpose of transferring data. For example, it may allow
an email sender to determine whether a user has opened a particular
email.
o Unique Identifiers: We may use unique identifiers to collect information
about your use of the Services on an individual basis, such as length of
time spent on a particular page and pages viewed during a particular
log-in period. We use this information to evaluate and improve the
Services. These may include, for instance, a unique identifier associated
with a cookie stored on your browser. It may also include a mobile
advertising identifier associated with your mobile device, such as
Apple's Identifier for Advertisers ("IDFA") and Google's Advertising ID.
We may use mobile advertising identifiers to collect information for
interest-based advertising and analytics purposes, as described in the
section below titled "Analytics and Interest-Based Advertising."
o Local Storage: We use Local Storage Objects ("LSOs") such as HTML5 to
store content information and preferences. Your browser may offer its
own management tool to manage LSOs.
Feedback and Surveys. From time to time we may ask you to complete surveys
or provide feedback to help us improve our Services. If you choose to
participate in one of our surveys or provide feedback, we collect the information
you provide as part of that survey. Participation is completely voluntary, and
you therefore have a choice whether to disclose your information.
Resume or Job Application Information. If you submit an application for
employment with DriveSimple, we will collect your resume and any other
information you provide to be considered for a position. In order to submit an
application, we may direct you to a third-party service provider through which
you will submit your materials.
The specific information actually collected by DriveSimple and its third-party service providers
will depend on the portion of the Services you access.
3. DriveSimple's Use of Information
We and our third-party service providers use the information collected for a variety of purposes.
For example, to:
Provide the Services. To provide our Services to you, carry out the
transaction(s) you request, conduct credit checks to determine whether you
qualify for financing, fulfill and enforce the terms of any agreement you have
with us, process payments, respond to your requests or inquiries, conduct
internal recordkeeping, and secure your information and our Services to you.
Communicate with you. To communicate with you regarding the Services, your
purchase or sale of a vehicle, your application for financing, your purchase of
warranties or other ancillary products, and to respond to your questions or
requests concering the Sites, Apps or the Services offered by us.
Consider you for employment with us. To consider your application for
employment with us.
Send marketing materials or other promotional messages. To send you
marketing materials or other promotional messages via mail, email, text, push
notifications or other methods regarding our Services or other products or
services offered by our Business Partners that may be of interest to you.
Tailor our content and advertisements. To Tailor content on the Sites and Apps
and target our advertising, including as described in the section below titled
"Analytics and Interest-Based Advertising."
Conduct analytics and improve our Services. To count and recognize users of
the Services, analyze how the Services are used, improve the Services, create
new products and services, and conduct analytics, including as described in the
section below titled "Analytics and Interest-Based Advertising."
Compile aggregated and de-identified information. To compile aggregated and
de-identified statistics or reports that we may share with our Business Partners
or other third parties.
Protect DriveSimple, You, or Others. To protect, investigate, and deter against
fraudulent, harmful, unauthorized or illegal activity, or otherwise as we believe
to be necessary to protect the rights, property, or safety of DriveSimple, our
employees and contractors, you or the general public.
Legal purposes. For legal or other necessary purposes, including as decribed
below in the section titled "DriveSimple's Sharing of Information with Third
Parties."
Lawful business purposes. Where permitted by law, for other purposes related
to managing our business.
4. DriveSimple's Sharing of Information with Third Parties
We may share the information we collect or receive about you with third parties for a variety of
reasons, including as follows:
Affiliates. We may share your information with our corporate affiliates for the
purposes described in this Policy.
Service Providers. DriveSimple may share your information with third-party
service providers who perform services on our behalf, such as:
o Vehicle inspectors
o Vehicle history providers
o Vehicle listing and advertising platforms
o Reconditioning service providers
o Suppliers
o Sales management database providers
o Customer contact center and phone support providers
o Payment processors
o Credit check providers
o Lenders
o Financing services companies
o Shipping providers
o Email and other marketing and promotion vendors
o Customer data aggregator platforms
o Media and marketing agencies
o Web hosting services
o Operating systems and platforms
o Data analytics and advertising providers
o Survey providers
Government Agencies. We may share your information with government
agencies, including Departments of Motor Vehicles, in order to complete your
transaction(s).
