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Colin A. Houston & Associates Chemical market intelligence experts since 1971 Primary Surfactant Opportunities Regional Markets to 2025 Prospectus

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Page 1: Primary Surfactant Opportunitiescolinhouston.com/Research/multiclient/Primary_SFA_Opp... · 2017-02-07 · Primary Surfactant Opportunities 3 Overview Primary surfactants approached

Colin A. Houston & AssociatesChemical market intelligence experts since 1971

Primary Surfactant OpportunitiesRegional Markets to 2025

Prospectus

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2 Primary Surfactant Opportunities

Raw Materials & Intermediate ChemicalsOleochemicals

Normal Paraffins

Alpha-olefins

Detergent Alkylates

Higher Alcohols

Alkylphenols

Ethylene Oxide

Tertiary Amines

Related TopicsDetergent Builders

Bleach Systems

Key Research Areas

Chemical Products Surfactants End Uses

Primary Surfactants Formulated Product SystemsLinear Alkylbenzene Sulfonates Household

Alcohol Ether Sulfates Personal Care

Alcohol Sulfates Institutional & Industrial

Alcohol Ethoxylates

Methyl Ester Sulfonates

Alkylphenol Ethoxylates

Performance SurfactantsAlkyl Polyglucosides

Amine Oxides

Alpha-olefin Sulfonates

Betaines

Alkoxylates & Blocks

Imidazoline Derivatives

Phosphate Esters

Sarcosinates

Sulfosuccinates

Quaternary Ammonium Cpds.

Others

Major Industrial End UsesAgriculture Paint

Asphalt Paper

Cement Petroleum Additives

Dispersants Plastics & Elastomers

Food Polishes

Leather Slurries

Metalworking Textiles

Oilfield Wallboard

Ore Flotation

Colin A. Houston & Associates, Inc.

262 Eastgate Drive 323Aiken, South Carolina 29803 USATelephone 1 803-226-0350Email [email protected] www.colin-houston.com

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Overview

Primary surfactants approached a ten million ton market worth $14.6 billion in 2015. Consumption in Asia and developing regions passed European and American consumption levels ten years ago and continue to lead. Markets have changed in other ways: intermediate supplies have grown, supply chains are better defined, and consolidation and integration continue to advance. New producers and processors have emerged globally.

Sustainability has become a leading trend affecting the presentation of surfactant suppliers to their customers. The development of a bio-based economy in Europe is pioneering a new set of criteria for the selection and use of surfactants. Regulatory issues are also evolving with impacts on surfactant use.

Over the next ten years, these and other use trends will shape the direction of the market. Other factors arising from the condition of markets will also bear an impact. Sulfonate, sulfate and ethoxylate producers will be challenged to meet the additional demand for oilfield surfactant volumes as enhanced oil recovery projects develop. Market gaps can be expected to create producer opportunities.

The growth in the use of alcohol ethoxylate as both a nonionic and an intermediate in surfactant production is reaching the point that it will challenge the volume leadership position of today’s leading surfactant, linear alkylbenzene sulfonate. Other materials like methyl ester sulfonates have also carved out a foothold in the primary surfactant space.

Primary surfactants are a dynamic sector which Colin A. Houston & Associates, Inc. (CAHA) has analyzed in a new report which assembles a comprehensive view of the materials, markets and producers by region. The new report was published in the fourth quarter of 2016.

Primary Surfactant OpportunitiesRegional Markets to 2025

Contents

Description of the Study 4

Table of Contents 5

List of Tables 10

List of Figures 17

Sample Tables 18

Qualifications and Personnel 20

How to Subscribe 22

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4Primary Surfactant Opportunities

Surfactant producers will always need to better understand the shifting business environment and its implications. CAHA’s study provides a thorough analysis of the strategic developments, market trends, new technology, and threats and opportunities that are reshaping the surfactant industry. It identifies and examines a range of important current topics and issues that will impact the industry in the years to come.

A brief discussion of each of the main chapters is provided below.

DESCRIPTION OF THE STUDY

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Environmental Developments I-1Background I-2Regional Summaries I-4Future Environmental Trends I-30

Sustainability Programs I-33A Look at the Renewability of Surfactants I-33Current Areas of Focus in Surfactant Sustainability I-36

Retailer Initiatives I-37Regional Programs I-38Raw Materials I-41LCI/LCA I-46

Key Points in Company Sustainability Programs I-46Benefits to Producers I-47Outlook I-48

Primary Surfactant Product Evolution I-49

New Technology and Competitors I-53Introduction I-53Classic Renewables: MES and MEE I-55Sugar Based Renewables: APG and Glucosamides I-56Surfactant Raw Materials - Renewable Technologies I-57

Benzene I-62Ethylene I-72Normal Paraffin I-82Summary I-84

Product Value Chain Developments I-85Value Chain Structure/Supply Chain

Consumer Product Companies I-88Retail I-89

Feedstock Relationships I-90The LABS Value Chain I-92

Linear Alkylbenzene I-92Linear Alkylbenzene Sulfonic Acid I-93Linear Alkylbenzene Sulfonate I-93Raw Materials Effects I-93

Higher Alcohol Derivatives Value Chain I-94Detergent Alcohols I-94Alcohol-based Surfactant Derivatives I-97

Alkylphenol Ethoxylate Value Chain I-103Alkylphenols I-103Phenol I-103Olefins I-103Raw Material Effects I-104

Surfactant Capacity Challenges I-105Sulfonation/Sulfation by Region I-106Ethoxylation Capacity Challenges by Region I-117Consolidation Outlook and Impact I-130

Intermediate Producer Downstream Integration Trend I-132Linear Alkylbenzene I-134Ethylene Oxide I-135Detergent Alcohols I-136Conclusion I-138

Demographic and Economic Drivers by Region I-141

CHAPTER ONE TABLE OF CONTENTS

I. Surfactant TopicsThis chapter examines significant issues in a variety of topics important to surfactant producers. These include:

• Environmental developments. Regulatory developments and environmental aspects, such as toxicity and biodegradability, are reviewed by surfactant.

• Sustainability. A synopsis is given of company sustainability reporting trends, organizations promoting sustainability and supply chain certifications of PKO for most of the companies covered in Chapter II.

• Surfactant product evolution. Primary surfactants have good cost/performance ratios in the surfactant industry primarily due to their volume scale, raw material costs and a limited number of process steps between raw materials and finished products. Because of their large scale usage and marketplace dominance, the established primary surfactants present an extremely large hurdle for new entries to overcome. A new surfactant faces lengthy and costly regulatory compliance testing before it can be used on a broad commercial basis.

• New surfactant technologies and new competitors to conventional surfactants. The three major raw materials employed in the manufacture of the five primary surfactants are discussed in terms of the developing renewable technologies: benzene, ethylene and normal paraffin.

• Product value chain developments. Surfactant pricing is heavily dependent on the supplier’s position in the supply chain. Integrated suppliers have more options when facing competitive prices, but not all conditions favor the integrated producers. Feedstock relationships and value chains are examined.

• Capacity challenges are facing producers. The two major routes to primary surfactants, ethoxylation and sulfonation/sulfation, vary in degree of complexity. However, sulfonation capacity has largely been driven by the location of the end user while ethoxylation capacity has been governed by access to EO. Operating rates for each process are provided by region, and the integration positions of leading ethoxylators and sulfonators are given.

• Intermediate producer downstream integration trends relative to LAB, alcohol and EO positions.

