Prime™ Joint Support Formula

by Isotonix®

Market America

Elizabeth Benton

FDA Disclaimer

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

Joint Health and Aging

• More than 30% of adults experience joint pain

• Aging impacts joints and joint comfort

• Maintaining joint health is essential for maintaining overall health▫ Hundreds of joints in the human body

Components of Optimal Joint Health

• Mediated inflammatory response

• Flexibility

• Cartilage

• Synovial fluid

Common Joint Health Ingredients

• Methylsulfonylmethane (MSM)▫ Inconclusive research

▫ High amounts required (gram servings)

• Chondroitin▫ Inconclusive research

▫ Very poor absorption

▫ Increases hyaluronic acid content in synovial fluid

Prime™ Joint Support Formula by

Isotonix®

• Pycnogenol®▫ Inflammatory response

• Glucosamine▫ Important component within synovial fluid and

cartilage

• Hyaluronic Acid▫ Naturally diminishes with age

▫ Tissue hydration and lubrication

▫ Inhibits enzymes which break down cartilage

Research - Pycnogenol®

• 5-LOX and COX-2

• Leukotriene production

• Joint function

• Joint comfort

• CRP levels

Prime™ Joint Support Formula by

Isotonix® • Helps reduce inflammation associated with

normal aging

• Helps maintain healthy joint fluidity and flexibility

• Promotes cartilage synthesis and regeneration

• Promotes optimal joint health

• Promotes joint comfort

• Promotes normal, healthy levels of COX-2 and 5-LOX

Prime Joint Support Formula vs.

Glucosatrin• Isotonix®

▫ Most advanced delivery system

▫ Significant request from field

• Pycnogenol®

▫ Numerous studies on role in joint health

• Hyaluronic Acid

• Anti-Aging market target

▫ Age related changes in joints

Prime™ Joint Support Formula by

Isotonix®

• Why Prime?▫ Biological changes in joint health during aging

▫ Boomers trying to maintain mobility and activity level

▫ Anti-aging quest is universal

• Who else?▫ Competitive athletes

▫ Weekend warriors

▫ Physical laborers

▫ Anyone looking to maintain joint health

Breaking in to New Markets with

Isotonix®• Global Seaches

▫ Isotonix is searched 49,500 times a month g▫ Anti-Aging Products is searched 502,000 times a

month▫ Joint Health is searched 673,500 times a month▫ Anti-Aging Health is searched 74,500 times a

month globally

• Over 5.5 million monthly searches for Anti-Aging, Joint and Supplements

• Add the power of Scottie Pippen!

Supporting Optimal Joint Health

• Heart Health™ Essential Omega III

• Isotonix® Calcium Plus

• Isotonix Vitamin D with K2

• Transitions Lifestyle System®

• Torch™

Prime™ Joint Support Formula by

Isotonix® • Codes: 13081/13082

• 45 day supply

• Suggested Retail: $69.95

• Also available in the new, Isotonix Custom Cocktail!

Utilizing Tools to Optimize Sales

• References

• Product Claims

• Ingredient breakdown

• Webinars

Start Young to Stay Young!