Business Partners. We may share information about you with vendors, lenders,
financial services companies, vehicle listing and advertising platforms, and other
third parties with which we have a commercial relationship ("Business
Partners") to fulfill your request for Services; to meet the terms of any
agreement that you may have with us or our Business Partners; to share
promotions with you; for Business Partners to contact you directly about their
products and services; for benchmarking and data analytics by DriveSimple or
our Business Partners; or to manage our business. In particular, we share your
credit application details with certain Business Partners in connection with your
request for financing.
Third-Party Plugins. The Services integrate certain third-party plugins. Even if
you do not click on these plugins, they may collect information about you, such
as your IP address and the pages that you view. They also may set and/or access
a cookie. These plugins are governed by the privacy policy of the company
providing them.
Other Users or the Public. Your reviews and testimonials may be publicly
viewable or viewable by anyone who uses the Services. Therefore, if you upload
or share any information as part of a review or testimonial, unless otherwise
expressly stated by DriveSimple, such information may become publicly
available. This means that the information may be collected, used, or
redistributed by others, so please proceed with caution before providing any
sensitive or confidential information as part of a review or testimonial.
Customized Audiences and Similar Programs. We may partner with Facebook,
Google and other social media and social marketing partners to deliver
advertisements to our users via the Facebook Custom Audiences program,
Google Customer Match or similar third-party programs. In order to identify and
reach our users on Facebook, Google or another third-party service, we may
share your information with Facebook, Google or another third-party service.
For more information about custom audience targeting and how to adjust your
social media advertising preferences, please review the privacy policy of your
social media or social marketing providers.
Legal Purposes. We also may use or share your information with third parties
when we believe, in our sole discretion, that doing so is necessary:
o To comply with applicable law or a court order, subpoena, or other legal
process;
o To investigate, prevent, or take action regarding illegal activities,
suspected fraud, violations of our terms and conditions, or situation
involving threats to our property or the property or physical safety of
any person or third party; or
o To establish, protect, or exercise our legal rights or defend against legal
claims.
Organizational Transfers. In the event of a merger, sale of assets, sale of equity,
investment, reorganization, bankruptcy, consolidation, or similar transaction,
we may share information we possess to facilitate the transaction, including
during due diligence, or as a corporate asset transferred to the acquiring entity.
You acknowledge that such sharing and transfers may occur, and that any
acquirer of us or our assets may continue to use your information as set forth in
this Policy.
Aggregated and De-Identified Information. From time to time, DriveSimple may
also share aggregated or de-identified information about users, such as by
publishing reports on trends in the usage of the Services.
5. Analytics and Interest-Based Advertising
We partner with certain third parties to collect information to engage in analytics, auditing,
research and reporting. These third parties may use server logs, web beacons, tags, pixels,
mobile advertising IDs (such as Apple's IDFA or Google's Advertising ID), and similar
technologies, and they may set and access cookies on your computer or other device. In
particular, our Services use Google Analytics to help collect and analyze certain information for
the purposes discussed above. You may learn more about Google Analytics' data practices by
clicking here and opt out of the use of cookies in web browsers by Google Analytics by
clicking here.
We may also use analytics providers that engage in heat mapping and that record mouse
movements, clicks, scrolls, and keystrokes during your use of the Services. These analytics help
us identify and address technical issues and understand usage of our Services, which we use to
improve the Services for you.