• Demographic and economic drivers. Surfactant usage and growth are dependent on the standards of living for both the welfare of the population and the supporting economic production of a country. GDP forecasts and per capita consumption of each surfactant are given by region.

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Introduction II-2

Surfactant Producer Strategies II-6Basic Industry Positions II-6

Hydrophile-Oriented Positions II-7Hydrophobe-Oriented Positions II-9Fully-Integrated Positions II-11Converter Positions II-14Summary Of Positions by Product II-16

Surfactant Strategies II-20End Market Approach II-22

Diversification Of Surfactant Offerings II-23Surfactants As Gateway Products II-25The Changing Role Of Toll Production II-27Commodities and Specialties II-29Regional Positions in Primary Surfactants II-30

Recent Mergers and Acquisitions II-38

Global Producer Profiles II-47BASF II-47Clariant II-58Huntsman II-69Kao II-81Sasol Performance Chemicals II-92Shell Chemicals II-101Solvay II-111Stepan II-121

Regional Producer Profiles II-128Air Products II-128CEPSA II-133Dow Chemical II-139Ecogreen II-151Galaxy II-156Kuala Lumpur Kepong II-161Lion II-172Lubrizol II-178Musim Mas II-182Oxiteno II-186Pilot Chemical II-196Saudi Kayan II-201Tayca II-204Wilmar International II-209

For each of the above company Profiles:Product MixIntegration FactorsCore or Peripheral Business StatusPositioningMarketing ActivitiesSustainability ProgramsSWOT Analysis

CHAPTER TWO TABLE OF CONTENTS

II. Surfactant Producer ProfilesThere are hundreds of surfactant producers worldwide, but the majority of them are local, serving markets in their own countries. A much smaller number of surfactant producers serve regional markets and a relative few are global producers. The market these producers share is multi-faceted and strategies have evolved to address this condition. Of these, eight global and 14 regional major surfactant producers were selected for review. Each profile includes company financial status; their surfactant related products; major plants, products and capacities by location; how the company is integrated with intermediates, raw materials and finished products; customer positioning and business marketing activities relative to surfactants; a summary of the company’s sustainability policies, positions and programs; and a SWOT analysis.

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CHAPTER THREE TABLE OF CONTENTS

Capacity Growth Summary III-3

Trade III-5

Linear Alkylbenzene Sulfonates III-7Value Development, Price History and Trade III-7Applications and End Use Consumption III-10Captive and Merchant Markets III-14Market Trends and Issues III-19

Sustainability and Regulatory Developments III-19Advances in Technology and Standards III-19Issues III-20Outlook II-21

Methyl Ester Sulfonates III-22Value Development, Pricing History and Trade III-22Applications and End Use Consumption III-26Captive and Merchant Markets III-28Market Trends and Issues III-30

Sustainability III-30Advances in Technology and Standards III-30Issues III-31Outlook III-32

Alcohol Ether Sulfates III-33Value Development, Pricing History and Trade III-34Applications and End Use Consumption III-37Captive and Merchant Markets by Region III-41Market Trends and Issues III-48

Outlook III-49

Alcohol Sulfates III-50Value Development, Pricing History and Trade III-51Applications and End Use Consumption III-53Captive and Merchant Markets III-57Market Trends and Issues III-62

Issues III-63Outlook III-64

Alcohol Ethoxylates III-65Value Development, Pricing History and Trade III-67Applications and End Use Consumption III-70Captive and Merchant Markets by Region III-75Market Trends and Issues III-84

Advances in Technology and Standards III-84Issues III-85Outlook III-86

Alkylphenol Ethoxylates III-87Value Development, Pricing History and Trade III-88Applications and End Use Consumption by Region III-90Captive and Merchant Markets III-95Market Trends and Issues III-98

Advances in Technology and Standards III-99Issues III-99Outlook III-99

III. Surfactant Market StructureThe market value of the six primary surfactants (LABS, MES, AES, AS, AE and APE) was $14.6 billion in 2015. This chapter offers an analysis of each surfactant’s demand by region and by each major end use, with a forecast to 2025. The various end use applications in each major segment (household, personal care and industrial) are examined. Merchant market shares of the major producers in each region are reviewed. Additional discussions pertaining to each surfactant are given on their sustainability, new technologies affecting them and issues preventing wider acceptance. Pricing histories and a demand outlook are provided for each surfactant.

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8Primary Surfactant Opportunities

CHAPTER FOUR TABLE OF CONTENTS

Linear Alkylbenzene IV-1Global Capacity Developments by Region IV-1Production IV-6Renewable Feedstock Developments IV-7

Benzene IV-7n-Paraffin IV-7Internal and Alpha-Olefins IV-8

Supply Patterns/Trade IV-8Pricing Review IV-9Outlook IV-10

Detergent Alcohols IV-12Global Capacity Developments by Region IV-12Production IV-17Renewable Feedstock Developments IV-18

Ethylene IV-18Palm Kernel Oil IV-18Other Renewable Feedstocks IV-18

Supply Patterns/Trade IV-19Pricing Review IV-20Outlook IV-21

Ethylene Oxide IV-23Global Capacity Developments by Region IV-23Renewable Feedstock Development IV-30Pricing Review IV-31Outlook IV-33

IV. Surfactant IntermediatesThree major surfactant intermediates reviewed in this study: LAB, detergent alcohols and EO. The review of each intermediate includes historical capacity developments by region; capacity of major producers; future capacity expansion plans; production by region (where available); developments pertaining to renewable feedstocks; trade trends; pricing history; and an outlook.

V. Surfactant Demand to 2025Total global demand for primary surfactants in 2015 amounted to 9.8 million tons and is forecast to grow at an average annual increase of 3.3 percent. Demand for each of the six primary surfactants reviewed in Chapter III is forecast to 2025 by region (North America, South America, Europe, Asia and Other Regions) and by each end use within each region (household, personal care, and industrial). Discussions are included for major applications in each end use by region.

World Summary V-1Demand by End Use V-2Demand by Surfactant V-4Per Capita Demand V-5

North America Surfactant Demand Outlook V-7Household Products V-9

Heavy Duty Detergents V-10Light Duty Liquids V-10Other Household Products V-10

Personal Care Products V-11Shampoo V-11Body Wash V-11Toothpaste V-12

Other Personal Care Products V-12Industrial Applications V-12I&I Cleaners V-13Ag Chem V-13Plastics and Elastomers V-13Paints and Coatings V-14Pulp and Paper V-14Textiles V-14Oil and Gas V-14Other Industrial Applications V-15

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CHAPTER FIVE TABLE OF CONTENTS

V. Surfactant Demand to 2025 (Continued) South America Surfactant Demand Outlook V-16Household Products V-18Personal Care Products V-20Industrial Applications V-21

I&I Cleaners V-21Ag Chem V-22Paints and Coatings V-22Pulp and Paper V-22Textiles V-22Oil and Gas V-22Other Industrial Applications V-22

European Surfactant Demand Outlook V-23Household Products V-25

Heavy Duty Detergents V-26Light Duty Liquids V-26

Personal Care Products V-27Industrial Applications V-27

Asia Surfactant Demand V-30Household Products V-33Personal Care Products V-35Industrial Applications V-35

I&I Cleaners V-36Ag Chem V-36Paints and Coatings V-37Pulp and Paper V-37Plastics and Elastomers V-37Textiles V-37Mining V-37

Other Regions Surfactant Demand V-38Household Products V-40Personal Care Products V-41Industrial Applications V-41

CHAPTER SIX

VI. Appendix REGIONAL ETHOXYLATOR TABLES VI-2—VI-13

REGIONAL SULFATOR / SULFONATOR TABLES VI-14—VI-32

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10 Primary Surfactant Opportunities

LIST OF TABLESEXECUTIVE SUMMARY 33 TABLES

No. Table Description Page

1 World - Total Primary Surfactant Consumption by Region, 2005-2025 iv

2 Sulf(on)ator Capacity and Primary Surfactant Utilization Rates by Region, 2002-2015 x

3 Ethoxylator Capacity and Primary Surfactant Utilization Rates by Region, 2002-2015 x

4 Integration and Surfactant Capacities of Top Global Companies, 2015 xi

5 Integration and Surfactant Capacities of Two Region Producers, 2015 xii

6 Intermediate Producer Downstream Activities xiii

7 Primary Surfactant Producer Integration, 2016 xvii

8 Primary Surfactants - Acquisition/Divestiture Summary, 2002-2016 xviii

9 Primary Surfactant Consumption by Surfactant, 2005-2025 xx

10 Linear Alkylbenzene Sulfonates Consumption by Region, 2005-2025 xxi

11 Linear Alkylbenzene Sulfonates Consumption by End Use, 2005-2025 xxi

12 Linear Alkylbenzene Sulfonates - Merchant and Captive Market Shares by Region, 2015 xxii

13 Methyl Ester Sulfonates Consumption by Region, 2005-2025 xxii

14 Methyl Ester Sulfonates Captive and Merchant Market Shares, 2015 xxiii

15 Alcohol Ether Sulfates Consumption by Region, 2005-2025 xxiii

16 Alcohol Ether Sulfates Consumption by End Use, 2005-2025 xxiv

17 Alcohol Ether Sulfates - Merchant and Captive Market Shares by Region, 2015 xxiv

18 Alcohol Sulfates Consumption by Region, 2005-2025 xxv

19 Alcohol Sulfates Consumption by End Use, 2005-2025 xxv

20 Alcohol Sulfates - Merchant and Captive Market Sharesby Region, 2015 xxvi

21 Alcohol Ethoxylates Consumption by Region, 2005-2025 xxvi

22 Alcohol Ethoxylates Consumption by End Use, 2005-2025 xxvii

23 Alcohol Ethoxylates - Merchant and Captive Market Shares by Region, 2015 xxviii

24 Alkylphenol Ethoxylates Consumption by Region, 2005-2025 xxviii

25 Alkylphenol Ethoxylates - Merchant and Captive Market Shares by Region, 2015 xxix

26 Consumption of Primary Surfactants by End Use, 2005-2025 xxxii

27 Consumption of Primary Surfactants by End Use, 2015 xxxii

28 Primary Surfactant Consumption by Surfactant, 2005-2025 xxxiii

29 North America - Total Primary Surfactant Consumption, 2005-2025 xxxiv

30 South America - Total Primary Surfactant Consumption, 2005-2025 xxxv

31 Europe - Total Primary Surfactant Consumption, 2005-2025 xxxvi

32 Asia - Total Primary Surfactant Consumption, 2005-2025 xxxvii

33 Other Regions - Total Primary Surfactant Consumption, 2005-2025 xxxviii

CHAPTER ONE: SURFACTANT TOPICS 35 TABLES

No. Table Description Page

I-1 Risk Assessment of MES and LABS I-14

I-2 World - Total Primary Surfactant Consumption by Surfactant, 2015 I-33

I-3 Factors Affecting Sustainability I-36

I-4 Palm Oil Related Production, Certification and Sales, 2015 I-42

I-5 RSPO Certified Palm Kernel Oil I-44

I-6 Economics of Normal Paraffin Via Ecofining I-83

I-7 Typical LAB Characteristics I-92

I-8 Sulf(on)ator Capacity and Primary Surfactant Utilization Rates by Region, 2002-2015 I-106

I-9 North America - Leading Sulfators/Sulfonators and Capacities, 2015 I-107

I-10 South America - Leading Sulfators/Sulfonators and Capacities, 2015 I-109

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11Primary Surfactant Opportunities

CHAPTER ONE: SURFACTANT TOPICS - TABLES (CONTINUED)

No. Table Description Page

I-11 Europe - Integrated Merchant Sulfator/Sulfonators, 2015 I-111

I-12 Europe - Leading Non-Integrated Sulfators/Sulfonators and Capacities, 2015 I-112

I-13 Asia - Leading Sulfators/Sulfonators and Capacities, 2015 I-114

I-14 Other Regions - Leading Sulfators/Sulfonators and Capacities, 2015 I-116

I-15 Ethoxylator Capacity and Primary Surfactant Utilization Rates by Region, 2002-2015 I-117

I-16 North America - Integration of Leading Ethoxylators, 2015 I-119

I-17 North America - Leading Non-Integrated Ethoxylators and Capacities, 2015 I-120

I-18 South America - Integration of Leading Ethoxylators, 2015 I-121

I-19 Europe - Integration of Leading Ethoxylators, 2015 I-122

I-20 Europe - Non-Integrated Ethoxylator Capacities, 2015 I-124

I-21 Asia - Integration of Leading Ethoxylators, 2015 I-126

I-22 Asia - Non-Integrated Ethoxylators, 2015 I-127

I-23 Other Regions - Ethoxylators, Plants, Locations and Capacities, 2015 I-129

I-24 Intermediate Producer Downstream Activities I-131

I-25 World Economic Data by Region, 2015 I-141

I-26 North America - Select Changes in Real GDP by Country, 2015-2021 I-143

I-27 North America - Per Capita Surfactant Consumption, 2015 I-144

I-28 South America - Select Changes in Real GDP by Country, 2015-2021 I-145

I-29 South America - Per Capita Surfactant Consumption, 2015 I-146

I-30 Europe - Select Changes in Real GDP by Country, 2015-2021 I-147

I-31 Europe - Per Capita Surfactant Consumption, 2015 I-148

I-32 Asia - Select Changes in Real GDP by Country, 2015-2021 I-149

I-33 Asia - Per Capita Surfactant Consumption, 2015 I-150

I-34 Other Regions - Select Changes in Real GDP by Country, 2015-2021 I-151

I-35 Other Regions - Per Capita Surfactant Consumption, 2015 I-152

CHAPTER TWO: SURFACTANT PRODUCER PROFILES 78 TABLES

No. Table Description Page

II-1 Primary Surfactant Producer Integration, 2016 II-1

II-2 Primary Surfactant Use in Non-Household Applications II-3

II-3 Surfactant Producers and Key End Markets II-22

II-4 Surfactant Cross-Integration by Globals II-24

II-5 Market Facing Organizations - Surfactants Offered with Other Ingredients for Formulations II-26