We also partner with third parties to provide targeted advertising services that are customized
based on your online activities over time and across unaffiliated websites, mobile apps and
devices (commonly referred to as "interest-based advertising"). Our advertising partners may
collect information about your activities on our Services on your current device and combine it
with information about your activities on other websites, mobile apps, and devices. They may
collect such information using server logs, cookies, web beacons, tags, pixels, mobile advertising
IDs (such as Apple's IDFA or Google's Advertising ID), cross-device linking, and similar
technologies. For example, our advertising partners may use the fact that you visited our Sites to
target advertising to you on non-DriveSimple websites and mobile apps on your current device
or on other devices you use. For information about interest-based advertising practices,
including privacy and confidentiality, visit the Network Advertising Initiative website or
the Digital Advertising Alliance website.
The use of online tracking mechanisms by third parties is subject to those third parties' own
privacy policies, and not this Policy. You can opt out of interest-based advertising in web
browsers and mobile apps on your current browser or device by following the instructions
below.
Web Browser Opt-Out. To opt out in web browsers, please visit
optout.aboutads.info and optout.networkadvertising.org. To help preserve your
choices, you can install the "Protect My Choices" extension that is available at
http://www.aboutads.info/PMC.
Mobile Application Opt-Out. To opt out in mobile apps, you can adjust the
advertising preferences on your mobile device. For example:
o In iOS 7+, visit Settings > Privacy > Advertising > Limit Ad Tracking.
o In Android, visit Settings > Google > Ads > Opt out of interest-based ads
or Opt out of Personalized Advertising.
You can also opt out for participating companies by downloading the Digital Advertising
Alliance's AppChoices tool.
Please note that the opt-outs described above will apply only to the specific browser or device
from which you opt out, and therefore you will need to opt out separately on all of your
browsers and devices. If you delete or reset your cookies or mobile advertising identifiers,
change browsers (including upgrading certain browsers), or use a different device, any opt-out
cookie or tool may no longer work and you will need to opt out again. If you choose to opt out,
you will still see advertisements while browsing online, however the advertisements may be less
relevant to you and your interests. Although our Services currently do not respond to "do not
track" browser headers, you can limit tracking by these third parties and by taking the steps
discussed above.
6. Ways to Limit our Information Collection and/or Use
If you want to limit our collection and/or use of your information, you have several choices,
including:
Limiting Information provided to DriveSimple:
You can always opt not to disclose certain information to us; however, if you choose not to
provide us with certain information, you may not be able to access certain features or services.
Terminating your Account(s):
You may be able to limit our collection and use of some of your information by terminating your
Account(s) on the Services.
Your choices for Advertising:
You can opt-out of the collection of information by certain third parties as described in the
section above titled "Analytics and Interest-Based Advertising." Most browsers will allow you to
erase cookies from your computer's hard drive or from your device, block acceptance of cookies
or receive a warning before a cookie is stored. You may also be able to erase or disable other
tracking technologies using the settings of your browser or mobile device. However, please note
that if you block or erase tracking technologies then our Services (and your experience) may be
limited.
You may opt-out of receiving emails from us by clicking "unsubscribe" at the bottom of the
message. Please note that if you unsubscribe from our marketing communications, you will still
receive administrative messages.
7. Accessing or Modifying Your Information
If you are registered for an Account, you can access and modify certain information associated
with your Account by logging into the Sites. If you want to learn more about the information
that DriveSimple has about you, you may do so by contacting us at [email protected].
If for any reason you wish to close your Account or delete your information, you can
email [email protected] and we will make reasonable efforts to submit to your request,
subject to applicable laws, rules, regulation or court order. Please note that unless you instruct
us otherwise, or as set forth in this Privacy Policy, we may retain and use information collected
from you after termination of your Account, for as long as reasonably required, for the purposes
of which such information was collected, including, without limitation, in order to comply with
our legal or business requirements or obligations, to resolve disputes, to enforce our Terms or
Privacy Policy, all as permitted under any applicable privacy laws. Aggregate and/or anonymous
information derived from your Account and/or use of the Services may remain on our servers
indefinitely.