II-6 Linear Alkylbenzene Sulfonates Producer Positions by Region II-32

II-7 Methyl Ester Sulfonate Producer Positions by Region II-33

II-8 Alcohol Ether Sulfate Producer Positions by Region II-34

II-9 Alcohol Sulfate Producer Positions by Region II-35

II-10 Alcohol Ethoxylate Producer Positions by Region II-36

II-11 Alkylphenol Ethoxylate Producer Positions by Region II-37

II-12 Surfactants - Key Developments by Company II-38

II-13 BASF - Performance Products Business Performance, 2010-2015 II-47

II-14 BASF - Intermediate and Surfactant Plants, 2015 II-51

II-15 BASF - Surfactant Integration Matrix II-53

II-16 Clariant - Care Chemicals Business Performance, 2012-2015 II-59

II-17 Clariant - Key Surfactant Developments II-61

II-18 Clariant - Intermediate and Surfactant Plants, 2015 II-64

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No. Table Description Page

II-19 Clariant - Surfactant Integration Matrix II-65

II-20 Huntsman - Performance Products Segment Performance, 2010-2015 II-69

II-21 Huntsman Intermediate and Surfactant Plants, 2015 II-75

II-22 Huntsman Performance Products Surfactant Product Range, 2015 II-76

II-23 Huntsman - Surfactant Integration Matrix, 2015 II-78

II-24 Kao Worldwide Subsidiaries and Affiliates II-81

II-25 Kao Financial Performance by Segment, 2013-2015 II-84

II-26 Kao - Intermediate and Surfactant Plants, 2015 II-86

II-27 Kao - Surfactant Integration Matrix, 2015 II-88

II-28 Sasol Ltd. Chemicals Organizational Changes II-92

II-29 Sasol Chemical - Olefins & Surfactants Performance, 2010-2013 II-93

II-30 Sasol Performance Chemicals, 2013-2016 II-93

II-31 Sasol Performance Chemicals - Key Surfactant Developments II-94

II-32 Sasol Olefins and Surfactants Plant Locations, Products and Capacities, 2015 II-95

II-33 Sasol Performance Chemical - Surfactant Integration Matrix II-97

II-34 Shell Chemicals Financial Performance, 2010-2015 II-101

II-35 Shell Chemicals - Key Surfactant Developments II-102

II-36 Shell Chemicals - Intermediate and Surfactant Plant Locations and Capacities, 2015 II-104

II-37 Shell Chemicals - Surfactant Integration Matrix II-105

II-38 Solvay - Novecare Business Unit Performance, 2012-2015 II-111

II-39 Solvay Intermediate and Surfactant Plants, 2015 II-116

II-40 Stepan - Surfactant Segment Performance, 2010-2015 II-121

II-41 Stepan - Recent Developments, 2008-2016 II-122

II-42 Stepan - Regional Surfactant Product Positions II-123

II-43 Stepan Company Intermediate and Surfactant Plants, 2015 II-124

II-44 Performance Materials Business Performance, 2013-2015 II-128

II-45 Air Products - Intermediate and Surfactant Plants, 2015 II-130

II-46 CEPSA - Petrochemicals Segment Performance, 2010-2015 II-133

II-47 CEPSA - Plant Locations, Products and Capacities, 2015 II-134

II-48 CEPSA - Surfactant Integration Matrix II-135

II-49 Dow - Consumer Solutions Segment Performance, 2012-2015 II-140

II-50 Dow Intermediate and Surfactant Plants, 2015 II-144

II-51 Dow - Surfactant Integration Matrix, 2015 II-145

II-52 Ecogreen - Intermediate and Surfactant Plants, 2015 II-152

II-53 Ecogreen - Surfactant Integration Matrix, 2015 II-153

II-54 Select Galaxy Surfactant Products II-157

II-55 Galaxy - Surfactant Plants, 2015 II-158

II-56 KLK Manufacturing Financial Performance, 2010-2015 II-161

II-57 KLK Surfactant Related Acquisitions, 2007-2015 II-162

II-58 KLK - Intermediate and Surfactant Related Plant Locations and Capacities, 2015 II-165

II-59 KLK - Surfactant Integration Matrix II-168

II-60 Lion - Industrial Products Business Performance, 2010-2015 II-173

II-61 Lion - Intermediate and Surfactant Plants, 2015 II-174

II-62 Lubrizol- Intermediate and Surfactant Plants, 2015 II-179

II-63 Musim Mas - Intermediate and Surfactant Plants, 2015 II-182

II-64 Oxiteno Financial Performance, 2010-2015 II-186

CHAPTER TWO: SURFACTANT PRODUCER PROFILES - TABLES (CONTINUED)

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No. Table Description Page

II-65 Oxiteno - Key Surfactant Developments II-187

II-66 Oxiteno - Intermediate and Surfactant Plant Locations and Capacities, 2012 II-188

II-67 Oxiteno - Surfactant Integration Matrix II-189

II-68 Pilot Chemical - Major Products by Brands II-197

II-69 Pilot - Intermediate and Surfactant Plants, 2015 II-198

II-70 Saudi Kayan Financial Results, 2012-2015 II-201

II-71 Saudi Kayan - Intermediate and Surfactant Plants, 2015 II-202

II-72 Tayca - Sales by Segment, 2011-2015 II-204

II-73 Tayca - Surfactant Plants, 2015 II-206

II-74 Wilmar International Organizational Changes II-210

II-75 Wilmar Palm and Laurics/Tropical Oils Financial Performance, 2010-2015 II-210

II-76 Wilmar International Limited - Key Surfactant Developments II-211

II-77 Wilmar - Intermediate and Surfactant Plant Locations and Capacities - 2015 II-212

II-78 Wilmar - Surfactant Integration Matrix II-214

CHAPTER THREE: SURFACTANT MARKET STRUCTURE 72 TABLES

No. Table Description Page

IIII-1 World - Total Primary Surfactant Consumption by Surfactant, 2005-2025 III-2

III-2 World - Sulfonation/Sulfation Capacity by Region, 2005-2015 III-3

III-3 World - Ethoxylation Capacity by Region, 2005-2015 III-4

III-4 Ex-Regional Anionic Trade, 2015 III-6

III-5 Ex-Regional Nonionic Trade, 2015 III-6

III-6 Linear Alkylbenzene Sulfonates Consumption by Region, 2005-2025 III-7

III-7 World - Sulfonation/Sulfation Capacity by Region, 2005-2015 III-10

III-8 North America - Linear Alkylbenzene Sulfonates Consumption by End Use, 2005-2025 III-12

III-9 South America - Linear Alkylbenzene Sulfonates Consumption by End Use, 2005-2025 III-12

III-10 Europe - Linear Alkylbenzene Sulfonates Consumption by End Use, 2005-2025 III-13

III-11 Asia - Linear Alkylbenzene Sulfonates Consumption by End Use, 2005-2025 III-13

III-12 Other Regions - Linear Alkylbenzene Sulfonates Consumption by End Use, 2005-2025 III-14

III-13 Linear Alkylbenzene Sulfonates - Merchant and Captive Market Shares by Region, 2015 III-14

III-14 North America - Linear Alkylbenzene Sulfonates Merchant Market Share by Major Producer, 2015 III-15

III-15 South America - Linear Alkylbenzene Sulfonates Merchant Market Share by Major Producer, 2015 III-16

III-16 Europe - Linear Alkylbenzene Sulfonates Merchant Market Share by Major Producer, 2015 III-17

III-17 Asia - Linear Alkylbenzene Sulfonates Merchant Market Share by Major Producer, 2015 III-18

III-18 Methyl Ester Sulfonates Consumption by Region, 2005-2025 III-22

III-19 Methyl Ester Sulfonates Consumption by End Use, 2005-2025 III-26

III-20 North America - Methyl Ester Sulfonates Consumption by End Use, 2005-2025 III-26

III-21 South America - Methyl Ester Sulfonates Consumption by End Use, 2005-2025 III-27

III-22 Asia - Methyl Ester Sulfonates Consumption by End Use, 2005-2025 III-27

III-23 Other Regions - Methyl Ester Sulfonates Consumption by End Use, 2005-2025 III-27

III-24 Methyl Ester Sulfonates Captive and Merchant Market Shares by Region, 2015 III-28

III-25 Asia/Pacific - Methyl Ester Sulfonates Merchant Market Share by Major Producer, 2015 III-29

III-26 Alcohol Ether Sulfates Consumption by Region, 2005-2025 III-33

III-27 Alcohol Ether Sulfates Consumption by End Use, 2005-2025 III-37

III-28 North America - Alcohol Ether Sulfates Consumption by End Use, 2005-2025 III-38

III-29 South America - Alcohol Ether Sulfates Consumption by End Use, 2005-2025 III-39

CHAPTER TWO: SURFACTANT PRODUCER PROFILES - TABLES (CONTINUED)

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14 Primary Surfactant Opportunities

No. Table Description Page

III-30 Europe - Alcohol Ether Sulfates Consumption by End Use, 2005-2025 III-40

III-31 Asia - Alcohol Ether Sulfates Consumption by End Use, 2005-2025 III-40

III-32 Other Regions - Alcohol Ether Sulfates Consumption by End Use, 2005-2025 III-41

III-33 Alcohol Ether Sulfates - Merchant and Captive Market Shares by Region, 2015 III-41

III-34 North America - Alcohol Ether Sulfates Merchant Market Share by Major Producer, 2015 III-42

III-35 South America - Alcohol Ether Sulfates Merchant Market Share by Major Producer, 2015 III-43

III-36 Europe - Alcohol Ether Sulfates Merchant Market Share by Major Producer, 2015 III-45

III-37 Asia - Alcohol Ether Sulfates Merchant Market Share by Major Producer, 2015 III-46

III-38 Alcohol Sulfates Consumption by Region, 2005-2025 III-50

III-39 Alcohol Sulfates Consumption by End Use, 2005-2025 III-54

III-40 North America - Alcohol Sulfates Consumption by End Use, 2005-2025 III-54

III-41 South America - Alcohol Sulfates Consumption by End Use, 2005-2025 III-55

III-42 Europe - Alcohol Sulfates Consumption by End Use, 2005-2025 III-55

III-43 Asia - Alcohol Sulfates Consumption by End Use, 2005-2025 III-56

III-44 Other Regions - Alcohol Sulfates Consumption by End Use, 2005-2025 III-56

III-45 Alcohol Sulfates - Merchant and Captive Market Shares by Region, 2015 III-57

III-46 North America - Alcohol Sulfates Merchant Market Share by Major Producer, 2015 III-58

III-47 South America - Alcohol Sulfates Merchant Market Share by Major Producer, 2015 III-59

III-48 Europe - Alcohol Sulfates Merchant Market Share by Major Producer, 2015 III-60

III-49 Asia - Alcohol Sulfates Merchant Market Share by Major Producer, 2015 III-61

III-50 Alcohol Ethoxylates Consumption by Region, 2005-2025 III-65

III-51 Total Consumption of Surfactant and Intermediate Alcohol Ethoxylates by Region, 2005-2025 III-66

III-52 Alcohol Ethoxylates Consumption by End Use, 2005-2025 III-70

III-53 North America - Alcohol Ethoxylates Consumption by End Use, 2005-2025 III-73

III-54 South America - Alcohol Ethoxylates Consumption by End Use, 2005-2025 III-73

III-55 Europe - Alcohol Ethoxylates Consumption by End Use, 2005-2025 III-74

III-56 Asia - Alcohol Ethoxylates Consumption by End Use, 2005-2025 III-74

III-57 Other Regions - Alcohol Ethoxylates Consumption by End Use, 2005-2025 III-75

III-58 Alcohol Ethoxylates - Merchant and Captive Market Shares by Region, 2015 III-75

III-59 North America - Surfactant and Intermediate Alcohol Ethoxylates Merchant Market Share by Major Producer, 2015 III-76

III-60 South America - Alcohol Ethoxylates Merchant Market Share by Major Producer, 2015 III-78

III-61 Europe - Surfactant and Intermediate Alcohol Ethoxylates Merchant Market Share by Major Producer, 2015 III-80

III-62 Asia - Alcohol Ethoxylates (AE7) Merchant Market Share by Major Producer, 2015 III-83

III-63 Alkylphenol Ethoxylates Consumption by Region, 2005-2025 III-87

III-64 Alkylphenol Ethoxylates Consumption by End Use, 2005-2025 III-92

III-65 North America - Alkylphenol Ethoxylates Consumption by End Use, 2005-2025 III-92

III-66 South America - Alkylphenol Ethoxylates Consumption by End Use, 2005-2025 III-93

III-67 Europe - Alkylphenol Ethoxylates Consumption by End Use, 2005-2025 III-93

III-68 Asia - Alkylphenol Ethoxylates Consumption by End Use, 2005-2025 III-94

III-69 Other Regions - Alkylphenol Ethoxylates Consumption by End Use, 2005-2025 III-95

III-70 Alkylphenol Ethoxylates - Merchant and Captive Market Shares by Region, 2015 III-95

III-71 North America - Alkylphenol Ethoxylates Merchant Market Share by Major Producer, 2015 III-96

III-72 Asia - Alkylphenol Ethoxylates Merchant Market Share by Major Producer, 2016 III-97

CHAPTER THREE: SURFACTANT MARKET STRUCTURE - TABLES (CONTINUED)

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15Primary Surfactant Opportunities

CHAPTER FOUR: SURFACTANT INTERMEDIATES 18 TABLES

No. Table Description Page

IV-1 Linear Alkylbenzene Capacity by Region, 2005-2016 IV-1

IV-2 Outlook for Linear Alkylbenzene Capacity Changes by Region and Producer Since 2016 IV-5

IV-3 Linear Alkylbenzene Production by Region, 2005-2015 IV-6

IV-4 Linear Alkylbenzene - Regional Trade - 2015 IV-8

IV-5 Annual Brent and LAB Prices, 2005-2016 IV-9

IV-6 C12+ Alcohol Capacity Developments, 2005-2017 by Region, Producer and Type IV-13

IV-7 Outlook For C12 and Higher Detergent Alcohol Announced Capacity Additions by Region, Type and Producer IV-16

IV-8 C12+ Alcohol Production by Type and Region, 2005-2015 IV-17

IV-9 Higher Alcohol - Regional Trade, 2015 IV-19

IV-10 Higher Alcohol - Regional Trade, 2014 IV-19

IV-11 Average Annual Fatty Alcohol Prices by Region IV-20

IV-12 Ethylene Oxide Capacity Development by Region, 2005-2015 IV-24

IV-13 North America - Ethylene Oxide Planned Capacity IV-25

IV-14 Asia - Selected Recently Started Ethylene Oxide Capacity, 2014-2015 IV-27

IV-15 Asia - Selected Ethylene Oxide Planned Capacity IV-28

IV-16 Middle East - Selected Ethylene Oxide Planned Capacity IV-29

IV-17 Average Quarterly Ethylene Oxide Prices IV-32

IV-18 Regional Ethylene Oxide Capacity Development Plans, 2015-2022 IV-33

CHAPTER FIVE: REGIONAL SURFACTANT DEMAND OUTLOOK TO 2025 BY END USE 37 TABLES

No. Table Description Page

V-1 World - Total Primary Surfactant Consumption by Region, 2005-2025 V-1

V-2 World - Consumption of Primary Surfactants by End Use, 2005-2025 V-2

V-3 World - Consumption of Primary Surfactants by End Use and Region, 2005-2025 V-3