8. Third-Party Links
The Services may contain links to third-party websites. If you follow a link to any of these
websites, please note that these websites, and any services that may be accessible through
them, have their own privacy policies. We are not responsible for the privacy practices of other
websites. We encourage our users to be aware when they leave the Services and to read the
privacy policies applicable to such third-party websites. This Privacy Policy applies solely to
information collected in connection with the Services.
9. Data Security
We take reasonable physical, managerial and technical measures to maintain the security and
integrity of your information and the Services and prevent unauthorized access, use,
modification, or deletion. However, no security program is 100% secure, and thus, we cannot
guarantee the absolute security of your information.
10. California Residents
If you are a California resident, the California Consumer Privacy Act ("CCPA") provides you with
the right to request that DriveSimple disclose certain information to you about its collection,
use, disclosure and sale of your personal information over the past 12 months, and the right to
request that DriveSimple delete any of your personal information that DriveSimple has collected
from you, subject to certain exceptions. To exercise these access and deletion requests, please
submit a verifiable consumer request by emailing us at [email protected] or sending
your request to DriveSimple, P.O. Box 903, Olive Branch, MS 38654. Requests must: (a) include
your name, email address, street address, city, state and zip code in order for DriveSimple to
verify your request; and (b) describe your request in sufficient detail to allow us to understand,
evaluate and respond to it. DriveSimple is only required to respond to two such requests per
customer each year.
In the past 12 months, we may have shared the following categories of personal information,
which are further described in section 2 of this Privacy Policy, of California residents for business
and operational purposes, including to process transactions and for the other purposes set forth
in sections 3 and 4:
Identifiers;
Commercial information;
Online activities;
Telephone number;
Date of birth;
Demographics;
Geo-location data;
Records of your interactions with us;
Credit report information; and
Financial information.
Section 4 of this Policy further describes the ways in which we may share your information with
third parties, including our Business Partners, such as identifiers, commercial information, and
information about your use of the Services. Some of this sharing may be considered a "sale"
under the CCPA. California residents have the right to opt out of the sale of their personal
information. To do so, please email us at [email protected] or send your request to
DriveSimple P.O. Box 903 Olive Branch, MS 38654. DriveSimple does not sell the personal
information of minors less than 17 years of age without affirmative authorization.
You may designate an authorized agent to make a request under this section on your behalf. To
do so, please submit a written form signed by you and your authorized agent that authorizes
your agent to act on your behalf, such as a power of attorney.
DriveSimple will not discriminate against you for exercising your rights under the CCPA.
11. Information for Individuals Outside the United States
The Services are directed to users in the United States. We currently only buy and sell vehicles in
the United States. The information that we collect through or in connection with the Services is
transferred to and processed in the United States for the purposes described above.
DriveSimple also may subcontract the processing of your data to, or otherwise share your data
with, affiliates or third parties in the United States or countries other than your country of
residence. The data-protection laws in these countries may be different from, and less stringent
than, those in your country of residence. By using the Services or by providing any information
to us, you expressly consent to such transfer and processing.
12. Children's Policy
The services are not intended or directed to individuals under the age of 17. We request that
such individuals do not provide information to us through any of the Services. Please email us
at [email protected] if you have reason to suspect that we collected personal
information from a child under the age of 17.
13. Changes to the Privacy Policy
DriveSimple reserves the right to make changes to its Privacy Policy at any time and for any
reason, so please revisit this page frequently. If DriveSimple makes a material change to its
Privacy Policy, then DriveSimple will notify you either by email or by posting a notice on the
Sites. If DriveSimple, in its reasonable discretion, believes that any part of this Privacy Policy
must be amended in order to comply with any legal requirements, the amendments may take
effect immediately or as required by law and without any prior notice. All changes are effective
as of the date indicated at the top of this page, and your continued use of the Services after the
indicated date will constitute acceptance to be bound by those changes.