V-4 World - Consumption of Primary Surfactants by End Use, 2015 V-3

V-5 World - Total Primary Surfactant Consumption by Surfactant, 2005-2025 V-4

V-6 World - Per Capita Consumption of Primary Surfactants by Region, 2005-2025 V-6

V-7 World - Per Capita Consumption of Primary Surfactants by Region and End Use, 2015 V-6

V-8 North America - Consumption of Primary Surfactants by End Use, 2005-2025 V-7

V-9 North America - Total Primary Surfactant Consumption, 2005-2025 V-7

V-10 North America - Consumption of Primary Surfactants by End Use, 2015 V-9

V-11 North America - Primary Surfactant Consumption in Household End Uses, 2005-2025 V-9

V-12 North America - Primary Surfactant Consumption in Personal Care, 2005-2025 V-11

V-13 North America - Primary Surfactant Consumption in Industrial Uses, 2005-2025 V-12

V-14 South America - Consumption of Primary Surfactants by End Use, 2005-2025 V-16

V-15 South America - Total Primary Surfactant Consumption, 2005-2025 V-17

V-16 South America - Consumption of Primary Surfactants by End Use, 2015 V-18

V-17 South America - Primary Surfactant Consumption in Household End Uses, 2005-2025 V-19

V-18 South America - Primary Surfactant Consumption in Personal Care, 2005-2025 V-21

V-19 South America - Primary Surfactant Consumption in Industrial Uses, 2005-2025 V-21

V-20 Europe - Consumption of Primary Surfactants by End Use, 2005-2025 V-23

V-21 Europe - Total Primary Surfactant Consumption, 2005-2025 V-24

V-22 Europe - Consumption of Primary Surfactants by End Use, 2015 V-25

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16 Primary Surfactant Opportunities

No. Table Description Page

V-23 Europe - Primary Surfactant Consumption in Household End Uses, 2005-2025 V-26

V-24 Europe - Primary Surfactant Consumption in Personal Care, 2005-2025 V-27

V-25 Europe - Primary Surfactant Consumption in Industrial Uses, 2005-2025 V-28

V-26 Asia - Consumption of Primary Surfactants by End Use, 2005-2025 V-31

V-27 Asia - Total Primary Surfactant Consumption, 2005-2025 V-32

V-28 Asia - Consumption of Primary Surfactants by End Use, 2015 V-33

V-29 Asia - Primary Surfactant Consumption in Household End Uses, 2005-2025 V-34

V-30 Asia - Primary Surfactant Consumption in Personal Care, 2005-2025 V-35

V-31 Asia - Primary Surfactant Consumption in Industrial Uses, 2005-2025 V-36

V-32 Other Regions - Consumption of Primary Surfactants by End Use, 2005-2025 V-38

V-33 Other Regions - Total Primary Surfactant Consumption, 2005-2025 V-38

V-34 Other Regions - Consumption of Primary Surfactants by End Use, 2015 V-40

V-35 Other Regions - Primary Surfactant Consumption in Household End Uses, 2005-2025 V-40

V-36 Other Regions - Primary Surfactant Consumption in Personal Care, 2005-2025 V-41

V-37 Other Regions - Primary Surfactant Consumption in Industrial Uses, 2005-2025 V-42

CHAPTER FIVE: REGIONAL SURFACTANT DEMAND OUTLOOK TO 2025 BY END USE (CONTINUED)

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17Primary Surfactant Opportunities

LIST OF FIGURES

No. Figure Description Page

I-1 Integration of Old and New Process Technologies I-59

I-2 Biomass Sources and Classifications I-60

I-3 Biomass Processing Stages I-61

I-4 Major End Uses of Benzene I-62

I-5 Global Benzene Production by Technology Type I-63

I-6 Bio-TCat™ Process for Production of BTX from Biomass I-65

I-7 Virent Bioforming® Process Flow Diagram I-67

I-8 Use of Biomass Gasification and F-T Technology to Produce Aromatics I-69

I-9 BTX Production from Biomass Derived Syngas I-69

I-10 Ethylene Competitive Costs I-73

I-11 Second Generation Bio-Ethanol Production I-75

I-12 General Process Flow Diagram for Ethanol Dehydration to Ethylene I-76

I-13 Ethanol-to-Ethylene Feasibility Study Process Flow Diagram I-78

I-14 Sensitivity of Payback Period with Varying Ethanol Prices I-79

I-15 Sensitivity of Profit with Varying Ethanol Prices I-79

I-16 Sensitivity of Payback Period to Ethylene Prices I-79

I-17 Sensitivity of Grass Roots Capital, Capital Cost and Net Income to Grass Roots Capital I-80

I-18 Sensitivity of Payback Time to Grass Roots Capital Changes I-80

I-19 Surfactant Producers Value Chain Diagram I-85

I-20 Petro- and Oleo-Derived Surfactants Production Scheme I-91

I-21 PKO Feed Calculations I-97

I-22 World - Regional Economic Data, 2015 I-142

II-1 Alcohol & Ethoxylation Integration Levels, 2016 II-17

II-2 BASF - Care Chemicals Sales by Region, 2015 II-48

II-3 BASF - Performance Chemicals Sales by Region, 2015 II-48

II-4 Clariant - Sales by Business Area, 2015 II-58

II-5 Global Amines Company Integrated Value Chain II-62

II-6 Huntsman - Sales by Business Segment, 2015 II-70

II-7 Kao - Chemical Business Segment Sales by Region Before Eliminations, 2015 II-84

II-8 Stepan - Sales by Business Segment, 2015 II-121

II-9 Air Products - Performance Materials Revenue by Region and by Unit, FY 2015 II-129

II-10 Dow - Sales by Business Segment, 2015 II-140

II-11 Lion - Net Sales by Business Segment, 2015 II-172

III-1 LABS Production Process and Mass Balance III-8

III-2 Regional LABS Prices, 2003-2016 III-9

III-3 MES Production Process III-23

III-4 Asia - Palm Stearin Premium/Discount Over Kerosene, 2007-2016 III-24

III-5 MES Price Range, 2007-2016 III-25

III-6 AES Mass Balance III-35

III-7 Regional AES Prices, 2004-2016 III-36

III-8 Regional Alcohol Sulfates Prices, 2003-2016 III-52

III-9 Regional AE-7 Price History, 2006-2016 III-68

III-10 U.S. Gulf Coast Fatty Alcohol and EO Prices, 2006-2016 III-69

III-11 NPE Production Process and Mass Balance III-88

III-12 North American NPE-9 Price History, 2003-2016 III-89

IV-1 Annual Brent and LAB Prices, 2005-2016 IV-10

IV-2 Quarterly Mid-Cut Fatty Alcohol and Palm Kernel Oil Pricing, 2006-2016 IV-21

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18 Primary Surfactant Opportunities

SAMPLE TABLES - Abbreviated

Table 4 | INTEGRATION AND SURFACTANT CAPACITIES OF TOP GLOBAL COMPANIES, 2015(thousand tons)

Table I-11 | EUROPE - INTEGRATED MERCHANT SULFATOR/SULFONATORS, 2015(thousand tons)

Table I-16 | NORTH AMERICA - INTEGRATION OF LEADING ETHOXYLATORS, 2015(thousand tons)

Company

Hydrophobe Hydrophile Ethoxylation Sulfation/Sulfonation

C12+ Alc LAB PEO N. Am S. Am Eur Asia Total N. Am S. Am Eur Asia Other Total

TOTAL

Company

Sulfation/Sulfonation

LAB PEOLocal

C12+ Alc.World

C12+ Alc.Total

Capacity LABS AES/AS

TOTAL LEADERS

TOTAL REGION

LEADERS AS % OF REGION

Producer

Integration in Region Ethoxylation Capacity

C12+ Alc. EOUnited States Canada Mexico Total

TOTAL LEADERS

TOTAL REGION

LEADERS AS % OF REGION

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19Primary Surfactant Opportunities

Company

Hydrophobe Hydrophile Ethoxylation Sulfation/Sulfonation

C12+ Alc LAB PEO N. Am S. Am Eur Asia Total N. Am S. Am Eur Asia Other Total

TOTAL

Company

Sulfation/Sulfonation

LAB PEOLocal

C12+ Alc.World

C12+ Alc.Total

Capacity LABS AES/AS

TOTAL LEADERS

TOTAL REGION

LEADERS AS % OF REGION

Table III-27 | ALCOHOL ETHER SULFATES CONSUMPTION BY END USE, 2005-2025(thousand tons)

Table III-33 | ALCOHOL ETHER SULFATES - MERCHANT AND CAPTIVE MARKET SHARESBY REGION, 2015 (percent)

Table III-46 | NORTH AMERICA - ALCOHOL SULFATES MERCHANT MARKET SHARE BY MAJOR PRODUCER, 2015

Table V-29 | ASIA - PRIMARY SURFACTANT CONSUMPTION IN HOUSEHOLD END USES, 2005-2025 (thousand tons)

End Use 2005 2013 2015 2016 2020 2025CAGR %‘15-’25

Household

Personal Care

Industrial

TOTAL

Region

Market Shares

Merchant Sales Captive & Toll Production

TOTAL

Company

Merchant Market Share

thousand tons percent

Total Merchant Sales

Total Captive & Toll Production

GRAND TOTAL

SAMPLE TABLES - Abbreviated (Continued)

Surfactant 2005 2013 2015 2016 2020 2025CAGR % ‘15-’25

LABS

MES

AES

AS

AE

APE

TOTAL

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20 Primary Surfactant Opportunities

QUALIFICATIONS AND PERSONNEL

Colin A. Houston & Associates, Inc. was founded in 1971

to provide consulting services to the chemical industry

worldwide. The primary area of expertise is surfactants:

raw materials, intermediates, major surfactants, and the

surfactant consuming industries. Other areas of activity

include: a variety of industry studies on such topics as oilfield

chemicals, detergent builders, ingredients for personal care

products, and bleaching agents; engineering studies such

as a worldwide study of glycerine evaporation plants with

recommendations for improved efficiency; process economics

of world alpha-olefin plants; benchmarking of process

economics for U.S. fatty acid producers; a world study of the

state of the art in spray-drying detergents; contracts with the

U.S. Government to develop industry effluent guidelines; and

business strategy and acquisition studies.

The reputation thus earned by CAHA for comprehensive,

high quality technoeconomic and market analyses has led to

a variety of engineering, marketing, and strategic planning

studies for individual clients in North and South America,

Europe, Asia, Africa and the Middle East.

CAHA completed a similar edition, Surfactant Developments,

in 2002 and subsequently launched a quarterly newsletter

of the same title. The newsletter has gone on to update and

expand on topics first presented in the multiclient study.

The project team approach utilized by CAHA includes a core

of senior and technical professionals augmented by expert

consultant associates. The following synopses present the

staff and consultants who have contributed to the study,

PRIMARY SURFACTANT OPPORTUNITIES - REGIONAL

MARKETS TO 2025.

Joel H. Houston, President, was the project leader

on PRIMARY SURFACTANT OPPORTUNITIES - REGIONAL

MARKETS TO 2025 and numerous other multiclient studies

including HIGHER ALCOHOLS TO 2025, NORMAL PARAFFINS

- WORLD MARKETS, 2007-2017, OPPORTUNITIES IN

PERFORMANCE SURFACTANTS IN WEST EUROPE,

SURFACTANTS FOR EMERGING MARKETS IN ASIA/PACIFIC,

1996-2010, and SURFACTANTS FOR CONSUMER PRODUCTS

- NORTH AMERICAN FORECAST TO 2008. Mr. Houston has

extensive experience in projects for consumer products, has

presented papers at CESIO, AOCS, BACS, ECMRA and IESD

meetings, and is the editor of CAHA’s global newsletters, LAB

MARKET REPORT and SURFACTANT DEVELOPMENTS. He is

a member of PDMA, AOCS and ASTM.

Matthew C. Jordan, Vice President, was

project leader for DETERGENT ALKYLATES - WORLD

MARKETS to 2025, and a contributing author to

NORMAL PARAFFINS - WORLD MARKETS, 2007-2017, and

HIGHER ALCOHOLS TO 2025. He is the project leader for

the monthly LAB MARKET REPORT, as well as a contributing

author to CAHA’s SURFACTANT DEVELOPMENTS and C12-22

REVIEW, A HIGHER ALCOHOLS JOURNAL newsletters.

Since joining CAHA full time in 2007, he has contributed

to several proprietary reports and consulting projects

related to intermediates including normal paraffins and

linear alkylbenzene, as well as surfactant studies on linear

alkylbenzene sulfonates, methyl ester sulfonates, secondary

alkane sulfonates, alpha olefins sulfonates, as well as other

anionic and nonionic products.

John Rapko, Senior Research Associate, has authored the

Higher Alcohols Technologies section of HIGHER ALCOHOLS

TO 2025, and authored sections of DETERGENT ALKYLATES -

WORLD MARKETS TO 2025. Dr. Rapko contributes to CAHA’s

LAB MARKET REPORT and has also assisted on numerous

proprietary studies. In Dr. Rapko’s 36 years of professional

experience, he has directed the work of professional

chemists and chemical engineers at all degree levels in the

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21Primary Surfactant Opportunities

areas of process development, chemistry, engineering and

assessment of a range of technologies related to areas such

as the manufacture of detergent alkylate, detergent builders

and dehydrogenation catalysts. He holds a Ph.D. and B.S.

in Chemistry (ACS Certified) from St. Louis University. He

is a member of American Chemical Society, American Oil

Chemists Society, an Associate Editor for the Journal of

Surfactans and Detergents and a member of Sigma Xi, the

Scientific Research Society.

James H. Covill, Senior Research Associate, is an

operations, manufacturing and technical executive with 40

years of experience with Clariant in the management and

leadership of ethoxylation and specialty chemicals production

units, project investments, marketing, strategy, finance and

business operations. He holds a B.A. in Chemistry from

Rhode Island College.

Donald M. Faison, Research Associate, is an expert in

market research and statistical analysis of data with over 20

years experience in actinide chemistry and non-destructive

analysis of gamma-rays and neutrons in several different

laboratories. He was a contributing author to DETERGENT

ALKYLATES - WORLD MARKETS TO 2025, HIGHER ALCOHOLS

TO 2025 and THE C12-22 REVIEW, A HIGHER ALCOHOLS

JOURNAL newsletter. Mr. Faison contributes to CAHA’s

monthly newsletter reports SURFACTANT DEVELOPMENTS,

and the LAB MARKET REPORT. Since joining CAHA in

2012, he has contributed to several proprietary studies

including: OLEOCHEMICALS IN LATIN AMERICA, and APE

REPLACEMENTS IN THE U.S. He was a Chemist, Radiochemist,

and Senior Scientist responsible for multiple instruments

in multiple nuclear facilities. As a Chemical Engineer, Mr.

Faison was responsible for dissolution of actinide metals and

oxides, and anion resin exchange processes. He is a member

of the American Oil Chemists Society. He holds a B.S. in

Chemical Engineering, Clemson University (ABET accredited)

and a B.S. in Chemistry, Furman University.

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22 Primary Surfactant Opportunities

HOW TO SUBSCRIBE

To subscribe to the study please contact CAHA at the address below.

Colin A. Houston & Associates, Inc.262 Eastgate Drive 323Aiken, SC 29803 USA

Telephone No.: +1 803-226-0350E-Mail: [email protected]

Website: www.colin-houston.com

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23Primary Surfactant Opportunities

THIS PAGE INTENTIONALLY LEFT BLANK

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Primary Surfactant Opportunities

DETERGENT ALKYLATES - WORLD MARKETS TO 2025 (July 2015) is a comprehensive study which details

the production, capacity, trade and supply/demand balance

by region for LAB. Major factors affecting the outlook are

examined including raw material requirements, surfactant

consumption trends, novel technological developments,

production costs, prices, sulfonation capacity, and

environmental issues, among others. Historical and forecast

consumption of LABS is reviewed in depth for the 2005-

2025 period by application and end use, incorporating

an understanding of the formulation trends, competition

with alcohol-based surfactants, consumer preferences and

customer-oriented requirements.

HIGHER ALCOHOLS TO 2025 (February 2013)

analyzes the scale and potential effect of the rapid buildup

of new fatty alcohol capacity in Southeast Asia. The

study includes synthetic and oleo-derived fatty alcohols

production economics, technology and market forecasts.

Twenty-two in-depth alcohol producer profiles are included.

Surfactant trends and markets are covered for the major

alcohol derivatives.

NORMAL PARAFFINS - WORLD MARKETS, 2007-2017 (February 2009) explores the scale of a looming

shortage and determines the potential impact of gas-to-

liquid n-paraffin capacity to come on-stream in 2011. This

study covers the supply of normal paraffins, producers and

their operations, capacities, integration, and historical and

forecast production by region. It also covers the demand

for normal paraffins, including consumption by region and

by end use, market trends and issues, and future supply/

demand balances.

LIST OF MULTICLIENT STUDIES

OPPORTUNITIES IN PERFORMANCE SURFACTANTS IN WEST EUROPE (January 2007)

provides an in-depth analysis on each of ten specialty

materials. Topics include product performance and

differentiation, costs, consumption and trends, competing

materials and systems, and major customers as well as

producers, including their production and market share.

Thirteen producers are profiled, giving an added perspective

on their overall position in the specialty surfactants market.

ALPHA-OLEFINS - WORLD MARKETS, 2000-2010 AND ALPHA-OLEFIN MARKET INTELLIGENCE DATABASE (September 2001) analyzes all the factors

affecting alpha-olefin supply and demand. It assesses the

impact of new plants and potential new producers and

quantifies production and consumption by chain length and

by region. It provides detailed data on over 20 individual

end use markets including producers, production, market

trends and alpha-olefin consumption.

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Primary Surfactant Opportunities

LAB MARKET REPORT - is designed to bring together,

in one concise monthly publication, all the news of interest

to LAB market participants. CAHA has published this report

since 2001. It offers current information on the entire LAB

value chain from raw materials to detergents and other

end uses. There are a range of relevant feature articles

included. Each one offers a timely and concise review of the

subject without entering into excruciating historical content

but, nevertheless, providing sufficient content and coverage

so that our readership walks away with a complete picture.

The annually updated LAB DATABASE, included with the

subscription, contains the complete list of detergent

alkylate producers and capacities by region, the LAB trade

balance and LAB price history. A one-year subscription

(January-December) to the LAB MARKET REPORT AND

DATABASE includes 12 monthly issues. Delivery of the

newsletter is via Internet access.

SURFACTANT DEVELOPMENTS NEWSLETTER keeps surfactant producers informed of key news and

developments occurring in their market in a form that

is both concise and thorough. It is designed to help

subscribers make efficient use of their time while gaining

useful knowledge of specific developments and enlarging

their understanding of the major issues shaping the

market. CAHA began publication of this newsletter in

2003, as an extension of the multiclient study SURFACTANT

DEVELOPMENTS - FORECAST TO 2010. A one-year

subscription (January-December) includes four quarterly

issues. Delivery of the newsletter is via Internet access.

LIST OF NEWSLETTERS

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Primary Surfactant Opportunities

AMONG CAHA’S CLIENTS ARE:

AbengoaAir Products and Chemicals, Inc.AkzoNobelAlbemarle Corp.AmwayAradetArdorAshland ChemicalAvon Products, Inc.BASFBayer AGBliss ChemicalBoraxCalgon Corp.Cargill, Inc.CasChemCECACentral SoyaCEPSAChemithonChemturaChevron Corp.Chevron Phillips ChemicalClariant International Ltd.Clorox Co.Colgate-PalmoliveCytec Industries Inc.Daelim Industrial Co., Ltd.Deten Química S.A.Dow ChemicalDSMDyno IndustriesEastman Chemical ProductsEcogreen OleochemicalsEcolabE.I. duPont de Nemours & CoElevance Renewable SciencesEmery OleochemicalsEthyl Corp.EvonikExxonMobil Chemical Co.Farabi Petrochemical Co.

FluorFMC Corp.Fogla GroupGalaxy SurfactantsGenencorGivaudanHaarman & Reimer Corp.HansaHenkelHoneywell International - UOPHuntsman Corp.Idemitsu Petrochemical Co. Ltd.IMC Corp.Indian Oil Corp.INEOSInolex Corp.ISU ChemicalJX Nippon Oil and Energy Corp.Kao Corp.Kemira OyKLK OleoLam Soon Oil & Soap Mfg.Laporte Industries PLCLion Corp.Lonza Inc.Lubrizol Corp.Lyondell ChemicalsMillenium Chemical Corp.Mitsubishi ChemicalMitsui & Co.MuntajatMusim Mas/ICOFNalco ChemicalNeste OyNova ChemicalNovozymes A/SOccidental Petroleum/OxychemOLEON N.V.ONIDOLOxenoOxitenoPenoles

PersanPilot Chemical CompanyPQ Corp.Procter & GamblePZ CussonsQatar PetroleumReckitt BenckiserReliance IndustriesRuetgers Corp.SABICSasolS.C. Johnson & SonSEEF Ltd.Shell Chemical LPSI GroupSolvay S.A.SpolanaStepan CompanySterling Chemicals, Inc. SumitomoSunocoTamilnadu Petroproducts Ltd. TasweeqTetra TechnologiesThai Ethoxylates - PTT TotalFinaElfToyota TsushoTufail ChemicalsUnger Fabrikker A.S.UnileverUniqemaUnited Coconut Chemicals, Inc. UnocalVarelaVenocoVertellus Specialties, Inc. Vulcan ChemicalWarwick International Ltd. WeylChemWilmar InternationalW.R. Grace & Co.YPF

Major Industrial End UsesAgriculture Paint

Asphalt Paper

Cement Petroleum Additives

Dispersants Plastics & Elastomers

Food Polishes

Leather Slurries

Metalworking Textiles

Oilfield Wallboard

Ore Flotation

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